How to turn your blog into a brand

How to turn your blog into a brand
Event on 2017-09-12 18:30:00
Learn how to turn your passion for blogging into a career with award-winning blogger Charly Lester If you want to learn how to transform your blog into a brand, let award-winning dating blogger Charly Lester be your guide. During this inspiring course, you’ll discover how to find your niche and expand your audience. Plus, you’ll learn how to build a strong social media following for your site, as well as how to make your content more findable and shareable. Crucially, you’ll also get insider tips on how to make a living from your blog through advertising, sponsored content and partnerships. Why not take the first step towards becoming a professional blogger? Book your place now – and learn how to turn your passion for blogging into a career. Content How to expand the audience for your blog and social media platforms The basics of SEO – searching for keywords, assessing popularity and deciding when to use them Making money from your blog – including the pros and cons of advertising and sponsored content Setting up linked businesses and partnerships Exploring other opportunities, such as public speaking and writing commissions Tips on networking and self-publicity Practical exercises – including sessions where you’ll research the most successful blogs and social media in your area Q&A and group discussion Please note attendees should bring along a charged laptop or smart device in order to take part fully in practical exercises. Sign up to our newsletter and you’ll be among the first to find out about our latest courses and special offers. You can also follow us on Twitter, and read our latest articles and interviews on our blog. Tutor profile Charly Lester is the award-winning blogger behind 30 Dates, London’s most popular dating blog. Her advice has also appeared in the Guardian, the Observer and The Independent, and she has become a regular guest on BBC Radio 4. Find Charly on Twitter here. Full course and returns information on the Masterclasses website

at Kings Place
90 York Way
Islington, United Kingdom

Conversions Masterclass: Turn Your Website Into A Customer Magnet

Conversions Masterclass: Turn Your Website Into A Customer Magnet
Event on 2016-09-17 10:30:00
Why Attend This Conversions Masterclass? Every business with a website wants one thing… Conversions! Most websites today function as "online brochures", which means they are static and unproductive. What businesses need is a "sales machine"; a website that works for them on autopilot, based on how it's structured (note: this has nothing to do with design… there's a science to this process, which I'll share at the masterclass). This masterclass is designed for business owners who want to see things change (i.e. get leads and clients from their websites). If that describes you, then this masterclass is for you. Here's what you will gain from this masterclass: DISPELLING THE MYTHS: discover the common myths about websites, and why you should avoid them like a plague (especially around SEO) CONTENT: learn how to create "client-centric" content that will position your website more effectively online, and help you build trust and likeablility in the eyes of your visitors TRAFFIC: discover what to do to drive both organic and paid traffic to your website, even if you're in a competitive niche FUNNELS: discover 5 key funnel types you can use within your website, in order to generate quality leads (this is the icing on the cake for savvy businesses) CONVERSIONS: learn how to turn the leads you get from your website into paying clients/customers, by offering them something no one else is offering (I'll show you how to craft effective offers) CASE STUDY: how a single production workflow chart on a website attracted a 5 figure deal. Find out what we did, and how that can be implemented within your business BONUS #1 – WORKSHEET: this will be available for you to download, print out and bring to the event, in order to carry out some exercises BONUS #2 – STRATEGIC WEBSITE LAYOUT TEMPLATE: this material is what I use as a guideline when helping my clients setup their website Who's teaching? As an experienced digital marketing strategist, I've had the privilege of working directly and indireclty on projects that involved brands such as Cisco UK, Sony/Slenky, Digital Enterprise Greenwich, BENTV, OHTV, BUFF, and the Nollywood Film Industry. My primary goal is to help Entrepreneurs (mainly Services Providers, CEOs, Startup Founders, Agencies and Small Business Owners) create effective Automated Marketing and Sales Processes that will not only bring them leads and sales, but transform their entire perspective when it comes to marketing/selling online. I'm here to serve as much as I can. Looking forward to seeing you at the event. Website: | Email: P.S. If you know anyone who would benefit from this masterclass, then do not hesitate to let them know as well. Also Share this on Facebook and Twitter. P.P.S. There are limited tickets available. Fast action takers know what to do when they see value. Don't miss out! F.A.Qs Do you have a refund policy? Yes. If for any reason you can't attend the event after purchasing a ticket, please let us know ahead of time (latest a week to the event) and we'll issue you a refund. Refund request made a day before the event may not be considered. Will there be parking space at the venue?  Ans: Yes, there is free parking within the premises. How do I get to the venue? Ans: For buses, get on 254, 253 and 106 (please use the post code to find the venue on your mobile device – same, if you are driving); closest train station is Clapton Overground (from Liverpool street and Chingford). Is there wheelchair access? Ans: I'm sorry there isn't any. Will I get the training slides afterwards? Ans: Yes, but only on request. Will there be internet access at the venue? Ans: there is internet access, however it often fluctuates (just a heads up) Do I have to bring my ticket to the event? Ans: Yes, please do. Mainly for verification purposes. Can I update my registration information? Ans: I believe it's possible to do so directly via eventbrite. If not, just shoot us an email, and let us know what you need changed and we'll sort it out for you The name on the ticket/registration does not match the attendee. Is this okay? In order to avoid issues, we would very much love for you or anyone transfering their tickets to someone else to let us know ahead of time (latest a week to the event). If we cannot verify the who really owns the ticket and what actually transpired between the owner and the possessor of the ticket, then we will not permit the current ticket holder to attend the event (please take this seriously)

