Business Intelligence com Tableau – 16h – Turma Setembro

Business Intelligence com Tableau – 16h – Turma Setembro
Event on 2016-09-17 08:30:00
Sobre o treinamento Prepare seus dados de forma simples, rápida, intuitiva e sem programação, possibilitando assim, a tomada de decisão com qualidade utilizando o Tableau. Vale lembrar que este treinamento não é oficial Tableau. Objetivo: Capacitar o participante a compreender como o Tableau trabalha com os dados, e em conjunto receberá conhecimentos conceituais de BI e com a prática de exercícios gerar insights de como analisar e apresentar os dados da sua empresa usando uma ferramenta líder de mercado. Ao final do curso você será capaz de instalar o Tableau, importar, agregar dados produzir e publicar visualizações impactantes para compartilhamento corporativo. Carga Horária: 16h Público alvo: Estudantes, Profissionais da área de negócio ou TI interessados em iniciar o uso do Tableau. – Introdução à arquitetura de BI;- Planejamento para implementação do Tableau;- Introdução – Produto Data Discovery e posicionamento no mercado;- Arquitetura Tableau Básica como ferramenta de Data Discovery;- Entender as extensões dos arquivos;- Formas de conexão aos dados (Arquivos Físicos, Base de Dados, Tableau Server e etc).- Alterações e vinculação de filtros para carga de dados;- Interface do Produto – Funcionalidades & Recursos;- Criação de consulta ad-hoc;- Criação de dashboards; – Criando e entendo os conceitos do storytelling;- Aprendendo a criar tabelas dinâmicas;- Tabelas com highlights;- Criando gráficos básicos para análises intuitivas (Linha, Barra, Pizza, dispersão);- Trabalhando com representações geográficas.- Criando gráficos com mais de uma medida (eixo duplo). – Trabalhando com fórmulas básicas e condicionais;- Classificando informações básicas e avançadas com sub nível;- Aprendendo conceitos de conjuntos de informações; – Aplicando filtros de forma fácil e intuitiva; – Organizando seus dados de forma personalizada em níveis hierárquicos – Utilizando várias medidas e dimensões para criação de visualizações;- Distribuindo informações estratégicas de forma corporativa. Informações úteis:  O Voucher da acesso aos dois dias de trenamento, material, coffee break e certificado. Endereço: Rua do Bosque, 1234, Sala 5 – Barra funda, SP. Não se esqueçam, é preciso trazer um computador para que seja possível acompanhar o desenvolvimento dos exercícios. Para mais informações sobre esse treinamento por gentileza envie um e-mail para: Treinamento@Qsoft.com.br

at QSOFT TRAINING
do Bosque – 1234 , Barra Funda
São Paulo, Brazil

Brady Corporation Boosts Marketing ROI by 40 Percent with Invoca Call Intelligence

Brady Corporation Boosts Marketing ROI by 40 Percent with Invoca Call Intelligence
"Phone calls are one of our best sources of revenue, but attributing that revenue to the right marketing channel was the challenge," said Ujjwal Bhattarai, senior digital marketing technologist at Brady, which drove more than $ 1 billion in sales in 2014.
Read more on MarketWatch

14 Billion Reasons You Must Look At These 5 Underutilized Local Marketing
But when you get to a point where you have a little bit of breathing room and can step back and evaluate your marketing strategy, here are five underutilized marketing strategies that can help refresh and inject some new blood into your plan.
Read more on Search Engine Land

Fayetteville slashes budget, cuts marketing funds
FAYETTEVILLE — The Fayetteville Town Council slashed funding from several contribution line items Monday, including $ 8,000 from the town's convention and visitors bureau marketing funds for fiscal year 2016. Council had approved most of the line items …
Read more on Bluefield Daily Telegraph

Digital Marketing Agency Experience Advertising, Inc. Partners with Lead Forensics to Provide a Business to Business Visitor Intelligence Sales Tool





Lead Forensics


Experience Advertising, Inc., a leading digital marketing agency, has announced a partnership with Lead Forensics, a B-to-B lead generation service provider. By partnering with Lead Forensics, Experience Advertising will be able to provide cutting-edge lead generation solutions for companies of all sizes, by allowing their sales people to know exactly what businesses are visiting their website in real-time. Evan Weber CEO of Experience Advertising stated, We are beyond impressed with the capabilities of the Lead Forensics platform. Our clients are ecstatic with the lead generation results we are delivering via the Lead Forensics tool. Its nothing short of game-changing.

