The Community Foundation for Northern Virginia September Innovation Breakfast

The Community Foundation for Northern Virginia September Innovation Breakfast
Event on 2017-09-14 08:00:00
The Community Foundation for Northern Virginia invites you to our next Innovation Breakfast Series event to delve into the topic of High Skill, High Demand, High Wage – “Skills-Based” Education Comes of Age. Today’s skills-based and technical education is cutting-edge, rigorous, and simply excellent at preparing youth and adults for high skill, high paying jobs. There are thousands of open jobs in dozens of career clusters, like IT, cybersecurity, trades, hospitality, life sciences, public safety, tourism, and healthcare. The need is great and opportunity abounds! How has Northern Virginia caught the wave and grown the skills-based and craftsmanship ranks of our workforce, and what role can philanthropy play in encouraging and mentoring the “skill maestros” of tomorrow? This event will be moderated by Linda Odorisio, Former VP of US Communications for CGI, and will include a panel consisting of Beth Downey, Coordinator of Career and Technical Education for Fairfax County Public Schools; Miguel Gòmez-Ibáñez, President of The North Bennet Street School in Boston, MA; Basim Mansour, President of Michael & Son, Inc.; and Dr. R. Scott Ralls, President of Northern Virginia Community College. Registration is and includes a continental breakfast.

at Gannett Building
7950 Jones Branch Dr.
West McLean, United States

Seminario Ultra Community Manager – Intensivo – Barcelona (5 de julio 2017)

