Local U Advanced October 21, 2016 – in New Orleans

Local U Advanced October 21, 2016 – in New Orleans
Event on 2016-10-21 08:00:00
Presented in Partnership with       The top experts in Local Search under one roof with one goal… sharing everything.   Whether you run an agency that serves brick-and-mortar businesses, work in-house for a large brand or Internet Yellow Pages publisher, or are trying to find the hottest opportunity in the bloodiest of all bleeding edges in search marketing, you won’t want to miss Local U Advanced Training. All new content ipresented by thought leaders in the industry. These sessions will be action-packed, presented at an advanced level and feature ALL of the most up-to-date information about what’s working and what’s not in Local Search Engine Optimization. Join Darren Shaw, Cindy Krum, Will Scott, Mary Bowling, Joy Hawkins, Mike Blumenthal, David Deering, Mike Ramsey, Aaron Weiche, Ed Reese and more for a great day. The Hotel Indigo will be providing discounted room rates. A link and book code will be available soon. Agenda – coming August 1st

at Broadway Campus of Loyola University
7214 St. Charles Ave. , College of Law Building, Room 405
New Orleans, United States

Eat Fresh and Shop Local at Sherway Farmers’ Market!

Eat Fresh and Shop Local at Sherway Farmers’ Market!
Event on 2016-09-02 08:00:00
Discover a tradition that has been in operation for over 20 years and shop local at Sherway Farmers’ Market! Find fresh, seasonal and local produce and locally made food products from the market’s vendors at a great price every Friday, rain or shine, beginning Friday, May 6 until Friday, October 28 from 8am until 2pm in the far northeast parking lot of Sherway Gardens, bordering on the Queensway and Sherway Gardens Road, just east of Hwy 427. For more information, visit www.farmfreshmarkets.ca.

Pick up large-pot perennials and hanging baskets to get your garden started. Early Spring crops such as Ontario asparagus and rhubarb will be arriving at the Sherway Farmers’ Market in the coming weeks, and shoppers can pick up fresh Ontario-grown greenhouse tomatoes, cucumbers and peppers. Additional local food available at the Sherway Farmers’ Market includes Ontario honey, maple syrup, and an extensive array of baked goods, farm-fresh eggs, European deli meats and cheese.

Create the perfect meal at Sherway Farmers' Market. Shop for fruit and vegetables from Blyleven Farms, Lowbanks Fruit, Thorne Farms, Ralph and Emmy Lise, McNeice Fruit Farm and Andrews' Scenic Acres. Tempt your tastebuds with meats and cheeses from European meats, Honey Link Meats or Pusateri's Fine Foods.

Relax and complement your meal with a selection of VQA wines from Coyote Run Estate Winery. Presentation is everything; add a bouquet of fresh flowers to the dining table from Millcreek Flower Farm. For dessert, pick up a treat from Our Mom's Cookies or Quality Bakery.

Check out Stockman Soapworks for artisinal soaps that are great for everyday use or for gifts.
Maple syrup lovers can rejoice and stock up with Marigold's Maple Syrup, prefect on pancakes or in any recipe that calls for maple syrup.

If you are curious when your favourite fruit and vegetables will arrive at Sherway Farmers’ Market, visit the ‘Ontario Produce Availability’ chart at www.farmfreshmarkets.ca for a month-by-month overview of what is coming into season.

Make sure to download the FREE Sherway Farmers’ Market Farm Fresh app for iPhone, iPad and android devices from www.farmfreshmarkets.ca, iTunes or Google Play to keep your shopping lists for the market and grocery store on your phone.

For seasonal updates on vendors, produce and product availability, visit www.farmfreshmarkets.ca and follow Sherway Farmers’ Market on Facebook at www.facebook.com/Sherwayfarmersmarket and on Twitter @marketfarmfresh.

