Making the Internet Work for Your Organization

Making the Internet Work for Your Organization
Event on 2015-10-28 09:00:00
MAKING THE INTERNET WORK FOR YOUR ORGANIZATION This half-day workshop will focus on the strategic use of Internet-based tools by nonprofits. New technologies can be overwhelming, and we're often drawn to the latest trend or buzzword. But by defining and prioritizing business goals, an organization can make appropriate choices and leverage Internet technologies for success. In this workshop we'll explore a planning process that an organization can use to make the most of the Internet, including ways to evaluate their existing Internet infrastructure. We'll discuss: The basic web presence – the website Managing content updates Mobile Social media presence and sharing Search engine optimization Fundraising and constituent relationship management  Internal business tools (Intranet) Wednesday, October 28 from 9am to 12pm Berkshire South Regional Community Center, 15 Crissey Road, Great Barrington, MA PRESENTER BIO Jim Jasper has been crafting Internet experiences since he built Audubon's first website in 1994. His company, Jasper Design, has served many of the world's leading nonprofits, including American Diabetes Association, American Jewish World Service, Avon Walk for Breast Cancer and the Henry Luce Foundation. Thanks to the Dyson Foundation, New York State Nonprofit employees and board members are eligible to receive 50% off of their ticket price.  

at Berkshire South Regional Community Center
15 Crissey Road
Great Barrington, United States

Worlds Largest Women’s Marijuana Organization Celebrates 10th Anniversary and Announces Official Corporate Launch of Organized Membership and Mentoring Campaign

Beverly Hills, CA (PRWEB) May 10, 2015

Moms for Marijuana International (MFMI), founded by Serra Frank in 2005 whose vision was adopted by Executive Director Cheryl Shuman in 2014, recently celebrated its 10-year anniversary on April 20th, 2015.

In conjunction with the anniversary celebration, MFMI is proud to announce the launch of a marijuana mentorship program and ongoing series of industry networking events in partnership with Cheryl Shuman Inc., a public relations, media, product branding and business development firm.

Cheryl has accomplished so much extraordinary progress in worldwide Cannabis reform, reaching millions of parents through the utilization of mainstream media. We have grown from 45,000 followers to over 500,000 in less than a year, said Serra Frank, MFMIs Founding Director. Everything I have ever seen Cheryl do has been historic and monumental in Cannabis reform. She is leading not only moms but the entire movement by making history in the media.

Known as the Cannabis Queen of Beverly Hills, Cheryl Shuman celebrates her first year as Executive Director for MFMI on Mother’s Day this year. Cheryl says that she has, been working with Serra for many years now and have always been inspired by her vision and dedication to families around the world. I am honored to lead such a dynamic and ambitious organization with such a clear and focused missionimproving the lives of the worlds most vulnerable, women and children. The MFMI partnership with my marketing firm creates a wonderful opportunity for women around the world to follow in the footsteps of Pauline Sabin from the 1930s who led a group of dedicated women to overturn alcohol prohibition; today, we are making history working towards the end of cannabis prohibition.

In addition to launching a mentoring campaign and networking event series, MFMI and Cheryl Shuman also announce the Official Mom Squad, the name given to MFMIs organizational membership roster. “After ten years without an official membership, membership dues, or membership requirements, it is time for Moms for Marijuana to take the next step in becoming everything it is meant to be. Unity in our cause is the primary goal. It is our hopes to further the movement through acceptance of each other while negating a bully mentality that has attempted to infect our community. Through an organized, positive, and loving membership, we can ensure our voices echo into the future.”

Directed by Serra Frank and her original vision for promoting education, raising awareness, and creating discussion about the Cannabis plant all around the world, the Official Mom Squad will continue to mentor and guide all who consider themselves a Mom for Marijuana into a formidable collective force for marijuana legislative reformation. Through united efforts, all members can be active in helping realize everything the MFMI organization ever envisioned achieving.

For those interested in joining the Official Mom Squad, updates will be posted on the International facebook page in the near future – – You can also join the mentorship program through Cheryl Shuman Inc, at this link –

Women are the secret to legalization. We are the family decision makers and influencers in society; after all, women buy 85% of all household and consumer products, according to Adweek. Now we can use that influence to change laws, save lives, families and introduce parents to new possible careers in the green rush. As an entrepreneur, its exciting to be on the ground floor of the cutting edge of making news and witnessing the convergence of celebrity and cannabis culture, exclaimed Shuman.