Seminario Ultra Community Manager – Intensivo – Barcelona (5 de julio 2017)
Event on 2017-07-05 09:00:00
Llama e infórmate ahora 93 238 65 05   Seminario intensivo presencial y también On-Line por streaming, en directo.    +8.500 profesionales formados en España y en el extranjero PLAZAS REDUCIDAS     ¿Cuántas veces te han hecho (o te has hecho) alguna de estas preguntas? Snapchat ¿Vale la pena esta red social para una marca o negocio? Facebook Live Videos ¿Cuántos videos en directo tengo que emitir desde la página de empresa de Facebook para impactar y vender? Periscope ¿Qué tipo de producto o servicio necesitaría un plan de contenidos en esta red? Instagram ¿Mejor con Historias, Live o con fotos y hashtags?  ¿Cómo puedo ahorrar tiempo creando contenidos? ¿Cómo llegar a mis clientes en un mundo sobresaturado de información? ¿Tiene sentido seguir publicando posts de texto? ¿Mejor imágenes? ¿O vídeos? ¿Publico en todas las redes a la vez o sólo en una cada vez? ¿El mismo contenido en todas? ¿De la misma forma?  ¿Cómo puedo optimizar mi tiempo y –de paso– vivir? ¿Abandono Twitter? ¿Y el presupuesto para publicidad on-line, cómo lo reparto? ¿Es verdad que el email ha muerto? ¿Cómo paso del contenido a la experiencia? Es el nivel de exigencia de las nuevas redes sociales. Y si no estás preparado para seguir su ritmo, te quedas inevitablemente atrás, varado, oxidado y perderás oportunidades, el negocio se alejará de ti y los clientes desaparecerán en el horizonte… Afrontémoslo, el Community Manager tradicional ya es historia Necesitas convertirte en un Ultra Community Manager   PROGRAMA SEMINARIO ULTRA COMMUNITY MANAGER  1 días intensivo de las 9 de la mañana a las 18 horas de la tarde    Miércoles 5 de julio Cómo sobrevivir (y triunfar) en el ecosistema digital actual  5 claves que debes dominar para estar al día Preguntas y respuestas frente a clientes  Cómo sorprender con argumentos de última generación Rutinas de fácil implementación para estar siempre al día y no quedarse atrás Las nuevas redes sociales Lo último en Facebook, Instagram, Snapchat, Twitter, Periscope, Youtube y WhatsApp Qué hacer con Pinterest, Google+ y Linkedin Cómo generar planes de redes sociales enfocados al éxito  Dónde concentrar los esfuerzos y los recursos Qué exigir a los nuevos profesionales y agencias en este sector Ejercicios prácticos con casos de participantes Los formatos que triunfan ¿Y qué fue del texto? Las imágenes, su importancia y el discurso visual El vídeo, requisitos, errores y aciertos en su aplicación en redes sociales Las nuevas capacidades del comunicador digital en vídeo Las herramientas básicas de creación audiovisual Práctica con casos de participantes. Generar y gestionar contenido El esquema mental multicanal en la era del estrés de contenidos Contenido único, contenido original y ritmo de publicación La fórmula mágica de la reutilización de contenidos  El SEO relevante en el nuevo modelo de consumo digital  Guest posting y prácticas de inbound que valen la pena  Práctica con participantes Entender y potenciar el nuevo engagement El modelo fluido de los niveles de engagement en redes sociales Cómo ascender de nivel de interacción en cada formato y red Cómo presentar resultados de engament en campañas de social media Aplicación práctica en casos de participantes Acciones de Marketing digital Qué técnicas dominar de Marketing Digital  La Guía para no perderse en la inversión publicitaria en redes sociales Cómo establecer presupuestos y criterios de valoración de resultados Atención al cliente como herramienta de marketing Manejo de Influencers. Cuándo, quiénes, plataformas, presupuestos. Personal branding en la nueva era digital Disrupción Qué es la disrupción Cómo aplicarla en el diseño de estrategias para marcas, proyectos, negocios e instituciones Pros y contras de la disrupción Cómo superar las barreras de la disrupción en clientes y agencias La disrupción como factor clave de propuestas creativas que triunfan   Este seminario es distinto a los demásEn esta sesión práctica e intensiva de un día intensivo…  Te convertirás en el nuevo profesional de redes sociales que precisan las empresas hoy De manera guiada, práctica, rápida y comprensible Dominarás los contenidos que funcionan, las técnicas para generarlos, cuándo publicarlos, mezclarlos, reutilizarlos y promocionarlos en las distintas redes Entenderás los nuevos formatos y las nuevas funciones en las redes sociales, cómo adaptarte a ellas y cómo inyectarlos en tus proyectos para resaltar tus productos, elevar tu marca y potenciar a tus clientes Disfrutaremos practicando las últimas técnicas ¡en vivo! Compartiremos la fórmula secreta de los 10 poderes del Ultra Community Manager y cómo utilizarlos en tu negocio o con próximos cliente Conocerás las exigencias, los recursos y los costes de las nuevas tendencias y cómo repercutirlas en el precio de tus propios servicios Incorporarás la disrupción como factor creativo clave de innovación y éxito en tus propuestas Tu enfoque mental como estratega digital evolucionará; modernizarás tu discurso comercial y brillarás frente a jefes y clientes Podrás potenciar tu personal branding aplicando lo aprendido a tu propia figura en el entorno digital Te adelantarás (años luz) a toda tu competencia en el ecosistema de la comunicación digital Al final, tras un día intenso, te mirarás al espejo y reconocerás en tu imagen –por fin– a un/a Ultra Community Manager!   Este seminario es para ti si aspiras a ser un o una… • Community manager de la nueva era • Creador de contenidos chisposos y atractivos • Bloguer magnético • Youtuber arollador • Periodista de los nuevos medios • Ejecutivo de las nuevas formas de negocio • Comunicador directo y envolvente • Comercial eficaz • Creativo deslumbrante • Emprendedor avanzado • Empresario-líder • Y, en general, para cualquier persona interesada en llevar su proyecto digital a la cima del éxito.  Tu trainer, Enrique San Juan Enrique San Juan, director de Community Internet Barcelona – The Social Media Company es el trainer de este seminario. En su calidad de director de Community Internet Barcelona, concibe, dirige y ejecuta proyectos de Redes Sociales, Social Media y Community Management para empresas, por tanto, tiene experiencia directa en las materias que imparte. En su rol de consultor y asesor para empresas, ha participado en la planificación, implementación y desarrollo de exitosas campañas de redes sociales y opera como cool hunter de tendencias en social media. Como trainer de redes sociales y social media, en los últimos cuatro años ha formado de manera directa a más de 7.800 profesionales en el terreno de las redes sociales aplicadas a los negocios. Ha desarrollado decenas de módulos específicos de formación de Social Media para empresas tanto presenciales como en forma de Webinars. Es miembro del selecto plantel de profesores británicos y españoles de las jornadas técnicas en social media Digital Days, profesor del Master de Comunicación de la escuela de negocios EAE en Barcelona y es el creador y director de los grupos “Community Manager Club”, "Blogger Profesional" e "Instagram Club" en LinkedIn. Enrique San Juan tiene un amplio currículum en el mundo de la comunicación. Es periodista, especializado en nuevas tecnologías. Tiene amplia experiencia en Internet y sus aplicaciones empresariales desde los inicios de la red, lo que le confiere una gran habilidad para explicar conceptos complejos de forma fácil, amena y comprensible. Como periodista, ha dirigido diversas publicaciones de tecnología, coordinado el suplemento de tecnología Novatec del periódico La Vanguardia de Barcelona, ha trabajado en el departamento de comunicación de IBM España, fue jefe de redacción del diario Olímpico Barcelona 92 y ha representado a diversas empresas extranjeras de tecnología de Internet para España y Portugal. Asimismo, Enrique San Juan es Certified Trainer de Dale Carnegie España para los cursos de "Comunicación eficaz y relaciones humanas" y el de "Presentaciones de Alto impacto".Más sobre Enrique San Juan: http://www.enriquesanjuan.esMás sobre Community Internet: http://www.community.es  

