Business coach and speaker Jeffrey Shaw interviews well known authors, leading entrepreneurs, creative makers and innovative thinkers in a content rich style. Thought provoking, informative and inspirational. – Creative Warriors
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Leading the Digital Transformation
Event on 2016-06-14 09:00:00
Digital technology is transforming the commercial world, and companies in all industries are experimenting with – and benefiting from – digital transformation. However, organizations adopt digitally driven changes with varying levels of success whilst facing growing pressures from competitors to accelerate their digital transformations. The factor that contributes the most to success,or the absence of which contributes most to failure, of companies’ digital initiatives is management interest or desire to change practices related to initiative. This masterclass, presented by digital transformation expert Professor Dr. Ralf E. Strauss, will help you engage the organization on the widest scale and lead a competition-beating digital transformation. With a cross-section of presentations, interactive exercises and real world examples youwill learn how to create a sustainable digital transformation program and translate it into your specific business and industry context. Overall, the course is based uponan analysis of almost 300 companies and the distillation of best practices and success factors indigital transformation, summarized in Ralf’s book “Digital Business Excellence” Professer Ralf Strauss, former SVP Digital Transformation at Volkswagen Ralf started his career as a consultant at Gemini Consulting in the area of marketing, sales and IT transformation where he was also Product development and business development manager for CRM for the Cap Gemini group and had the global responsibility for E-CRM. In this time, he was leading early digital transformations across Europe. He then moved to SAP to become the head of corporate strategy & development in Germany, and later the long-lasting CMO of SAP in Germany & Central Europe. In this period of time, he was globally responsible for all marketing staff training courses as well as a best practice online marketing concept that was subsequently rolled out in EMEA. After many years in marketing he was asked to take over the role as Global Vice President for the Product Management of SAP CRM Marketing. During this time he developed besides others showcases using State-of-the-Art technologies such as In-Memory Computing for High Volume Customer Segmentation (patented) and created and implemented a Web 2.0 strategy, including application showcases such as “Twitter Campaign Management”, “Facebook Loyalty Management” and “Social Media Brand Dashboards”. During his years as the Group SVP Digital Transformation at Volkswagen, he was responsible on the business side for the large scale digital transformation on a group-wide level in crucial areas like Digital Business Strategy and CRM. Today he works as Professor for Digital Marketing & E-Business at Hamburg School of Business Administration, is Managing Partner of Customer Excellence, a consulting company, Chairman of the CMO Community and as president of the German Marketing Association (Deutscher Marketing Verband e.V.). In his role as a consultant, he is supporting companies in retail, insurance, fast moving consumer goods, telecom as well as automotive companies in the digital transformation. https://www.linkedin.com/in/ralf-strauss-44016b
at etc.Venues, Norton Folgate, Spitalfields, London
4-12 Norton Folgate
Whitechapel, United Kingdom
New York, NY (PRWEB)
July 09, 2015
Marketing is ultimately one of the most important and sometimes overlooked parts of a business. A national ad agency, Eye To Ad Media announces they will now be offering flyer distribution services from coast to coast. Business owners are always looking for unique ways to market their companys. Leaving flyers door hangers is still considered among the more traditional forms of acquiring new clients, nonetheless they remain among the most effective.
There are many variables involved when leaving a flyer or mailing a direct mail campaign. Is the flyer designed effectively, with powerful call to actions that lead to conversions? Having a target audience thats in line with the product or service is crucial. Understanding who buys and why they buy can provide tremendous insight into the ad development and campaign creation.
Getting flyers delivered to the right person that has the right offer can be a perfect setup for a successful conversion. The company will be offering flyer distribution services in most areas across the U.S. and can provide pictures for verification of delivery as well.
Having a well-balanced marketing campaign can make a big difference to the bottom line. Finding the right advertising company can be challenging and require a lot of time. Fortunately, Eye To Ad Media can help simplify the advertising strategy and increase multichannel conversion lead generation.
The firm offers several services that can help any company with building a brand or building a sales force. Some of the services they offer include responsive web design, logo design, copywriting, SEO, PPC management, video production, sales training, business consulting, web hosting, SSL certificates and several other marketing services.
