Google: Help Customers Find You!

Google: Help Customers Find You!
Event on 2017-10-03 13:00:00
MUST REGISTER!

NOTE: FORMERLY TITLED "GOOGLE: MAKE SURE YOUR CUSTOMERS CAN FIND YOU."

This introductory course provides hands-on, step-by-step instructions for getting websites found through high ranking on Google and other search engines. Using real world examples, local author Greg Bright will present Search Engine Optimization using non-technical, layman's terms – from one small business owner to another. Included with the course is a copy of the instructor's book Play Google's Game.
The book contains 101 simple tips for high ranking and growing businesses online and is formatted like a workbook with blank lines and objectives at the end of each chapter. Every technique covered in the course can be implemented immediately! Search Engine Optimization is all about getting high ranking in the natural search results and it is free — not to be confused with the sponsored (paid for) ads.

This class is taught by a University of Texas Instructor and counts toward the 6 course requirement needed to earn your Business Skills Certification.

For Registration Information: Call 512-974-7800 or go online to http://www.austintexas.gov/smallbiz
Parking: Free Parking in front of building

at Entrepreneur Center of Austin
4029 S Capital of Texas Hwy
Austin, United States

Re-Engaging Customers Through Online Marketing

Re-Engaging Customers Through Online Marketing
Event on 2016-08-16 12:30:00
Kurian Mathew Tharakan is the founder of sales and marketing strategy firm StrategyPeak Sales & Marketing Advisors, and a 27 year veteran of the sales and marketing industry. He has consulted for companies in numerous sectors, including Manufacturing, Distribution, High Technology, Software, Non-Profit, and the Life Sciences. In addition to his consulting practice, he is also an Executive in Residence at the business accelerator TEC Edmonton where he assists clients with their go to market strategies. Prior to StrategyPeak, Mr. Tharakan was a vice-president sales & marketing for an Alberta based software firm where his team achieved notable wins with several members of the US Fortune 500. Previous to his software experience, Mr. Tharakan directed the sales and marketing programs for the Alberta practice of an international professional services firm. Seminar: In this 3 hour workshop, you will be introduced to the basic skills and resources to start effectively marketing your business online. Social Media  – E-Mail Marketing – Search Engine Optimization, Website Analytics, and much more! We will review the major online tools available and show you how to use them. Basic marketing concepts will be discussed throughout the session, ensuring that the content you create is targeted and effective. Here is some of what we will cover: • The major online tools• The single most important element you will need to successfully market online• Understand the basics of Search Engine Optimization (SEO)• Identify the major patterns of how your customers move online• Establish a framework for your digital marketing plan Personal information is collected under the authority of Section 33(c) of the Freedom of Information and Protection of Privacy Act (Alberta). Your personal information will only be used to register you for the event and contact you regarding any updates about the event. Should you have any questions about the collection of this information, please contact Information Officer, 9909 – Franklin Avenue, Fort McMurray, Alberta T9H 2K4, or call (780)743-7973. Please be aware Eventbrite is a third party system hosted in the U.S.A. and may be subject to U.S. laws. For information on Eventbrite’s privacy policy please visit https://www.eventbrite.ca/support/articles/en_US/Troubleshooting/eventbrite-privacy-policy?lg=en_CA

at Hardin Street
Hardin Street
Fort McMurray, Canada

How to Get Customers Fast-Viral Content Marketing for Startups

How to Get Customers Fast-Viral Content Marketing for Startups
Event on 2016-04-26 20:00:00
Startups today must integrate content marketing into their overall growth strategy. Yet how do top companies leverage content to go viral? Learn the top tactics on scaling with content in under an hour!  Rapid Content Creation Strategy Blogs, Images, Infographics Top tools for viral content  How to hack the best content from your competitors  SEO Strategy Keywords site optimization titles, headlines, descriptions that go viral top traffic sources Webinar hosted by Forbes30Under30 Entrepreneur Christine Souffrant. 

