Jeff Jarvis, Interactive Media Innovator, Says on IdeasProject.com That the Internet Is a ‘Connecting Machine,’ Diminishing the Need for Advertising


San Francisco, CA (PRWEB) May 28, 2009

Jeff Jarvis, Interactive Media Innovator and Professor at the City University of New York’s Graduate School of Journalism, says the Internet’s power to put companies in direct contact with customers is pushing advertising to the periphery. Advertising, he says, is a failure, resorted to either because the relationship with the purchasing public has broken down, or because there is some new information that was not properly communicated.

A video interview with Jarvis discussing how the Internet has diminished advertising’s effectiveness is featured on IdeasProject, a website developed by Nokia. IdeasProject is an online “information space” that provides a new way to interact with thought leaders and their big ideas about the future of connected communications. For more on Jarvis’s big idea, visit: http://www.ideasproject.com/idea_person.webui?id=3504

“Everyone tends to look at the Internet in their own image,” said Jarvis. “The media thinks the Internet is a medium; commerce thinks it’s a store. It’s not. The Internet is a connection machine, and in that sense, it disrupts every single industry.”

“Jarvis points out that the ideal relationship of a company with its customer is direct, with no middleman. When you don’t have that relationship, you have to advertise, which according to Jarvis, is a failure,” said Valerie Buckingham, Director of Technology Marketing, Nokia. “With the Internet, a business can establish a direct relationship with the customer, which is far more valuable and efficient. We look forward to featuring more of Jarvis’s provocative thoughts about the Web’s disruptive force in every industry on IdeasProject.”

For the remainder of this month, editors from the IdeasProject are featuring their favorite ideas as submitted by the public and sending a Nokia N95 to the ‘Big Thinker’ who contributed. Share and submit your ‘Big Idea’ with the world by visiting http://master.ideasproject.com/userideasubmit.webui

About Jeff Jarvis

Jeff Jarvis, author of What Would Google Do?, blogs about media at the very popular Buzzmachine.com. A consulting editor and a partner at the news startup Daylife, he was until recently president and creative director of Advance Internet, the online arm of Advance Publications, where he developed the children’s educational site, ‘Yuckiest Site on the Internet,’ with Susan Mernit. He also writes a new media column for The Guardian and is host of its Media Talk USA podcast. He gained national notoriety when he wrote about his negative experiences with Dell Computer’s customer support system, and was one of the first to report from the site of the World Trade Center attacks, an experience that led to his new ‘career’ as a blogger. The creator and founding editor of Entertainment Weekly, Jarvis’s career as a journalist includes positions with the New York Daily News, TV Guide, People, the San Francisco Examiner, the Chicago Tribune, and Chicago Today.

About IdeasProject

IdeasProject, a project of Nokia hosted at http://www.ideasproject.com, brings together the most visionary and influential “big thinkers” to contemplate the big ideas that matter most to the future of communications. It is a new kind of conversation platform aimed at uncovering the connections between these thought leaders and their disruptive ideas. Explore the IdeasProject website, subscribe to its RSS feed, join its Twitter feed (IdeasProject), and come back often to learn about great new big ideas as they break.

About Nokia

Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. We make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Developing and growing our offering of consumer Internet services, as well as our enterprise solutions and software, is a key area of focus. We also provide equipment, solutions and services for communications networks through Nokia Siemens Networks.

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Jeff Jarvis, Author of What Would Google Do?, to Be Keynote Speaker at SES Chicago 2009


Chicago, IL (PRWEB) August 26, 2009

Search Engine Strategies, the world’s premiere search engine marketing conference series, will be returning to the Windy City for the annual SES Chicago event. It will be held at the Hilton Chicago, December 7-10, 2009.

Headlining the conference’s keynote speakers is author Jeff Jarvis, best known for his journalistic contributions to TV Guide, People Magazine, Entertainment Weekly, and more recently for his blog, Buzzmachine. He recently completed his first book, What Would Google Do?, which presents ideas for surviving and succeeding in the current iteration of the Internet age using Google as a model for success.

“My keynote, like my book, isn’t really about Google,” said keynoter Jeff Jarvis, author of What Would Google Do?. “It will be about the profound changes in the economy and society brought on by the Internet — as seen through the success of the one company that has figured out and exploited them better than any other: Google.” This audience, Jarvis said, is already at the forefront of understanding the power of search and the Internet to directly connect companies and customers in every industry. “We’ll have fun discussing the impact of search and the Google economy on every sector from media to advertising to restaurants to government,” he continued. “I look forward to talking with and hearing from SES Chicago’s attendees.”

Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and the ClickZ Network, remarked, “Jeff is one of the bigger names we’ve had to speak at SES–any SES–in a long time, and we are delighted to have him. Here we have a guy that’s been in the journalism business for more than 35 years, and who’s been a blogger since before anyone knew what a blog was. I don’t think there’s anyone out there who won’t be fascinated by what Jeff has to say.”

McGowan added, “Jeff Jarvis, of course, is just the beginning of the show. We have two other great keynotes, plenty of panels, exhibitors, parties–the list goes on and on. I know it’s a little early, but I think there’s a strong possibility that this could be the best SES Chicago ever.”

Now in its 7th year, Search Engine Strategies Chicago is organized and programmed by the SES Advisory Board and Search Engine Watch, the leading authority on Search Engine Marketing. The event, which is the largest search engine marketing conference and expo in the Midwest, will be packed with dozens of sessions, multiple keynotes, hundreds of exhibitors, and networking events. For more information about SES Chicago and to register for the conference, visit http://www.searchenginestrategies.com/chicago/.

About Jeff Jarvis

Jeff Jarvis is one of the most provocative and optimistic voices weighing in on the future of media, technology and business today. At the forefront of the media world for over two decades, Jeff is author of What Would Google Do?. He writes about media, technology and business on his blog, Buzzmachine.com. He also writes a new media column for The Guardian and is host of its Media Talk USA podcast. Jeff is associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism. He is consulting editor and a partner at Daylife, a news startup. Until 2005, he was president and creative director of Advance.net, the online arm of Advance Publications. Prior to that, Jarvis was creator and founding editor of Entertainment Weekly; Sunday editor and associate publisher of the New York Daily News; TV critic for TV Guide and People; a columnist on the San Francisco Examiner; assistant city editor and reporter for the Chicago Tribune; reporter for Chicago Today.

Jeff consults and has spoken for a number of media companies – including the Guardian, News Corp., USA Today, VH1, Sky.com, The New York Times, Burda, Advance Publications, Hearst-and major brands-including GM, Nike, Avaya, Chrysler, Est