Upper Clapton, United Kingdom

Deep Dive into Digital Marketing! Full-Week Bootcamp

Deep Dive into Digital Marketing! Full-Week Bootcamp
Event on 2016-06-06 09:00:00
Take a deep dive into Digital Marketing at the New Englan College of Business "Digital Marketing Bootcamp!" In this one week intensive "Bootcamp" you will learn fundamental strategies to help you navigate the digital world of marketing! Here's a glimpse of what you'll learn: How to develop digital strategies for business + nonprofits Effective email marketing campaigns and management Skills on leveraging key media channels, owned and paid Content Marketing and Blogging Online buyer behavior Basic SEO and Google Analytics Google Adwords Customer relationship marketing + PR Create digital campaigns Simple strategies to create a website And more! Digital-savvy professionals are needed to amplify marketing messages, engage audiences, sell products and grow companies over the internet, so get a head start at this "Bootcamp" and not only will you be able to apply what you learn directly to your own projects, but best of all, you'll leave with 3 credits toward a Bachelor's or Certificate in Digital Marketing! Unlike many programs, NECB's Digital Marketing Bootcamp is nationally accredited by NEASC, so you may accrue credits toward your college degree or certificate! You do not need to be admitted to NECB to complete the Bootcamp.  When: Just one week, June 6-10, 2016 Where: The New England College of Business, 10 High Street, Boston Cost: 5 for the complete bootcamp and 3 undergraduate credits For more information call: (617) 603-6918 

