Florida Hospital Tampa Welcomes Dr. Melissa Geck to the Breast Care Center and Invites Women to Attend Pink at the Podium Tonight

Tampa, FL (PRWEB) October 08, 2014

Florida Hospital Tampa welcomes Dr. Melissa Geck as the new Medical Director to the Breast Care Center and invites women to join the fight against Breast Cancer by attending tonights community seminar Pink at the Podium. The seminar will take place from 5:30pm to 8pm tonight at Florida Hospital Tampas Wallace Center. Dr. Geck is board certified in Radiology and received her medical degree from Medical College of Wisconsin. She completed her residency at USF and breast fellowship at Moffitt Cancer Center. Dr. Geck joins a team of professionals committed to providing a comprehensive program focusing on breast cancer prevention, detection, treatment and recovery with board certified radiologists. The Florida Hospital Tampa Breast Cancer Center team includes Dr. Ronald Prati who serves as Medical Director/ Body Imaging, Dr. David Rippe, Radiologist/Neuroradiology and Dr. Lukas Blignaut, Radiologist/PET CT Radiology.

I am honored to join an Accredited Breast Imaging Center of Excellence and team of professionals here at Florida Hospital Tampa that deliver quality patient care day in and day out, said Dr. Geck. I look forward to becoming an integral part of Florida Hospital Tampas comprehensive program focused on the education, prevention and treatment of breast disease and caring for patients and families in the Tampa Bay community. Florida Hospital Tampas Breast Care Center is an ACR (American College of Radiology) facility, fully accredited in mammography, stereotactic breast biopsy, breast ultrasound, ultrasound-guided breast biopsy, breast MRI and MRI-guided breast biopsy. The center also provides state-of-the-art technology, including 2D Mammography and 3D Mammography, which allows the earliest possible detection of breast cancer. The Center is dedicated exclusively to breast care and creating awareness in the community about the importance of getting a mammogram.

This will be a featured topic at the Pink at the Podium seminar this evening. Breast cancer survivors will share their personal stories of hope and healing. Breast Cancer is the second leading cause of cancer deaths among women, exceeded only by lung cancer according to the American Cancer Society. While one in eight women will be diagnosed with breast cancer in their lifetime-the survival rates are encouraging and continue to increase. A panel of clinical experts will discuss the importance of early detection and identify available resources for breast cancer patients and survivors. Participants will also get the chance to tour the Breast Care Center, sign up to become an official Pink Army Soldier, and schedule a mammogram.

The Pink Army is a Florida Hospital statewide effort to increase community awareness about early detection and prevention of breast cancer, said Michelle Robey, Florida Hospital Tampas Director of Marketing. Were enlisting a literal army of people who are engaged in a fun, rewards-based program that allows enlistees to move up in the ranks and complete missions of spreading the word and creating greater awareness about the life-saving benefits of annual mammograms and early detection of breast cancer.

Early detection is the best form of prevention. One hundred percent of the proceeds donated through the Pink Army initiative go to the Florida Hospital Breast Care Fund. Each mission helps save a life and moves you in in rank. Go from Private to General in the Pink Army by completing your missions and helping to educate women about the importance of screening mammograms. Join us for the Pink at the Podium seminar this evening. Register today by calling (813) 615-7300 or visit http://pink-at-the-podium.eventbrite.com to reserve your space. The seminar will take place at Florida Hospital Tampa, Wallace Conference Center located at 3100 East Fletcher Avenue in Tampa.

About Florida Hospital Tampa

Florida Hospital Tampa is a not-for-profit 475-bed tertiary hospital specializing in cardiovascular medicine, neuroscience, orthopaedics, womens services, pediatrics, oncology, endocrinology, bariatrics, wound healing, sleep medicine and general surgery including minimally invasive and robotic-assisted procedures. Also located at Florida Hospital Tampa is the renowned Florida Hospital Pepin Heart Institute, a recognized leader in cardiovascular disease prevention, diagnosis, treatment and leading-edge research. Part of the Adventist Health System, Florida Hospital is a leading health network comprised of 23 hospitals throughout the state. For more information, visit http://www.FHTampa.org.