at Sherway Gardens
25 The West Mall
Toronto, Canada

Lunch & Learn: Are you a “MoLo SlowMo?” Getting Mobile & Local Right

Lunch & Learn: Are you a “MoLo SlowMo?” Getting Mobile & Local Right
Event on 2016-06-09 11:00:00
Are you a "MoLo SlowMo"? Getting Mobile & Local RightTake a guess at what percentage of the word Wedding Dress is searched for on mobile. Would you be surprised if we told you last month it was 70%? We were. It seems every year we're told that it's the year of mobile, but what impact do mobile searches have on local searches? When building out a strategy, are you considering the implications of having a computer in your hand that has a phone and GPS? Have you ever done a "Near me" search? ATM Near Me, Pizza Near me, Gas Station Near Me? Those searches weren't done in 2011, but with more than 50% of search query traffic coming from a mobile devices, smart phones are changing the intent of our searches. If you're looking to develop new strategies that keep up with these trends or if you just want to brush up on the latest and greatest tactics in mobile and local, then this is a must attend event. Topics Covered: Cindy Krum – Creating empathy with users through Mobile UX John Shehata – Advanced Mobile SEO & Google AMP: Tactics and Strategies Cori Shirk – How businesses can use local search tactics to get in front of customers on-the-go Don't get left behind with Mobile & Local, RSVP today! Details When: Thursday, June 9th, 2016 Time: 11:00AM – 2:30PM Where: Seer Interactive – San DiegoSpeakers: Cindy Krum, Cori Shirk, John ShehataOur Speakers Cindy Krum – CEO & Founder of MobileMoxie Cindy Krum is the CEO and Founder of MobileMoxie, where she has been doing mobile marketing long before the iPhone even existed (you remember WAP browsers, right?). Known for her unmistakable firey red hair and technical expertise, Cindy is a thought leader in the search industry and the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, which gets 4.5 stars on Amazon. When she’s not traveling to conferences around the world or advising clients on mobile SEO, responsive design, mobile site migrations, and site-speed optimization, Cindy can be curled up on a couch with her cats, and a good audio book! Cori Shirk – Senior SEO Manager – Seer Interactive Cori works with clients to craft and drive SEO strategies that support their companies’ overall business goals. In addition to managing and executing more traditional SEO efforts, Cori specializes in local search optimization for single location and enterprise clients. Cori holds a degree in music from Ithaca College where she also minored in communication management and design in the Park School of Communications. When she’s not sitting in front of a computer, Cori spends her free time going to concerts, cheering for Philly sports teams, and checking out local craft breweries. John Shehata – VP, SEO – Condé Nast John Shehata is a Search Engine Marketing Strategist with broad experience in Editorial, Technical SEO and Social Media. Currently the Vice President of SEO at Condé Nast, John has more than 14 years’ experience in Search Engine Marketing, and 8 years in Social Media Marketing working for top national brands and fortune 500 companies for over 14 years. John has built many search and social teams, started in-house agencies, and has developed various in-house search tools. He has contributed to Moz Annual Ranking Factors and Local U/Get Listed Local Ranking Factors and has a strong technical knowledge, development background, e-commerce SEO and is a power Web Analytics user. Prior to joining Condé Nast, John lead the SEO and social media online strategies for ABC News, ABC TV and Disney Channels.In his long career focusing on editorial SEO, John has trained many writers, bloggers, journalists and editors on Search Engine Optimization and how to write news while keeping SEO top of mind. Attendee – .00