“The right leadership team is everything. It was evident immediately, working with Cheryl and leveraging her character, knowledge and networking base these past few years, that it was a perfect fit in terms of values, integrity and personality. The leadership of Cheryl Shuman and her team elevate MFMIs exposure. The value of their ability to provide global celebrity and media exposure for our organization are priceless, said Serra Frank.

Cheryl Shuman headlines at the Money Show at Caesar’s Palace in Las Vegas on May 11th, 2015. For additional Information, contact Cheryl(at)CherylShuman(dot)com

For tickets to Cheryl Shuman’s Speech:

About Moms for Marijuana International:

Moms for Marijuana International is a grassroots network and organization of parents and other citizens across the world who are concerned with what they consider an ignorant war that continues to be fought against the Cannabis (Hemp or Marijuana) plant, and how it is negatively affecting future generations. The organization focuses on raising awareness, promoting education and cultivating discussion about every aspect of the Cannabis plant – its history and prohibition, as well as the potential it has for the future. Since its creation by disabled homemaker, Serra Frank, in 2005, Moms for Marijuana International has grown into a global organization of parents actively working to change the stigma that surrounds the Cannabis plant and its consumers. Moms for Marijuana has a twitter following of 22,000 people, and a Facebook following of over 500,000. In 2012, they also started a sister chapter called Parents for Marijuana International, that has a Facebook following of over 50,000.

About Cheryl Shuman Inc.:

Cheryl Shuman Inc. is a public relations, media, product branding, and business development firm focusing on the marijuana industry. In 2006, Shuman was diagnosed with cancer. After years of following failed allopathic medicine treatments, she opted for medical cannabis in the form of raw juice and oils as an alternative. Her success using medical cannabis led her to found the Beverly Hills Cannabis Club ( Cheryl has reached over 100 million viewers worldwide while appearing on such mainstream shows as CNN’s Piers Morgan Live, The Katie Couric Show, The View, ABC’s 20/20, Good Morning America, Fox Business News and many other media outlets. She was recently featured on the cover of Adweek as Pot’s First Marketer (, in Elle Magazine as The Most Powerful Women in the Pot Industry (, named The Cannabis Queen of Beverly Hills by The New York Times SundayMagazine ( as well as gracing the cover of The London Times Magazine as The Cannabis Queen of Beverly Hills ( Today, Cheryl is the most visible and recognizable woman in the medical marijuana reform movement, recently receiving the 2013 Activist of the Year Award at Seattle Hempfest. Cheryl Shuman is represented by the prestigious William Morris Endeavor Agency in Beverly Hills. For more information, please visit

Attorney announces new organization to support APS educators

Attorney announces new organization to support APS educators
Convicted Atlanta Public Schools educator Angela Williamson and her defense attorney Gerald Griggs speak during an April 17 press conference. On Sunday, Griggs spokes at Elizabeth Baptist Church on Cascade Road. KENT D. JOHNSON …
Read more on Atlanta Journal Constitution

Utah lacrosse review: regular season winding down, playoff picture becoming
In the college ranks, Westminster and BYU have made it to the conference playoffs while the Ute women's lacrosse team is heading to nationals. … Tim Haslam is the editor in chief of Utah Lacrosse News, a local website dedicated to the sport of lacrosse.
Read more on Deseret News

Google prods stores to ease mobile shopping
And even dealerships that have a website for desktop and a website for mobile can preserve a high Google ranking if the dealership and website vendor pay close attention to making that experience easy and relevant, Frye said. "Google is in the business …
Read more on Automotive News (subscription) (blog)

3Lions Publishing, Inc. Announces Release 1.0 of the ACO Survival Guide and Accountable Care Organization Training

Tampa, Florida (PRWEB) April 08, 2015

The ACO Survival Guide was authored by Deborah Leyva, RN, MSHI, BSN, a healthcare and technology thought leader. One of the important provisions in the Affordable Care Act was Section 3022. It gave CMS authority to establish a shared savings program to promote accountability for a population of Medicare beneficiaries in order to provide high-quality and efficient healthcare delivery. The ACO Survival Guide provides not only an overview of these incredibly complex and arcane regulations, but also provides actionable information to support quality reporting, improved infrastructure, and analysis of operational, financial and clinical performance.

