Footprint Digital Drop In – Fundamentals

Footprint Digital Drop In – Fundamentals
Event on 2016-10-26 09:15:00
Footprint Digital Drop In – Fundamentals Footprint Digital ( Helping Businesses Make More Money Online Footprint Digital exist to help businesses make more money online. Our vision is to help every business in the world achieve more. Footprint Digital efficiently provide expertise to help established businesses grow. Operating as outsourced strategic digital advisors the team at Footprint provide SEO, PPC and CRO services. Wednesday 26th OctoberHalf day course 9.15am – 12.30pmColchester£99Limited to 8Footprint Digital, 12a Chapel St North, Colchester The course is designed to help those that are responsible for making more money online for businesses. It is especially useful for Marketing Managers and Digital Marketing Managers that want clarity on where they should be investing budgets for maximum impact. It is for for companies that turnover between £1-20 million that are looking to grow by at least 20% year on year. The course starts with the basics but quickly extends to in depth technical detail that would be appropriate for those that would like to enhance their understanding. The course covers the following topics: SEO – How to make Google Love Your WebsitePPC – How to make the most of Google AdwordsCRO – How to improve your website conversion rateAnalytics – How to make better business decisions every time Desired outcomes Greater confidence in where to invest budgets to make the most of the digital space.Clarity on how all of the different methods of marketing online fit in.Foundations understanding of the principles of effective SEO, PPC and CROHow to make the most of Google AnalyticsEnthusiasm and excitement 9.15Welcome Tea & Coffee 9.30 – 9.40Keynote Welcome"What is better than Love? (The power of data and how to harness it.)"Tom BowdenAnalytics/ CRO 9.40 – 10.00"How the web works" Tom Jepson 10.00 – 10.30"How to make Google love your website"Tom JepsonSEO 10.30 – 10.50Tea, Coffee and Snacks 10.50 – 11.15"How to get the most out of Google Analytics"Tom JepsonGoogle Analytics 11.15 – 11.40 "10 Steps That Ensure Adwords Success"Tom BowdenPPC 11.40 – 12.10"It's time to Go Global. Digital Marketing & SEO to The World"Tom BowdenSEO 12.10 – 12.30"How to create killer A/B tests that dramatically increase your website conversion rate"Tom Bowden CRO

at The Warehouse
12 Chapel Street North
Colchester, United Kingdom

Traffic-Boosting SEO Fundamentals For Content Marketing

Traffic-Boosting SEO Fundamentals For Content Marketing
Check out 15 ways to grow your business and get it at the top of Google rankings. SEO and content marketing are becoming more aligned every day. Search engines are increasingly focused on the same user engagement signals content marketers track, and …
Read more on Forbes

Visualizing SEO: Why Visualizing SEO Data Matters
A few weeks ago, I was at SMX East, and during the Advanced Technical SEO session, Ian Lurie of Portent Interactive gave a fantastic presentation about data visualization. That got me thinking further about why data visualization for SEO is so important.
Read more on Search Engine Land

Full-Day Growth Hacking Thailand Workshop: UX Fundamentals for Startups

Full-Day Growth Hacking Thailand Workshop: UX Fundamentals for Startups
Event on 2015-10-31 09:00:00
Workshop Description: User experience (UX) design has become a hot field not just in Thailand – but around the world. This is thanks to its deliverables-based nature.   This intense and hands-on workshop will focus on lean UX – which is a must-know topic for startups. The workshop is a full-day and will begin by covering basic UX topics like wireframes, mockups and prototypes. We will also cover various types of user research and UX tools that are affordable (if not free!) for startups.    Topics: UX, Agile UX, and Lean UX Lean UX process for startups Basic web analytics for forming UX hypotheses Doing A/B/n or MVT tests to validate products UX Tools hands-on Wireframes & prototypes   Trainer: Pithan Rojanawong – VP, Head of UX and Analytics at Krungthai-AXA Life Pithan is a digital media expert with 9+ years combined experience in digital marketing, branding, designing & coding. He has worked in a variety of different industries, including retail, tourism, FMCG, banking, and finance. He has a passion for user experience (UX) design as well as achieving business objectives by implementing efficient uses of content marketing, search marketing and digital analytics. 