Often times the services can be used in conjunction with one another. A good video may help lower a websites bounce rate, powerful copywriting can increase time visitors spend on a website and a great logo can be the foundation to an incredible company. Flyers are a popular place to put a website address or QR code and can help drive a better response rate.
For more information, visitors are encouraged to visit http://www.eyetoad.com or call a consultant today to get a no obligation initial consultation.
Orlando, FL (PRWEB)
July 14, 2015
Leading celebrity booking agency CelebrityTalentPromotions announces its first annual scholarship program to be awarded to a lucky college student in early 2016. The scholarship was created to provide support and help promising students who are pursuing degrees in Marketing, Sports Management, Business, Journalism, Event Management or Hospitality. There are no geographic restrictions on the use of the scholarship, and recipients are allowed to supplement the award with other scholarships, assistantships and grants. Interested candidates can apply for the scholarship at http://www.CelebrityTalentPromotions.com from now through December 31, 2015. Two winners will be announced on February 1, 2016 and awarded (2) $ 1,250 scholarships totaling $ 2,500 and the opportunity to complete a spring internship with Celebrity Talent Promotions.
CelebrityTalentPromotions is the leading provider of talent to universities, corporations and Fortune 500 businesses around the country, says celebrity booking agent Ryan Totka. We provide commencement speakers, celebrity appearances, musical acts, comedians and more. Working with the most popular celebrities, athletes and business speakers, we are always looking to bring on new talent ourselves as well as helping college students pursuing their dreams of a career in the entertainment industry, which we are happy to further achieve through awarding this annual scholarship. Its a pretty cool opportunity to work with people like Mark Cuban, Tim Tebow, Robert Herjavec, Magic Johnson, Audrina Patridge and other popular celebrities.
To be eligible, students must be a full-time college student enrolled in a two-year, four-year or graduate program. Students must be majoring in Marketing, Sports Management, Business, Journalism, Event Management or Hospitality. The applicant must have a cumulative GPA of 3.0 or higher, and they must complete the online application with a biography, achievements and goals to pursue a career in marketing, event management, sports marketing or journalism after college.
For more information on requirements, eligibility and to apply for the annual scholarship program and for more information on Celebrity Talent Promotions, visit http://www.CelebrityTalentPromotions.com/Scholarship or contact Scholarships(at)CelebrityTalentPromotions(dot)com for questions.
Media Contact: Ilene Lieber, 321-277-7812, ilene(at)passionprconsulting(dot)com
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Tampa, FL (PRWEB)
July 03, 2015
Darren Richards, Vice President and shareholder at public relations and public affairs firm Tucker/Hall, has been promoted to Chief Operating Officer. Richards joined Tucker/Hall in 2009 after a successful 23 year career as a news executive.
Richards currently heads Tucker/Halls crisis practice group, working on many high profile crisis communications matters. He is accredited by the Institute for Crisis Management, and has also received leadership training from the Center for Creative Leadership, as well as the Poynter Institute for Media Studies.
In his new role as Chief Operating Officer, Richards will continue to work daily with clients, but also take on more duties managing firm operations and planning its overall strategic direction.
Darren has been a tremendous contributor since coming to the firm six years ago, said Bill Carlson, President of Tucker/Hall. Every day, he is focused on getting results for clients. But he also cares deeply about our firm and the community. Im excited about the future with Darren in this new role.
Carlson will remain in his role as President of Tucker/Hall. Founders Jeff Tucker and Tom Hall will both continue as active shareholders with the firm, advising clients and developing business.
Im tremendously excited to take on this new role, said Richards. I look forward to building upon all the great work of Tucker/Hall from past 25 years and helping take the firm and our clients to new heights.
Prior to Tucker/Hall, Richards was news director at WTSP, the CBS affiliate for the Tampa/St. Petersburg market. He also worked as a news executive at some of the strongest TV stations around the country, including operations in Ft. Myers, FL; Jacksonville, FL, Phoenix, Denver and North Carolina.