at Dubai
Online
Dubai, United Arab Emirates

Content Marketing Workshop: Creating Better Customers – Change the way your business communicates using the principles of content marketing

Content Marketing Workshop: Creating Better Customers – Change the way your business communicates using the principles of content marketing
Event on 2015-12-10 08:30:00
Schedule 08:30 – Arrival with light breakfast 09:00 – Workshop begins 11:00 – Short break 13:00 – Workshop ends with light lunch 13:30 – Close What is content marketing and how can your organisation benefit? The most common questions we get asked about content marketing are: What is content marketing? How can our business benefit from embracing the principles of content marketing? Why do we need to embrace content marketing in our organisation? What should we expect from implementing a content marketing strategy? How can we implement content marketing effectively? How can we make sure our whole team are bought into this new way of marketing? These are all valid questions and concerns and exactly what we will cover in a content marketing workshop. What are the objectives of a content marketing workshop? This initial introductory workshop has several objectives: Give you a full understanding of what content marketing is Change the way you think about your business and the way you communicate Provide direction for your content marketing strategy Open your mind to the possibilities of content marketing Present to you the business case for content marketing (i.e. the why) Generate new ideas and unlock your potential Answer any specific questions you have about content marketing and your organisation What will be covered during a content marketing workshop? When we are facilitating a workshop session, we try to keep it tight but loose. In other words, we have a schedule of what we would like to cover, but we also allow for discussion and any specific challenges and questions you may have. Here’s a snippet of the main elements that we will be discussing: What is content marketing? Why content marketing? How Google works Changing consumer behaviour What to expect from content marketing How content marketing impacts the traditional sales process How to implement and execute content marketing Goals and objectives of content marketing Generating ideas for your content marketing A note from Chris… What I love the most about delivering and facilitating content marketing workshops is watching people get excited and animated about their business. In such a short space of time people are able to generate fantastic ideas about how they can change the way they communicate with their audience. It’s truly amazing to have the opportunity to witness people change the way they think about sales and marketing. – Chris Marr Recommendations Bruce Hydes – Founder/Director, Edgar Stewart “I had hovered around content marketing for the last few years, doing minimal posting onto LinkedIn, etc. In truth I probably had my head in the sand around this topic – did not know enough or too busy to be bothered with the hassle. However, I was introduced to Chris Marr and Learning Everyday by my Co-Director. We agreed to have an initial meeting around how it works and how it might help our business. On first reflections I really bought into Chris, he is well read, researched and very passionate about this area of marketing. What really got me was how quick he was to grasp how this concept could support our recruitment business. He was also not a hard sell type of guy which would have turned me off. The beauty of content marketing is that it is the start of a long journey and even small steps can bring results. We are moving towards the implementation phase and trialling a few ideas in one part of the business. This suck it and see approach helps us, as too much too soon would not work. Having now begun to understand how content marketing could shape our professional image and reputation both as a business and individually, the investment of time and effort is a gimme rather than a chore. We look forward to a long and fruitful relationship with Chris and his team.”

at Edinburgh Training Centre
16 Street Mary s Street
Edinburgh, United States

Google: Make Sure Your Customers Can Find You!

Google: Make Sure Your Customers Can Find You!
Event on 2015-10-29 13:00:00
MUST REGISTER!
This course provides hands-on, step-by-step instructions for getting websites found through high ranking on Google and other search engines. Using real world examples, local author Greg Bright will present Search Engine Optimization using non-technical, layman's terms – from one small business owner to another. Included with the course is a copy of the instructor's book Get Top Ranking On Google and Other Search Engines. The book contains 101 simple tips for high ranking and growing businesses online and is formatted like a workbook with blank lines and objectives at the end of each chapter. Every technique covered in the course can be implemented immediately. Search Engine Optimization is all about getting high ranking in the "natural" search results and it is free — not to be confused with the sponsored (paid for) ads.This class is taught by a University of Texas Instructor and counts toward the 6 course requirement needed to earn your Business Success Skills Certification.

