Event on 2017-08-19 08:30:00
U.S. Cellular associates will share must-have apps, tips for adventure at free Device Workshop

FAIRMONT, W. V.a. (Aug. 1, 2017) – August is American Adventures Month, and outdoor enthusiasts will enjoy going on a walk or a hike, or navigating bodies of water to celebrate. As travelers set out for adventures of all kinds, they should never leave home without their Apple iPhone 7 or Samsung Galaxy S8 smartphones. Not only are these devices important for communication purposes, they also can provide tools to support any outdoor trek.

U.S. Cellular’s friendly, engaged and knowledgeable associates are ready to assist those interested in learning more about ways to maximize smartphone devices to ensure an enjoyable outdoor excursion. U.S. Cellular will host a free Device Workshop at 8:30 a.m. on August 19th at 201 Tygart Mall Loop. The interactive workshop for Fairmont will provide attendees with information on helpful apps for safety and navigation, as well as tips on how to take the best outdoor photos. Individuals do not need to be a U.S. Cellular customer to attend.

“Our devices play an important role when we are headed outdoors to explore,” said Nathan Waddell, U.S. Cellular’s director of sales in the Mid-South. “U.S. Cellular’s high-quality network with national coverage keeps you connected whether you are hiking, biking or boating outdoors. Taking your smartphone along on your next adventure will not only enhance your trip, but also serve as an excellent safety backup should you need it.”

For more information on the event, please call 304-363-7881.

About U.S. Cellular
U.S. Cellular is the fifth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier offers coverage where the other carriers don't and a wide range of communication services that enhance consumers' lives, increase the competitiveness of local businesses and improve the efficiency of government operations. U.S. Cellular has the Highest Wireless Network Quality Performance in the North Central Region, according to the J.D. Power 2017 U.S. Wireless Network Quality Performance Study, and 99 percent of customers have access to 4G LTE speeds. To learn more about U.S. Cellular, visit one of its retail stores or To get the latest news, promos and videos, connect with U.S. Cellular on, and


For more information, contact:
Melissa Watkins Katie Frey
Public Relations Counsel Communications Manager, U.S. Cellular
Phone: 804-402-5316 Phone: 773-355-3275
Email: Email:

at U.S. Cellular
201 Tygart Mall Loop
Fairmont, United States

This investment-bank presentation helps explain the complicated digital

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New Issue of American Academy of Pediatrics Healthy Children E-Magazine Helps Parents Get Ready for Back-To-School Season, the official American Academy of Pediatrics (AAP) Web site for parents, has released a new issue of Healthy Children, a digital-only magazine for smartphones and tablets. Available in English and Spanish, the new issue focuses on getting parents and kids ready for the new school year. It features useful information on how reading to children helps brain development, why childhood immunizations are important (and required in many states prior to the start of the school year), how to connect with kids in todays digital world, and how to choose and store fresh vegetables for a healthy diet.

“This issue of Healthy Children will provide parents with important information that will help to ensure kids are off to healthy start as they head back to the classroom this fall, said Jennifer Shu, MD, FAAP, medical editor of

The e-magazines feature article, No Shots, No School: Make Sure Your Childs Immunizations Are Up to Date emphasizes the importance of making sure children are fully immunized, explains the consequences of not immunizing, and answers questions about specific vaccines. The December 2014 to April 2015 measles outbreak linked to an amusement park in California is a reminder that diseases can easily spread across continents and be especially dangerous to those who are not vaccinated.

Parents may download the e-magazine on iTunes or Google Play stores. The digital magazine is also available as a PDF at

This issue of Healthy Children e-magazine was supported by an independent grant from Merck.



The only parenting website backed by 64,000 AAP member pediatricians, offers trustworthy, up-to-the-minute health advice and guidance for parents and caregivers, along with interactive tools and personalized content. Registered users enjoy a customized home page that features articles geared to the ages of their children as well as a free bi-weekly e-newsletter. The site also offers a Find a Pediatrician service, an Ask the Pediatrician tool, the KidsDoc Symptom Checker, and more than 3,000 articles on childrens health.

