6 Ways Social Media Will Enhance Your Content Marketing

6 Ways Social Media Will Enhance Your Content Marketing
Content marketing, as I discussed in one of my previous posts, is one of the fastest growing methods of digital marketing. It provides a great way for you to engage with your customers and to get found on the major search engines. However, social media …
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Content Marketing Case Study: How Fisher Tank Increases Sales Opportunities by
Are you thinking of incorporating content marketing into your business this year? Whether your answer is Yes or No, you've got to read this Content Marketing Case study. It will inspire and encourage you. Many businesses are already using Content …
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5 Reasons Most Content Marketing Is FAR Behind Where It Needs To Be
I recently attended a conference on the future of technology and journalism at Columbia University's Pulitzer Graduate School of Journalism for a glimpse of the cutting edge of content marketing. It was an eye-opening experience because it showed me …
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Enhance Your SEO Activity: Benefits Of A Content Delivery Network

Enhance Your SEO Activity: Benefits Of A Content Delivery Network
If you have a website and want to scale it up on search engine results, use a CDN. It is a system of … Content Delivery Network makes the most recent and relevant content load first which makes it do this across every cached version of a site. The …
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Teens can't tell the difference between Google ads and search results
In the tests carried out by Ofcom earlier this year, children were shown screenshots of Google search results for the term "trainers" and asked whether the results at the top of the page were either a) ads, b) the most relevant results, or c) the most …
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On Time Website Traffic Releases Back Links Service To Enhance Rankings On

On Time Website Traffic Releases Back Links Service To Enhance Rankings On
Marcus Brown, spokesperson for the company On Time Website Traffic, has announced that they have released a back linking service to help their customers get better rankings on all the major search engines. Customers who buy the service will be able to …
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Sources Say: Minimum-wage effort shortchanges workers
Working America, an AFL-CIO affiliated advocacy organization, is advertising on Craigs-list for workers to circulate petitions for a proposed ballot measure to raise the Oregon minimum wage to $ 15 an hour. But the online ad for “Summer and Full-Time …
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8 Ways To Tell If Your Website Needs To Be Updated
… and update your website. Do not pass go. As of April 2015, search engines take into consideration whether or not your site is mobile responsive when determining page ranking. … Your website traffic has been declining. If your Google Analytics or …
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Eastern Star Masonic Home Retains Stevens & Tate Marketing To Enhance Online Efforts For Senior Advertising


Lombard, Ill. (PRWEB) April 10, 2015

Eastern Star Masonic Home has retained Stevens & Tate Marketing to enhance its online presence and improve its senior advertising. The Boone, Iowa retirement community serves the aging population from Boone, Ames and surrounding areas.

Established in 1906, Eastern Star Masonic Home is the first senior living facility to be owned and operated by the Order of the Eastern Star. It has grown from a renovated mansion with 20 beds to a campus setting that offers a full range of continuing care services for more than 270 residents with duplex cottages, assisted living, residential care, a health center, and memory care all on-site.

Although Eastern Star Masonic Home had a senior living marketing plan in place, leadership knew they had to generate more qualified leads to maximize occupancy. To do so, they felt it was important to educate consumers on the benefits of its Residential Care Facility (RCF), which is an affordable living option for seniors who are interested in an assisted living facility.

To promote this unique selling proposition and increase inquiries, Eastern Star Masonic Home turned to Chicago advertising and marketing agency Stevens & Tate to leverage the power of the Internet.

Stevens & Tate was brought onboard as a consultant because of their extensive knowledge in senior living marketing, said Denny Bock, executive director at Eastern Star Masonic Home.

With experience reaching seniors and their adult children, Stevens & Tate recommended a strong digital program to complement the clients current spend and provide a more balanced marketing mix.

We took a comprehensive approach to the digital marketing, providing services for search engine optimization and education for long-term results along with AdWords for an immediate boost in website visibility, said Dan Gartlan, president of the Chicago advertising and marketing firm.