Carlos Leyva, CEO of 3Lions Publishing, Inc., says: The ACO Survival Guide provides our customers with much more than just access to relevant legal authority and commentary. It analyzes the technological challenges faced by ACOs and otherwise helps organizations connect the dots to more effectively navigate the ACO regulatory maze. Section 3022 of the Affordable Care Act and its corresponding regulations embody a convergence between law, policy, and technology. With the release of these new offerings, 3Lions continues to innovate by leveraging its proven compliance methodology across a different subject matter domain.

With the introduction of ACOs and the CMS Innovation Center, it is quite clear that healthcare regulatory reform efforts in this space must continue to evolve. There is widespread consensus that Medicare in its current state is unsustainable. The ACO Survival Guide and its related Accountable Care Organization Training product address the convergence challenge by providing customers with tools that allow them to effectively attack the learning curve.

About 3Lions Publishing, Inc. (3LP)

3LP focuses on publishing online context sensitive content within well-defined subject matter domains, such as healthcare. 3LP helps publishers leverage and monetize their content by providing a publishing platform that matches high-quality content with an SEO-centric set of audience development tools. 3LP is located in the greater Tampa, FL area.

TOP Step Consulting Achieves Best-of-the-Best Professional Service Organization For A Sixth Consecutive Year

Washington DC (PRWEB) February 26, 2015

Service Performance Insight (SPI) has ranked TOP Step Consulting, the leading provider of professional services business operations efficiency solutions, as a top performing professional services organization. This is the sixth consecutive year TOP Step Consulting has achieved Best-of-the-Best status.

TOP Step Consulting ranked second of the 220 professional services organizations that participated in the Service Performance Insight’s 2015 Professional Services Maturity Benchmark. According to the report, the top 11 firms (5%) significantly outperformed the benchmark average by excelling in all five service performance dimensions Leadership, Client Relationships, Human Capital Alignment, Service Execution and Finance and Operations.

The Best-of-the-Best have achieved one of the highest honors in the technology services industry, having outperformed their peers and the benchmark average with significantly higher profit, larger projects and more satisfied clients.

TOP Step Consulting President and CEO Jodi Cicci states, Professional services organizations in the technology sector are looking to understand what their peers are doing, how they compare, and how to improve their firms. This benchmark report provides the reference point and a great value to these professional services organizations. The information contained in the report is audited by Service Performance Insight and supported by major industry players such as Microsoft, SAP, and NetSuite.

In the Best-of-the-Best PSO comparisons, the top 11 firms achieved an on-time project delivery percentage of 87.7% and attain a level of 79.2% of reference clients. These results help the Best-of-the-Best also achieve higher average revenue per project, $ 252K versus $ 185k for all other firms, and per-employee annual revenue of $ 216K versus $ 163K.

Service Performance Insight conducted an in-depth analysis of the top five percent of PS Maturity benchmark participants for the past six years. Based on their research, top performers tend to be more specialized, and because of their excellent reputations, a significant portion of the business comes through referrals. Each year, the top 5 percent have been named “Best-of-the-Best” based on superior PS Maturity benchmark scores.

TOP Step Consulting is thrilled to be recognized by Service Performance Insight as Best-of-the-Best for a sixth consecutive year, says Cicci. Our customers hire us to improve their business efficiency, profitability, and to help them achieve their full potential. They look to TOP Step Consulting to deliver exceptional results and to lead them in the right direction. Being identified as a member of SPIs Best-of-the-Best is very rewarding and validates that we are continuing to move in the right direction. It also provides us insight into where we can improve.

About TOP Step Consulting

TOP Step Consulting improves business efficiency and productivity for professional services business operations. TOP Step helps professional services organizations achieve their profitability goals allowing them to focus on building their business. The TOP Step team is comprised of consultants who have extensive experience in PS business operations, project management, and PS automation. They understand the challenges and rewards of managing an on-demand Professional Services Automation (PSA) system in multi-office and global business environments. TOP Step Consulting has served over 250 customers worldwide. For the past six years, SPI Research has ranked TOP Step Consulting among the top performing professional services organizations.

About Service Performance Insight (SPI)

SPI is a global research, consulting and training organization dedicated to helping professional service organizations (PSOs) make quantum improvements in productivity and profit. In 2007, SPI developed the PS Maturity Model as a strategic planning and management framework. It is now the industry-leading performance improvement tool used by over 10,000 service and project-oriented organizations to chart their course to service excellence.

