Google Digital Garage Workshop – GLASS BOX, TAUNTON

Google Digital Garage Workshop – GLASS BOX, TAUNTON
Event on 2017-08-18 10:00:00
Boost your digital knowledge to grow your business, your market or your career.   Come along to a free workshop session based on materials created by Google on everything from making the most of your website to online marketing and beyond. Choose the topics you want to learn, or complete the whole online course for a certification from Google and IAB Europe.  (Please bring earbuds or headphones to the workshop with you if you have them).

at Taunton Library
Paul Street
Taunton, United Kingdom

Understanding Google Analytics September 2016

Understanding Google Analytics September 2016
Event on 2017-08-02 09:00:00
Are you measuring how well your website is performing? Do you have Google Analytics installed but don't understand the information it provides? Google Analytics is one of the most popular tools that website owners use to understand how their website is performing whilst the Webmaster Toolkit gives website owners an insight into what Google actually thinks of their site and whether there are any problems with the site that will hold it back in the search results and yet many people don't understand how vital the information is and how Analytics and Webmaster Tools can be used to understand how visitors are using your website and the impact that any changes are having. This workshop will Show you how to set up a Google Analytics Account and set up Google Analytics on your website Explain all of the key data that Google Analytics provides and how you can use it to improve your website Show you how to create customised reports that focus on the information you really need Demonstrate how Analytics can link to Google Ads to provide really valuable information about visitors to your website Show you how to set up the Google Search Console Explain the key information that the Search Console provides

at Whitehill Industrial Estate
Whitehill Lane
Wootton Bassett, United Kingdom

Seminar Profi-Wissen Google AdWords Werbung (SEA)

Seminar Profi-Wissen Google AdWords Werbung (SEA)
Event on 2017-07-25 10:00:00
Dieser Seminar-Workshop vermittelt professionelles Wissen für Fortgeschrittene im Thema Google AdWords Werbung und tiefe Einblicke in den Komplex Paid Search und Display-Werbung für Unternehmen. Es werden neben fortgeschrittenem Wissen sehr viele Tipps und Kniffe an die Hand gegeben, die für das Einrichten und die regelmäßige Pflege und Nachoptimierung von Textanzeigen, Bannerwerbung, Dynamic SearchAds und Sonderwerbeformen wie Gmail-Werbung tagtäglich sehr wertvoll sind. Die Themen des Tages im Überblick: SUCHE vs. GDN (Google Display-Netzwerk) Dynamic Search Ads Bannerwerbung mit AdWords Lightbox Ads AdWords für Werbung in Gmail Ausrichtungsoptionen für Display-Werbung Retarketing mit Google AdWords RemarketingLists for SearchAds (RLSA) Conversion Tracking mit AdWords Kampagnenoptimierung auf Basis von Conversions Landing-Page-Optimierung Google Analytics für die AdWords-Optimierung nutzen Fragen zu Datenschutz, Markenschutz & Klickbetrug Es gibt umfangreiche Schulungsunterlagen, in denen sich zu vielen der hier aufgeführten Teil-Themen Checklisten befinden. Ihr AdWords-Trainer Sven Deutschländer Sven Deutschländer berät seit 2002 kleine und mittelständische Unternehmen in Fragen des Onlinemarketings. Seit dem Jahr 2004 arbeitet er mit Google Produkten – seit 2009 bietet er ein umfassendes Seminarprogramm. Seit 2006 ist er Google AdWords Qualified Individual, seit Beginn an Google Partner. Seit 2010 steht er in der iBusiness-TOP100-Liste der wichtigsten deutschen Suchmaschinenoptimierer. Seit 2015 ist er Google Analytics IQ Experte. Bei ihm gibt's Onlinemarketing-Wissen aus der Praxis für die Praxis. Lernziele für dieses AdWords Profi-Seminar Ziel ist ein umfassender Wissenstransfer! Die Teilnehmer sind nach diesem Seminar befähigt, in einem Google AdWords Account selbständig mit Erfolg Kampagnen für die Google Suche und das Google Display-Netzwerk anzulegen und diese optimal auszurichten und nachzuoptimieren. Dieser Seminar-Workshop richtet sich an Marketing-Verantwortliche in Unternehmen jeder Größe, an Unternehmensinhaber und Geschäftsführer, an Chefs und Mitarbeiter von Werbeagenturen, aber auch an Mitarbeiter und Chefs von Startups und kleinen Unternehmen sowie an Selbständige und Freiberufler.