at Hubba Thailand
Sukhumvit 63
Bangkok, Thailand

6 Fundamentals for Succeeding at Online Marketing

6 Fundamentals for Succeeding at Online Marketing
Today, it's easier than ever to start your own business. Anyone with a URL, a good product and a PayPal account can make a go of it. But if it's easy for anybody, this also means it's easy for everybody. The world of ecommerce is teeming with competition.
Read more on Entrepreneur

When To Cut Your Losses On An Online Marketing Campaign
As a professional marketer, I like to think that marketing is equal parts science and art. Like with science, you need to form conclusions based on observable data, and gradually refine your processes to get the best results. Like with art, you need to …
Read more on Forbes

The 5 Biggest Digital Marketing Mistakes Entrepreneurs Make
A recent survey by Profoundry, reported that only 8% of startups outsource their marketing to a consultant or an agency and 65% of startups have never received nor considered any formal digital marketing training. With the added pressure of being …
Read more on Search Engine Journal

7 SEO Fundamentals More Important Than Link Building

7 SEO Fundamentals More Important Than Link Building
Link building has been a subject of controversy for the past few months, as comments from Google's own John Mueller and evidence from the latest round of the Penguin update have called into question the overall legitimacy of link building as an SEO …
Read more on Forbes

Should You Pay For SEO Hourly, Monthly Or By The Project?
Research firm just published their 2015 review of the top SEO companies, and their inclusion of hourly rates for many of the firms reviewed is creating quite a buzz in the SEO world. With a general picture of how much some firms charge per …
Read more on Search Engine Land

How To Replace Google's (Not Provided) Data To Strike SEO Gold
How To Replace Google's (Not Provided) Data To Strike SEO Gold. Google Analytics may not be providing keyword referral data anymore, but Chris Liversidge has developed a process for matching keyword queries from Google Webmaster Tools to their …
Read more on Search Engine Land

Growth Hacking Fundamentals: Hands-On Workshop Tel-Aviv

Growth Hacking Fundamentals: Hands-On Workshop Tel-Aviv
Event on 2015-05-03 16:30:00
Growth Hacking Fundamentals:Hands-On Workshop for Startups and Data Driven Marketers  



Brought to you by Challengy and the producers of the Startup Marketing Conference, this workshop provides in-depth training on achieving early stage reapeatable and scalable growth. You will walk away from this event with a solid understanding of the growth marketing framework plus some specific tactics that you can apply right away.

Grounded in examples from real companies, you'll learn how to attract your first few customers and how to then scale those techniques to drive thousands more.

 Part 1. The Growth Marketing Guide: Getting your first 1000 users

  • The Mindset of a Growth Hacker
  • Growth Marketing Framework: (Acquisition, Activation, Retention, Referral, Revenue) 
  • Gaining Early Traction by Doing Things that Don’t Scale

Part 2. Converting Visitors Into Customers

  • A Beginner Guide to Content Marketing 
  • Low-Cost and High-Impact Ways of Driving traffic with Social and Digital Advertising
  • How to Write Killer Email Conversion Copy
  • How to Develop Rock Solid Market Segments and Why They’re Key to Success
  • Webinars: Your Secret Conversion Weapon for 2015 

Part 3. Tactics for Building for Sustainable Growth

  • The Non-geek’s Guide To Setting Up Tracking
  • Talking With Your Users To Understand the Problem Areas
  • Analyzing User Behavior To Find Opportunities
  • Growth Hacking Toolkit

Part 4. Growth unConference 

  • Share your growth challenges with fellow workshop attendees
  • Get personalized feedback from workshop instructors
  • Build your own growth marketing strategy
  • Walk away with 3 actionable items you can implement next day to grow your company 

 * Agenda is subject to change — we customize the workshop experience based on the average marketing experience of attendees. Click below for details. 




