AdWords Goes Dynamic: 4 Things You Don't Have To Do Manually Anymore

AdWords Goes Dynamic: 4 Things You Don't Have To Do Manually Anymore
… like free shipping or significant price drops. Take note: While this was certainly a positive change for retailers who offer regular deals, it's likely to have a negative impact on those who do not, so make sure you have other ways to stand out on …
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The Only Video Marketing Tips Your Startup Should Know
Visual marketing has gained massive popularity in 2015 and the trend is projected to dominate the marketing niche in 2016 and onward as Google rolls out with in-SERP video advertising. As a small business owner and startuper you do not have the budgets …
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LeadFerret Releases a Directory of Contacts in Companies Using Adobe Dynamic Tag Management

Calabasas, CA (PRWEB) May 14, 2015

LeadFerret, the world’s first 100% free business to business database with complete information including e-mail addresses, announced today the release of a new specialized directory of Contacts in Companies using Adobe Dynamic Tag Management. This directory allows users to search through and see full contact information for specific records that fall under “Adobe Dynamic Tag Management,” in addition to the millions of records outside that directory.

Adobe released their original Tag Management solution at the Adobe Omniture Summit EMEA in 2011. Adobe’s solution offers a tag management framework that serves as a tag container, housing the tags that an Adobe customer may require, including all Online Marketing Suite tags and third-party tags. In 2013, Adobe took tag management one step further, introducing Dynamic Tag Management. According to Adobe, “Dynamic Tag Management allows marketers to not only quickly and easily manage tags but it also provides innovative tools for collecting and distributing data across digital marketing systems while also enabling the responsive delivery of user-specific content providing new levels of agility and control to companies seeking to thrive in todays fast paced digital marketplace.”

See the full directory at:

Taking the time to learn and use Adobe’s Dynamic Tag Management is an excellent indicator of a company that is proactive about its website interaction with its client base. So, whether one has a product or service that lends itself to companies that are proactive with their online tag management, has a product that directly compliments or competes with Adobe Dynamic Tag Management, or one is merely looking for a place to start their next marketing campaign, new and existing LeadFerret users will be able to make the most of this directory, by having access to valuable prospects, with complete information, including email addresses, social media links and more, making it easier to develop marketing campaigns.

About LeadFerret

LeadFerret, Inc offers an online B2B database with complete data for over 17+ million business contacts. Users can search and view all 17+ million records for free, with no limitations, users only pay when they want to download records. Every record comes with complete information, including email address, phone number, company information, and much more. Many records now even come with social media links. For more information, go to:

Disclaimer: LeadFerret is in no way affiliated with or partnered with Adobe or any of Adobe’s subsidiaries.

@Legal Discovery Releases CasePoint 14 with Dynamic Analytics and Cloud-Based Collection Features

Washington, D.C. (PRWEB) April 23, 2015

@Legal Discovery, LLC, the leader in full-service eDiscovery technology, announced the release of the latest version of its unified eDiscovery platform, CasePoint 14, which includes enhanced Analytics features and functionality for the direct collection of cloud-based data from sources such as Gmail, Google Drive, Microsoft Outlook 365, Microsoft One Drive and Dropbox. In addition, the new version improves overall performance and responsiveness for the user and greater support of tablets and mobile devices.

The increased need by legal teams to understand the complexities of their data collections, the relationships of the data within the collection and how to leverage this information to remove irrelevant or non-responsive data quickly is addressed through our advanced Analytics technologies built into CasePoint 14, said Haresh Bhungalia, chief executive officer of @Legal Discovery. These new features allow our clients to more quickly make document decisions, identify documents that are more important to their case and have a broader understanding of entire collection through visual representations of the data relationships.

CasePoint 14 provides users with dynamic, visual analytic views that include interactive timelines, data clustering on any metadata field, pivot tables, and additional analysis tools that help create searchable views to eliminate irrelevant data or spotlight relevant or privileged data quickly.

Other advances include faster document open times and an updated user interface that improves the overall user experiences from the desktop to mobile devices and tablets. Being the first eDiscovery platform to be fully HTML5 compliant, CasePoint functions the same across all devices, including desktops, laptops, tablets and mobile phones without the need to install plug-ins, regardless of the operating system used.

CasePoint 14 is a unified eDiscovery platform that spans the entire Electronic Discovery Reference Model (EDRM). The private and secure cloud-based Software as a Service allows legal professionals to manage large amounts of data from ingestion through production. It includes features for early case assessment, filtering, OCR, TIFF conversion, technology-assisted review (predictive coding), near-duplicate analysis and comparison, productions and reporting. More information can be found at

About @Legal Discovery

@Legal Discovery provides attorneys, litigation support and other legal professionals with advanced software and services that span the entire EDRM. CasePoint, @Legals SaaS platform, allows users to manage large amounts of eDiscovery data from ingestion through production. The companys services include data collection, early case assessment, processing, hosting, production and consulting, delivered by seasoned eDiscovery experts, including attorneys, technologists, litigation support professionals and consultants.