Stevens & Tate implemented a geographically targeted search engine marketing plan that included online public relations as well as pay-per-click senior advertising and content enhancement on http://www.Iowaoeshome.com. The agency analyzed keywords used to search for Iowa senior living facilities and revised website copy to reflect those terms. Then it expanded the sites content so it ranked higher in searches and added numerous conversion touch points to capture leads and grow Eastern Star Masonic Homes database of potential residents.

Conversions tripled since starting the senior advertising program in January. Monthly website visits have tripled, as well, achieving the goal of increasing website traffic month over month and improving lead generation. Average cost per click for the pay-per-click ads has steadily decreased.

It was essential we worked with professionals who understood both seniors and their adult children, and how their behaviors differed, said Bock. Stevens & Tates proficiency in website development and search engine marketing combined with the teams expertise in senior living marketing made them an excellent fit for us.

Stevens & Tate is a full-service Chicago advertising and marketing agency offering award-winning, on-strategy creative; integrated message development; Internet and digital advertising; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for its clients in the senior living, real estate, healthcare, food/grocery, business-to-business, retail, travel/tourism, and non-profit industries. To learn more about Stevens & Tates services or work, visit the companys website at http://www.stevens-tate.com or call (630) 627-5200.







Digi-Me And iHire Partner To Offer iHire Customers Job Videos In Order To Enhance SEO And Visibility

Aurora, IL (PRWEB) April 09, 2015

Digi-Me and iHire have formally partnered to offer iHire customers digital job videos to enhance their postings. Digi-Me’s job videos give 3x the SEO while also providing better visibility and conversion rates.

Search Engine Optimization is critical to any online recruitment strategy, given that 80% of job seekers start their search on Google and Google indexes video 53x higher on a search. Search engines instantly recognize Digi-Me’s video player as a valid content provider, which allows customers to rank multiple times on the 1st page of Google in less than a few hours. The relationship between Digi-Me and iHire allows hiring organizations to leverage iHire’s targeted, category-specific boards in combination with the power of video.

When a candidate watches a video about an opening versus just reading text, they learn and retain up to 60% more information about a position. This clearer understanding translates to candidates more accurately opting in or out of the application process based on fit.

Digi-Me’s mobile functionality allows candidates to view and apply for jobs directly from their phones by either pulling information from social media profiles to populate application forms or allowing candidates to upload r

BuyaTimeshare.com To Enhance Sold Timeshares Feature


Tampa, FL (PRWEB) April 14, 2015

BuyaTimeshare.com has announced an initiative to further educate timeshare owners regarding the sold timeshares which have been verified as sold through the companys online platform.

Through the creation of an entire subsection of additional information designed to highlight individual resorts, in the process displaying sold timeshares and buyer offers, the company is raising awareness among the vacation ownership community regarding the overall impact of online timeshare sales.

In an effort to validate to the industry that timeshare transactions take place online, BuyaTimeshare.com features individual timeshares from recent sellers who have found buyers as well as an expanded list of sold timeshares linked from the companys homepage.

​Three ways to enhance your digital marketing efforts

​Three ways to enhance your digital marketing efforts
By contrast, digital marketing affords a tremendous amount of data about the efficacy of your efforts. Direct email platforms will tell you exactly how many of your emails are opened. Comparing different landing pages will tell you the number of …
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Accenture Acquisitions May Buy Chunk of Growing Digital Marketing Pie
Analysts at Forrester Research predict that the market for digital marketing will grow to over $ 43 billion in the next two years, up from around $ 22 billion in 2013. The demand will be driven by businesses seeking better returns on their marketing …
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Working the web: Is your digital marketing out of date?
Are you concerned your marketing strategy is stuck in the past? In a recent survey, over a quarter of marketers said keeping up to date with the latest marketing technology and trends was one of their most pressing business challenges. Do you fall into …
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Boise TechMall Enlists PourMyBeer Self-Serve Beer & Wine to Enhance Visitor Experience


Boise, Idaho (PRWEB) January 08, 2015

In 1989, the movie Back to the Future II depicted what the future would look like in the year 2015. Fast forward to present day at the Boise TechMall and you may not see hoverboards or flying cars like you would have seen in Back to the Futures version of 2015, but you will be greeted by a horde of technological advancements that will make you feel like the future is truly here and now. The TechMall has been several years in the making but the end result has raised the bar to something one would hope to see replicated all over the United States.