For Registration Information: Call 512-974-7800 or go online to http://www.austintexas.gov/smallbiz

at Entrepreneur Center of Austin
4029 S. Capital of Texas Hwy. ,Ste 110
Austin, United States

BKON is Launching PHY.net to Make it Easier for Retailers to Engage With Customers Through Physical Web Beacons with Support for Eddystone




Built by a team of experts in hardware engineering, software development and enterprise business development, BKON is introducing the easiest way for retailers and marketers to create and manage a Physical Web presence with PHY.net. And, with Googles recent announcements regarding Eddystone and Chromes support of the Physical Web, there is now an immediate audience for anyone who would like to share relevant content.

PHY.net is:

Fast — Dont miss opportunities: Using PHY.net, a content owner can provide nearby visitors with relevant information almost immediately. For example, a retail manager could see it is raining and update their Physical Web beacon to promote a rainwear promotion, rather than a sandal promotion, in fifteen seconds.

Easy — Dont waste labor: Other Physical Web beacons have to be disassembled, reset and paired to a URL before being deployed. With BKONs PHY.net-friendly beacons, content owners can simply reassign a new URL from any browser without ever touching the beacon.

Remote — Dont waste time: Retailers can change content from anywhere; there is no need to be in close physical proximity, so franchise owners can control Physical Web beacons for all of their locations without ever leaving their company headquarters.

Traditionally, the only way for retailers to effectively create a mobile presence and engage with nearby customers has been to create an app, which is expensive to build and implement. The Physical Web is bringing browsers back to the forefront of mobile engagement, so the cost barrier for retailers has dramatically decreased. Now, instead of spending tens of thousands of dollars on an app, BKON allows retailers to create a Physical Web presence, quickly, and for less than $ 50.

The fact that it will no longer cost tens of thousands of dollars for business owners to create a mobile presence that people actually pay attention to, is an absolute game changer for small business owners, said BKONs CEO Richard Graves. Store owners who thought they could never afford to engage in proximity marketing with their customers will now be able to reach those people for a fraction of the cost.

Content created and broadcasted through the Physical Web will not be sent to a consumer via unwanted push notifications. Instead, consumers can access the relevant content they want as they come across it, and theyll know when the content is available after noticing a universal Physical Web logo displayed by a retailer; however, as people learn about the valuable and interesting content on the Physical Web, curiosity will eventually drive their search.

People are getting tired of the privacy concerns that come with apps, as well as their push notifications, said Graves. Consumers know the information they want and when they want it. The Physical Web makes it easy for them to find and access nearby information.

PHY.net is a full platform of tools for marketers, educators, business owners, entertainers and anyone else wanting to establish a presence on the Physical Web. For more information about PHY.net, visit http://PHY.net.

ABOUT BKON

BKONs founding team is made of experts in hardware engineering, software development, manufacturing, marketing and product design. They have extensive experience working with brands including AT&T, Boeing, Lockheed Martin and LEGO. For more information about BKON visit http://bkon.com. For more information about BKONs A1 hardware, visit http://bkon.com/a1.

ABOUT THE PHYSICAL WEB

The Physical Web is part of the larger Internet of Things (IoT). Researchers at Gartner are saying that the influence of the IoT will grow to 25 billion devices in just the next 5 years. Other researchers at Cisco anticipate that number to be 50 billion. For more information about the Physical Web, visit http://bkon.com/the-physical-web.