Media Contact:

David Carns



Altos Reveals New Clients, Web Domain to Reflect Range of Dynamic Services

Bedford, NH (PRWEB) February 27, 2015

Altos, a Bedford-based full-service digital marketing agency, announced today a new web domain name in order to better represent the agencys scope of work. The agencys former domain of has now become

“This change is the perfect opportunity to clarify that our expertise spans more than websites and conventional marketing,” says Altos founder and president, Tony Matos. “We have a dynamic team that produces work far beyond typical print or online advertising. Our team of innovative designers and developers work in coalition to create websites that consistently exceed the expectations of our clients. We also have dedicated SEO/PPC experts and a social media team. This change conveys that we are an all-encompassing agency. We certainly do websites, but we also enter into long term partnerships where a website is just one of many focuses.”

In addition to these changes, Altos has entered into partnerships with a host of new clients that reflect the appropriate changes to the agencys domain. Of the clients that were recently signed was Raw Spirit — a fragrance line created by the well-known Sports Illustrated and Victorias Secret photographer, Russell James. The agency was also tabbed to do the site redesign for the New Hampshire Highland Games and Festival, which takes place each summer at Loon Mountain in Lincoln, NH.

As the agencys list of clients has expanded, the size of the team at Altos has grown to satisfy the rise in demand for their services. In February, the agency hired two new employees with plans to maintain this growth as clients continue to seek Altos as a steward to help them achieve their strategic digital marketing goals.

“Last year, Altos launched 34 sites and we are on a path to accomplish that by quarter two of this year” adds Matos. “The name is a nod to the breadth of work that our agency has and continues to do beyond just standard marketing. Brand strategy, site hosting, web design, UX and UI design, public relations, search, social, application development and were still growing; the addendum to the name will capture the essence of Altos as a comprehensive digital agency.”

Altos is a full service digital marketing agency which specializes in all aspects of web design, SEO, social media, and internet marketing for clients that are primarily located throughout New England. For more information on Altos services and recent projects, visit


Altos is a mid-sized, Bedford, NH-based digital marketing agency that enjoys a diverse set of clientele in and around New England. Altos chief competencies revolve around Web Design & Development, Hosting, Search Engine Marketing & Optimization, Social Media Marketing, Email Marketing and application programming. Their core values are to provide an exceptional set of digital marketing services leveraging a highly consultative and collaborative approach that result in long-lasting professional relationships.

For over 12 years, Altos has assembled a highly-skilled and passionate team of design, development and marketing experts. They have assisted hundreds of businesses in a broad set of industries in both for-profit and nonprofit sectors to assist at meeting their strategic marketing initiatives.

theAmplify Launches Dynamic Suite of Creative Services for Influencer Marketing

LOS ANGELES (PRWEB) April 02, 2015

theAmplify, the global leader in influencer marketing for visual platforms, today announced a slew of new creative services on its platform, launching these new capabilities with an Instagram video campaign for Lionsgates film The Divergent Series: Insurgent.

The new services offer clients a myriad creative options with its premium influencer network. Having launched a video component to its mobile application in September 2014, theAmplify has added an in-house green screen studio, complete with a cinematic production team. Editors and special effects teams are also on-hand to assist in production and creative direction.

As social media continues to evolve, so must our dedication to creating incredible content with the best influencers to reach a brand’s target audience, said Justin Rezvani, CEO and founder of theAmplify. Teaming up with only premium brands showcases that we can offer dynamic and creative solutions to share not only images that resonate with consumers, but stunning and compelling video content as well. Coupled with our advanced creator selection algorithm, SharedRank, we will continue to not only select the best creators for our clients, but develop incredible short form content to drive results.

Kicking off the new services, theAmplify created a mini-series with Instagram content creators, all selected using proprietary algorithm SharedRank to ensure their audiences fulfilled the demographic and psychographic targeting parameters of the film. The series captured 10 of the creators experiencing the world of The Divergent Series: Insurgent through a virtual reality mobile application. The collaboration included cinematic production level services for micro-content and implementation of theAmplifys on site studio. With the videos, each piece of content identified the next creator in the series to provide a story-like experience for the audience to follow along with.

“Our partnership with theAmplify not only allowed for a data-driven approach when selecting the ideal team of influencers to work with, but also the creative freedom to develop a more immersive experience, true to the themes of The Divergent Series: Insurgent, said David Edwards, Vice President of Digital Marketing at Lionsgate. More and more, web content consumers are expecting a level of production value previously afforded mostly to the more traditional broadcast mediums. And rightfully so; watching online video, no matter its length or purpose, should feel like time well spent.”

theAmplify adds these services to its already comprehensive package of scalable solutions for brands to interact and engage with key audiences and influencers through Instagram and Snapchat. Along with this type of high impact productions, clients working with theAmplify can access enhanced reporting and analytical tools to understand lift in their social health metrics and prove ROI.