Union Metrics Helps Social Marketers Achieve Multi-Channel Clarity With Upgraded Social Suite

Union Metrics today announced powerful new updates to the Union Metrics Social Suite, the companys multi-channel social analytics platform, amid growing demand for an all-in-one solution that reduces the complexity of social media marketing. New features, including the addition of significant new multi-channel social media reporting capabilities and all new Facebook analytics, enable digital marketers to optimize their messaging, grow their audience, deepen engagement and benchmark their competition across Facebook, Twitter, Instagram and Tumblr.

Union Metrics has seen tremendous growth in its multi-channel social analytics offering, which was first released last spring. Union Metrics Social Suite revenue has grown more than 650 percent in the past year and counts a number of the world’s largest brands and agencies among its users. The company, which has never taken outside capital, now has more than 1,000 active, paying subscribers and more than 100,000 registered users utilizing its social analytics tools including 60% of Interbrands global top 100 brands and more than 75 percent of the largest PR firms in the United States. The company also processes more than 2.5B social activities monthly.

When done right, social media is a powerful tool for connecting people and businesses. But, the growing complexity of social marketing makes it difficult for marketers to rise above the noise and determine what’s working and what isnt, said Union Metrics CEO Hayes Davis. With powerful multi-channel metrics and support for Facebook, we built the latest version of the Social Suite to bring clarity to social marketersgiving them the tools they need to develop effective messaging, content and engagement strategies on the social platforms that matter most. We don’t try to deliver every metric possible; instead we focus on delivering the right answer at the right time to help brands succeed.

Comprehensive Multi-Channel Reporting and Facebook Analytics

The Union Metrics Social Suite enables some of the world’s largest brands, agencies and media companies to measure their impact and listen to the conversations that matter most to them on Twitter, Instagram, Tumblr and now Facebook. With this announcement, Union Metrics has added a new multi-channel dashboard to its Social Suite that enables digital marketers to view and act upon trending metrics for all their social activities. In particular, the new multi-channel dashboard delivers immediate answers to key questions about content, audience and competitors across social channels.

Brands spend an estimated 75-80% of their digital marketing budgets on Facebook–with the channel acting as a central social hub for the majority of brand marketers.Union Metrics’ new Facebook analytics provide detailed insight into brand pages, and will be available to all Union Metrics Social Suite subscribers at no extra charge. With the new Facebook reporting, customers can:

Take a deep dive into content performance to see exactly what’s working and why
Understand the impact of paid and organic activity
Analyze fan growth and audience demographics
Create content that reaches more people and generates more engagement

The new Social Suite capabilities are available now, and pricing starts at $ 500 per month. More information can be found at

About Union Metrics

With the goal of bringing clarity to social media marketing, Union Metrics has been delivering social media answers to brands and marketers since the 2009 launch of TweetReach Twitter analytics. Today, Union Metrics powerful multi-channel social analytics are used by thousands of digital marketers at the worlds most innovative brands to optimize their social media strategies across Twitter, Instagram, Facebook and Tumblr. Union Metrics is based in San Francisco with an office in Austin, Texas. Visit Union Metrics at and @unionmetrics across social media.

Boyd’s Tire and Service Center Helps Raise Funds for Breast Cancer Research

Columbus, OH (PRWEB) June 18, 2015

In April, Boyds Tire & Service Center participated in the Bowl for a Cure fundraiser, helping to raise money for breast cancer research and the Stefanie Spielman Fund. In addition to sponsoring two bowling teams, Boyds Tire & Service Center provided printing for T-shirts to mark the event. Thanks in part to their contributions, the fund has received nearly $ 11,000 this year, which pushes the total past $ 50,000 for its four-year history.

The event was held at Sequoia Bowl in Columbus, and Boyds Tire & Service Center joined other sponsors such as Rusted Apparel, Lamberts Coffee and the mens and womens bowling teams from Ohio State University.

The fund is named for Stefanie Spielman, who died of breast cancer at the age of 42. Spielman, wife of renowned NFL linebacker Chris Spielman, lost her 11-year fight with the disease in 2009. She considered it her lifes mission to help raise awareness and money to defeat breast cancer, and established the Stefanie Spielman Fund for Breast Cancer Research in 1998. Over the years, the fund has raised $ 6.5 million for research, education and patient assistance, all through Ohio State Universitys Arthur G. James Cancer Hospital and Solove Research Institute.