Kenshoo Issues Service Organization Controls 2 Report

San Francisco (PRWEB) January 06, 2015

Kenshoo (, the global leader in predictive marketing software, today announced it has received a Service Organization Controls (SOC) 2 report that Kenshoo conforms to the trust service principles of security, availability and confidentiality established by the American Institute of Certified Public Accountants (AICPA).

The SOC 2 report provides Kenshoos clients with an assurance that the company has designed effective controls to meet audit levels for data protection and availability. EY, which conducted the examination of Kenshoo and issued the SOC 2 report, is one of the premier firms providing audit and advisory services.

SOC 2 examinations are designed to provide businesses that outsource the operation, collection, processing, transmission, storage, organization, maintenance and disposal of their information to third parties an assessment of governance and oversight at those service providers. The report includes an overview of Kenshoos systems, infrastructure, organization, operations, and procedures, as well as an independent auditors opinion on the fairness of the description and the suitability of the providers design.

Kenshoo takes the security and integrity of client data very seriously and we continuously strive to meet and exceed industry standards, said Israel David, senior vice president, technology of Kenshoo. Its easy to tell our clients we value data security but its much more valuable to show a third-party audit that Kenshoo actively strives to protect the sensitive information they entrust to us.

About Kenshoo

Kenshoo is the global leader in predictive marketing software. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Adquant by Kenshoo, Kenshoo Local, Kenshoo SmartPath, Kenshoo Halogen, and Kenshoo Anywhere to direct more than $ 200 billion in annualized client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit for more information.

Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.

Top Local Search Engine Optimization Companies Revealed by Awards Organization 10 Best SEO

San Francisco, California (PRWEB) August 18, 2014

Local SEO is increasingly being used by businesses to find ‘brick and mortar’ customers in company’s neighborhoods, and as a result, 10 Best SEO has released awards for firms who have shown the ability to provide superior location-based search engine optimization. Small businesses find it more cost-effective to target their marketing efforts in the territories that they cover. Ranking on top of local search results usually translates into higher profitability for such businesses.

Finding a credible local SEO agency is a painstaking process that involves a lot of time and hassle. With so many local SEO firms out there, companies are finding it difficult to make a wise decision that aligns with their marketing strategies and objectives. 10 Best SEO offers a viable solution to this problem by coming up with a list of the 10 best local SEO agencies of 2014. In developing the list, 10 Best SEO assesses local SEO firms on a number of quantitative and qualitative variables.

ThinkBIGsites tops the list of local search engine optimization companies. Based in Huntington, New York, ThinkBIGsites is an award-winning local SEO company that has helped businesses of all sizes in getting noticed in their local area.

Boostability, based in Lehi, Utah, secures the second place in the top local SEO companies of 2014. Boostability specializes in local search engine optimization services for small businesses. It develops organic, white hat techniques to enable its client websites to be ranked on top of the search engine results for keywords that include city names and local streets.

Consumer Magnetism, based in Virginia, falls in third place in the list of top local SEO companies. An award-winning online marketing agency, Consumer Magnetism offers full-service digital marketing solutions. The agency is especially known for its local SEO tactics that have helped innumerous small businesses in positioning themselves strategically in the search engine results pages for local keywords. To boost its local SEO services, Consumer Magnetism also makes use of social media.

Local SEO is gaining a lot of popularity, especially among small businesses. Competing on the mainstream involves a lot of cost and time. The approach is also not suited for business entities that are only catering to a small town or neighborhood. 10 Best SEOs list of top local SEO agencies goes a long way towards facilitating small businesses in finding online marketing solutions that are tailored to their needs.

Leading Vancouver-Based Ayurvedic Medicine Organization Spreads Its Herbal Magic Message

Vancouver, BC (PRWEB) April 14, 2014

CodeTactic announced today that Sewanti Ayurvedic has chosen their CodeTactic to expand its awareness of Sewantis new line of herbal products. Triphala and Holy Basil are Sewantis leading ayurvedic products and have been garnering rave reviews. Triphala is known to cleanse the body of wastes and toxins, enhancing visual sensory and strength. Sewantis Holy Basil product is designed to provide relief from indigestion (agnimandya), skin disease (kustha), dysuria (krichra), blood disorders (asra), cough (kasa), asthma (svasa), and pain in the sides of the chest (parshvaruk).

