Masterclass – Communicating Effectively as a Business

Masterclass – Communicating Effectively as a Business
Event on 2017-10-26 09:00:00
Effective communications and marketing play a vital role in any organisation’s performance. Keep ahead of the competition and update your skills in this short, interactive workshop providing participants with a taster and introduction to the key themes and actions involved in effective communication. New for 2017 the masterclass will cover; 1. What is communications / marketing and why should you have a strategy and a plan? Introduction to the benefits of planning. 2. How to build an effective brand identity Building the foundations – mission statement and purpose / values / USP / branding and style and the importance of consistency in everything that you do. Key tools to have eg boilerplates, brand folder. 3. How to make sure you stand out from your competitors Looking at your USP, what makes you different to your competitors? What are your competitors doing well or not so well? What are they saying or not saying that you can take advantage of? 4. How to target your audience Who do you need to communicate with and why? Where do they go? What do they do? What are they interested in? 5. How to write an effective plan Make sure what you do is aligned with your business goals and objectives. Be specific and consistent. Prioritising your actions and your budget. How do you know if it works? Reviewing your actions Workshops run by experts Lucy Rennie – Director at Lucy Rennie Communications Limited We are a strategic communications agency that helps your business to shine through excellent communication. With over 15 years’ experience working in international business, communications and marketing, at Lucy Rennie Communications, we understand the different challenges you face and can speak the same language. We are fiercely passionate about people, communications and public relations and our vision is to provide expertise, know-how and enthusiasm to small and medium sized business owners, managers and teams in an approachable, affordable and flexible way. We strongly believe that everything you do should be in line with your business objectives, values and brand identity, so we work with you to define your bespoke communications strategy with them in mind.

at Harborough Innovation Centre
Wellington Way, Airfield Business Park
Hull, United Kingdom

Web Strategies for Export Masterclass – Hereford & Worcester

Web Strategies for Export Masterclass – Hereford & Worcester
Event on 2017-07-20 09:00:00
Improve your international web presence A workshop where you will learn how to develop your site to have an international appeal, how to get found in Google and International search engines and how to use social media internationally. You will learn: How to optimise your website for an international audience How to research your international audience How to use online tools to gain valuable market insights How to use social media with an international audience How to leverage mobile and content marketing to improve your international presence Please note: this Masterclass is for West Midlands based companies who are looking to export. For further information please contact the marketing and events team on 0121 607 1902.

at Hereford Business Solutions Centre
Skylon Court, Coldnose Road , Rotherwas
Hereford, United Kingdom

[MASTERCLASS] Content Content Content – Creation, Curation & Strategies

[MASTERCLASS] Content Content Content – Creation, Curation & Strategies
Event on 2017-06-29 09:00:00
Content Marketing. Are you making a difference or just adding to the noise? In today's busy world content might be King, but context is Queen. Creating a consistent, relevant and successful digital strategy can be a confusing and often overwhelming process – let us teach you the inside track for creating and curating content and how to maximize your efforts. We welcome you to the boardroom of The Alex Hotel for Social Media Perth’s masterclass “Content Content Content – Creation, Curation & Strategies”. Find out the essentials to make sure you can utilise social media for your business efficiently and strategically. The Masterclass will examine: create v curate: what does it all mean user generated content – where to find it and what to do with it understanding your brand personality and how to stay consistent the apps and tools we use and love how to create a content calendar time-saving tips & tricks for content creation how to measure your effectiveness and report on (ROI)   WHO SHOULD ATTEND If you understand the basics of digital marketing and are ready to take it to the next level, this is the Masterclass for you.    WHAT'S INCLUDED We will give you insider knowledge and practical advice to grow your business through digital marketing and a bit of morning tea and networking on a rooftop terrace in the heart of Perth.   ABOUT THE PRESENTER Social media strategist, brand marketing specialist, public speaker, and coach Meg Coffey is uniquely positioned to provide a holistic range of services to individual businesses operating in niche industries. By combining research, in-depth experience, passion, and outcome-driven results, Meg creates business strategies that are individually tailored to her clients. As a public speaker, Meg demystifies today's fast-paced world of brand establishment, social media, marketing and PR to show how companies can take advantage of powerful digital tools to boost their bottom line through proven strategies and straight talking. Meg provides training that is informative, engaging and most importantly – useful.   LIMITED SPOTS AVAILABLE – BOOK NOW TO AVOID DISAPPOINTMENT!  