The TechMall is a hub for businesses and business owners in pursuit of growth tools. This is one location that provides startups (and industry experts alike) access to everything from Accounting to online Marketing techniques. Phil Sigler, a partner at Boise TechMall said, We wanted to provide a venue where businesses could, not only learn about the tools available to them but utilize them, purchase them and create a long term relationship with the Tech Mall.

The mall is made up of three floors, each with its own purpose. The first provides a high-tech tradeshow experience for guests. Youll find everything from basic PC repair to the latest 3-D printers with which you can have a hands-on experience. The second floor pulls together the disciplines of Website design, Search Engine Optimization (SEO) and online marketing expertise. One of the more notable destinations there is the Boise HotSpot. This is Idahos first completely automated self-serve beer and wine wall from the Chicago based company PourMyBeer. It seemed appropriate to incorporate the latest technology in hospitality into our very own HotSpot said Mike Fias, the Owner of the Boise HotSpot, The system has been working out great since we opened. Our customers are able to taste different varieties of beer and wine at their leisure. Age-appropriate patrons are issued an RFID Beer Card by our staff. They tap the card next to the brand they want and pour however much they feel they would like to try. The customer pays for exactly what they pour, kind of like pumping your own gas, and for exactly the number of ounces they pour. Im not sure whos enjoying the beer wall more, me or my customers!

The third floor is host to a mix of business professions whose services one may require in the course of normal business dealings. It is primarily made up of best-in-class legal advice, accounting experts and marketing agencies. Theres also a generous conference center outfitted with all the latest and greatest whizz-bang presentation toys. The space is also utilized for networking events for local entrepreneurs to meet and share ideas. Our company was excited about this project from the very first conference call. Its the first Mall weve put our systems in, though we are working with some upscale clothing boutiques as well. As an entrepreneur, Id take up residency at the TechMall next week if we had one in Chicago said Josh Goodman, CEO of PourMyBeer.

http://www.PourMyBeer.com is an Innovative Tap Solutions Company. The company was formed in 2009 and made the first commercial mobile self-serve beer tables in the US. It also sells and distributes fixed beer walls, mobile beer walls, fixed draft beer tables and mobile draft self-serve tables. All mobile equipment is made in the USA. Contact sales (at) pourmybeer (dot) com or call 267-323-1100







AccountSight Time and Billing Software v2.50 Adds Resource Planning and Time Off Modules to Enhance Business Productivity


Cupertino, CA (PRWEB) November 30, 2014

AccountSight Software is excited to announce many productivity improvements and new functionalities in their latest cloud-based online application version 2.50, a top-rated and easy to use time tracking and invoicing solution for customers worldwide.

We wanted to provide more helpful tools in this release to help businesses forecast resource hours and costs for each phase and task for more efficient project planning, said Anita Bist, VP of Business Development. With the added resource planning module, our customers can understand the resource demand and whether there is a need to adjust project staffing. They can also keep an eye on their budget by tracking actual versus forecasted hours and costs. We also added the time off module so that the administrator can see time off requests from employees or contractors and approve accordingly. An enhanced functionality also includes multiple level approvals for time and expense entry.

AccountSight’s version 2.50 resource planning module features include:


Plan projects and forecast resource needs.
Coordinate team assignments.
Identify and allocate available resources based on role and skill set.
Track forecasted versus actual hours and control costs.

AccountSights version 2.50 time off module features include:

Easy time-off entry provides a quick overview of available time-off.
Multiple holiday calendars allowed for a company.
Time-off request can be routed for multiple level of approvals (up to 5 approvers).
Managers can view all the employee approved or pending time off in calendar view and approve/reject request accordingly.
Integration of time-off with outlook calendar.

Sign up for a free 30 day trial to try out the new functionalities to see the difference. Give it a try now at AccountSight.