Columbus Bowl for a Cure has averaged over 300 participants in each of its five years, with bowlers from as far away as Indianapolis, Cincinnati, Cleveland and Parkersburg coming to help. Today, Columbus Bowl for a Cure is solidly in the top ten percent of total dollars raised for the Fund.

Boyds Tire & Service Center has been a part of the Columbus community for almost two decades, with locations in Eastpointe, Northgate, Polaris, Westerville, Marysville, Hilliard and Bethel. Boyds Tire & Service Center realizes that theres more to being a good citizen than just providing auto repair and tires, and takes pride in their commitment to causes like the Bowl for a Cure. As a result, staff has received an A+ rating with the Better Business Bureau, and has been nominated for several industry awards over the years. The Greater Columbus Chamber of Commerce has nominated Boyds Tire & Service Centers owner, Keith Boyd, for their Small Businessman of the Year award twice; in addition, industry magazine Tire Review has put Boyds Tire & Service Center into the top 20 finalists for their Top Shop Award.

Its all part of being a trustworthy and valuable part of the Columbus community, and Boyds Tire & Service Center is rightly proud of their involvement with the Stefanie Spielman Fund for Breast Cancer Research and the Bowl for a Cure fundraiser. Thanks in part to the efforts of Boyds Tire & Service Center, lives are being changed and real progress is being made toward a cure. Visit Boyds Tire & Service Center at for tires and auto repair in 7 convenient locations to serve drivers in central Ohio.

TCS, an ARI company, develops and supports an innovative suite of point of sale and business management software, eCommerce websites, digital marketing services and data-as-a-service products designed exclusively for dealers, wholesalers, retreaders and manufacturers within the automotive repair, tire and wheel verticals. TCS is the industry’s only complete technology provider, and our platform outperforms the competition through its seamless integration and superior functionality. For more than 20 years, we have provided our customers the best customer support in the industry, giving them the tools to build stronger, more loyal customers and ultimately a strong ROI.

National Home Improvement Expert Danny Lipford Helps Homeowners Stay Cool and Save Money In the Summer Heat

Mobile, AL (PRWEB) June 19, 2015

With the 2015 Farmers Almanac predicting sweltering conditions for the U.S. this summer with above normal temperatures, and the U.S. Energy Information Administration (EIA) forecasting an average 4.8% increase from 2014 to 2015 summertime energy costs, Americans are looking for ways to stay cool on the cheap.

National Home Expert Danny Lipford offers his top proven strategies for homeowners to keep their homes cool and cut their energy bills up to 30%. All of the items on Dannys list can be implemented for under $ 50, and several cost nothing. Working with remodeling projects for over 36 years, I know how much families can spend and save on their energy bill based on the efficiency of their home. We all like to save money, so I want to pass along my best practices to help homeowners grab every dollar they can and put it back in their pockets.

Dannys zero-cost strategies for summer energy savings:

Close curtains and blinds to keep solar heat out.
Cook wisely using an outdoor grill or slow cooker to prepare meals will reduce the amount of heat and humidity indoors.
Turn off and unplug electronics when not in use. Plugged in gadgets use energy and emit heat.
Use ceiling fans in a counterclockwise direction to pull down and circulate cool air.
Place a bowl of ice water in front of a fan to blow cool air. *Caution keep moisture away from the fan motor and cord to prevent a fire or electrical hazard.
Save chores for off-peak hours. The dishwasher, washer and dryer emit heat and humidity using them in the evening hours keeps the home cooler and saves energy.

Energy savings tips for under $ 50:

Inspect all windows and doors for cracks and gaps. Seal with weather stripping and caulk to ensure that cool air stays in and hot air stays out.
Install window film on single pane windows.
Replace air filters regularly (every 1-3 months). Using the high efficiency filters, though initially more costly, will greatly improve cooling system efficiency.
Replace incandescent light bulbs (which emit heat) with cool CFL or LED bulbs.
Install a programmable thermostat to regulate temperatures.
Install an insulated cover in the attic over dropdown stairs.