at The Alex Hotel
50 James Street
Caversham, Australia

LinkedIn Marketing Masterclass- One Day Workshop

LinkedIn Marketing Masterclass- One Day Workshop
Event on 2017-05-26 19:00:00
With over 20 million UK subscribers and over 350 million global subscribers LinkedIn is recognised as THE most important social network network for professionals to engaging with their contacts and build new connections which can transform business performance. In this intense One Day Workshop we will explore and familiarise attendees with the key strategies for accelerating your marketing impact used Linked by examining the following:- Getting the foundations right: building an All Star profile- Content Marketing including Pulse, Company Pages and Slideshare, – How to build new first degree connections – Advertising recently upgraded Campaign Manager and building an All Star profile The course is designed for marketing professionals, entrepreneurs and business owners , recruiters and professionals seeking to enhance their careers

at The Bridge
81 Southwark Bridge Road,
The Borough, United Kingdom

Conversions Masterclass: Turn Your Website Into A Customer Magnet

Conversions Masterclass: Turn Your Website Into A Customer Magnet
Event on 2016-09-17 10:30:00
Why Attend This Conversions Masterclass? Every business with a website wants one thing… Conversions! Most websites today function as "online brochures", which means they are static and unproductive. What businesses need is a "sales machine"; a website that works for them on autopilot, based on how it's structured (note: this has nothing to do with design… there's a science to this process, which I'll share at the masterclass). This masterclass is designed for business owners who want to see things change (i.e. get leads and clients from their websites). If that describes you, then this masterclass is for you. Here's what you will gain from this masterclass: DISPELLING THE MYTHS: discover the common myths about websites, and why you should avoid them like a plague (especially around SEO) CONTENT: learn how to create "client-centric" content that will position your website more effectively online, and help you build trust and likeablility in the eyes of your visitors TRAFFIC: discover what to do to drive both organic and paid traffic to your website, even if you're in a competitive niche FUNNELS: discover 5 key funnel types you can use within your website, in order to generate quality leads (this is the icing on the cake for savvy businesses) CONVERSIONS: learn how to turn the leads you get from your website into paying clients/customers, by offering them something no one else is offering (I'll show you how to craft effective offers) CASE STUDY: how a single production workflow chart on a website attracted a 5 figure deal. Find out what we did, and how that can be implemented within your business BONUS #1 – WORKSHEET: this will be available for you to download, print out and bring to the event, in order to carry out some exercises BONUS #2 – STRATEGIC WEBSITE LAYOUT TEMPLATE: this material is what I use as a guideline when helping my clients setup their website Who's teaching? As an experienced digital marketing strategist, I've had the privilege of working directly and indireclty on projects that involved brands such as Cisco UK, Sony/Slenky, Digital Enterprise Greenwich, BENTV, OHTV, BUFF, and the Nollywood Film Industry. My primary goal is to help Entrepreneurs (mainly Services Providers, CEOs, Startup Founders, Agencies and Small Business Owners) create effective Automated Marketing and Sales Processes that will not only bring them leads and sales, but transform their entire perspective when it comes to marketing/selling online. I'm here to serve as much as I can. Looking forward to seeing you at the event. Website: www.bygfutsocialmedia.com | Email: support@bygfutsocialmedia.com P.S. If you know anyone who would benefit from this masterclass, then do not hesitate to let them know as well. Also Share this on Facebook and Twitter. P.P.S. There are limited tickets available. Fast action takers know what to do when they see value. Don't miss out! F.A.Qs Do you have a refund policy? Yes. If for any reason you can't attend the event after purchasing a ticket, please let us know ahead of time (latest a week to the event) and we'll issue you a refund. Refund request made a day before the event may not be considered. Will there be parking space at the venue?  Ans: Yes, there is free parking within the premises. How do I get to the venue? Ans: For buses, get on 254, 253 and 106 (please use the post code to find the venue on your mobile device – same, if you are driving); closest train station is Clapton Overground (from Liverpool street and Chingford). Is there wheelchair access? Ans: I'm sorry there isn't any. Will I get the training slides afterwards? Ans: Yes, but only on request. Will there be internet access at the venue? Ans: there is internet access, however it often fluctuates (just a heads up) Do I have to bring my ticket to the event? Ans: Yes, please do. Mainly for verification purposes. Can I update my registration information? Ans: I believe it's possible to do so directly via eventbrite. If not, just shoot us an email, and let us know what you need changed and we'll sort it out for you The name on the ticket/registration does not match the attendee. Is this okay? In order to avoid issues, we would very much love for you or anyone transfering their tickets to someone else to let us know ahead of time (latest a week to the event). If we cannot verify the who really owns the ticket and what actually transpired between the owner and the possessor of the ticket, then we will not permit the current ticket holder to attend the event (please take this seriously)

