Professional Diploma in Digital Marketing – July 2017 Part-Time Course

Professional Diploma in Digital Marketing – July 2017 Part-Time Course
Event on 2017-07-11 19:00:00
Format: Part Time (6 hours per week over 5 weeks – 30 hours total) Dates: July/11 – August/10, Every Tuesday & Thursday, 7pm – 10pm Location: 4 Cats Co-Business Community, Unit 1101, 11/F, Eastern Centre, 1065 King’s Road, Quarry Bay Price: HK,950 Language: All courses delivered in English and supplemented with Cantonese The globally recognised digital marketing certification courses are exclusively designed by digital marketing professionals and approved by the Digital Marketing Institute’s Syllabus Advisory Council, ensuring that you receive the most up-to-date information available during the course of your studies; all the classes are delivered face-to-face by local industry experts. The diploma is the most widely taught, industry-accredited available in the field.  ACCREDITATION The Digital Marketing Institute is the global certification body for Digital Marketing education. Their syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and their practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification. This award has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF).  SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF). There is an additional cost for the final exam to be certified which is administered by Pearson VUE. The final exam may be taken at select locations around Hong Kong. Pricing is approximately HK,680 and will vary based on exchange rates. Please go to Pearson VUE for details on available test centres and dates. PROGRAMME CONTENT The Professional Diploma programme focuses on the planning, implementation and measurement of your Digital Marketing strategy. The course* consists of ten modules of 3 hours each totaling 30 hours. Do I need a notebook? A notebook is not required, but a printed student handbook will be provided for the course, which contains useful information pertaining to each module. A soft copy of the lecture will be available for download on the following day of each lecture. What about dinner? Dinner will not be served, but you are free to bring food, order delivery or eat at one of the nearby restaurants. * The course can accommodate a maximum of 20 total confirmed students. Module 1: Introduction to Digital Marketing The Introduction to Digital Marketing module enables you to harness the power of Digital Marketing as a core driver of your marketing strategy. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing. After all, the key to understanding Digital Marketing is a change of mindset. Module 2: Search Engine Marketing (SEO) The Search Engine Optimisation module examines the various tactics for enhancing your website’s position and ranking with search engines. You will learn about on-page and off-page optimization, and most importantly, how to plan your keywords strategically. You will walk away with the technical know-how, understanding and insight to build and maintain an effective SEO strategy. Module 3: Search Engine Marketing (PPC) The Pay Per Click module demonstrates how to implement and manage search advertising campaigns. You will appreciate the mechanics of how PPC systems function and be able to analyse current Search Marketing activity and target your campaign to key audience groups in order to improve CTR, while recognising the features of strong ad copy, and develop your skills in writing compelling ads. Module 4: Email Marketing The Email Marketing module covers the four foundational aspects of email marketing: Subscriber Management, Email Design, Delivery and Reporting. You will learn how to develop a subscriber database, and be able to plan a marketing segmentation strategy, and recognise what makes for good email design in terms of user centric content, coherent layout and an attractive design Module 5: Digital Display Advertising The Digital Display Advertising module helps you develop a comprehensive understanding of the creation and deployment of digital display advertising. You will learn about the wide range of ad display formats and how to select them for your campaign target audience. You will also be able to develop clear campaign objectives and optimise your campaign based on firm results analysis. Module 6: Social Media Marketing (Part 1) The first Social Media Marketing module covers the emerging trends in social media and the opportunity afforded by the ‘always connected’ social consumer. You will recognise the suitability of different social platforms for your objectives, and also be able to configure accounts across Facebook, Twitter, LinkedIn, YouTube and Google +, as well as other emergent social platforms. Module 7: Social Media Marketing (Part 2) The second Social Media Marketing module explores how to implement social advertising features to build relationships with customers. You will learn how to use advanced features such as Events, Groups, Promotions, Offers and Jobs, and you will also learn how to set suitable goals for your chosen social media platforms, and create and manage your campaigns to budget and schedule. Module 8: Mobile Marketing The Mobile Marketing module covers the emergent trends within the mobile space, and the new opportunity afforded by “always on” mobile devices when interacting with specific audiences based on context and location. You will understand technologies such as NFC, Mobile Sites, Apps and Bluetooth, and their role in mobile campaign development. Module 9: Analytics The Analytics module enables you to fully measure, monitor and optimise your Digital Marketing activities. You will learn how to build an online reporting structure for your business, and learn about the range of specialist tools that are available to help you understand how to measure and monitor online traffic. You will be able to align business KPIs with your digital marketing goals. Module 10: Strategy & Planning The Strategy and Planning module provides a structured approach based on the Digital Marketing Institute Methodology, incorporating a nine step process based on three distinct parts, bringing together all the strands of the Professional Diploma in Digital Marketing, to create a coherent and holistic Digital Marketing Plan. – Final lecture roster may change without notice. TIME & LOCATION Dates:  every Tuesday & Thursday from July 11 to August 10, 2017 Time:  7pm to 10pm Location: 4 Cats Co-Business Community, Unit 1101, 11/F, Eastern Centre, 1065 King's Road, Quarry Bay SYLLABUS ADVISORY COUNCIL The Syllabus Advisory Council is the industry based working group which defines and validates Digital Marketing Institute syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes.  ABOUT BONFIRE MEDIA Bonfire Media is the first Education Partner of Digital Marketing Institute in Greater China. We are excited to play a part in elevating the overall digital marketing skills in the region through training with the delivery of a localised international syllabus, and the certification of students through standardised testing. With a clear reference point of what a digital talent really is, it makes it easier for people to enter the field, and easier for those already in it to identify and evaluate digital talent, thus strengthening the industry as a whole. ABOUT DIGITAL MARKETING INSTITUTE Digital Marketing Institute is the global education and certification body for the digital marketing industry. Professional certification provides students with the skills and knowledge to thrive and prosper in this rapidly growing industry. The programmes have been developed in close collaboration with global industry leaders and with many of the world’s leading subject matter experts. We have a growing international Certified Partner Network that delivers our programmes to many thousands of people worldwide. Payment Terms & Method: 10% non-refundable deposit (HK,495) upon enrolment confirmation with the remaining 90% to be paid prior to the course start date.   By clicking check-out you agree to the Terms & Conditions and adhere to this policy. For more details, please visit our website:http://www.bonfiremedia.hk