Sewanti has over 12,000 clients primarily situated in the western Canadian market. Sewanti is a Ayurveda and herbal medicine provider based in Vancouver. Many of Sewantis target market consists of health and wellness experts and physiotherapist. Lately we have had a huge number of consumers wishing to purchase our joint pain and massage oils. I guess our message is loud and clear Sewanti is what other traditional herbal remedies strive to become, says Neelam Toprani, President of Sewanti. Since the Sewanti line of products are used by many home consumers, they contacted CodeTactic to augment their social strategy and engage better with their newly expanding consumer market. CodeTactic is recognized for its’ low-cost social media plans and their individualized content marketing strategies.

In order to get Sewanti to better connect with their consumers, they need to implement a social strategy that helps get them found by the demographic that they are targeting, states Gonzalo Ortiz de Zevallos, co-founder of CodeTactic. Social Medium is the new digital marketing people now rely on social media in order to make choices on products and services. We found that most of their clients are relying on community forums and groups to discuss herbal medicine options, adds Gonzalo.

CodeTactics hallmark is its social media management price point of only $ 95 per month. This social management program is known as their Social Boost entry plan. We make procuring and executing a social media marketing plan simple and transparent, says Gonzalo. Social Media marketing use to be intimidating to individuals and small business owners. We made the connection and simplified the process of purchasing, managing and engaging with a businesss users via social media. We like to think that we provide social media made easy for everybody.

Sewanti is a leader in providing ayurvedic and herbal remedies that have no side effects due to its herbal nature. Because our remedies are non-medicinal, there are no side effects and natural herbs are now becoming the preferred choice of many people across North America, states Neelam. In the past ten years, you will find that yoga, massage, and ayurvedic healing have become widely accepted sciences and has been embraced by more people worldwide, claims Neelam. We chose CodeTactic as our outsourced digital marketing agency. They were the most professional yet affordable social media for small business. We started with the Social Boost and weve now moved on to more focused plan after seeing significant results.

CodeTactic is a privately held company headquartered in Vancouver, BC which develops social media management and online marketing initiatives for small business and organization that wish to participate in Social Media Marketing.

Contract Research Organization WCCT Global Announces Upcoming Webinar, 7 Secrets to Plan Ahead for Patient Recruitment Using Google’s New Hummingbird Update

Costa Mesa, CA (PRWEB) October 24, 2013

WCCT Global, a full-service CRO and full-service recruitment agency announced today they will be hosting a very informative webinar for patient recruitment in response to Googles most recent Hummingbird Update. The webinar is entitled, 7 Secrets to Plan Ahead for Patient Recruitment Using Google’s New Hummingbird Update. This presentation that will be held on November 7th at 10:30 a.m. PST will go over the largest Google update since 2001 that recently took place and discuss how it is affecting clinical trial recruitment campaigns. The webinar is going to discuss 7 key strategies on how to use this new Google update to greatly benefit pharmaceutical companys clinical patient recruitment efforts for multiple therapeutic areas.

This webinar will be presented by WCCT Globals Digital Media & Marketing Manager Matt Miller and a special guest speaker. Matt Miller stated, I am excited to present this information to the pharmaceutical industry. The most recent Google update called Hummingbird has completely changed the way websites are ranked and clinical study advertisements are shown. Those organizations that are not making the appropriate changes to their campaigns can see a significant decrease in the amount of traffic they receive and the amount of clinical study volunteer sign ups. I will also be discussing how this update places a strong importance on social media and why a strong social media following can play a key role in clinical trial advertisements shown in Google search. This webinar is designed to have attendees walk away with tools to implement in clinical trial patient recruitment campaigns.

More about WCCT Global:

WCCT Global is a multi-site, full-service global contract research organization (CRO) of outsourced early drug development and late phase services to the pharmaceutical, biotechnology and medical device industries. The WCCT Global vision, With compassion for people, we strive for tomorrows therapies to be available today truly exemplifies the focus and reason for our cutting-edge work both in our clinics and throughout our operations. As a drug development partner, WCCT Global collaborates with domestic and foreign innovator companies who need regulatory program management, data management and strategic consulting support, with an emphasis on overseeing and executing trials in special disease populations, pediatric populations, ethno-bridging, and cardiac safety. WCCT has extensive experience with healthy volunteer studies including First-in-Human (FIH), as well as specific therapeutic expertise in Allergy, Asthma, HCV, Ophthalmology, Oncology, Renal, and Vaccines.

To Register for the free webinar on November 7th: click here.