at TREM UPPER CLAPTON
83 UPPER CLAPTON ROAD, LONDON.
Upper Clapton, United Kingdom

Mobile Marketing Masterclass

Mobile Marketing Masterclass
Event on 2016-08-20 09:00:00
ABOUT  Mobile Marketing Masterclass, is a day open class on the new marketing tools and sales driver for local, international and multinational businesses, I'm talking about the MOBILE MARKETING.  According to World Bank report in 2012,  "three out of four people around the world now have a mobile phone". This has called for the change in the way businesses now channel their Marketing strategies. There are numerous mobile marketing tool that are in use today.  PURPOSE  All these tools would be highlighted, while important ones would be talked about at the Mobile Marketing Masterclass. Billions of dollars are being generated throughout the world with the use of mobile marketing alone. Now is your time to be part of these billion dollars sharer annually.  FOCUS  *   Social Media Marketing : There would be a full delivery of social media campaign presentations and materials on how to start your own business  campaign and for others for exchange of money.  *   SMS Marketing : A simplify SMS marketing presentations to be delivered by geek of digital marketing and online mmarketers.  *   MMS Marketing : Multi-media marketing tools would also be discussed. *   Mobile Apps Marketing : How you could develop and market on mobile applications such as iOS, Android and Blackberry Apps.   EXTRA BENEFITS Interested participants would be opened there own SMS Website for most discounted price. Interested participants would get mobile marketing tools such as email server, mobile numbers of people working and living in Nigeria with most discounted price. Interested participants would also get materials – audios, videos and PDFs for discounted fee.     TARGET AUDIENCE  Young Nigerians, Undergraduate, Graduates and Post Graduates students who are already in marketing and those that wish to venture in marketing.  DATE : August 20th, 2016 TIME : 9:00am VENUE : Room 203, Faculty of Law, Obafemi Awolowo University, Ile-Ife.    COLLABORATORS AND PARTNERS  OAU Netpreneur Club, Lukmon Fasasi's Blog.   FEE  This masterclass is FREE to attend and there are limited seats available. OTHER ENQUIRY  Call/Whatsapp 08089243462

at Room 203 Faculty of Law OAU
Obafemi Awolowo University
Ile-Ife, Nigeria

Pop-Up Workbench #2: Masterclass Social Media for Small Businesses

Pop-Up Workbench #2: Masterclass Social Media for Small Businesses
Event on 2016-06-15 15:00:00
SOCIAL MEDIA FOR SMALL BUSINESSES  Social media marketing is still a new business tool, relatively speaking but it is already a bit part of any successful Marketing & Communications Strategy today. Whether you need to promote your brand, drive traffic to your website or app, or build a community around your product or service, Social Media can play a fundamental role to reach your business goals. In this session, you will learn: -How to build a social media strategy integrated with your Business goals. -How to choose what channels to work on and create effective content for each of them. -Growth Hacking tips. -How to analyze and extract knowledge from your social media data. Agenda 14.45 | Doors open 15.00 | Start Masterclass by Gabriel Reis 17.30 | Drinks & networking   GABRIEL REIS Gabriel Reis is a Marketing & Communications professional with over 8 years of experience in Online Marketing and Social Media Strategies for big and small companies. Currently working as the International Community Manager at Red Bull Amaphiko.

at Amsterdam
Westerstraat 187
De Noord, Netherlands

SEO Masterclass and Networking Morning

SEO Masterclass and Networking Morning
Event on 2016-05-26 09:00:00
Get up to speed with the fast-paced world of search engine optimisation (SEO) with this Masterclass from Mediaworks.  Get tips from the industry experts working on some of the largest SEO campaigns in the UK. Learn how to align your site with SEO best practice so you can climb the Google SERP's and attract more traffic.  Don't miss out! Mediaworks is one of the leading online marketing agencies in the UK. We are a young, vibrant, dedicated, client-focused business. We specialise in organic search engine optimisation that drives leads, sales and brand visibility for our clients, but we are also experts in pay-per-click, online reputation management, conversion rate optimisation and content marketing.