About Danny Lipford

Danny is one of the most respected and sought-after names in the home improvement industry today. For over 25 years, Danny has offered homeowners credible, step-by-step advice through his various media platforms including his nationally syndicated, Emmy-nominated TV show Todays Homeowner with Danny Lipford, his Todays Homeowner radio show, destination website,, and active social channels.

Danny has made more than 160 national television appearances on shows such as Rachael Ray, LIVE with Regis & Kelly, CNNs Your Bottom Line, CBSs The Early Show and This Morning, Fox Business Channels The Willis Report, and numerous other shows. Lipford has been the home improvement expert for The Weather Channel for over a decade, a longtime contributor to Better Homes & Gardens Magazine and, and is a source for hundreds of other popular magazines and websites each year.

To learn more about Danny Lipford and his Todays Homeowner Media Brand, contact Stephanie Greenwood, Public Relations Manager, at (251) 478-3345 x110 or stephanie(at)dannylipford(dot)com.

AKHIA Helps Akron Childrens Hospital Celebrate Local Roots While Blooming Across Northeast Ohio

Hudson, Ohio (PRWEB) June 17, 2015

As a medical facility in one of the worlds biggest healthcare markets, what can you do to stand out? With the help of Cleveland-based agency AKHIA, Akron Childrens Hospital got the regions attention by planting large floral art sculptures across Northeast Ohio. Together, the agency and hospital created a program to celebrate Akron Childrens 125-year anniversary of being in Akrons backyard, including commissioning a sculpture artist to create unique, vibrant metal flower sculptures for display throughout the region.

This arts project, designed to celebrate the community spirit, was no small feat and required total collaboration and cooperation. AKHIA managed all moving pieces of the program and left no detail to chance.

The agency researched area sculptors and provided the hospital three local artists who could make 25 whimsical metal flower sculptures. Akron Childrens then chose the preferred style and artistic team.

The art pieces were designed by landscape designer and painter Judith Spater and created by artist and sculptor Stephen Canneto. Each unique sculpture stands 6 to 9 feet tall and represents a flower thats native to Northeast Ohio, including violets, sunflowers, lilies, coneflowers and asters.

From start to finish, the sculpture program was a collaborative effort between AKHIA, the designer, the sculptor and Akron Childrens. While the artwork and creation of the sculptures were handled by Spater and Canneto, AKHIA worked with them on the vibrant colors of the flowers and designed the accompanying plaques, said Jan Gusich, CEO at AKHIA.

Selecting where to install the sculptures was another important piece of the puzzle. Twenty-five community partners were chosen to receive the sculptures based on their connection to Akron and the community, as well as how well they represent Akron Childrens high ethical standards. But most of all, the location had to be family oriented.

The mid-April installation of the sculptures coincided with the grand opening of the hospitals Kay Jewelers Pavilion. With a child-friendly backyard theme that plays well with the flower sculpture designs, the building is home to a new emergency department, neonatal intensive care unit, outpatient surgery center and special delivery area.

Throughout the anniversary year, sculptures can be found blooming in places like the Akron Zoo, Akron-Summit County Public Library, Boettler Park in Green, Medina Square, Lock 3, First & Main in Hudson, Stan Hywet Hall & Gardens, Aurora Farms Premium Outlets and other locations.

Although the sculptures will be in place at their locations for a minimum of a year, its our hope that our partners will want to keep these beautiful pieces of art for as long as possible, said Gusich.

For a complete list of the locations of the flower sculptures, visit


Founded in 1996, AKHIA is an integrated communications firm that distinguishes itself by focusing on a companys business objectives and providing strategic solutions, including marketing, sales lead generation, public relations, social media and reputation management. AKHIA is located in Hudson, Ohio. The organization was founded on a philosophy of message integrity and best-in-class account service. Today, that philosophy remains in the form of the agencys dedication to strategic execution for its clients spanning a wide range of industries in the business-to-business, service and consumer sectors.