at Community Internet Barcelona – The Social Media Company
59 Vía Laietana
Barcelona, Spain

4° Curso – Taller “Community Manager” – UNCuyo

4° Curso – Taller “Community Manager” – UNCuyo
Event on 2016-09-30 19:00:00
Social Media – Estrategias y Presencia en Redes Sociales – Las Redes Principales – Una Red para cada propósito – Community Manager Las redes sociales adquieren día a día mayor importancia en la vida de las personas y son el espacio de interacción social más relevante. Por ello, se han convertido en una parte intrínseca para el desarrollo de los profesionales, las empresas y las organizaciones. Estas nuevas exigencias y posibilidades que plantea la comunicación 2.0, conlleva la necesidad de conocer las herramientas para desenvolverse en este nuevo escenario. Para ello, se deben establecer estrategias de acción dentro del universo digital, a fin de maximizar los beneficios que traen aparejados estos espacios sociales. La creación de la marca propia, posicionamiento de la marca de empresa, presencia de las organizaciones en redes son puntos vitales de la ciudadanía digital. Debido a esto, se ha confeccionado un curso que aporta la información necesaria para quienes estén interesados/as en ser parte de esta realidad comunicativa y en desempeñarse como Community Managers.    PROGRAMA  Clase 1 – (26 de Septiembre)     Introducción al Marketing digital y las redes sociales  El nuevo consumidor (usuario hiperconectado). Pautas para elaborar un plan de marketing en redes sociales (objetivos, público, redes sociales en que debemos estar, contenido y frecuencia, medición de objetivos, KPIs y herramientas).  La importancia del diseño en las redes sociales.  El Communtiy Manager y sus funciones.    Clase 2 – (27 de Septiembre)    Taller de Facebook – parte 1: Desde su creación, pasando por la configuración de todas sus opciones y hasta la personalización mediante el agregado de aplicaciones, página de bienvenida e integración con otras redes sociales.   Clase 3 – (03 de Octubre) Taller de Facebook – parte 2: Desde su creación, pasando por la configuración de todas sus opciones y hasta la personalización mediante el agregado de aplicaciones, página de bienvenida e integración con otras redes sociales.   Clase 4 – (04 de Octubre)   Taller de Twitter: Desde su creación, pasando por la configuración de todas sus opciones, integración con otras aplicaciones y explicación de análisis estadístico con aplicaciones existentes para dicho fin.   Clases 5 y 6 – (10 y 11 de Octubre)   Clases prácticas en sala de informática: Realización y estudio de casos prácticos de Facebook y Twitter.   Clase 7 – (17 de Octubre) Taller de Mailchimp: Conocimientos sobre Email Mkt. Desde su creación y gestión de listas, plantillas y base de datos. Palabras que venden.   Clase 8 – (18 de Octubre) Taller de Linkedin.   Clase 9 y 10 –  (24 y 25 de Octubre) Clases prácticas en sala de informática: Realización y estudio de casos prácticos de Mailchimp y Linkedin.   Clase 11 – (31 de Octubre) Otras redes sociales. Imagen y Video: YouTube, Instagram, Pinterest. Google Plus como herramienta de marketing en buscadores (SEO).     Clase 12 – (01 de Noviembre) Clase final: El Community Manager día a día  Herramientas de escucha activa (netvibes, socialmention, entre otras).  Herramientas de programación, monitorización y medición (Hootsuite,  Google analitycs, Google trends, Socialbro, entre otras).   Clase 13 – (07 de Noviembre)   Presentación de trabajos de los alumnos sobre el análisis de casos en redes sociales. INVITAN: 