at New England College of Business
10 High Street
Boston, United States

Turning Passion into Pounds UK Tour in collaboration with the British Library

Turning Passion into Pounds UK Tour in collaboration with the British Library
Event on 2016-04-08 18:30:00
The dynamic duo that is PR expert Jessica Huie MBE and prolific mummy blogger Vicki Psarias, one of the UK’s most successful bloggers , have teamed up to embark on a UK tour imparting their experience and advice on how to turn your passion into pounds and work on your own terms.   Drawing on the thirty-something mums’ proven experience of taking ideas from concept to market, the duo explain how to leverage the digital space for business success and create a flexible work life which you control. From how to master blogging and social media, to how to raise your profile, secure clients and monetise your business/brand, Jessica and Vicki will share their own journeys whilst inviting a panel of some the UK’s most accomplished women to share the stage and impart the gems of their experience in making pounds from their passion, with the audience.  Jessica Jessica Huie MBE is founder of JH Public Relations and Color blind Cards.  In recognition for her contribution to diversity and influence on her community, aged just 34 Jessica was awarded an MBE (Member of the Order of the British Empire) being named in the Queen's Birthday Honours list (June 2014).     Inspired by the high-street’s lack of representative multi-cultural greeting cards, following a shopping trip for a card to boost her daughter’s (then aged 7) self-esteem, Color blind Cards was launched in 2006.  The award-winning multi-racial greeting card and gift company is credited with having made history as the first company to secure a presence for a black card range in the UK high street (Clinton Cards 2007) with a range which is currently stocked in ASDA stores and department and independent stores around the UK.      In 2008 Jessica founded JH Public Relations, a PR agency representing personalities and  entrepreneurs. The roster has included Samuel Jackson’s Glittering Stars in Dessert Nights event, Kelly Rowland and former Dragon’s Den star Hilary Devey. Jessica, who was winner of the Daily Mail’s Enterprising Young Brit award was named one of Britain’s Most inspiring entrepreneurs by the Evening Standard and sits on Glamour Magazine’s Power List as one of the UK’s most influential women. Jessica is Ambassador for The British Library and conducts monthly workshops at the venue teaching small business owners how to raise their profile on a budget. Vicki  Vicki Psarias is one of the UK’s best loved and most successful parenting and lifestyle bloggers.  Founder of the critically acclaimed parenting, lifestyle, food and beauty blog Honest Mum, and its sister style blog Mummy’s Got Style, Vicki is a pioneer of the blogging mum movement and widely accepted as a visionary in the blog space.   A full time professional blogger, award winning filmmaker, mum of two and sometime model and TV presenter (you might have seen Vicki presenting on ITV’s Good  Morning Britain and Sky News) Vicki is passionate about encouraging confidence and harnessing ambition in mothers.    As a professional blogger, Vicki writes and has featured in films and campaigns for a diverse range of clients including: Google, Yahoo, Harrods, Selfridges, Net-A-Porter,  Heidi Klein, Topshop, John Lewis, Harrods, H&M, Wolf & Whistle, Esprit, Very,  Joules, Hobbs, Zalando, Motilo, Fashiola, Avenue 32, Clarks, NIVEA UK, L’Oreal  Paris UK, BareMinerals UK, Superdrug, Nova Harley, Seraphine, Cosatto, Great  Plains, The Jacques Vert Group and many more.   Guest Speakers   Natasha Courtenay-Smith Natasha is a digital strategist and publicist. Clients include Jeremy Vine, Cerys Matthews, BBC 1 sitcom Citizen Khan, The Zita West fertility clinic, Meaby's lawfirm in Mayfair, Instagram star Lizzie King, Dr Jane McCartney and The Good Life Experience festival.   Natasha is an expert on digital transformation and strategy, her first book, The Million Dollar Blog, which is about content marketing for businesses and individuals, will be published in September.   As a former national newspaper & glossy magazine journalist, Natasha brings real editorial expertise to her digital and social media projects. In 2008, having left the Daily Mail newspaper where she was a senior feature writer, Natasha started one of the UK's first online news agencies, Talk to the Press, which provided publicity and news coverage for thousands of members of the public. Talk to the Press was responsible for numerous front page stories & often lead the news agenda in the UK.   Talk to the Press went on to win several business awards, including  'Outstanding New Publicity Solution' and see Natasha featured on Management Today magazine's 35 under 35 list of female high flyers in the UK. Talk to the Press was acquired by the SWNS news group in 2014 and Natasha exited the business following a handover.       Indy Vidyalankara Indy Vidyalankara is the founder of Indypendent PR, a specialist PR consultancy for broadcast, music and entertainment who recently left a twenty-year career in the corporate world to start a business on her own terms. Mother of two Indy is a seasoned and accomplished former Sony Music UK Director of Communications, Saatchi & Saatchi advertising exec and BBC communicator. With a career spanning two decades working with some of the country’s biggest talent on TV, Radio and Music, via Strictly Come Dancing, The Voice, Comic Relief, Children in Need, Radio 1 and a multitude of Sony Music artists.   Indy will explain how she embraced the shift from corporate life to entrepreneurship and overcame her fear of failure.  How every woman can create a business which works on her own terms, and how to put things in place so that your business is successful.   Emma Kenny Emma Kenny has worked in the media as a psychological commentator, presenter and expert for over a decade. Aside from presenting shows across all the terrestrial channels, Emma is Closer Magazines life expert, with a weekly column and a monthly 'on the couch' section, where she interviews celebrities who have experienced issues in their personal lives. During the last three years, Emma set up Make Your Switch, a company dedicated to helping people live their lives in the healthiest and happiest ways possible. Emma is passionate about helping people live the ordinary life in extraordinary ways. A devoted believer in the philosophy of smashing limitations and reframing negative attitudes Emma has a no excuses attitude to happiness.   Simone Dyer From executive support and artist management for Darcus Beese OBE (President of Island Records) elite stylist Chloe Richardson (Jess Glynne, Tinie Tempah) and global pop star Jessie J, to Make-up artistry for Ed Sheeran and Ms Dynamite, multi-talented Simone Dyer has built a ten-year career travelling the world as part of her day job. Despite achieving significant success early in her twenties, Simone decided her career in entertainment no longer fulfilled her and was exhausting both physically and spiritually. Deciding to career pivot, Simone explains how she found the courage to exit a career path which had come to define her, to retrain in psychotherapy and counselling. With the vision of impacting the lives of women through empowerment, personal productivity and the overall wellbeing of mind body and soul, Simone is now dedicated to bringing about positive growth for herself and others.       Additional panelists to be announced…