Melissa Harden: Google update fails small businesses

Melissa Harden: Google update fails small businesses
The new algorithm update determines rankings by looking at more information than just proximity — factors such as a business's website search engine optimization (SEO). This update sounds perfectly fine in theory, but in reality, bigger brands and …
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Why Your Content Marketing Team Needs A Link Builder
When Larry Page and Sergey Brin launched Google, links became the strongest ranking signal for search engines. As a consequence, link building almost immediately became an industry of manipulation. Technical wizards discovered a multitude of methods …
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Melissa Ferrick at the me and thee coffeehouse

Melissa Ferrick at the me and thee coffeehouse
Event on 2013-10-04 20:00:00
On her first self-produced album since 2004, Melissa Ferrick takes us through the ending of one relationship and into the early stages of another. It's a candid record that she sets to a sweeping Americana/alt-country soundtrack, layering pedal steel guitars and background harmonies into some of the lushest, brightest songs of her 20-year career. Ferrick's life has always been an open book. Signed to Atlantic Records in the mid-'90s, she helped represent a new wave of alt-rock femalesincluding artists like Liz Phair, PJ Harvey and college-mate Paula Colewho sang about womanhood with sharp, unchecked honesty. Morrissey proved an early champion when he personally invited her to tour as his opening act, and Ferrick eventually went on to found her own label and release a number of albums in which she played every instrument herself. Her life took dips and turns along the way, and she chronicled every detail in her songwriting. On her newest album on MPress Records, the truth is, Ferrick opens up the studio doors to several outsiders, including Grammy Award-winning mixerand former Daniel Lanois apprenticeTrina Shoemaker (Brandi Carlile, Sheryl Crow), engineer Rafi Sofer (James Taylor, Juliana Hatfield) and a full band. The result is a raw, rootsy record about the ups and downsbut mostly the upsof life and love. You began writing this album after a painful breakup so why do some of these songs sound so happy? Well, the songs are sequenced chronologically, so the album begins with a horrific breakup and ends with a new relationship. When I began writing, I felt so broken and betrayed by my exbut as time went on, I began rekindling a long-term relationship with a previous partner. So the first third of this album is about the end of one relationship, but the rest is about the beginning of another one. It's about trying to right the wrongs you've made in the past, and learning to trust again. That sounds very personal. Did you ever consider creating this entire album yourself? I produced, arranged, and wrote this recordI knew exactly what I wanted it to sound like. That said, it is also a very collaborative album. In the past, I've made records where I have played almost everything. This time, I trusted my production instincts and my writing, and I hired the right players to come into the studio and help me get those things out of my head and onto tape. Tell me a bit about the band. I began playing with the drummer, Steve Scully, and the bass player, Richard Gates, during the touring cycle for Still Right Here. Steve is an exceptional drummer who can sing, too, and Richard has played with artists like Suzanne Vega and Richard Thompson. Pedal steel player Matt Pynn has played with Nora Jones, Lucinda Williams and Aimee Mann. Natalia Zukerman, whom I've known since 2005, sings and plays lap steel and dobro. Cello is a key instrument on this album so I brought in Berklee student Ro Rowan, who was just awarded the William Randolph Hearst Scholarship for Outstanding Musicianship. Forrest O'Connor makes a guest appearance on the mandola for the track "Home." My friends Anne Heaton and Rose Polenzani sing background harmonies, because I love their voices so much, and Paula Cole sings on the first song, "Wreck Me." Paula and I attended Berklee College of Music together, and we both got signed to major-label deals around the same time. We connected again during the past year and a half while were both doing special events at Berklee, so asking her to sing was a no-brainer. You grew up less than an hour's drive from Berklee, and you still live in the area. What keeps you rooted in Massachusetts? I did live in Los Angeles for about seven years, too. I moved out there in 1992, when I was 21 years old, to make a record with Atlantic. I took it all for granted at the time. They moved me out to California and gave me a convertible, and I thought, "Well, of course this is what's supposed to happen!" Ha! It was a great time to be there, and I'm glad I did it, but I wouldn't do it again. I grew up in Massachusetts, in a little town called Ipswich, and now I live about twenty minutes from there. I'm right back where I started from, which is what happens to a lot of people, I think. Did you record in Massachusetts, too? I got to track my record in Boston, mix it in Alabama and master it in Nashville, which feels like a good description of the overall sound. This album crosses a lot of borders. It's got a little bit of the Northeast, a bit of the South, and a bit of Nashville, too. As a producer, were you trying to capture a specific sound? There aren't any electric guitars on this record, and I didn't want to use any electrical instruments at all. We used microphones on everything. The bass guitar, pedal steel and lap steel guitars were run through amplifiers in a huge room mic'd directly throughout the studio. There is a real sense of audible space, which was relatively an elaborate endeavor, but the "room mics" were intentional. It was important to me that you hear the space the music was played in on this album. I believe it captures the "live show" vibe a bit more than on other albums I have produced. Working with my mix engineer, Trina Shoemaker, was very influential. She's probably most famous for producing, engineering and mixing The Globe Sessions for Sheryl Crow, and she also tracked Wrecking Ball for Emmylou Harris. On "I Don't Want You To Change," she threw a beautiful echo all over the pedal steel, and by the last time you get to the chorus that part sounds like it's floating. It sounds floorless. You'll be taking a full band on the road for most of your upcoming shows. After playing solo shows for years, what's it like to tour with a larger lineup? It's such a relief It's really fun and liberating to play with a group, especially the talent that I'll be touring with. But it's also a big responsibility: when you tour by yourself, you only have to worry about yourself. That's not going to be the case this time, but I'm really eager to play these songs the way they're featured on the album. I'm excited to express them as they're meant to be expressed. I'm taking a four-piece band on the road with me, so I'm making the transition from performing solo to enjoying playing with a full band which is exactly what I wanted to do. Do you see this album as making a definitive shift, stylistically, from your previous work? The album