at Universidad Nacional de Cuyo
s/n Parque General San Martín , Facultad de Ciencias Médicas
Mendoza, Argentina

BollyX Community Events at IDEA World 2016

BollyX Community Events at IDEA World 2016
Event on 2016-07-13 10:00:00
Join us at THE World's Largest Fitness Convention! BollyX is proud to be presenting for the third year in a row at IDEA World Convention 2016 and YOU'RE INVITED! Join us for a weekend of learning, dancing, calorie burning, and rocking out with the industry's top fitness professionals. Seriously. 15,000 CALORIES TO BE BURNED!!!!!!! This year, we've put together some sweet packages for YOU so that all you have to do is show up! There is a local package for people who live in Los Angeles and then non-native BollyX members based on your arrival date. Let's take a look at the perks: Millennium Biltmore Hotel – in walking distance, breakfast included, IDEA recommended, 4 in a room, sauna, steam room, pool, spa if you would like to spoil yourself 🙂 Instructor Certification Training – Join the newest Crew to refresh your skills, welcome the newest rockstars, and start burning calories!  Gold's Gym DTLA Fitness Party – FIGat7th is a beautiful area to shop and hang out, so naturally, let's use the space to ROCK OUT!! Expo Hall Opening Performance – join BollyX, as we open the Expo Hall with a BANG on Thursday! LushGrub Snack Bag – After another allergy, food preference google form Sarina will design snack bags perfect for the weekend.  Lush Grub Dry Dinner – We'll hop over to a lovely location for a healthy dinner, a game night, and preparation for the biggest day of the weekend…..SATURDAY SATURDAY! BollyXEDU – Join on Saturday morning for the BollyX Session to encourage others to join the movement and kick start your metabolism for the rest of the day! BollyX Exclusive Cocktail Party at SPIN – Bollywood DJ! Dinner Included! Open Bar! Need we say MORE?!?! Elite Swag Bag – Arrivals on Wednesday and Thursday will receive a TON of new and unique swag for spending their full weekends at IDEA.  Other Potential Bonuses – Street Team Training, potential eXertainment stage time, Expo Hall Pass, BollyX FlashMob, Headshots, etc.  Don't miss this year's BLOW OUT BollyX Experience at IDEA World! If you need to discuss payment plan, other arrival dates, or any other questions, don't hesitate to reach out to meredith@bollyx.com. We are here to answer questions and help get you to the World's Largest Fitness Convention where BollyX is taking CENTER STAGE! *Tax included in total price https://www.facebook.com/ideafit/videos/10153759191800617/

at Los Angeles Convention Center
1201 South Figueroa Street
Los Angeles, United States