Zack Onisko

Head of Growth & Marketing

Creative Market (Autodesk)

at TBA

Tel Aviv-Yafo, Israel


Event on 2015-04-27 18:00:00

Programming Fundamentals for Non-Programmers: Mobile App Series

Jack Watson-Hamblin 
Web Designer and Developer

Monday, April 27th 6:00 – 8:30 pm
Wednesday, April 29th  6:00 – 8:30 pm

Are you a creative or entrepreneur that wishes you could speak tech with your app development team? Maybe you wish you could code a bit yourself? In this workshop we'll tackle some development principles to get you on the right path. We'll look at questions like, “How do I break a problem down into code?”, “What are functions and classes?”, and “What tools do I use to build apps?”

If you're running a tech start-up, it's essential that you familiarise yourself with the fundamentals of app development and programming. Ultimately knowing how to "talk to the talk" will help you communicate better with developers. Come with questions, and a desire to have fun!


Student Takeaways:

  • Understand the programming process
  • Learn how to break a problem apart and turn it into code
  • Begin your road to making iOS apps by learning the language they’re built with
  • Get to know core parts of programming like functions, data types, and Object Oriented Programming (OOP)
  • Be able to understand what people with computer science degrees are talking about


Lesson 1: Fundamentals
A large part of being able to program a solution to a problem is in breaking apart that problem into smaller, easier to work with parts. In the first lesson we will work as a group to break real problems into their most fundamental parts like what kinds of data there is and how it should be processed.

Lesson 2: Object Oriented Programming
Once you’ve learnt to think like a programmer it is time to organise that thinking into logical chunks called Classes. We solve real world problems by creating simple programs that are well structured and easy to maintain.

Level & Prerequisites:

This class is for anyone who is already involved or wants to be involved in app development and programming.  Or for anyone who has an interest!

Instructor Bio
Jack Watson-Hamblin
Web Designer and Developer

Nicknamed the "Wunderkinder" (Wonder Kid), Jack is currently running his own gig at MotionInMotion as a screencaster and freelancing at FluffyJack Design. Jack is an experienced programmer, web developer, and UX designer interested in innovative projects, who has recently published his book, RubyMotion for Rails Developers

Jack’s wealth of knowledge and professional pursuits are extensive. They include teaching Ruby for iOS and Rails Developers, building mobile apps, implementing agile methodology and delivering affordable online marketing solutions for Australian businesses. Jack has worked for NBN Co Limited, 6.2 an innovation Lab and Fillim, a global online video-on-demand platform.

He is particularly passionate about the environment, human rights and poverty alleviation.


Can't make it? Sign up at General Assembly Sydney to stay in the loop on future events and classes.

at General Assembly (York St)
56-58 York St
Sydney, Australia

Digital Marketing Fundamentals course in Sydney CBD

Digital Marketing Fundamentals course in Sydney CBD
Event on 2015-05-08 09:30:00

Digital marketing & fundraising can get a bit overwhelming when you’re new to it. Do you get confused when team members talk about pay per click, user experience and SEM, or was it SEO? Do you want to get enthusiastic about keywords, impressions and click through rates? Then this is the right course for you!

In this one day course you can learn a lot about:

Digital marketing terminology

  • Best online channels for all organisations – Email and Paid Search
  • Content marketing – Social and Search Engine Optimisation (SEO)
  • User experience (UX)

This day is packed with examples and exercises to boost your Digital Marketing knowledge.

at 3/50 Carrington St

Sydney, Australia

Social Media Marketing: Fundamentals

Social Media Marketing: Fundamentals
This is where social media marketing comes into picture. Promoting a brand affably brings businesses considerably more results as compared to other marketing tools. Social media marketing demands proper channelization to get people recommend a brand …
Read more on Promotion World (press release) Names Mint Social as the Sixth Best Social Media Marketing
NAPLES, FL–(Marketwired – January 07, 2015) – The independent authority on online marketing services,, has named Mint Social the 6th best social media marketing company for January 2015. Mint Social was selected due to their impressive …
Read more on Marketwired (press release)