represents a complete change in atmosphere and musical intent. There's a lush, cinematic vibe. There's this alt-country-ish kind of beauty. The biggest misconception about me is that I'm a bitter, angry, lesbian folksinger who is really mad at the world, but that's not who I am at all. At 42 years old, I'm in a place where I've become much more compassionate toward myself and the world around me. I think there are two angry songs on the recordtwo songs out of elevenso it's a step in a new direction for me. What other changes does this album represent? It represents a change in my perception on the whole concept of successwhat it means, and how it's framed in my own world is very different today than it was in 1993, when I was on Atlantic Records. It's different than it was in 1998, when I was on W.A.R. Records, and it's different than it was in 2002, when I was putting out records on my own and selling 800 tickets in major markets. It's always changing. The only constant thing is change. I'm a child of the '80s and '90s, and I was taught that the way for an artist to succeed was to have a popular song on the radio. That doesn't apply anymore, and I never wondered which song from this album we were going to push as the radio single. It's the first time I haven't thought that while making an album. Now that you're teaching classes at Berklee too, should we start calling you "Professor Ferrick?" (Laughs) My students call me Melissa, but I am also sometimes referred to as Professor Ferrick. Spring 2013 marks my first full semester teaching at Berklee at the College level. I'm a part-time faculty member now, but I have participated in Summer Performance Program and Songwriting Workshops for the last four years. I'm officially an Assistant Professor in the Songwriting Department, and it's incredible. The whole experience has definitely impacted my writing. I feel more well-rounded as a musician and more at ease in my life. The change in me is audible on this record. I believe the song structures and writing are better and that this is by far the most revealing, beautiful, honest and complete album I have made to date. My hope is that songwriters, fans and industry peers listen to this record and can hear that transformation. I have 86 amazing students and being around these inspiring people has made me aware of new bands, new approaches, new sounds It's brought a new energy into my writing that I am excited to share. Melissa Ferrick "Still Right Here" Melissa Ferrick has a great deal to show for two decades in the music industry. There is the expansive body of work, mapped out over the sixteen albums that comprise her career to date, nearly all of which she distributed herself. There are the stories of the crisscrossed world and the things she has both gained and lost in her wake. There is the fervent fan-base that has grown with Ferrick, which has waited patiently for her latest opus for the preceding three years. Above all there is the sound, a voice burnished by breakdowns and breakthroughs, refined over the twenty years she has been doing this. And now, there is Still Right Here, the sum of these hard-earned parts set to music, Ferrick's gorgeous purpose unspooling over the ten tracks that comprise the album. "This is the record I've wanted to make for a long time," explains Ferrick. "The sound of it the songwriting is definitely a step above where I was a few years ago." The growth reflected on Still Right Here is a direct result of the emotional topography of Ferrick's life, shaped by the events of the past few years. After touring in support of 2008's critically acclaimed Goodbye Youth, Ferrick found herself back in her Massachusetts base, home for the longest time in nearly two decades. "After [that album] came out I think I just needed to stop and figure out what I needed to do." Shortly after returning home, Ferrick embarked on a professional and personal reckoning that would find her better off three years later, with the emotional travelogue of Still Right Here to show for it. In the three years between albums, much changed in Ferrick's life. In addition to falling in and out of love with her partner, she made the difficult decision to end the business relationship she'd built with her best friend over the course of her career. At the same time, Ferrick decided to sign to MPress Records after years of self-distributing her albums, which at first proved a difficult to decision to make. Ultimately, however, Ferrick realized she would only gain from the decision. As Ferrick sorted through all these issues, she found her most consistent outlet absent: writing. It wasn't until she took a position teaching songwriting at Berklee College of Music that she began to set the contents of her life to music. After assigning the class the task of writing a song about something they didn't want to explore, one of Ferrick's students asked her where her song was. "I said that I didn't write one, and one of my students said, 'That's kind of hypocritical of you.' So I wrote the song 'Checking In." Given the intensity with which Ferrick has been engaged in the emotional components of her life over the past several years, it was of chief importance that the record sound alive. "I really tried to sing my ass off," Ferrick says. "I wanted it to sound like it was all happening in the room at the same time." Indeed, there's a living, breathing quality to the songs comprising Still Right Here. "Seconds Like These" lurches into action, Ferrick's vocals are incandescent with gratitude, gliding over a chugging acoustic. "Headphones On" features help from guitar virtuoso Kaki King. "When I was in Williamsburg with [producer] Alex [Wong], I said I wanted something like what Kaki King does [for 'Headphones On']. He was like, 'You know what's so weird she lives around the corner.' I had my computer and saw she was online, so I asked her to come over and bring her guitar." Album namesake "Still Right Here" serves as the record's mission statement, inspired by a friend who walked away from a terrible car accident. "That song is really important to me, because no matter how hard you try to run away from your stuff, it doesn't matter. It's always going to knock on the door for you to deal with." "Weightless And Slow" showcases two of Ferrick's strengths; the incredible guitar work that she's known for which perfectly complements her soulful vocals as she spins a tale of love and hope. Another of Ferrick's strengths lies in her ability to mine the contents of her life and set them to music "You Let Me Be" is lo-fi balladry at its best, going deep into the romantic territory of Ferrick's life with guest vocals from friend and tour mate Ani DiFranco. The song also speaks to Ferrick's own career longevity, and the catalog, fans and songs that she has to show for it. "I'm glad I've gotten as far as I have. I'm glad I've survived the industry and its changes, that I can still make a living playing shows and making records. And whenever I start to think maybe I shouldn't do this, I try to remember that it's no accident that I've written 150 songs, and people are still coming to shows," says Ferrick. "I'll just keep doing this until I'm not doing it anymore." More on Melissa here: http://www.melissaferrick.com/index.html