More information is available at

About theAmplify

theAmplify is a technology driven influencer platform with the belief that the most powerful marketing comes from someone you trust. The company develops influencer-driven visual experiences for the worlds most innovative brands. Their expertise is data centric and ROI focused, providing clients custom solutions centered on humanizing the advertising experience to reach consumers intimately. Through their proprietary platform, they provide systems of unique content development and give brands the opportunity to work with influencers at scale. The advanced demographic and psychographic targeting solution, SharedRank, offers transparency into audience data and ensures the best influencers are selected to produce the most efficient campaign for their clients.

For more information, please visit theAmplify can be found on Twitter and Instagram @theAmplify, as well as on Facebook.

About Lionsgate

Lionsgate is a premier next generation global content leader with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, digital distribution, channel platforms and international distribution and sales. The Company currently has more than 30 television shows on over 20 different networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning Mad Men and Nurse Jackie, the comedy Anger Management, the broadcast network series Nashville, the syndication success The Wendy Williams Show, the critically-acclaimed hit series Orange is the New Black and new series such as The Royals, Manhattan, Deadbeat, Casual and Chasing Life.

Its feature film business has been fueled by such recent successes as the blockbuster first three installments of The Hunger Games franchise, the first two installments of the Divergent franchise, Now You See Me, John Wick, Warm Bodies, CBS Films/Lionsgates The DUFF, Roadside Attractions’ A Most Wanted Man, Lionsgate/Codeblack Films’ Addicted and Pantelion Films’ Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.

Lionsgate’s home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rates. Lionsgate handles a prestigious and prolific library of approximately 16,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company’s core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world.

Win Your Target Audiences' Hearts and Minds with Dynamic Content

Win Your Target Audiences' Hearts and Minds with Dynamic Content
Websites that offer personalized content are the clear winners in the world of retail. Just take a look at Amazon or Netflix to see how adept a personalized Web experience can be. The same is true of most other Web experiences. But there are more than …
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Bleacher Report undertaking significant changes to NFL coverage?
Bleacher Report just celebrated a daily traffic record this week with over 8 million visitors. Since its acquisition by Turner Sports, … In December it was the #2 standalone sports website in the influential comscore rankings. But all that growth …
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Digital Marketing Innovation – Viscira

San Francisco, CA (PRWEB) December 11, 2014

Real-Time animation, a technique that gives users the ability to interact with the CG world and control their viewing experience, is a mainstay technology in the gaming universe. It is also one that has caught on in the film industry as a cost-effective and time-efficient way to pre-visualize films on set, before starting any post-production work. However, beyond these areas, real time animation also has promise in the medical field, where Viscira is finding ways to use this technology to move beyond traditional delivery of animated scientific content.

Viscira, a leading provider of interactive, new-media communication solutions and software products for the life sciences industry, is capitalizing on the advantages of using real-time animation by developing 3D solutions that add another level of engagement with an intuitive approach. The company is effectively using real-time animation to create programs that enable healthcare professionals or patients to control their viewing experience and engage with the CG world at a molecular and cellular level. This provides a much more interactive experience as compared to a traditional, straight-play animation video where the viewing experience is more passive.

Dr. Anthony Padula, a local Bay Area rheumatologist, sees real-time animation as a great way to help advance scientific visualization. The Viscira solutions I have reviewed effectively create 3D environments that take animation to the next level by allowing the user to be fully immersed and interact with the 3D world to better understand what is taking place from a scientific perspective.” Padula added, I think these solutions have the potential to increase the overall engagement level and educational impact of these programs within the medical community.

Viscira is developing real-time animation solutions on tablet devices, such as the Apple

New Free Dynamic Sitelinks on Google AdWords Ads – Everything You Need to

New Free Dynamic Sitelinks on Google AdWords Ads – Everything You Need to
Dynamic sitelinks are automatically generated and appear below your ad text. They cost nothing if they're clicked and give advertisers more space on the SERP, enabling users to go straight into specific pages on your site from the ad, as shown here:.
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All You Can E-A-T as Google Focuses on Expertise, Authority and Trust
This ongoing development enables the search engine to create the perfect match—in the form of a SERP—for every query. While establishing better logic to parse a user's submitted search terms is an important part of Google's methodology, the company's …
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A Keyword Primer: Finding and Using Keywords Effectively
Look also for paid search ads running at the top and sides of the search engine results page (SERP); lots of ads usually means this is a high-value keyword. According to, “multiple search ads above the organic results often means a highly …
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