at British Library
96 Euston Road
Camden Town, United Kingdom

Rebooting a dream: Tom Zbikowski dives back into boxing

Rebooting a dream: Tom Zbikowski dives back into boxing
Promoter Bob Arum of Top Rank Boxing quickly signed Zbikowski, a move that hinted at a fast track to get to the bottom of what Zbikowski's ceiling in the sport looked like. But a professional football career, that started with Zbikowski being drafted …
Read more on Notre Dame Insider

Woman Pranks Husband With Easter 'Guinness Hunt' On Good Friday
Reportedly in Ireland, Good Friday is the only day of the year where it is impossible to buy a drink. A woman in Dublin decided to prank her stout-loving husband by making him a Guinness hunt in their yard, instead of the traditional Easter egg hunt.
Read more on The Inquisitr

Interesa a Top Rank el boricua 'Sniper' Pedraza
El vicepresidente de Top Rank, Carl Moretti, calificó como "lamentable" la situación que enfrenta Pedraza, el actual monarca de la Federación Internacional de Boxeo (FIB), cuya próxima pelea podría terminar en Europa dependiendo de los resultados de la …
Read more on ESPN Deportes

EWX moves into the digital marketing space

EWX moves into the digital marketing space
EnterpriseWorx is proud to announce that is has acquired Engenuity, a high-performing digital marketing agency. This strategic decision was taken by EnterpriseWorx management as it realised digital marketing is one of the fastest-growing industries in …
Read more on ITWeb

Digital Marketing Associate- RHPG
Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, …
Read more on Publishers Lunch Deluxe (subscription)

REM, on behalf of the owners of The Shard, today confirms a further 9,017 sq ft of office space has been let after Jellyfish, the digital marketing agency, selected the vertical city for its new UK headquarters. It is the second letting to be confirmed …
Read more on Econsultancy (press release) (blog)

