Red Letter Day 2017

Red Letter Day 2017
Event on 2017-08-11 12:30:00
RED LETTER DAY is back for a second year with all new trends about marketing to women. This year, it's a half-day mini conference focused on reaching the Lipstick Economy, the 100 million women who control 85% of all consumer purchases. We have assembled an amazing group of marketing experts again this year.  We'll be talking about important issues with real marketers who can offer real solutions. • How women using social media shape our strategy• Practical solutions to communicating with today’s busy women• Compelling brand stories from vital and relevant brands• Media tactics to cut through the clutter• How to deal with the all important online reviews• New trends and research on women and why they feel misunderstood by marketers Our Awesome Speakers This year we have ten awesome speakers in our jam-packed event.  We'll have great conversations with marketers and then end with cocktails and conversation.  Anne McGraw, Senior Manager, Social Media Marketing, Nissan North AmericaNeil McCormick, Sales and Marketing Manager, Yazoo Brewing CompanyAaron Clifford, Senior Vice President of Marketing, Binary FountainHolly Talbert, AVP Brand Strategy & Development, HCARachel Layton, Marketing Director, A. Marshall Family FoodsMignon Francois, CEO and Founder, The Cupcake CollectionLiz Denning, Owner, Gamma BlastMike King, Producer | Owner, MPKinteractivePaul Hickey, Owner, Data-Driven DesignElizabeth Duffey, Senior Email Specialist, EMMAJamie Dunham, President and Founder, Brand Wise

at City Winery Nashville
609 Lafayette Street
Nashville, United States

Letter: End the cruelty of the Iditarod Sled Race

Letter: End the cruelty of the Iditarod Sled Race
Some top-rank mushers simply use their hands, witness Jane Steven explains, "He then alternated his beating technique with full-ranging, hard and fast, closed-fist punches like a piston to the dog as it was held by its harness splayed onto the ground.".
Read more on NJ.com

Ronda Rousey's Training Camp Visit Affirms Her Support to Pacquiao
Top Rank, who is promoting Pacquiao, spared no time in posting the historic Rousey visit, on its Twitter account by sharing an image of the Filipino boxing superstar with the best woman MMA fighter in the UFC today. It even captioned the image by …
Read more on Master Herald

Lev: Mayweather-Pacquiao fight presents unique opportunity for Jim Lampley
HBO announcer Jim Lampley gets to work with Showtime announcer Al Bernstein for the first time when the duo call Saturday night's bout between Floyd Mayweather and Manny Pacquiao. GREGORY PAYAN, THE ASSOCIATED PRESS …
Read more on OCRegister

American Transaction Processors Coalition Submits Letter to CFPB: Proposed Regulation Could Cut Off Access and Innovation in Prepaid Industry

ATLANTA (PRWEB) March 25, 2015

The American Transaction Processors Coalition (ATPC), a leading industry association of payment processors, has submitted a letter warning federal regulators that a proposed rule on prepaid accounts could severely limit consumer access and stifle innovation in the financial technology sector, if approved as written.

The American Transaction Processors Coalition submitted comments to the Consumer Financial Protection Bureau (CFPB) in response to the regulators proposed new rules for prepaid accounts.

While we applaud the CFPBs intentions to protect consumers, we are highly concerned that the proposed regulation will actually have the reverse effect by cutting off consumer access and stifling innovation, said ATPC Executive Director H. West Richards. Prepaid accounts are increasingly important tools for consumers and businesses alike. The CFPB needs to take the time to fully understand the potential unintended consequences of these rules before moving forward.

The ATPC has also engaged Congress on behalf of the industry, forging a bipartisan consensus within Georgias Congressional Delegation that the proposed regulations could overly burden the states transaction processing industry. Members of the delegation have challenged the CFPB and the U.S. Treasury to fully study the risk of unintended consequences on consumers and the industry before finalizing the rule.

The full ATPC letter submitted to the CFPB can be read here.

Letter From the Multicultural Marketing Conference: 'Total Market' Isn't Easy

Letter From the Multicultural Marketing Conference: 'Total Market' Isn't Easy
Following a flurry of data points and sound bites underscoring the importance of multicultural consumers, there was a sobering reminder at the Association of National Advertisers' annual Multicultural Marketing and Diversity Conference this week. Only …
Read more on AdAge.com

Students work with local company New Pig to develop marketing plan
UNIVERSITY PARK, Pa. — A Penn State Smeal College of Business marketing class led by Carolyn Todd, instructor in marketing, got a real-world perspective on product development and marketing during a recent visit from Scott Diminick, a marketing …
Read more on Penn State News

UTHSC marketing team earns Platinum honor
MarCom is administered and judged by the Association of Marketing and Communication Professionals. This year, MarCom drew more than 6,500 entries from corporate marketing and communications professionals, advertising agencies, public relations …
Read more on Memphis Business Journal

Letter: CSU's proposed stadium is a public relations fiasco

Letter: CSU's proposed stadium is a public relations fiasco
CSU finally got national attention for its proposed on-campus stadium in the Sept. 27 edition of the Wall Street Journal. It published a rather evenhanded article titled “Colorado State Has a Plan to Raise More Revenue”; unfortunately the reaction was …
Read more on The Coloradoan