Richards is a Leadership Tampa graduate, a partner in the Tampa Bay Professional Alliance, a member of the Propeller Club, assistant coach at Palma Ceia Little League, and on the staff-parish committee at Hyde Park United Methodist Church. Richards is also active with international and regional groups of PROI Worldwide, the worlds largest network of independent public relations firms.
Richards received his journalism degree from the University of Kansas where he was named the outstanding broadcast student his senior year. He and his wife Deborah live in Tampa and have four children.
At Tucker/Hall, we specialize in delivering measurable and successful public relations results. For 25 years, we have provided effective solutions in the areas of strategic communications, complex crisis situations, and public affairs and issues management for clients in Florida, the U.S. and globally. We pride ourselves on producing positive change for our clients and their communities through innovative communication. Tucker/Hall has offices in Tampa and Jacksonville. Learn more at http://www.tuckerhall.com.
New York, NY (PRWEB)
June 24, 2015
Megalytic, an analytics reporting software as a service used by thousands of digital marketing professionals, announces today an integration that allows customers to directly connect Google AdWords accounts for improved paid search reporting capabilities and accuracy. The integration is an example of Megalytics advancement toward incorporating all major data sources needed by digital marketers to communicate performance.
Users across all Megalytic reporting plans can now connect their AdWords accounts with the tool to create insightful reports based on pay-per-click (PPC) campaigns in a fraction of the time that it takes to produce manually. Additionally, users have access to a library of AdWords-specific widgets that can be customized to present different metrics, display alternate chart types, compare against past performance, and much more.
One example is Megalytics Multi-KPI Widget that displays multiple Key Performance Indicators (KPIs) across all of the campaigns in your AdWords account. You can quickly create reports highlighting Clicks, Cost per Click, Conversions and additional metrics. Almost any data point accessible from AdWords can be quickly and easily included in a Megalytic report, and compared against earlier performance.
Other widgets include the KPI Widget that highlights details about a single metric, and can display information as a graph to show performance over time; the AdWords Campaign Widget that reports the performance of your AdWords accounts top campaigns, ads, or keywords; and the AdWords Networks Widget can be used to display network, device and click-type data.
Our goal is to revolutionize digital marketing reporting by streamlining the process and making it less time consuming, said Mark Hansen, CEO of Megalytic. With the announcement of the AdWords integration, were one step closer to our vision of offering digital marketers a comprehensive tool that they can use to generate all of the reports that their clients and colleagues demand.
As data continues to be a driving force that informs campaign performance and decision-making for online marketers, Megalytic has gained a loyal customer base by offering a unique level of personalization for each report. Moving forward, the startup is refining and enhancing its existing Google Analytics features while incorporating new data sources, like AdWords, to fully automate the custom-report creation process.
I am routinely amazed by Megalytics attention and responsiveness to our agencys needs, said Cody Damon, President of Media Cause, a digital marketing agency specializing in nonprofits and social enterprises. Megalytic gives us the efficiency to make the best use of data in a way that makes search engine marketing more insightful and affordable for our nonprofit clients. The Google AdWords functionality in Megalytic provides us with high-quality reports, full of key insights that help to drive our clients’ broader digital strategies.”
For those interested in learning more, Megalytic offers a free 14-day trial and multiple payment plans to fit various needs and budgets. To learn more about Megalytics integration with AdWords, including some tips for getting started, visit the Megalytic blog.
Founded in 2011 by its president, Mark Hansen, Megalytics analytics reporting software helps thousands of digital marketing professionals throughout the world create engaging reports that deliver the right data, to the right people for more informed decision-making. Its highly customizable features allow users to build professional reports for a variety of audiences. To learn more, visit https://megalytic.com/ or check out its blog covering an assortment of analytics topics.
MESA, Ariz. (PRWEB)
June 29, 2015
A professional team specializing in online marketing, 10 Best SEO recently recognized some of the best enterprise SEO agencies on the web. 10 Best SEO specializes in choosing the most exclusive companies by taking in variables such as research, traffic and analytics in deciding the Leading Enterprise Search Engine Optimization Company. The top companies on 10 Best SEOs list are Digital Current, Boostability and SocialFix.