About Lead Forensics: The Lead Forensics platform tells a company exactly which businesses have visited their website in real-time, and lets them discover business to business leads that competitors can’t reach. With Lead Forensics salespeople can see full contact information on every visitor even if they haven’t contacted them or made an inquiry. This allows salespeople to generate leads they didn’t know they had and maximize the performance of the website’s traffic. The tool uncovers valuable website visitor information including: company name, telephone number, address, web address, Industry, company profile, and turnover. Lead Forensics is the salesperson’s ace in the hole to close more deals and bring in more revenue.

About Experience Advertising: Experience Advertising is a full-service digital marketing and social media agency working with all sizes of companies in numerous verticals. As a leading digital marketing agency, Experience Advertising provides industry-best services for companies in a true multi-channel fashion, including the following services:

Affiliate Marketing Programs

Customer Referral Programs

Search Engine Marketing (SEO)

Increasing the websites overall conversion rate

SEM Management – Google Adwords and Bing Ads Management

Local Search Marketing

Social Network Page Management

Facebook Advertising Management

Twitter Advertising Management

B-to-B Online Advertising and Social Media

Email Marketing Services

Customer Retention and Customer Loyalty Strategies

Digital Marketing Consulting

Social Media Consulting

Ecommerce Revenue Growth Consulting

Online Advertising Platform Auditing

All types of businesses with salespeople can significantly benefit from utilizing the Lead Forensics platform, Weber continued. Lead Forensics is an invaluable tools to the sales process. It adds an additional dimension to the process by providing actionable intelligence and alerts that allow salespeople to be incredibly timely with their follow up processes. We couldnt be more excited to launch our clients on the Lead Forensics platform.

If you would like a free demonstration of Lead Forensics you can request a demo here.







Theorem Unveils its Marketing Intelligence Management Suite, MIM – Welcome to the Intelligent Side of Big Data

San Francisco, California (PRWEB) May 19, 2015

Full-service digital marketing company Theorem Inc has leveraged a decade of learning and deep data and analytics expertise to create its MIM (Marketing Intelligence Management) services suite. As one of the few services-led analytics solutions, MIM has one clear market differentiator: the understanding of data to make intelligent marketing decisions.

Unveiled today at ad:tech, MIM includes a suite of services, software and domain expertise that enables marketers to fully exploit their marketing performance data. Incorporating Theorems powerful analytics engine, Theorem AnalyticsTM, it enables businesses to design a data-driven strategic roadmap to integrate, interpret and activate their data.

Most approaches today are primarily technology-driven, said Nick Strauss, Vice President of Strategy at Theorem. Its clear that technology alone is not the answer to Big Data. Even though its an enabler, whats required to make marketing performance data actionable is designing an upfront strategy for what youre measuring and why, then outlining how you plan to use the technology to answer questions that will drive business decisions.

MIM completely changes the game plan by bringing into the equation the intelligent use of the data to hear what its telling you, continued Strauss. MIM enables companies to be far more agile and more customer-responsive by planning efforts with equal focus on processes, people, and enabling technologies.

Gamut Exemplifies Data-driven Enterprise

Gamut, a digital media services company from Cox Media Group, has been working with Theorem to manage and analyze its marketing performance data. The company is now enjoying real-time campaign performance monitoring by delivering immediate and valuable campaign insights to advertisers, to inform strategic decision making, and to pave the way for powerful, predictive analyses

Theorem has provided us with sophisticated practices to mine our data and the results speak for themselves, said Traci Will, Director of Sales Analytics, Marketing and Consumer Insights at Gamut . We needed real-time access to information and ways of visualizing data so we could monitor and share campaign performance with our advertisers. Theorem provided a services-driven model with Theorem Analytics as the technology backbone to support our data needs. We really leveraged their deep data management expertise and experienced data specialists who work alongside our teams to aggregate and prepare the data we require.

MIM manages end-to-end intelligence initiatives from strategy through infrastructure including: information strategy; data governance; data management; advanced analytics; infrastructure support and integration; and Theorem Analytics, a technology platform that leverages Theorems own proprietary technologies in combination with best-in-class software to deliver a flexible, scalable platform to manage data.

Although Theorem has its own software platform, MIM is not software-dependent. Theorems technology can be plugged into a companys existing infrastructure to either maximize already existing investments or to fill gaps where organizations may still be handling aspects of their data management processes manually.

Join us and our client Gamut at ad:tech, booth number 1632, to see how MIM can be used to interpret and chart the data important to you and your clients and make a pioneering step forward in your marketing strategies.

Find out more about MIM here.