Criteo Rises After Said To Add Alibaba, Target As Customers

Criteo Rises After Said To Add Alibaba, Target As Customers
WHAT'S NEW: In a note to investors this morning, Pacific Crest analyst Evan Wilson said that the firm's checks indicate that Criteo now has cookies on 49% of the top 100 retail and travel websites in the U.S. Wilson noted that Google (GOOG) has 76% of …
Read more on TheStreet.com

Computer glitch halts United Airlines flights for two hours
The NYSE Group, which includes the New York Stock Exchange, suspended trading in all securities due to technical difficulties. Trading resumed shortly after 3 p.m. EDT. U.S Senator Dianne Feinstein, the top Democrat on the Senate Intelligence Committee …
Read more on Reuters

Answers spinoff Gateway Media makes first acquisition
Gateway Media, an Answers Corp. spinoff that owns a portfolio of entertainment and culture websites, has acquired CinemaBlend, a website known for its reviews of movies, TV shows and video games. Gateway CEO Gabe Douek did not disclose terms of the …
Read more on St. Louis Business Journal (blog)

Fullidentity Offers a “Back in Business” Promotion to All New Customers



Fullidentity.com

Fullidentity is an online based company that provides ID badges and other identification solutions. Unfortunately, Fullidentity took a big hit in online sales in recent years after discovering that their website had severely been penalized due to a bad search engine optimization (SEO) strategy. After almost two months of non-stop effort to clean up their SEO strategy, they’re finally operating with a penalty free website and decided to offer a “back in business” special.

Fullidentity’s owner, Dayla Richardson, said, “We’re finally getting back to a good place and look forward to getting our business back on the map. We faced some pretty hard times in recent years and it feels as if this is a new start for our company, hence the ‘back in business’ terminology.”

Fullidentity is offering 15% off of orders of 10 ID badges or more to all new customers. This promotion will be in effect until August 1, 2015.

For more information about the promotion, contact sales(at)fullidentity(dot)com or call (866) 610-4308.







SEO and Social Media Marketing Services for Orlando Area Customers Have Been Announced by Hopegate Software CEO – James Vernon, Monday, June 1, 2015

Sorrento, Florida (PRWEB) June 07, 2015

SEO and Social Media Marketing are the fire that ignites sales from an online business. Unless customers can find a website on the Internet, there will be no opportunity to offer any products or services. Due to this reality, it is imperative that a successful web business be listed on the first page of Google Search. Hopegate Software has found that many clients seeking to begin an online business for the first time have not budgeted for Internet Marketing. To respond to the need of Orlando area customers, Hopegate Software is now offering for the first time a complete successful online business package web design, business oriented hosting platform, SEO and social media marketing.

Hopegate Software believes in being technologically enabled, meaning, it came up with smarter solutions and put their technology to work to make them more efficient and organized than the other guys. Their custom made software assists them in the production of high volume, high quality SEO fulfillment. They are 100% white hat SEO and offer the complete package for Orlando SEO fulfillment. All work is completed or reviewed in house and is made 100% transparent to their clients. Combine these practices with their high powered software, and the results are more value for their clients. Their clients get higher quality, more consistent SEO work, at a price that small businesses can afford.

Their Social Media Marketing strategy delivers more fans, followers and customers. Word of mouth isnt spoken anymore, its posted and sharing the right ideas and content consistently is critical. Hopegate Software makes this process easier so that customers can focus on their business.

A social media specialist walks their clients through the page creation process and establishes campaign goals and strategies. This specialist optimizes their business pages to best represent their business. This includes implementing a company bio, cover photo, company logo, link to your website and phone number.

Hopegate Software also finds trending and engaging content related to the customer’s industry. This content is shared with their social audience via posts on Facebook, Twitter, and LinkedIn. Once their page setup is complete, they deliver these posts biweekly. They are given two days to approve them before they go live.

As an added feature, Branded Social Posts are created monthly that are specific to the customer business, such as: quotes, promotions, website links, blog links, or company photos.

Facebook ads are also purchased to help build brand awareness through impressions as well as drive additional traffic to the client’s Facebook page. Their Facebook ad monthly budget is based on the program they have selected.

Lastly as Ongoing Customer Support, a personal social media specialist is assigned to their account and knows their campaign history and needs.