Social media responses to Prince's death spark debate in local marketing community

Social media responses to Prince's death spark debate in local marketing community
Several companies joined the rush to post social media tributes to Prince after he died, sparking a debate in the Twin Cities marketing industry on appropriate reactions in the digital age. The question comes down to whether companies and organizations …
Read more on Minneapolis Star Tribune

Social media marketing is New Haven woman's niche
By Rod King for The News-SentinelSarah Arnold of New Haven is CEO and social media strategist for her 3-year-old company, SociallySeasoned, which handles social digital marketing for a dozen small- and medium-size firms in the Fort Wayne area.
Read more on News Sentinel

Business Relationships, Not Reach in a Post-Social Media Marketing Age
It is tempting to want to expand social media reach, but mere exposure to larger numbers rarely offers a return on investment of marketing costs. In this fragmented media time, brands need to carefully plan for how social media tools strengthen broader …
Read more on Huffington Post

PX Community Session: Mastering Social

PX Community Session: Mastering Social
Event on 2015-12-02 13:30:00
Brought to you by StoreFrontDirect.com.  Your Store.  Our Back Office. Social – Where the consumer experiences are the judge and the jury.  Sharing, Liking and stories of the good, bad and the best practices to be successful, in our social world. – PLUS – B2B – Corporately Funded Programs are an enormous opportunity, if managed well.  We will discuss effective tactics and business development approaches that may expand upon what once was a simple bulk prepaid order request, to really creating a deeper more strategic, relationship across business partners.  Join us while we have a look under the hood of some great success stories. This PX Session will also include The Second City Works crew with another Business Improv Crash Course Session.  This deep skill enrichment programming with Second City Works will also be featured in our upcoming February Session and April Retreat.  Don’t miss this unique and exciting way to strengthen your team, so invite others from your organization to participate at this event. Sessions: Getting Found: Creating a Killer Content Marketing Strategy:  Luis Vieira, President, LOLA Social Marketing The Second City Works Business Improv Crash Course: Change Management Blakes Legal Update: Recent Developments In Privacy and CASL Comviva:  B2B Tools Working Session Sessions followed by PXconnect Networking Event and special Holday Kick-off