About Gamut

Gamut is a digital media services company owned by Cox Media Group. Gamut serves agencies and publishers, programmatically and direct, by aligning planning, research, inventory, and execution into a single smart service offering. At Gamut, it isnt about buying and selling programmatically. It is about identifying those areas of each clients business ripe for automation, and inserting the right solution to complement and inform their entire strategy. For more information, please visit http://www.gamut.media.

About Theorem

Theorem is a full-service digital marketing company that delivers an extensive range of flexible, tailored services to help organizations plan, scale, manage and optimize their digital marketing initiatives.

Providing a blend of domain specialty and digital best practices, coupled with an unrivaled heritage and experience in media marketing and services, Theorem underpins the digital program successes of companies including Gamut, Rocketfuel, Epsilon, Hearst, Pandora, and Microsoft.

With offices in New York and London and delivery centres in India and the Dominican Republic, Theorem has over 1500 global employees and serves more than 200 leading agencies, publishers, networks, technology providers, and brands. More at http://www.theoreminc.net/

Tags: Theorem, Marketing intelligence Management, Gamut, Theorem Analytics, Analytics, Digital Marketing, Data Analytics, Digital Programs, adtech







Google a step closer to developing machines with human-like intelligence

Google a step closer to developing machines with human-like intelligence
Professor Geoff Hinton, who was hired by Google two years ago to help develop intelligent operating systems, said that the company is on the brink of developing algorithms with the capacity for logic, natural conversation and even flirtation. The …
Read more on The Guardian

Google DOG WHISTLING fails to send URLs across the room
Google has released an experimental plug-in for Chrome that does something odd: sending URLs around the room using sound. The Tone plugin puts a button in Google's browser that, when clicked, makes a sound that other Tone-using Chrome browsers …
Read more on The Register

Upstart Russian browser strips down to take on Google
You wouldn't call it a war, but we may be in the middle of a skirmish that pits an upstart Russian browser maker against the mighty Google. That company is Yandex, which on Thursday released a beta version of its streamlined Yandex.Browser that strips …
Read more on CNET

For US allies, paradigm shift in intelligence collection

For US allies, paradigm shift in intelligence collection
PARIS (AP) — Fearful of an expanding extremist threat, countries that for years have relied heavily on U.S. intelligence are quickly building up their own capabilities with new technology, new laws and — in at least one case — a searing debate on …
Read more on Yahoo News

John Glenn: Evolution should be taught in schools
Follow Yahoo News.  · on Facebook ·  · on Twitter ·  · on Tumblr ·  · on Google+ · on Flickr. . News Home · U.S. · World · Politics · Tech · Science · Health · Odd News · Local · Dear Abby · Comics · ABC News · Yahoo Originals · Photos …
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Marquette removes mural celebrating fugitive cop killer
Marquette removes mural celebrating fugitive cop killer. Dylan Stableford. By Dylan Stableford May 19, 2015 10:33 AM Yahoo News.  ·  ·  ·  · Content preferences. Done. Tribune. Mural Featuring Woman On FBI`s Most Wanted List Removed From …
Read more on Yahoo News

5 Ways Entrepreneurs Can Use Emotional Intelligence for Marketing

5 Ways Entrepreneurs Can Use Emotional Intelligence for Marketing
Unfortunately, digital marketing is beginning to resemble this same irritating chain of events. With increased technology, many digital marketers are desperately targeting and re-targeting potential customers in all the wrong places — and it's making …
Read more on Entrepreneur

Digital marketing and creative agency Uprise Marketing recruits new client
Digital marketing and creative agency Uprise Marketing has strengthened its senior management team with the appointment of Josh Llewellyn-Jones to the role of client relationship director. Mr Llewellyn-Jones will be responsible for driving new business …
Read more on WalesOnline

Looker to Brief BBBT on Its Rapid Growth in Web-Based Business Intelligence


Boulder, Colorado (PRWEB) April 29, 2015

On Friday, May 1, 2015, Lookers Founder and CTO, Lloyd Tabb, and Product Marketing Lead, Zach Taylor, will brief BBBT on Lookers web-based business intelligence platform that brings people and data together, in context.

Looker puts actionable data in the hands of the people who need it most, through a unique data description language called LookML. With LookML, analysts can create and curate custom data experiences so any employee can explore and utilize the data thats most relevant to them.

We are thrilled to participate in this year’s BBBT event and share how Looker is helping some of the best and fastest growing companies create data drive cultures, said Mr. Taylor. As we continue to hone our product-market fit and messaging, the deep industry experience of the BBBT provides a valuable perspective.