at Me & Thee Coffeehouse
28 Mugford Street
Marblehead, United States

Melissa Ferrick

Melissa Ferrick
Event on 2013-06-14 20:00:00
Friday, June 14, 2013, 8:00 pm (doors open at 7:00 pm)
"the truth is" CD release show featuring her hot band
.50 advance / .50 at door
Purchase tickets online

Melissa Ferrick is coming to the Freight with a fierce band and an exciting new album, the truth is, exploring love, loss, and relationships old and new with her trademark fearlessness and honesty. In a career spanning two decades and 17 albums, she has worked with such musicians as Bob Dylan and Paul Westerberg, Ani DiFranco and Kaki King, Paula Cole and Weezer. The magazine American Songwriter praises her “lyrical dexterity and instrumental prowess.”

Melissa grew up in Ipswich, Massachusetts and studied at the Berklee College of Music and the New England Conservatory of Music before moving to New York City and playing coffeehouses in the East Village. She opened for Morrisey on tour in 1991 and became part of a fresh wave of young women – artists like Liz Phair and PJ Harvey – singing sharp-edged alt-rock songs about modern life with frank honesty and a subversive sense of humor. In the words of the website PopMatters, she remains “an independent artist who’s making meaningful music that carries with it the kind of gravitas and joy it did when she stepped up to the mic for the first time all those years ago.”

Her band features Dave Brophy on drums, Matt Pynn on pedal steel, Kimon Kirk on bass, and Ro Rowan on cello.