at Prenup Pub
191 College St
Toronto, Canada

Join the Earn While You Learn Real Estate Investing Community in GR, MI

Join the Earn While You Learn Real Estate Investing Community in GR, MI
Event on 2015-12-02 18:00:00
Do You Want to Learn How to Invest in Real Estate? Are You looking for extra work, maybe a new career? Register Now for a FREE 2hr real estate investing orientation and learn how you can achieve financial freedom working with our national community of real estate investors. We have over 30+ offices nationwide, and looking for good people who are serious about building wealth. Ram Mishra, a Real Estate Investor, Financial Services Consultant and a native of Grand Rapids, MI has been a team leader with Renatus since 2011 and has made over six figures helping enroll and mentor hundreds of students and affiliates within the Renatus community while actively investing in many individual and group real estate transactions. Ram recently moved back to Michigan in 2015 from New York City and has started hosting weekly orientations at his office located near Fuller & Michigan on the Medical Mile, and will soon start hosting weekly study groups, deal/no deal meetings and various trainings for Renatus associates. Come Learn about the dual-income opportunity available through our sales and investor training systems in which you set your schedule, FT, PT, or Spare Time. We are seeking people interested in earning k+ per month part time (20K+ full time) while learning what we do and then helping us do it. We have a set schedule for live and online events nationwide, so all you have to do is get plugged in to meet with the team. All meetings that we organize across the nation are hosted by local real estate investors who are willing to help out those that are serious about learning and earning. Don't just come for the presentation. Make sure you register for the follow up meetings, and be sure to network with those that are already part of our organization.  You can join our community of real estate investors, get trained online & live at local events and workshops sponsored by leaders and community members so you can invest in real estate, and build real estate wealth for you & your family. You can also get paid to help our community grow, share this experience and the education with others, and you can get paid ,000 to ,000 per qualified sale, get paid twice a week with commissions directly deposited into your bank account! REAL ESTATE PROFESSIONALS, ATTORNEYS, CONTRACTORS, PUBLIC SPEAKERS, SALES AND MARKETING PROFESSIONALS, TRAINERS, REGIONAL DIRECTOR, BUSINESS OWNERS, ENTREPRENEURS, ONLINE MARKETERS, SUPERVISORS, REGIONAL DIRECTORS AND TOP PRODUCERS ARE HIGHLY WANTED!!!! We are serious Real Estate investors and we're looking to expand our Fix and Flip, Wholesale, Buy & Hold, and Lending operations. We're looking for people interested in LEARNING first and applying after. Good credit OR not. Must be willing to take the steps to get your score above 700 if it is not now. We will help you get a 700+ credit score if you don't already have one. You MUST be willing to work at least 3 to 4 hours a day and 3 to 4 days a week. You will also need a passion for real estate investing and the desire to actually INVEST in property of your own. The group of business people and investors we work with will also be willing to invest WITH you as your training progresses. Real Estate Investing is a Team Sport. When YOU have an Educated and Structured team to work within your local area, then you can accomplish so much more as a team.  Whether you like real estate or not, you might not realize that you already are a real estate investor. Networking and learning with us will help you build your wealth mindset needed to succeed. We create successful real estate investors and we have the results to prove that our system works. You must be coachable, willing to work very hard, dedicated, and most importantly passionate about creating long lasting, secure wealth through business ownership and real estate working with our national community of real estate investors. No Muscle or Experience Needed. Get Motivated, Get Educated, and Get Compensated! CHANGE YOUR FINANCIAL FUTURE, Register Today. For questions, please email using the contact organizer link.

at Acquire Wealth Solutions
1400 Michigan NE
Grand Rapids, United States

Embrace the Customer, Impact the Bottom Line–Reimagine Customer Engagement with Salesforce Community Cloud