The BI industry has spawned many new, innovative, and exciting companies in the last few years. Looker is definitely one of them, said BBBT Founder, Claudia Imhoff. The Looker modeling language (LookerML) promises to make data transformations and complex integration logic into a flexible and reusable metadata layer — something so needed in all BI environments for analysts and business users to get insights faster and more reliably.

A podcast summarizing the presentation will be available at the BBBT podcasts page and a video of the presentation will be available at the BBBT videos page.

About BBBT

The Boulder Business Intelligence Brain Trust has served the BI industry since 2006. It is a consortium of over 180 industry analysts, experts, and practitioners from around the world. BBBT hosts BI industry vendors who provide extended, interactive briefings, streamed live as webinars exclusively to BBBT members. It’s a reciprocal arrangement, the members receive the latest information on current and planned BI tools and technologies, and the vendors get valuable feedback on their offerings, marketing, and messaging.

About Looker

Purpose-built for the next generation of analytic databases, Looker integrates with Amazon Redshift, Teradata Aster, HP Vertica, Greenplum, Impala, Bigquery and Spark, among others. More than 250 industry leaders trust Looker to unleash the power of their data, including Yahoo!, Warby Parker, Asana, Instacart, Docker, Venmo, Upworthy, Gilt and more. The company is headquartered in Santa Cruz, California, with offices in San Francisco, New York and London. Investors include Meritech Capital Partners, Redpoint Ventures, First Round Capital, Sapphire Ventures, and PivotNorth.







Media Intelligence and Public Relations Information & Software Spend Topped

Media Intelligence and Public Relations Information & Software Spend Topped
OSPREY, Fla., April 28, 2015 /PRNewswire/ — Spending on Media Intelligence information and software solutions for public relations professionals grew 7.12% in 2014 to USD2.62 billion, according to a new report by Burton-Taylor International Consulting …
Read more on Virtual Press Office (press release)

Murals promote public affairs mission
Several other faculty members from the department participated, and Jordan McGee, senior organizational communication major and president of SGA, and Grace Chang, president of the Student Activities Council and a junior public relations major, judged …
Read more on Standard Online

UAB public relations group wins chapter of the year
The University of Alabama Birmingham chapter of the Public Relations Council of Alabama/Public Relations Student Society of America won Chapter of the Year honors at the Public Relations Council of Alabama annual conference in Montgomery, Ala., this …
Read more on UAB News

Knowing the Future – CDC Releases Latest Marriage Rates and Statistics that confirms 99% accuracy of the U.S. Marriage Forecast, published by Demographic Intelligence.


Charlottesville, Virginia (PRWEB) April 16, 2015

Two years in advance of the 2015 release of U.S. Marriage rates for 2012 by the CDC, the U.S. Marriage Forecast, published by Demographic Intelligence, accurately predicted 2012 marriages within 14,000.

Using advanced algorithms to determine the number of marriages, Demographic Intelligence has been able to forecast marriages at an astonishing accuracy rate 99.45%.

The U.S. Marriage Forecast provides projections of U.S. marriages from 2013-2025 and detailed breakdowns of marriages for 2013-2017 by income, education, race, and ethnicity.

This 2015 U.S. Wedding Forecast is based on a statistical model of marriages in the last two decades, generating insight into the key socioeconomic and cultural drivers of marriage in the U.S. The DI model may include measures of unemployment, consumer confidence, Google wedding search terms, and religiosityall key predictors of marriage in the United States. The DI forecast is especially valuable because federal marriage statistics are usually released a year or two after the date to which they apply, making official data of limited usefulness to the wedding industry.

Same Sex Marriage Rates

The most recent release of the U.S. Marriage Forecast includes an analysis of the impact of changing same-sex marriage trends in the United States.

About Demographic Intelligence

Demographic Intelligence (DI) is the premier provider of U.S. wedding trends and birth forecasts for businesses with an interest in marriage and birth trends in the United States. DI provides reports and consulting services to companies in the following sectors: jewelry, clothing, juvenile products, healthcare, media, financial services, consumer food, and household products. Past clients include Davids Bridal, Disney, Procter & Gamble, and Bain Capital. Demographic Intelligence is advised in its work by three leading demographers: Princeton economist Alicia Adsera, University of Pennsylvania demographer Hans-Peter Kohler, and University of North Carolina demographer Philip Morgan.

To Order the U.S. Marriage Forecast, contact: Demographic Intelligence 888-543-5277 Steve(at)USbirthrate(dot)com

http://www.usweddingforecast.com

http://www.demographicintel.com