AccountSight Key Features:

Time tracking and expense tracking in seconds.
Efficient timesheet and expense approval workflow notifications.
Convenient reimbursement management and accounts reconciliation.
Excel integration for time and expense bulk uploads.
QuickBooks integration with time tracking and invoicing features.
PayPal integration with invoices reconciles accounts receivables automatically.
Fast and easy manual and recurring online invoicing.
Configurable automatic notifications for timesheets, budgets and invoices.
Quick and professional project estimates for bidding.
Powerful dashboards and reports for online project management and invoice status.
Drill-down directly from dashboards into time, expenses and invoicing reports.

Sign up for a free 30 day trial to see how it can help your company save time and money and increase employee productivity. No credit card needed. Try AccountSight now at AccountSight.

About AccountSight:

AccountSight is a leading time tracking and invoicing software that is integrated with QuickBooks and PayPal. It is easy to track time, easy to invoice, easy to analyze company reports and easy to afford. It is ideal for businesses, consultants, independent professionals and freelancers. It is full of productivity-driven features that are conveniently available to users through a very helpful interface. The many customer benefits and hassle-free user experience make AccountSight unique. For more information, please visit AccountSight.

System Requirements:

AccountSight works with any operating system. Supported browsers are Internet Explorer, Mozilla Firefox, Google Chrome and Safari.

Pricing:

AccountSight is a subscription based software with prices starting from $ 8 to $ 10/user. Volume discounts available for larger companies and government organizations. Please contact AccountSight directly for special pricing.







Outer Banks Media Announces Partnership to Enhance Website and Brand for National Association


Manteo, NC (PRWEB) October 30, 2014

Outer Banks Media (OBX Media), a digital marketing agency focused on search engine optimization (SEO), website design and traditional marketing services has announced their involvement in a multi-phase plan to improve the usability and reach of the National Association of Speed and Explosion (NASE) brand and website.

NASE is a national association focusing on the improvement of speed to enhance performance in team and individual sports. NASE provides coaches, personal trainers, college students and other professionals information and research on techniques and training methods to improve sport-specific, multi-directional and linear speed. NASE is also an educational association and international certification agency in speed and explosion for those who seek to become a highly trained specialist in the area of speed improvement for their sport.

When NASE came to us, we were really intrigued with their business, said CK Evans, Owner of Outer Banks Media. As a national association offering research, speed clinics and certifications to an international audience, we knew it would be critical that the National Association of Speed and Explosion website enable visitors to easily obtain and purchase the materials and training they need, added Evans.

Outer Banks Media will continue to work with NASE to improve the user experience of the site for NASE members. For example, the members-only area allows members to login to their member dashboard where they gain access to NASE publications, videos, learning materials and more. The online shopping experience enables visitors to quickly and easily renew memberships, register for clinics and certification courses and purchase DVDs and other NASE products from the website.

NASE offers certifications internationally and sponsors speed clinics at high schools and colleges/universities throughout the country. Upon completing a speed certification course, the attendees receive a one year paid membership to the website and online resources.

The next steps to web presence optimization for NASE are to optimize the site for search, develop and implement a mobile strategy and further enhance the e-commerce and membership experiences, said Evans.

About OBX Media

Outer Banks Media provides marketing and advertising consultation services to small and large businesses all over the nation. OBX Media specializes in website design and development, pay per click management, search engine optimization services, social media marketing, and an array of traditional marketing services such as print, TV and radio. To learn how you can increase web traffic and build online sales, please visit http://www.outerbanksmedia.com.

About NASE

NASE is the worlds leading authority on speed improvement and the only association focusing entirely on the improvement of speed in short sprints to enhance performance in baseball, basketball, field hockey, football, lacrosse, rugby, soccer, softball, tennis, and track. The association provides practical information on all aspects of speed to coaches, athletes, parents and the general public. A team of some of the worlds leading speed improvement and strength and conditioning authorities join forces to optimize the performance of athletes at all levels of competition. For more information, please visit http://www.naseinc.com.