at Regus
9-10 St Andrew Square
Edinburgh, United Kingdom

MASTERCLASS: Social Media – Connecting Businesses to the World

MASTERCLASS: Social Media – Connecting Businesses to the World
Event on 2016-04-07 08:30:00
Want to take your social media to the next level? Firstly, you’ve got to understand how the platforms really work. Social media strategist Meg Coffey will take you on a journey looking at nuts and bolts of Facebook, Twitter & Instagram and give you practical tips and tricks to increase your ROI. Join us for an in-depth look at the reasons why things happen the way they do on social and how we can maximize our efforts in a resource strapped environment. We welcome you to the boardroom of The Alex Hotel for Social Media Perth’s masterclass “Social Media – Connecting Businesses to the World” for a morning of insider knowledge and practical advice to grow your business; enjoy morning tea and a bit of networking on the rooftop terrace in the heart of Perth. Our masterclass will take a look at: How social communicates your brand  What’s new with Facebook, Instagram, Twitter  Hashtags & other jargon  Content strategy & management  The rise of the influencer  Understanding analytics  Intro to advertising & remarketing principles   If you've dipped your toe into the water and are ready to go a bit deeper, this is the masterclass for you. As a public speaker, Meg de-mystifies today's fast-paced world of brand establishment, social media, marketing and PR to show how companies can take advantage of powerful digital tools to boost their bottom line through proven strategies and straight talking. Meg provides training that is informative, engaging and most importantly – useful. LIMITED SPOTS AVAILABLE – BOOK NOW TO AVOID DISAPPOINTMENT!

at The Alex Hotel
50 James Street
Perth, Australia

SEO for WordPress Masterclass (in Sydney)

SEO for WordPress Masterclass (in Sydney)
Event on 2016-03-04 09:30:00
Want to learn how to master WordPress SEO? SEO (Search Engine Optimisation) is essential if you want your WordPress website to get most visits from Google organic searches. Learn how to setup and use SEO on your own website. You'll leave training knowing how to optimise your WordPress website for maximum SEO benefits. This practical training is perfect for anyone that wants to know how to manage their own SEO. Why spend a fortune for someone else to do it when you can do it yourself? Learn what the organizations at the top of Google are doing. Small business owners, not-for-profit organisations, marketers for large companies as well as bloggers will all get great results from this training. During training we'll work on a basic WordPress website and install the most popular WordPress SEO plugin, Yoast SEO. It will be demonstrated how to get maximum SEO results from your content, WordPress itself and the Yoast SEO plugin. Bring your laptop and work on your website during this class. Level: Basic and intermediate. Learn the following and more: What Google looks for. SEO terminology and what it all means. Getting results from content. On-page and off-page SEO. Understanding, selecting and using keywords in your content.  The relationship between Social Media and SEO. Email marketing your blog and the resulting SEO benefits. Relevant sections of Google Search Console (previously Google Webmaster). Why blogging is great for SEO. Setup Yoast SEO plugin the correct way (and avoid harmful settings). Linking strategies and how to avoid being blacklisted by Google. How to speed up your website for better SEO. and much more … What you need to bring: A laptop: Bring along your laptop so that you can practice what is learnt and complete various simple tasks. Your WordPress website login details (Ensure that you have Administrator permissions and that you're able to install and activate plugins). During training all examples will involve a basic wordpress.org website (also called self-hosted) using the default WordPress theme (Twenty Sixteen) and the free Yoast SEO plugin (which we'll install during training).  Note: Attendee numbers are limited so please book early to avoid missing out. Nearest train is Macquarie Park station which is an easy 200 metre walk.  Get trainining by a WordPress and SEO Expert Gary has been working with organizations both large and small in getting more from WordPress and SEO since 2008. Clients include large insurance providers, government departments through to startups and bloggers. Learn from Gary's experience in helping these organizations benefit from SEO as well as his own blog getting over 28,000 visitors from Google Searches per month (January 2015). Internet and coffee will be provided.

at Level 5, 7 Eden Park Drive
, Macquarie Park
Ryde, Australia