Visit Melissa Ferrick's website

Listen to a track from Melissa Ferrick:

at Freight & Salvage
2020 Addison St
Berkeley, United States

Melissa Etheridge to Perform at 38th Annual Gracie Awards

McLean, VA (PRWEB) April 11, 2013

Alliance for Women in Media Foundation is pleased to announce that singer-songwriter Melissa Etheridge will perform at the 38th Annual Gracie Awards Gala on May 21, 2013, at the Beverly Hilton Hotel in Beverly Hills, CA. Etheridge will also accept her Gracie Award for Outstanding Talk Show – Entertainment/Information for The Melissa Etheridge Radio Show.

The Gracie Awards (also known as the Gracies) recognize exemplary programming created for women, by women and about women in all facets of media, including radio, television, cable and new media. The awards program also encourages the realistic and multi-faceted portrayal of women in entertainment, news, features and other programs.

I have won Grammys and an Oscar, but there is something especially meaningful about being recognized with a Gracie, said Etheridge. I love radio, and its important to me to bring the voices of women to our audiences, as they share their respective truths about life, love and familyand as I share the same with them. Its also a great pleasure to provide a forum where we can connect with each other about the music that moves us. Im honored that people are responding to the show across the country and I thank the AWM Foundation for this award.

The Alliance for Women in Media Foundation is thrilled to welcome Melissa Etheridge to the Gracies, said Kay Olin, AWMF Chair. Our organization has a strong presence in radio, so its particularly exciting to see how Melissa has used her show as a new way to connect with her enormous and dedicated fanbase. We look forward to honoring Melissa and enjoying her performance at the Gracies Award Gala.

The Melissa Etheridge Radio Show is a nationally syndicated five-hour daily program that features Melissa Etheridge, the talented and beloved two-time Grammy-winning rock star and Oscar winner, as she connects with audiences across the U.S. about life, family, and music. Listeners engage with Melissa on-air and online in show segments including Ask M.E. Anything and The Music That Moves You. Melissas radio listeners also hear fun, behind-the-scene stories and firsthand accounts from Melissa about people she knows that listeners care aboutincluding Bruce Springsteen, Steve Jobs, Bono, Steve Wonder, Bill Clinton, and countless others. The show is produced and syndicated by Benztown Radio Networks.

The Gracies are presented by the Alliance for Women in Media Foundation, the philanthropic arm of the Alliance for Women in Media that supports educational programs, charitable activities, public service campaigns and scholarships to benefit the public, the electronic media and allied fields. The Gracie Awards, established in 1975, honors programming and individuals of the highest caliber in all facets of radio, television, cable and web-based media, including news, drama, comedy, commercials, public service, documentary and sports.

The event is made possible through the generous support of the following sponsors: Automotive Sponsor: Ford Motor Company and Hair Care Sponsor: Sexy Hair. Table Sponsors: Arbitron, Charlie and Moll Anderson Family Foundation, CNN, JSW Productions, Katz Media Group, Inc., National Association of Broadcasters/NABEF, National Cable & Telecommunications Association, NBC News, ReelzChannel and Style Network; Sponsored tables are available by contacting Gracies Headquarters at 703-506-3290.

For more information about the 2013 Gracies, please visit http://www.thegracies.org. For the most up-to-date, insider information, follow the Gracie Awards on Twitter @thegracies.

CREDENTIALED PRESS: For press information in regard to covering the red carpet and the event, please contact ESP Public Relations at 310-827-9727.


About the Alliance for Women in Media (AWM): The Alliance for Women in Media advances the influence and impact of women in all forms of media. AWM is a diverse community whether type of media, job or global location that facilitates industry-wide collaboration, education, and innovation. Established in 1961 as American Women in Radio & Television (AWRT), AWM is the longest-established professional association dedicated to advancing women in media and entertainment. AWM harnesses the promise, passion and power of women in all forms of media to empower career development, engage in thought leadership, and drive positive change for our industry and societal progress.