at SEO Profi Berlin @ dskom GmbH
Reginhardstraße 34
Berlin, Germany

Ulster Bank Boost featuring Google – offical launch @TheMac

Ulster Bank Boost featuring Google – offical launch @TheMac
Event on 2017-06-27 09:00:00
Ulster Bank Boost has been created to help local businesses in a way that goes beyond traditional business banking. We want to be more than a provider of financial services; we want to help businesses grow. We know that running any business comes with its own everyday challenges and growth plans are sometimes pushed down the priority list. At Ulster Bank we want to help you with that. Our unique team of local Business Growth Enablers and Business Development Managers can connect you to the right people and resources to help your business reach its true potential. You can meet our team on the day. The MAC theatre is located under the prominent spire of St Annes Cathedral in Belfast’s city centre. This modern and vibrant location offers an array of musicality and drama to the cobbled streets that surround it. Ulster Bank is delighted to be launching “Boost” at such a landmark location. We are delighted to announce Google as the first of our guest speakers on the day. Google is an American multinational technology company specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, software, and hardware. They will bring us on a growth journey that will be the envy of others! Tom Griffith will also join us to share his own growth story. Tom describes himself as an‎ Entrepreneur, Ideas Originator, Motivational speaker, Social Innovator and Constructive disruptor. An honest, innovative and magnificent growth story not be missed. We will also have a focus session on Digital marketing and the impact it is having on today’s markets. Emma Gribben will join us for this session. Emma is a global digital marketing consultant advising brands, agencies, SME's, startups and charities on their digital strategies across the UK and Ireland, UAE and Australia. Emma works with clients to help grow their bottom line using the array of digital marketing channels available; website optimisation, social media, SEO, PPC, email marketing and online PR. Emma's work with Linwoods Healthfoods was awarded the Eircom Spiders Best Retail Website and the social media campaign she led for ICONS Festival reached 5 million people throughout the world. To end proceedings we will have a question and answer panel session with all our guests. Finally we would encourage you to use this event to grow your network. We will start the day with a light breakfast at 9.30 and we encourage you to use this time to meet some of our key growth stakeholders, Social Enterprise, Entrepreneurial Spark Belfast, Worldpay and many more. Let’s grow together #ulsterbankboost If you have any questions prior to the event or on the day, please contact: / 07717 208963

at The MAC
10 Exchange Street West
Belfast, United Kingdom

Digital Marketing Professional Program in association with Google, Hyderabad

Digital Marketing Professional Program in association with Google, Hyderabad
Event on 2017-07-02 14:30:00
Manipal ProLearn is conducting Digital Marketing Professional Program to educate students in the areas of Digital Marketing.3-month course spanning 80 hours of learning engagement (40 hrs classroom training, 20 hrs e-learning & 20 hrs project).Prepare for Digital Marketing Professional Program NoW!

Benefits of Digital Marketing Professional Program:
Joint certification by Manipal ProLearn and Google India.
Face-to-face interactive sessions with expert faculty trained by Google.
Hands-on learning through Live Projects.
Find opportunities as Digital Marketing Manager in different industries.
For professionals with experience, the salaries can vary between 5-20lac INR per annum.

Upon completion of this course, you will be able to:
Implement online campaigns for business
Develop a multichannel strategy that delivers on your marketing objectives
Create online brand building initiatives that work
Integrate new digital marketing techniques
Apply relevant tools and concepts to measure online marketing plan
Analyse the way in which the Internet has changed the marketing mix elements and how organisations employ them creatively in the digital environment
Gain a fresh perspective on online marketing in a global scenario
Drive change and foster innovation within your organisation

Who Should Attend:
Students with a management or engineering background
Individuals / beginners seeking career opportunities in the marketing domain
Professionals who want to shift to digital marketing or those who are beginners in the field of digital marketing
Marketing professionals who use digital marketing to meet their objectives
Web marketers who want to enhance their professional prospects in the marketing domain
Entrepreneurs or affiliate marketers who want to use digital media to improve their business performance
Professionals in marketing/ publishing/ e-business/advertising
Professionals who seek to improve the performance of their digital marketing campaigns