Embrace the Customer, Impact the Bottom Line–Reimagine Customer Engagement with Salesforce Community Cloud
Event on 2015-12-03 18:30:00
Join Us for Dinner – Immediately following Salesforce World Tour L.A. Complete your exciting and informational day at the L.A. Salesforce World Tour with an exclusive dinner conversation focused on innovation in partner and customer engagement with Salesforce Community Cloud. We’ve made it really convenient for our guests by securing the private dining room at the Loews Hollywood Hotel so that you can join us as soon as the Salesforce World Tour wraps up. 5:45 p.m. | Registration, Networking & Cocktails 6:30 p.m. | Plated dinner & discussion   Attendees receive complimentary Valet parking voucher for dinner & Salesforce World Tour Representatives from Magnet 360, Salesforce, and ForwardLine Financial will discuss proven strategies and success stories with Community Cloud and the Salesforce Platform. You’ll see firsthand how you can engage your most important audiences with Community Cloud. Your hosts for the evening:   Josh Holtzman, Vice President & Managing Director of Sales–West, Magnet 360 As the Managing Director for Magnet 360 West, Josh serves as a business and thought leader for Magnet 360 and the region. For the past 16 years Josh has been focused on solving client business challenges through technology, and since 2003 working primarily with the Salesforce platform. Josh has been a repeat presenter at Dreamforce, Salesforce World Tours, webinars and published author across a variety of topics and industries. Prior to joining Magnet 360, Josh was the founder and CEO of American Data Company, a leading regional Salesforce Consulting Partner. Josh holds several technology certifications and is a Southern California native having graduated from UCLA.   Mike Piehl, Solution Architect, Magnet 360 As a Solution Architect with Magnet 360, Mike drives client value by mapping business scope into technology products and executable delivery plans, focusing on complex multi-phase programs. Mike’s prior experience as a client and Enterprise Architect also provides additional value to clients as he can advise on non-Salesforce Architecture and align the delivery plan with the client’s best interest in mind. Mike focuses on Financial Services and led the Solution Design and Build process for AgentConnect, Magnet 360’s Full Force Certified Financial Services Product. Mike frequently takes on the Project Lead role on key initiatives. Since joining Magnet 360 in June of 2013, Mike has created 7 strategic roadmaps and led 13 projects of multiple clients.   Mike Stone, Sr. Vice President, Marketing Mike Stone is SVP, Marketing at Salesforce, where he runs marketing for Community Cloud, Salesforce Files and Chatter. Mike has been with Salesforce since 2013 and oversaw the global launch of Salesforce Communities as well as all outbound marketing, events and field and services enablement for Salesforce collaboration solutions. Prior to joining Salesforce, Mike was a marketing advisor to many leading technology companies, providing go to market strategies as well as product design and positioning guidance. A Silicon Valley native, Mike has marketed technology products for over 20 years including leadership positions at PeopleSoft and Hewlett Packard.   Mike Miccuci, Senior Vice President, Products Mike Micucci is SVP, Products at Salesforce where he runs the product lines for Salesforce1 Chatter, Salesforce1 Communities and Salesforce1 Files. Mike joined Salesforce as part of the Chatter founding team and has led the development of Communities and Files. Mike joined Salesforce in 2009 as part of the GroupSwim acqusition, where he was co-founder and CEO. GroupSwim was an enterprise social software company and specialized in social intelligence – recommendations, topic/knowledge building, expertise within social networking. Mike has been working on enterprise software for over 25 years and has extensive international experience having run product and marketing organizations in US, Europe, Asia and India Plus, special guests from ForwardLine Financial:   Michael Carlson, Vice President of Marketing, ForwardLine Financial Michael is a strategy and marketing professional with nearly 20 years’ experience in B2B and B2C marketing. He joined ForwardLine 2013, serving as their Vice President of Marketing. Michael is responsible for all activities related to conceptualizing and implementing market strategy relative to ForwardLine’s growth goals. Michael’s diverse marketing background includes sales and distribution planning, direct marketing, public relations and sponsorship/event marketing; but is most passionate about leveraging marketing automation and data science to enhance customer relationships. Prior to joining ForwardLine he served as Product Manager at Education Finance Partners, Austin, TX, and was the Database Marketing Manager at Chela Financial and Williams-Sonoma, Inc., in San Francisco.   Steve Critchlow, Director of Systems & Technology, ForwardLine Financial With more than 35 years of expertise in operations and project management, Steve Critchlow is responsible for using technology and software systems to enhance ForwardLine’s operations, enabling the company to grow quickly and efficiently. Steve has an extensive background in system and software design, with a focus on technology to improve process and performance.  “I bring technology into every aspect of ForwardLine’s operations…to control costs, reduce the time it takes to accomplish tasks, and improve the overall quality of our systems to better serve our customers,” he says. Steve has more than 30 years of experience and leadership in engineering and operations at both large companies such as Pratt & Whitney and Blue Cross, and start-ups such as Discovery/Academy 123.  Steve holds a BS and an MS in industrial engineering from Stanford University.  