About the Alliance for Women in Media Foundation: The Alliance for Women in Media Foundation (formerly known as The Foundation of American Women in Radio & Television) supports and promotes educational programs, charitable activities, public service campaigns and scholarships to benefit the public, the electronic media and allied fields. The Alliance for Women in Media Foundation has created partnerships and joint-initiatives with the National Middle School Association, the Emma Bowen Foundation, the American Red Cross and other organizations that are philosophically aligned with the mission of the Foundation. The Foundation also supports Empowering America

SheKnows Partners with Melissa Rivers for New Fall Fashion Episodes of Style Showdown

(PRWEB) November 22, 2011

SheKnows.com (http://www.sheknows.com), one of the fastest-growing online content and community global destinations for women and a division of Evolve Media Corp., announced a partnership with Shoparatti (http://www.shoparatti.com) that includes five new episodes of their original webseries, Style Showdown, hosted by Shoparatti editor and fashion guru Melissa Rivers.

Produced by Emmy Award-winning SheKnowsTV, the episodes include two fashion stylists who each team up with a contestant from an in-studio audience to go head to head in a Style Showdown. After the challenge is presented by Rivers, the teams head backstage to their respective closetswith only one minute for the stylists to advise their contestants on how to create the hottest fall fashion looks using some of Shoparattis greatest apparel. Armed with the stylists trendy tips, the contestants are then left to create an awesome outfit in just five minutes. Once time is up, Rivers calls the women out to debut their Shoparatti looks. The stylists then critique the ensembles, as Rivers connects the looks to the hottest trends in fashion. In addition to the five episodes, the Shoparatti partnership includes accompanying articles surrounding the latest fashion must-haves.

I had so much fun shooting Style Showdown with the SheKnows team, said Rivers. The SheKnows audience is a perfect fit for Shoparatti and it was so wonderful to work with a publisher that speaks to women and has a real involvement with the community.

Style Showdown has proven to be a success, not only as a SheKnows original video series, but as a vehicle for branded entertainment as well says Kyle Cox, Vice President of SheKnows. We seek out partnerships with top advertisers that will both add to our fashion offering and speak directly to our female viewersmaking Shoparatti a natural choice.

About SheKnows.com:

Getting to the heart of what it really means to be a woman, SheKnows (http://www.sheknows.com) attracts more than 55 million unique visitors (Google Analytics, April 2011). With editors dedicated to providing daily content for women seeking advice, information and a fresh, fun take on life, the site is among the most authoritative and comprehensive sources for women ages 18 to 54. SheKnows boasts a stimulating, wellrounded online experience enhanced with a vibrant message board community and captivating blogs in addition to free games.

As one of the fastest-growing destinations on the web, SheKnows is recognized among the top 3 properties for women. Recently honored by Forbes as one of the Top 100 Websites for Women and one of the Top 10 Lifestyle Sites for women, SheKnows also received the 2010 OMMA Award for Web Excellence and has been named the No. 1 site for Family, Parenting and Womens Interests for 2010 and 2011. For advertisers, sponsorship opportunities and creative integration go well beyond the banner and make marketing messages an uninterrupted part of the user experience. The company is based in Los Angeles with offices in New York, Scottsdale and Chicago. SheKnows is part of AtomicOnline (http://www.atomiconline.com), Evolve Media Corp.s publishing unit.

For More Information:

Whitney Ashley

Senior Manager of Marketing Communications

(310) 449-1890 Ext. 8250


Annie Carone

Public Relations Associate

(310) 449-1890 Ext. 8263


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Fixing Frequently Overlooked PPC Campaign Settings – with Melissa Mackey

Novices often make mistakes setting up their PPC campaigns on Google AdWords. In this video interview, paid search expert Melissa Mackey pinpoints the most common mistakes that can cost you money and success — and explains how to fix them. 1. Set a realistic Campaign Daily Budget. Rather than a setting of or 00, your budget ought to make you comfortable, but be set high enough to give you enough data to make the campaign worthwhile. Be careful, however. The Google’s default is no budget cap at all! 2. Carless ad distribution settings. Do you want to show up only on Google, or other search engines, or display sites? Google’s default is “all available sites,” which may not be best for your campaign. Display campaigns, for example have a very different set-up than ads appearing on Google search results pages. Because viewers are in a different ‘mode’ on display network sites, you might want to use different ad copy, landing page, and soft-pedal your call-to-action a bit. Don’t avoid the display network, but use it carefully — and in separate campaigns for search ads. A third option is Google search partners, such as search results on AOL.com. 3. Ad rotation settings for alternate ad copy. The default setting is (a) “optimize for clicks,” which makes Google the most money. Another option is (b) “optimize for conversions.” But Mackey recommends a third option, (c) “rotate evenly.” This way you can keep the decision in your own hands and make sure you get enough results