For more information:
Manipal Prolearn

at Hyderabad

Hyderābād, India

Curso Preparatorio para la Certificación Profesional de Google Adwords

Curso Preparatorio para la Certificación Profesional de Google Adwords
Event on 2017-06-23 08:00:00
Curso Preparatorio para la Certificación Profesional Google Adwords Search / Display / YouTube ● Curso Profesional de (3) días, un total de (15) horas contacto. Viernes, 23 y 30 de Junio y 7 de Julio de 2017 de 8:00 AM – 1:00 PM ● Manual Electrónico del Curso ● Certificado de Participación ● Amplia Pantalla de Proyección ● Acceso a Internet WiFi   El ecosistema digital ha generado una nueva oportunidad de llegar a los consumidores sin importar el tamaño de tu empresa.   Cada vez más los medios tradicionales pierden efectividad frente a la publicidad online y sobretodo en el entorno móvil. Con una metodología basada en el aprendizaje práctico y la aplicabilidad real, el curso Curso de preparación para la Certificación AdWords está enfocado en introducir y preparar al participante en la plataforma de publicidad digital Google Adwords. Anexo Interactive:Plaza Cupey GardensOffice Center Building, Second FloorSan Juan, PR 00926Teléfono: 787.760.9191   ¿A quién va dirigido el Curso? El curso está dirigido a gerentes y directores de mercadeo (Chief Marketing Officers, CMO), publicistas (Digital Media Planners / Buyers), dueños de empresas (CEO) y profesionales interesados en utilizar la herramienta de Google Adwords de manera efectiva para fortalecer la marca de su empresa u organización, asi como ofrecer el servicio de Google Adwords a Clientes.   Objetivos del Curso ● Que usted obtenga el conocimiento práctico para planificar e implementar campañas estratégicas de publicidad digital en su profesión o negocio. ● Que usted conozca las ventajas de la publicidad online y de AdWords, y las prácticas recomendadas para administrar y optimizar las campañas de AdWords. ● Que usted conozca las prácticas recomendadas para crear, administrar, medir y optimizar campañas en la red de bñsqueda, red de display y YouTube. ● Que usted obtenga el conocimiento práctico para tomar y aprobar el exámen de evaluación para la Certificación de Conceptos Básicos de Google Adwords, Publicidad en Búsquedas, Publicidad de display y Publicidad en vídeo.   Un Curso Totalmente Práctico e Interactivo Nuestro curso es uno práctico y cubre todos los aspectos desde lo más básico hasta los componentes más avanzados del sistema de publicidad Google AdWords. ¿Quieres Certificarte y convertirte en un Especialista de Google Adwords?   En Anexo te ayudaremos a que puedas obtener todas las herramientas necesarias para especializarte en el mundo de la publicidad digital desarrollar campañas eficientes. Desde la creación de su primera campaña hasta la comprensión de la subasta y la optimización de conversiones. También te prepararemos para que puedas pasar los exámenes con nuestro Curso y Certificación Google AdWords para la Certificación ¿Por qué estudiar en Anexo? Anexo ha entrenado a más de 2,000 profesionales en Puerto Rico en temas de Mercadeo Interactivo, Publicidad Digital y Redes Sociales desde el 2010. Además ofrece Certificaciones profesionales como la Social Media Manager, Digital Media Specialist y Social Media Coach. Utilizaremos una combinación de entusiasmo, casos e historias de éxito sumados a todo nuestro conocimiento para compartir nuestra experiencia y poder ayudarte a convertirte en experto. Aunque estés comenzando o ya seas un experto, obtendrás el mejor aprendizaje práctico. Curso Preparatorio para la Certificación Profesional Google AdWords ● Introducción a la Publicidad Digital y la compra de espacios en Medios Digitales ● Creación de cuenta Google AdWords ● Utilización de Google Trends Introducción al Search Network ● Investigación de palabras clave para publicidad en las Bñsquedas de Google ● Utilización del Keyword Planner para estimación de tráfico ● Selección de concordancia de las Palabras Clave ( Broad, Phrase, Exact) ● Utilización de Palabras Clave negativas ● Creación de anuncios de texto para Display o Móvil ● Utilización de extensiones para anuncios de texto ● Creación de campaña de anuncios para llamadas ● Política de Landing Page para anuncios ● Optimización de campaña de anuncios de texto Introducción al Display Network ● Política de anuncios gráficos para Display ● Costo por Click vs Costo por Miles de Impresiones ● Targeting para Display (Topic, Remarketing, In-Market, Placement, Audiencia) ● Manejo de Presupuesto y presupuesto compartido ● Configuración de audiencia geográfica ● Exclusión de sitios web por contenido para la Red de Display ● Optimización de campaña de anuncios para la Red de Display Introducción a YouTube ● Introducción a los anuncios de You Tube ● Política de Anuncios en Youtube y requisitos técnicos para videos ● Creación de campaña de video TrueView Display ● Creación de campaña de video TrueView In-Stream ● Costo por view ● Creación de Reportes Exámen de Prueba Instructor Luis Rivera Colón Profesional del mercadeo digital con mas de 10 años de experiencia en productos de Google , Plataforma de Publicidad de Google, Analitycs, SEO, SEM y actividades de publicidad. Certificado por Google en: Google Analytics Individual Qualification Adwords Advertising Fundamentals Adwords Advanced Search Advanced Display Network Advertising Advanced Video Advertising Mobile Advertising Certification Shopping Advertising Google Tag Manager CORPORATE CHECKS / PURCHASE ORDERS TERMS: Call us at (787) 760-9191 to begin your Registration process. We need a Purchase Order Number (PO) or a signed Payment Commitment Letter and we will send you an Invoice. PO Terms are subject to prior approval and payments must be received in the same day of the Seminar. CANCELLATIONS AND TRANSFERS: Cancellations are accepted with 0.00 Service Charge Fee, if and only when, a written notification is received and confirmed (10) business days prior to the programs starting date. Cancellation requests received after the (10) business days will not be accepted. No show is liable for full payment. Transfers will have a period of one-year from the date of the Transfer request. Transfers will be charged .00 for subsequent registration, plus any fee increases for the difference of the program event. Transfers will be allowed only up to one-year, after such date the full payment will be forfeited.

at Anexo Training Studio
Cupey Gardens Plaza , Office Center Building, Second Floor
San Juan, Puerto Rico