Make 2016 EPIC! – Connecting Your Way into SALES

Make 2016 EPIC! – Connecting Your Way into SALES
Event on 2016-01-28 18:00:00
She Rocks He Rolls – Make 2016 EPIC! “Connecting Your Way into Sales” As a business owner, you are in sales whether you think so or not. So looking back now, did 2015 live up to your expectations? • Does the mention of selling make your stomach turn? • Do you feel like you spend a lot of time on sales “tactics” that are not getting any meaningful results? • Did you hear “no” when you thought for sure it should have been an enthusiastic “YES!”? • Do you see the opportunities that social media offer but don’t know where or how to start? You are a business professional who is good at what you do. Your products and services are of great value to your clients. You have so much unleashed potential and you know it. But how do you stand out from the crowd? The good news is that your 2016 does not have to be a carbon copy of 2015. Join us for an evening of inspiration and motivation, learning from other professional men and women who have been where you are, sharing their sales experiences as entrepreneurs. You will gain insight into what works and why. You’ll be equipped with some practical tools – Turn No’s into YES! Turning Your Connections into Sales and Social Media Marketing – to create more sales and abundance! There will be ample networking opportunities so make sure to bring your business cards! Plus we’ve included a facilitated networking segment so even if you’re feeling shy or just starting out, we’ll show you an easy way to introduce yourself and get yourself out there. Sothea Yi – Red Carpet Sales Turn No's into YES! Now   Sothea is the Red Carpet Sales Trainer at Andrea Ivanka International™. As a professional with over a decade of experience in the corporate world, he's worked with Fortune500 companies and some of the most admired companies in the world. He generated over 0,000 in his last position in only 3 short months. He's also held Sales & Marketing positions with Millionaires and Multi-Millionaires. Sothea came across one of Andrea's training that helped him sky rocket his sales and due to the tremendous results, he decided to join forces with Andrea to share this to the world. Sothea's going to show you a very simple, predictable, easy process and replicatable way of closing sales. In his spare time, Sothea likes to exercise and he has already achieved what only 1% of humanity is able to accomplish when it comes to competitive lifting. His dream is to represent team Canada at the world's in powerlifting in 2017. Melissa Romolo – Entrepreneur Transformation Coach Turning Your Connections Into Sales Melissa Romolo is on a mission to help network marketers tap into their potential and create success in a powerful yet often misunderstood industry.  As a network marketer herself, she resonates with the challenges faced by her peers.  She helps them to breakthrough their limiting beliefs, learn new skills, inspire action and achieve results.    Her vision is to have network marketers be prevalently seen as influential and respected professionals, in line with owners of more traditional businesses.  Melissa has been an entrepreneursince graduating from Ryerson Polytechnic University in 1998.  Trained as an accountant, she has over 18 years experience working with small business owners – from start-ups to established businesses in various industries.    Added to her financial savvy, Melissa brings another three years of internet marketing experience.    Known for developing strong business relationships that stand the test of time, Melissa is a natural mentor for those looking to improve their networking skills. Terry Nason – Digital Marketing Strategist Using Social Media to Foster Connections  Ms. Terry Nason is a Canadian marketing professional and the Founder and acting President of Pro3D Multimedia. Her passion is to educate, lecture and promote on-line marketing using ever changing mediums to develop and implement strategic marketing plan incentives.    With over 25 years of entrepreneurial experience in business and accredited designations in the financial industry, she has led business development in a variety of industries with a focus on marketing, health and financial. Prior to founding Pro3D Multimedia, Terry held various leadership positions as president for Intel3D Multimedia, DAA, Truestar for Women, Nason & Partners Wealth Management and Kreative Kids.    Terry has also enjoyed a successful tenure as a spokesperson on various health topics such as nutrition, exercise, vitamins, attitude and sleep, with a focus on women. She has made guest appearances on various TV and radio programs, acted as an official corporate spokesperson and appeared in corporate, fitness, business and marketing videos. She has lectured to live audiences as a motivational speaker and has co-authored a best-selling book, 'Total Health and Weight Loss, The Truestar Way'.  Her endeavours have a reputation for leadership, creativity and profitability. She has been the Director of a number of health and media companies and continues to bring leadership to early stage businesses. Ed Mercer – Millionaire Mentor New Year, New Career Being an entrepreneur all his life, Ed Mercer has devoted himself to personal success and that of those around him. Mr. Mercer has owned several of his own businesses taking them to the top of their field. As a self made millionaire at age 27 he has amassed an incredible repertoire of achievements; including working around the world and helping 35 other people become millionaires. Presently, he is a net-worth billionaire.    As the largest private developer in Costa Rica, Mr. Mercer and his wife visited the country over 20 years ago as guests, only to stay and make it their home. Together they ventured in to the land development business amassing over 6,000 acres of breathtaking land and created a one-stop-shop facility for North Americans which simplified the buying process. Today, Mr. Mercer owns over 23,000 acres of pristine land in beautiful Costa Rica and is only second in employment of Costa Ricans to that of the government of Costa Rica itself.    Still considering himself a student of business he perseveres to continue to be the best in his field and never give in to, what he calls, “the disease of complacency”. Honored to be a regular contributor to The Performance Magazine, Mr. Mercer shares his knowledge with thousands of readers, in the hope that his writings will make it a little easier for those who are pursuing their own dreams.    Considering Costa Rica his home, Mr. Mercer has become an active philanthropist and member of Habit for Humanity, National Geographic, The World Wildlife Fund, Greenpeace and many other similar organizations. Ed Mercer has set his target to give back and help the community around him. His greatest personal achievement is the founding of “The Edward R. Mercer Foundation” which is dedicated to the betterment of the planet through ecological conservation and education.  Host: Deborah Ferdinand – Cognitive Business Writer  Deborah is a Business Writer and owner of Creative Consulting Services.   With over 30 years experience in B2B sales and marketing, Deborah always found herself being trained or having to train someone in a new process. What intrigued her most was the lack of clarity and flow; most times she rewrote the processes and procedures and shared the revisions.   After many years of success as a Technology Sales Executive for 3 Montreal based firms, she grew leery of her chosen client base the Government and Military.  Transplanted to Ontario in November of 2009, Deborah found it difficult to land that “special job” and began relying on her business writing skills to pay the bills! The realization that she had a viable service  came in 2012 while in traffic on the 401 and the name Creative Consulting Services was born and so was the idea to offer business writing services, but with an original ,customer tailored and creative style – no templates.   Deborah lives in Brampton, enjoys writing operations manuals, researching subjects and learning something new every day.  Deborah shares her life with daughters Cassandra, Brittany and grandson Garrett-Leo