Number one on the list is Digital Current, based out of Mesa, Arizona. Working with this company is about finding the right strategy of flexibility and communication in order to accomplish SEO goals in creating content. In their efforts to provide the best enterprise search engine optimization solutions, Digital Current collaborates with their clients to find out what their ambitions are and then follows a plan to enrich their search to reach a target audience. They provide the best advice possible since they are up-to-date on content movements, which enables their clients to move ahead of their competition.
Communication is also important to create close relationships and motivation in order to move forward in modifications and clarity. Boostability specializes in this and is the runner-up for the top spot on 10 Best SEOs list. It’s important to know how to get people to visit a site even though the content is exceptional. Being a leading enterprise SEO agency, Boostability provides valuable advice for small businesses to gain visibility and results when optimizing their site. They offer a free consultation before starting the quest of getting high search engine rankings.
SocialFix is also high on the list of companies that finds efficient ways to better reach websites and help clients prosper. Because of its superior services, SocialFix has placed #3 among the top enterprise SEO companies. As a premier corporate SEO firm, SocialFix looks at the big picture and helps international venues to efficiently manage their place on the web. Their remarkable research allows them to choose the correct phrasing in order to get the highest exposure on search engines. The importance of staying fresh with content is foremost, since an unforgettable first impression is essential for recurring traffic.
Going Global with Content Marketing: How Agencies are Leading the Way
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Boca Raton, FL (PRWEB) June 15, 2015
Ari Albinder, Owner and Broker of Mizner Grande Realty, proudly announced that he has sold a stunning Intracoastal Mansion in Deerfield Beach for $ 2.04 million. The mansion is located in the exclusive Sunset East community at 1412 SE 17th Terrace. http://www.miznergranderealty.com
Our reputation for selling dream waterfront properties in Highland Beach, Boca Raton and Delray Beach is well documented, but this deal in Broward showcasing our real estate prowess for making the best deals from Miami to the Treasure Coast, said Ari Albinder, Owner and Broker of Mizner Grande Realty.
This direct Intracoastal custom-built mansion in Sunset East featured gourmet kitchen, impressive fireplace, resort style pool and spa, elevator, 500 gallon propane tank, two laundry rooms, three attics, central vacuum, steam shower in master bath, two dishwashers, solid concrete floors, marble floors, and state-of-the-art movie room.
Weve become a trusted and respected name in real estate in Deerfield Beach, a location that is getting global attention for the ideal place to have a home thanks to the glorious year-round lifestyle options it provides, added Albinder.
Mizner Grande Realty has 72 elite agents and has become a real estate leader in selling luxury residences and condominiums in the Boca Raton, Gulf Stream, Highland Beach, Delray Beach, Hillsboro Mile, Manalapan, Ocean Ridge, Pompano Beach, Lighthouse Point and south to Miami Beach. Mizner Grande Realtys global and international market approach includes: Mizners Dream: The Official Magazine of the Boca Resort and Club, duPont REGISTRY Around The World to 54 Countries, Homes & Land of the Palm Beaches, South Florida Living, Boca Raton Magazine, Delray Beach Magazine, Boca/Delray Life, Simply the Best Magazine, Boca Club Life, The Real Estate Book and the South Florida Real Estate Guide, TV ads, movie theatres and tremendous Worldwide Online Marketing reaching 800,000 qualified buyers locally, internationally and worldwide in 54 countries in full color print capturing qualified buyers.
Mizner Grande Realty is one of South Floridas leading real estate firms specializing in luxury home sales, having negotiated over $ 1.5 billion dollars in sales in South Florida. Together with the DuPont REGISTRY Worldwide Online Marketing, Mizner Grande is reaching over 800,000 unique monthly visitors, in 200 countries to qualified buyers locally, internationally and worldwide. For more information call the company at (561) 393-7000 or Ari Albinder, Broker-Owner (561) 702-0413. They are located at 155 NE Spanish River Blvd, Boca Raton, FL 33431. Mizner Grande Realtys new website was launched in June and expects to be groundbreaking for the real estate industry. http://www.miznergranderealty.com