at Seer Interactive
1510 Front St
San Diego, United States

Getting Mobile & Local Marketing Right

Getting Mobile & Local Marketing Right
Event on 2016-06-09 14:00:00
Is Your Mobile & Local Marketing Strategy Providing the ROI & User Experience You Need? It's no secret, smart phones have changed the intent and behavior of searchers. Five years ago no one did a "Near Me" search, but now they've doubled within the past year. Google created Google AMP to change mobile experiences and ensure content is optimized and instant. As more people turn to mobile devices to search, Marketers without mobile and local strategies will miss key opportunities to connect with their audience. On June 9th, Seer is hosting Are you a MoLo SlowMo? Get Mobile & Local Right. Featuring Cindy Krum (who literally wrote the book on Mobile Marketing), John Shehata, and Cori Shirk, Get Mobile & Local Right will discuss: The newest, and most pivotal mobile & local search changes How to optimize your content for mobile users across multiple devices What it takes to show up in local & mobile search engine results How to create effective local content that converts How your marketing team can prepare for ever-changing mobile & local trends Don't be a MoLo SlowMo GET TICKETS Today! Topics Covered: Cindy Krum – Creating empathy with users through Mobile UX John Shehata – Advanced Mobile SEO & Google AMP: Tactics and Strategies Cori Shirk – How businesses can use local search tactics to get in front of customers on-the-go Don't get left behind with Mobile & Local, RSVP today! Details When: Thursday, June 9th, 2016 Time: 2:00PM – 5:30PM – Networking event immediately followingWhere: Seer Interactive "Search Perch"Speakers: Cindy Krum, Cori Shirk, John ShehataCost: in-person – ALL proceeds go to the charities of our speakers Our Speakers Cindy Krum – CEO & Founder of MobileMoxie Cindy Krum is the CEO and Founder of MobileMoxie, where she has been doing mobile marketing long before the iPhone even existed (you remember WAP browsers, right?). Known for her unmistakable firey red hair and technical expertise, Cindy is a thought leader in the search industry and the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, which gets 4.5 stars on Amazon. When she’s not traveling to conferences around the world or advising clients on mobile SEO, responsive design, mobile site migrations, and site-speed optimization, Cindy can be curled up on a couch with her cats, and a good audio book! Cori Shirk – Senior SEO Manager – Seer Interactive Cori works with clients to craft and drive SEO strategies that support their companies’ overall business goals. In addition to managing and executing more traditional SEO efforts, Cori specializes in local search optimization for single location and enterprise clients. Cori holds a degree in music from Ithaca College where she also minored in communication management and design in the Park School of Communications. When she’s not sitting in front of a computer, Cori spends her free time going to concerts, cheering for Philly sports teams, and checking out local craft breweries. John Shehata – VP, SEO – Condé Nast John Shehata is a Search Engine Marketing Strategist with broad experience in Editorial, Technical SEO and Social Media. Currently the Vice President of SEO at Condé Nast, John has more than 14 years’ experience in Search Engine Marketing, and 8 years in Social Media Marketing working for top national brands and fortune 500 companies for over 14 years. John has built many search and social teams, started in-house agencies, and has developed various in-house search tools. He has contributed to Moz Annual Ranking Factors and Local U/Get Listed Local Ranking Factors and has a strong technical knowledge, development background, e-commerce SEO and is a power Web Analytics user. Prior to joining Condé Nast, John lead the SEO and social media online strategies for ABC News, ABC TV and Disney Channels.In his long career focusing on editorial SEO, John has trained many writers, bloggers, journalists and editors on Search Engine Optimization and how to write news while keeping SEO top of mind. Attendee – .00

at Seer Interactive
1033 North 2nd Street
Philadelphia, United States

Google Local Marketing Power Workshop: How To Grow Your Business Online!

Google Local Marketing Power Workshop: How To Grow Your Business Online!
Event on 2016-05-18 09:00:00
This exciting FREE local business marketing workshop is proudly sponsored by Calvert County Chamber of Commerce. ONLY 60 SEATS AVAILABLE. First-come, first-served. Get your tickets NOW while you still can! When you attend the "Google Local Marketing Power Workshop" you will: Learn how to get more positive reviews on your Google listing Discover how to select the best categories on your Google listing that will bring you more qualified leads Uncover the exact steps it takes to get the coveted “3-pack” Google listing (one of the 3 listings that show at the top of the search results)- so you can get tons of targeted traffic to your website Understand if Google is penalizing your website (causing you to lose massive amounts of business) and how to fix it Discover how to put search engine optimization (SEO) to work for your website so you can get massive amounts of free, targeted traffic Learn how to use Google Analytics to convert more website visitors into paying customers Empower you to use online advertising to get new customers (without spending a fortune) Walk away with proven, profitable marketing strategies you can implement immediately to get new customers, get customers to return more often, and spend more when they do! Get your business verified on Google maps (if it's not already) and expedite the process to 5 days or less with no postcard required! Correct any errors on your Google listing (as Official City Partners, we have direct access to a dedicated Google team who will fix any complex errors) Come early to make sure you get free Google totes, pens and coupons! ONLY 60 SEATS AVAILABLE. First-come, first-served.

at Celtic Society of Southern Maryland
115 JW Williams Rd
Prince Frederick, United States

Social media responses to Prince's death spark debate in local marketing community

Social media responses to Prince's death spark debate in local marketing community
Several companies joined the rush to post social media tributes to Prince after he died, sparking a debate in the Twin Cities marketing industry on appropriate reactions in the digital age. The question comes down to whether companies and organizations …
Read more on Minneapolis Star Tribune

Social media marketing is New Haven woman's niche
By Rod King for The News-SentinelSarah Arnold of New Haven is CEO and social media strategist for her 3-year-old company, SociallySeasoned, which handles social digital marketing for a dozen small- and medium-size firms in the Fort Wayne area.
Read more on News Sentinel

Business Relationships, Not Reach in a Post-Social Media Marketing Age
It is tempting to want to expand social media reach, but mere exposure to larger numbers rarely offers a return on investment of marketing costs. In this fragmented media time, brands need to carefully plan for how social media tools strengthen broader …
Read more on Huffington Post

Is a local SEO campaign like a sitcom?