at Four Points by Sheraton Meadowvale Mississauga
2501 Argentia Road
Mississauga, Canada

Online Marketing Teams Are Getting Into the Holiday Spirit

Online Marketing Teams Are Getting Into the Holiday Spirit
The New Year is almost upon us and brokers are once again adapting their marketing strategies to go along with the traders' elevated mood. Perhaps the most notable example is Banc De Binary which launched a Christmas Wish List online campaign …
Read more on Finance Magnates

6 Skills That Make You a Successful Online Marketer
In today's totally digital and instant-information world, businesses who do not have a successful online marketing strategy are going to be completely left behind. With Google processing 40,000 searches every second, which translates to 3.5 billion …
Read more on Tech Cocktail

You Can Turn Google's Holiday Doodle Into a Real Toy

You Can Turn Google's Holiday Doodle Into a Real Toy
Instead of celebrating the holidays with fancy animations or interactive graphics, Wednesday's Google doodle—the day before Christmas Eve—offers a Doodle you could actually print out and play with: collection of paper dolls. Designed by Doodle artist …
Read more on TIME

Google's Robotic Christmas Reindeer Are Actually Kind of Terrifying
The robotic pup even braced itself and was able to remain upright on its four legs after being kicked. Boston Dynamics, which Google acquired in 2013, is known for creating large animal-like robots. Its Cheetah robot is capable of running 28.3 miles …
Read more on TIME

Google pushes new scheme for native-like Web apps
Dissatisfied with the quality of Web apps compared to their native cousins, Google is pursuing its Progressive Web Apps concept, which looks to combine the best of the Web and the best of apps. Intended for any form factor, Progressive apps load …
Read more on InfoWorld

Beckham's actions throw NFL deeper into its PR quagmire

Beckham's actions throw NFL deeper into its PR quagmire
So Beckham kept losing further control, tarnishing the NFL's image, sullying his coach's good reputation and repeatedly attacking an opponent's head five days before the movie “Concussion” throws the NFL even deeper into its player safety public …
Read more on Minneapolis Star Tribune

USARCENT, Kuwaiti military partner for public affairs seminar
Members of the U.S. and Kuwaiti militaries pose for a group photo at the end of a public affairs seminar in Kuwait City, Dec. 17. The two-week seminar was organized by the U.S. Army Central Public Affairs Office at Camp Arifjan, Kuwait, to incorporate …
Read more on DVIDS (press release)

A4A Names Veteran Public Affairs Specialist Penny Kozakos as Vice President
WASHINGTON–(BUSINESS WIRE)–Airlines for America (A4A), the industry trade organization for the leading U.S. airlines, today named Penny Kozakos as Vice President, Communications. Kozakos joins A4A from public relations firm Burson-Marsteller …
Read more on Business Wire (press release)