at 4 Cats Co-Business Community
Unit 1101, 11/F., 1065 King’s Road , Quarry Bay
Hong Kong, Hong Kong

Professional Diploma in Digital Marketing – September Part-Time Course

Professional Diploma in Digital Marketing – September Part-Time Course
Event on 2016-09-07 19:00:00
Format: Part Time (6 hours per week over 5 weeks – 30 hours total) Dates: Sep/6 – Oct/6, Every Tuesday & Thursday, 7pm – 10pm Location: The Good Lab, L1, The Sparkle, 500 Tung Chau Street, West Kowloon, Hong Kong Price: HK,950 Language: All courses delivered in English and supplemented with Cantonese The globally recognised digital marketing certification courses are exclusively designed by digital marketing professionals and approved by the Digital Marketing Institute’s Syllabus Advisory Council, ensuring that you receive the most up-to-date information available during the course of your studies; all the classes are delivered face-to-face by local industry experts. The diploma is the most widely taught, industry-accredited available in the field.  ACCREDITATION The Digital Marketing Institute is the global certification body for Digital Marketing education. Their syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and their practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification. This award has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF).  SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF). There is an additional cost for the final exam to be certified which is administered by Pearson VUE. The final exam may be taken at select locations around Hong Kong. Pricing is approximately HK0 and will vary based on exchange rates. Please go to Pearson VUE for details on available test centres and dates. PROGRAMME CONTENT The Professional Diploma programme focuses on the planning, implementation and measurement of your Digital Marketing strategy. The course* consists of ten modules of 3 hours each totaling 30 hours. Do I need a notebook? A notebook is not required, but a printed student handbook will be provided for the course, which contains useful information pertaining to each module. A soft copy of the lecture will be available for download on the following day of each lecture. What about dinner? Dinner will not be served, but you are free to bring food, order delivery or eat at one of the nearby restaurants. * The course can accommodate a maximum of 20 total confirmed students. Module 1: Introduction to Digital Marketing The Introduction to Digital Marketing module enables you to harness the power of Digital Marketing as a core driver of your marketing strategy. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing. After all, the key to understanding Digital Marketing is a change of mindset. Lecturer: Patrick Tam, 3 Screens Strategic Advisors Module 2: Search Engine Marketing (SEO) The Search Engine Optimisation module examines the various tactics for enhancing your website’s position and ranking with search engines. You will learn about on-page and off-page optimization, and most importantly, how to plan your keywords strategically. You will walk away with the technical know-how, understanding and insight to build and maintain an effective SEO strategy. Lecturer: Kenneth Kwok, Managing Director, Beehive Strategy Module 3: Search Engine Marketing (PPC) The Pay Per Click module demonstrates how to implement and manage search advertising campaigns. You will appreciate the mechanics of how PPC systems function and be able to analyse current Search Marketing activity and target your campaign to key audience groups in order to improve CTR, while recognising the features of strong ad copy, and develop your skills in writing compelling ads. Lecturer: Kenneth Kwok, Managing Director, Beehive Strategy Module 4: Email Marketing The Email Marketing module covers the four foundational aspects of email marketing: Subscriber Management, Email Design, Delivery and Reporting. You will learn how to develop a subscriber database, and be able to plan a marketing segmentation strategy, and recognise what makes for good email design in terms of user centric content, coherent layout and an attractive design Lecturer: Dominic Powers, Executive Vice President & MD, International, Epsilon Module 5: Digital Display Advertising The Digital Display Advertising module helps you develop a comprehensive understanding of the