Custom-Built Crowdfunding Website Helps Raise More Than $1,000,000 for Missouri-Based Nonprofits in Just 24 Hours

Springfield, Mo. (PRWEB) May 20, 2015

As the Community Foundation of the Ozarks (CFO) recently announced, the first-ever 24-hour fundraising event in the region, Give Ozarks, proved to be a great success. The event raised $ 1,021,160 in donations for nonprofit organizations in the area. The vast majority of donors made contributions via the Give Ozarks websitea responsively designed, custom crowdfunding application built by the interactive software and website development agency Mostly Serious. The collaboration between CFO and Mostly Serious resulted in excellent participation from the community.

Mostly Serious was thrilled to help raise such a significant sum of money for the Ozarks region, as Founding Partner & Designer Jarad Johnson noted: As an interactive design and development shop, our team loves building tools to gracefully handle big challenges, and when you couple that with the opportunity to impact the lives of so many people, we were entirely invested in this project. Watching the Give Ozarks results steadily climb toward the $ 1 million mark was one of the best moments of my career, and I know the rest of our team agrees.

Like most wide-reaching nonprofit organizations, CFO has become increasingly interested in the interactive marketing solutions agencies like Mostly Serious provide. Online tools such as crowdfunding sites and social media accounts require relatively moderate investments yet, done correctly, have potential to reach large audiences while giving interested parties the option to conveniently make donations right from their computer or mobile device, as CFO Senior Vice-President of Communications and Marketing Louise Knauer stated: We have found that if we can make it easy to get involved, many people want to help make a difference for their less fortunate neighbors. Adopting modern technologies clearly lets CFO make participation easy on people, and the return on that investment has proven crucial to our efforts.

Results from the Give Ozarks Event

A digital marketing group that is extensively experienced in responsive design, Mostly Serious built the Give Ozarks website to perform beautifully on the given users preferred device and browser. The website showcases roughly 150 nonprofit agencieslocated in more than 45 communities in the Missouri Ozarks. Because Mostly Serious anticipated extremely heavy traffic for the website, they used the latest web technologies to create a completely custom crowdfunding app. In just one 24-hour period, the website handled some 675,000 pageviews from nearly 32,000 unique visitors. In that time, the site facilitated 7,649 donationsjust under 3,000 of which were indicated as first-time donations to the given organization.

Mostly Serious Partner & Developer Zack Bonebrake, who established the infrastructure for the website, indicated that Give Ozarks was built to handle all that traffic: Thanks to CFOs incredible work rallying the community in advance of the big day, we knew the site must be fully capable of accommodating an onslaught of users all at once. So we ran hundreds of tests leading up to the release and simulated in excess of 20,000,000 requests with 10,000 concurrent users. We basically abused our infrastructure to ensure we would have no problems handling the anticipated traffic volume five times over.

Technical Information for the Give Ozarks Website

For those interested in the technical matters, Mostly Serious Partner & Developer Maranda Reynolds provided the specifics: We built Give Ozarks in Node.js with an HTML5 front end and a MongoDB datastore. To eliminate any confusion and let users get right down to business, our designers created a simple, intuitive interface that makes it easy to donate. And to put donors minds at ease, we opted to integrate the system with Stripe payment processing due its easy and secure checkout process. Reynolds also stated that the back-end code is integrated with a content management system that gives each agency complete control over the presentation of its fundraising pitch. That administrative system also features accurate reporting, allowing CFO to divvy out prizes every hour.

Finally, Mostly Serious deployed the Give Ozarks website on the open-source cluster manager Apache Mesos, which enabled the website to handle requests across a cluster of servers. As Reynolds noted, While the whole system involved necessarily complex integration of development tools, carefully selecting the best possible tools resulted in successful performance for the Give Ozarks website, including elegant failover with zero server down time over those crucial 24 hours. Seeing the system we designed and built allow CFO to raise over $ 1 million in one day was beyond gratifying for our team.

For more information on the Community Foundation of the Ozarks, visit To learn more about the Give Ozarks event, visit To inquire about services from Mostly Serious, contact Jarad Johnson at 417.501.6552 or by email at jarad(at)mostlyserious(dot)io. For updates on the latest interactive marketing breakthroughs, visit or follow Mostly Serious on Twitter, Facebook and Instagram.