Civil Air Patrol Recognized with PR Awards
Civil Air Patrol was honored with two awards during the Southern Public Relations Federation's 2013 annual conference held Sept. 29 – Oct. 2 in Biloxi. The 2012 Financial Report and the Civil Air Patrol Volunteer, the organization's national magazine …
Read more on PR Web (press release)

Clive hires public relations firm
Clive last week hired a public relations firm to promote its vision for a new town center that could transform the community. The city is extending $ 30,000, plus a $ 25,000 spending budget, for a one-year contract with Ann Appleseth Communications to …
Read more on DesMoinesRegister.com

College freaks out over party school ranking, sends apology letter

College freaks out over party school ranking, sends apology letter
"This for-profit corporation — a media corporation with no connection to Princeton University — has ranked our University among the nation's top 20 'party schools' … We firmly believe this designation not only to be wholly specious, but also — and …
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Local boys make huge strides in golf ranking
Steel made huge strides on the Official World Golf Ranking (OWGR) following his dramatic ADT victory at the Ballantine's Taiwan Championship on Sunday. The 42-year-old earned six valuable OWGR points courtesy of his victory, jumping from 1,567th to …
Read more on The Star Online

Gulf Coast gets No. 1 ranking
1 ranking in 2013 NJCAA Football preseason Top 20 rankings, which was released Tuesday by the NJCAA national office. Gulf Coast is coming off a 9-2 campaign. Snow, Utah, is No. 2, followed by Navarro, Texas at No. 3, defending national champion Iowa …
Read more on SunHerald.com

Movies as Prophecies? polyDNA Sends a Letter to the CDC Suggesting the Organization Watch More Movies


Rochester, NY (PRWEB) April 22, 2013

The polyDNA letter to the CDC mentions that the recent bombing of the Boston marathon and the surprisingly prophetic description of a similar event in the Family Guy television series is frightening. The public reacted with an outcry. Why? Is it because TV became too real? Is it because the public prefers to think of TV as only entertainment and fictional? Does such a reaction remind you of something? Does it remind you of the Biblical publics reaction to the prophecies of the Old Testament?

What was the Fox Networks reaction to the outcry? The reaction was the removal of the Family Guy episode. What was the Biblical reaction to the old prophecies? The same. Havent we learned anything from Sunday sermons?

polyDNA’s Mike Davis noted that, “In retrospect, it is not surprising that many movies predicted the future. After all, movies are created by some of the most creative, most intuitive people on the planet. This is very much like the prophets of old. Is it possible that the Biblical prophets were no more than people with amazing intuition like the screenwriters and directors of today? Some might argue that intuition comes from God, but lets not go there.”

Due to current events in China, authorities are investigating a new strain of bird flu that has infected over 82 people and killed at least 17. The number of infections could rapidly rise according to Chinese health officials. Because of the severity of the outbreak, The WHO said a team of experts going to China soon would examine whether the virus can be spread between people. (1)

Mike Davis again pointed out that “This event is eerily similar to the events depicted in the film, ‘Contagion.'”

In this film, an international team of doctors contracted by the CDC to deal with a deadly viral outbreak that started in China. In that 2011 medical thriller, businesswoman Beth Emhoff stops in Chicago to have a secret meeting with an old boyfriend after a business trip to China. She then returns to her family in suburban Minneapolis. She appears to have contracted a cold during her trip but ends up dying two days later. Her son dies too and eventually hundreds of thousands of other people die from the outbreak. (2)

The scientists at polyDNA were horrified at the thought that the current events in China may evolve along the same lines as those depicted in the film. In the film, so many people die that societal breakdown becomes inevitable.

In light of this, polyDNA sent a letter to the CDC. In the letter, polyDNA urges the CDC to learn from the mistakes of the CDC officials depicted in the movie. In other words, the CDC should treat the film as a simulation, a possible future that the organization can prepare for and possibly prevent. A simulation is a very powerful learning tool extensively used to teach pilots, combat soldiers, budding managers in business schools, as well as health officials.

In this instance, polyDNA would hate to be in a position of being right. The biotech firm therefore urges the CDC not to allow the movie to become an accurate prophecy. The CDC should instead do all it can to prove the predictions of the movie wrong.

References:

(1)

Kiplinger Letter forecasts outlook for biotech and nanotechnology, and the

Kiplinger Letter forecasts outlook for biotech and nanotechnology, and the
Nanotechnology including teeny chips implanted in patients to deliver cancer-fighting and other medications precisely where and when they are needed. And optoelectronics — supersensitive remote sensors, flexible 3-D displays and more. This week's …
Read more on Nanotechnology News (press release)

Asylum Research Hosts a New Webinar May 22: “Getting Started with AFM in
Asylum Research is the technology leader in atomic force microscopy AFM for both materials and bioscience applications, dedicated to innovative instrumentation for nanoscience and nanotechnology. Founded in 1999, Asylum Research has over 300 years …
Read more on Nanotechnology News (press release)

Nanotechnology Innovator in Smart Surfaces, mPhase, Initiates Discussions with
mPhase Technologies, Inc. reported today that it has commenced the discussion of its drug delivery system with a major European Drug Company. The discussions were arranged through mPhase's continuing relationship with Invest In France, an agency of …
Read more on AZoNano.com