creation and deployment of digital display advertising. You will learn about the wide range of ad display formats and how to select them for your campaign target audience. You will also be able to develop clear campaign objectives and optimise your campaign based on firm results analysis. Lecturer: TBC Module 6: Social Media Marketing (Part 1) The first Social Media Marketing module covers the emerging trends in social media and the opportunity afforded by the ‘always connected’ social consumer. You will recognise the suitability of different social platforms for your objectives, and also be able to configure accounts across Facebook, Twitter, LinkedIn, YouTube and Google +, as well as other emergent social platforms. Lecturer: Rudi Leung, TURN+ Module 7: Social Media Marketing (Part 2) The second Social Media Marketing module explores how to implement social advertising features to build relationships with customers. You will learn how to use advanced features such as Events, Groups, Promotions, Offers and Jobs, and you will also learn how to set suitable goals for your chosen social media platforms, and create and manage your campaigns to budget and schedule. Lecturer: Patrick Tam, 3 Screens Strategic Advisors Module 8: Mobile Marketing The Mobile Marketing module covers the emergent trends within the mobile space, and the new opportunity afforded by “always on” mobile devices when interacting with specific audiences based on context and location. You will understand technologies such as NFC, Mobile Sites, Apps and Bluetooth, and their role in mobile campaign development. Lecturer: TBC Module 9: Analytics The Analytics module enables you to fully measure, monitor and optimise your Digital Marketing activities. You will learn how to build an online reporting structure for your business, and learn about the range of specialist tools that are available to help you understand how to measure and monitor online traffic. You will be able to align business KPIs with your digital marketing goals. Lecturer: Kenneth Kwok, Managing Director, Beehive Strategy Module 10: Strategy & Planning The Strategy and Planning module provides a structured approach based on the Digital Marketing Institute Methodology, incorporating a nine step process based on three distinct parts, bringing together all the strands of the Professional Diploma in Digital Marketing, to create a coherent and holistic Digital Marketing Plan. Lecturer: Yvette Yanne, Deputy General Manager, Nurun – Final lecture roster may change without notice. – TIME & LOCATION Dates:  every Tuesday & Thursday from Sep 6 to Oct 6, 2016 Time:  7pm to 10pm Location: The Good Lab, L1, The Sparkle, 500 Tung Chau Street, West Kowloon, Hong Kong SYLLABUS ADVISORY COUNCIL The Syllabus Advisory Council is the industry based working group which defines and validates Digital Marketing Institute syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes.  ABOUT BONFIRE MEDIA Bonfire Media is the first Education Partner of Digital Marketing Institute in Greater China. We are excited to play a part in elevating the overall digital marketing skills in the region through training with the delivery of a localised international syllabus, and the certification of students through standardised testing. With a clear reference point of what a digital talent really is, it makes it easier for people to enter the field, and easier for those already in it to identify and evaluate digital talent, thus strengthening the industry as a whole. ABOUT DIGITAL MARKETING INSTITUTE Digital Marketing Institute is the global education and certification body for the digital marketing industry. Professional certification provides students with the skills and knowledge to thrive and prosper in this rapidly growing industry. The programmes have been developed in close collaboration with global industry leaders and with many of the world’s leading subject matter experts. We have a growing international Certified Partner Network that delivers our programmes to many thousands of people worldwide. Payment Terms & Method: 10% non-refundable deposit (HK,495) upon enrolment confirmation with the remaining 90% to be paid prior to the course start date.   By clicking check-out you agree to the Terms & Conditions and adhere to this policy. For more details, please visit our website:http://www.bonfiremedia.hk