at Loews Hollywood Hotel
1755 N. Highland Avenue
Los Angeles, United States

Social Media 2.0: Building Your Community

Social Media 2.0: Building Your Community
Event on 2015-11-26 18:00:00
Grow your community into an army Join us on 26 November for a three hour intensive workshop designed to arm you with the skills and techniques to grow your  business's social media following and engagement through content, connections and consistency.  Discover how to: find the right balance between engagement posts and selling your product allocate, spend and measure advertising budget develop content that is engaging, relevant and share-able identify opportunities to jump 'on board' with current trends, and how to find them   Apply the latest trends in influencer marketing   Topics include:  Creating social media goals for your social growth and engagement strategy   Using existing resources and technologies at your fingertips to cost-effectively drive social media engagement Understanding the data behind the success of your social media strategy Tips and tricks on how to create engagement and grow your audience size How to build relationships with bloggers and influencers on social – the right and the wrong way How to put your fans at the centre of your social media strategy How to cross-pollinate your social platforms for maximum growth, presence and efficiency   Deep dive into available social media advertising platforms, and building a strategy for their use to achieve your social media goals.    Ideal for: individuals already operating social media platforms and strategies for their business or organisation Small business owners who have the ball rolling on social, but need a little shove in the right direction for growth.  Information presented will include case studies, current research and practical hands-on tips. Participants will learn from group discussions and individual learning exercises. Participants will receive a comprehensive set of notes and resources for further study and application. Our training courses are limited to 15 per group and sell out fast – so make sure you secure your place at this three hours of social media power.  Your trainers:  Katherine MacPherson – The Hunter Box:  The Hunter Box is a digital marketing agency specializing in working with small to medium businesses in managing their total digital presence. Katherine is passionate about creating lasting impact and working with people who want the same. Katherine specialises in marketing strategy, copywriting, training and mentoring across all things digital marketing, including social media. Amanda Martin – Stylehunter Network:  Amanda is the owner of the Stylehunter Network, an online publishing platform with monthly marketing reach of 175,000 and a social media following of more than 205,000. A bit of a whiz in social media strategy, community building and traffic generation through SEO and Adwords, Amanda has a keen eye for customer conversion through data tracking.

at Stylehunter Network HQ
21 David Street
Richmond, Australia

Wed, Nov 4: Build Your Brand: Engaging Followers in Your Community

Wed, Nov 4: Build Your Brand: Engaging Followers in Your Community
Event on 2015-11-04 17:30:00
AWC-SB wants to assist you in building your brand, not only online, but right here in our own community. How can we make, and keep, connections close to home? Join us for “Build Your Brand: Engaging Followers in Your Community” on Wednesday, November 4, 5:30 to 7:30 pm, when we offer a panel of three marketing experts who will help you with local branding and community engagement. Panelists: Errin Cecil-Smith – Director of Public Relations for Sonos John Lucchetti – Director of Sales at Oniracom Scott Barnett – Marketing Leader, Writer and Entrepreneur Wednesday, November 4, 5:30-7:30 pm NEW VENUE Ramada Inn Meeting Room 4770 Calle Real Santa Barbara, CA 93110 AWC-SB Members Free; Nonmembers Refreshments Included Errin Cecil-Smith has twenty plus years in domestic and international marketing, media, retail, promotions, events and communications. She successfully developed multi-media and multi-platform marketing programs and products including publishing, music, video gaming, DVD, internet and television programming. Her specialties include implementation of large scale marketing strategies. John Lucchetti and Oniracom provide custom omni-channel marketing solutions to premier entertainment, lifestyle, and hospitality brands such as Jack Johnson, Warner Music Group, The Goodland Hotel, Sony, Disney, Moscow Copper, and The Santa Barbara Bowl. John has over 17 years experience in technical sales and marketing strategy. He is the founder of Backstage Business and has written articles published in Hotels Magazine and Folk Media. Scott Barnett is currently at LogicMonitor, where he built its marketing strategic plan and executed on lead generation initiatives to help achieve their growth goals. Scott has presented on multiple webinars, authored articles that were published in VentureBeat and Wired, launched its podcast and built and led the team that executed a revamp of LogicMonitor's Web presence and brand. At Citrix, Scott ran marketing programs to drive online trial conversion, customer adoption and retention.

at Ramada Limited
4770 Calle Real
Santa Barbara, United States