Is a local SEO campaign like a sitcom?
In some ways, running a local SEO campaign is a lot like writing a sitcom episode. Each follows a formula for repeated success, and when you strip both of them down to their cores, their components are very similar. The Venn diagram below outlines the …
Read more on Search Engine Land

Why You Need to Take Another Look at Your Site's SEO Right Away
Like the Internet itself, the SEO realm is one that's ever-changing and evolving. What might be considered cutting edge today could easily be deemed as antiquated in just a few months from now. As a result, this trend means that digital marketers must …
Read more on Huffington Post

#AskAnSEO: Jenny Halasz Answers Your Questions on #SEO Measurement, Metrics
Want to ask Jenny an SEO question? Fill out our form or use #AskAnSEO on social media. This week's Ask an SEO column is centered around metrics and measurement. In general, I like to think about what makes sense for measurement, and it comes down …
Read more on Search Engine Journal

Finding Influencers for Your Local SEO Campaign

Finding Influencers for Your Local SEO Campaign
The value of local influencers to your SEO campaign is also significant. If influencers spread your brand through sharing, natural links, an d even more traditional methods, you will earn reviews, natural links, etc., so that you become more of a …
Read more on Tech Cocktail

3 Simple Do It Yourself SEO Tips
Though search engine optimization (SEO) can be very competitive depending on the industry, there are five things every business owner can check to ensure their website has at least a base level of optimization. Below are a couple of easy audit steps …
Read more on Business 2 Community

Local Legends with Nina Hale

Local Legends with Nina Hale
Event on 2016-04-14 18:00:00
If you've spent any time in the ad or marketing world you've probably heard of the digital firm Nina Hale. They're the category killers in the SEO and SEM space (and so much else, as you’ll hear). But you might not have known that there's an actual person behind Nina Hale called…Nina Hale. She started it all, built the company to 50+ employees and then gracefully handed the company over to those same employees. Join us on April 14 and find out how Hale got into the business, what she had to figure out in order to build her company and how she ultimately pulled off a successful exit and part-time schedule — one of the rarest feats in the consulting world. Bring your questions for this amazing businesswoman, as we'll definitely take questions from the audience! Agenda 6-6:30 – Check-in & newtorking 6:30-7:30 – Program 7:30-8 – Networking Nina's official bio Nina’s digital savvy was cultivated in the online message boards and chat rooms of the ’80s and ’90s, where she first learned that computer communication was not only nerdy but also rewarding. Combining her love of popular culture with her interests in measurement and immediate feedback, she was on the forefront of digital marketing by the early 2000s, working in several of the most trendsetting agencies in Minneapolis and making connections with future employees and clients. In 2005 she founded Nina Hale Inc, growing from an independent consultant to a small business owner in a few short years. Widely recognized as a leader in SEO and SEM, Nina retains her enthusiasm for keyword research and still works on nitty-gritty tactical documents with some clients. She remains heavily invested in maintaining a thriving company culture while keeping business productive and profitable. She is on the board of trustees at the Walker Art Center and is a frequent speaker locally and nationally on trends related to internet marketing. About the Local Legends speaker series Startups are nothing new in Minnesota. Many of the products and services we take for granted were started by a lone entrepreneur at some time. Target, General Mills, Medtronic, 3M, Best Buy? All founded by someone with a big idea. We want to sit down with the founders of well known and much-loved local businesses and projects and simply ask them, “how’d you do it?”

at Hennepin County Libary – Minneapolis Central
300 Nicollet Mall
Minneapolis, United States

Automotive Industry Reaches New Heights in Review Management and Local SEO

Automotive Industry Reaches New Heights in Review Management and Local SEO
SAN DIEGO, CA–(Marketwired – Apr 1, 2016) – Chatmeter (www.chatmeter.com), the leading provider of Local SEO and review management, has released a new study today indicating tremendous progress that automotive dealers have made over the last …
Read more on Marketwired (press release)

SEO vs. Social Media: How to Choose the Best Strategy
For advertisers and brands, search engine marketing (SEM) and search engine optimization (SEO) have been the tried and true methods of reaching customers on the internet. However, the constantly rising popularity of social media is forcing advertisers …
Read more on Business 2 Community

Christina Seo: Millennials have their own ways to stay informed about election
I am a 24-year-old, Korean-American post-grad, and I have been reading about every turn of this year's presidential campaign entirely on my phone, mostly right before bed. Yes, it is a bad habit, and yes, the blue light is suppressing my pineal gland …
Read more on Daily Herald