This Is My Brand: Agile Brand Engineering Fundamentals

This Is My Brand: Agile Brand Engineering Fundamentals
Event on 2014-12-18 09:00:00
THE PROBLEMAccording to Forbes Magazine, 8 out of 10 businesses fail.  The 5 reasons why they fail are because small businesses are not in touch with customers through deep dialogue, no real differentiation in the market, failure to communicate value propositions in a clear, concise and compelling fashion, a breakdown of leadership at the top of the organization and an inability to nail a profitable business model with proven revenue streams.  These problems are not unique to any one particular industry.  In fact, these problems are dramatically affecting every industry, causing businesses with very bright futures to fail, not reaching their full potential. THE SOLUTIONThis Is My Brand: Agile Brand Engineering Fundamentals, is a class that teaches startups, small business owners, executives and business professionals the core fundamentals, processes, tools, techniques and business practices that are needed to help small businesses succeed. WHAT YOU’LL LEARNIn this class, you will learn the the 5 core pillars to structuring, executing, maintaining and growing a business that is profitable and has longevity. The 5 pillars that will be covered are: 

  • Product
  • People
  • Processes
  • Paper (financial structure and mechanics)
  • Position

 Utilizing the business model canvas and real world case studies of Fortune 100 & 500 companies, you will learn how to engineer a brand with a model that is agile enough to thrive in virtually any environment.  You will also learn: 

  • Common pitfalls of startups and established businesses.
  • Social Media Fundamentals
  • The power of Google Analytics and SEO
  • Content Creation Fundamentals
  • Brand Monitoring
  • Inbound Marketing Fundamentals
  • And so much more.

 CLASS SCHEDULEThe course consists of 1 class that lasts 5 hours.  However, we realize that each person has a different schedule with different demands.  So we are providing 1 morning class and 1 evening class each day of the workshop series, beginning on Monday December 15, 2014 and ending on Saturday December 20, 2014 to make scheduling your attendance more convenient.  To ensure that everyone has the best learning experience possible, we have also limited each class size to 30 people so seating is very limited. REFRESHMENTSWe understand that when sitting through a lengthy workshop, you can get hungry and thirsty.  So we are serving lunch for the day classes and dinner for the evening classes, coffee, tea, water and soft drinks  as well as snacks throughout each class at no extra cost.  THE BONUSESWe believe in giving back in any and every way that we can.  So when you purchase (and attend) This Is My Brand, you will receive a few bonuses to say thank you and to help you as you embark on your journey to becoming a successful entrepreneur. Bonuses include: 

  • Free Brand Consultation with our Agile Brand Engineering team.
  • Course Workbook
  • Agile Brand Engineering Toolkit

 THE CONTESTWhen you purchase a ticket and attend the class, you will be entered into a drawing to win 1 of 4 prizes: 

  • Grand Prize: Apple iPad Air 2
  • 1st Prize: Beats by Dr. Dre Solo2 Wireless Headphones
  • 2nd Prize: 5 people will receive a Best Buy Gift Card
  • 3rd Prize: 10 people will receive a iTunes Gift Card

 The winners will be notified via email and by phone call on Monday December 22, 2014 to retrieve their prize. Only people who purchase and attend the class will be entered to win one of the prizes.  All Applicants must be at least 18 years of age and a United States Citizen. 


It is with great pleasure, that I announce the official opening of Micaelea Kane, LLC. With the guidance of Alyster25 and the training from their Agile Brand Engineering Program, my first business is moving from a concept to an actual live business in a matter of weeks. Micaelea Kane, LLC is committed to the agile brand engineering processes and procedures, having already seen the proof in the pudding and how quickly my business was able to go from concept to reality, I am deeply confident in the potential for true lasting growth.

Micaelea L. Kindel: Founder & CEO, Micaelea Kane, LLC.




NOTE: All ticket sales will end Wednesday, December 17, 2014.  Tickets will NOT be sold at the door. 

If you have any questions, please email us at

at University Inn Austin North
7800 North Interstate Highway 35
Austin, United States