at The Good Lab
L1, The Sparkle, 500 Tung Chau Street,
Hong Kong, Hong Kong

Newcastle – Professional Diploma in Digital Marketing: Part-Time Course (Day Release)

Newcastle – Professional Diploma in Digital Marketing: Part-Time Course (Day Release)
Event on 2016-04-27 09:00:00
Transform your career and company in 2016 with a course grounded in the realities of modern business and the connected society. Meet and exceed your Digital Marketing goals through application of the latest trends, and attain one of the world’s most widely recognised and valued professional qualifications in Digital Marketing! The Professional Diploma in Digital Marketing is a rounded introduction to all the core digital marketing disciplines, SEO, PPC, Display Marketing, Email Marketing, Social , Mobile, Analytics. It is ideal for anyone involved in implementing digital strategies or anyone who would like to pursue a career within the digital marketing domain. Professional Diploma in Digital Marketing  is comprised of 10 x 3 hour modules (class-based lectures) – 30 hours of content in total and the lectures are structred by industry practitioners.  The Professional Diploma in Digital Marketing exam is a multiple choice exam, made up of 3 sections with approx 70 questions in each section.  Part-time (day release) every Tuesday from 09.00 – 17.00 hrs.  Course Overview: The Professional Diploma course focuses on the planning, implementation and measurement of your Digital Marketing strategy. There are ten modules in the course: Module 1: Introduction to Digital Marketing • Module 2: Search Engine Marketing (SEO) • Module 3: Search Engine Marketing (PPC) • Module 4: Digital Display Advertising • Module 5: Email Marketing • Module 6: Social Media Marketing (Part 1) • Module 7: Social Media Marketing (Part 2) • Module 8: Mobile Marketing • Module 9: Analytics • Module 10: Strategy & Planning The Professional Diploma in Digital Marketing is a Global certification with over 11000 people certified to a single standard. It is the most recognised Digital Marketing qualifications globally.  The Diploma is accredited to the #DMIgroup and the syllabus has been validated by: Twitter, Facebook, Google, LinkedIn, Microsoft, IBM, Vodafone, Communicorp, Dentsu Aegis Network, Omnicom, WPP and Ogilvy. Want to know strong your digital marketing skills are? Take the DMI Diagnostic Test.

at Town Hall Chambers
High Street East , Wallsend
North Tyneside, United Kingdom

Do You Want To Own A Profitable Online Business? Attend This FREE Event & Find Out 3 Easy Steps (Proven & Done-For-You System), & Only Work Part-Time!

Do You Want To Own A Profitable Online Business? Attend This FREE Event & Find Out 3 Easy Steps (Proven & Done-For-You System), & Only Work Part-Time!
Event on 2016-04-16 12:00:00
PLEASE NOTE: "This is Definitely NOT any Pyramid Scheme or Multi-Level Marketing (MLM) opportunity. If you are looking for MLM business, you have come to the WRONG place." Can't make it for the event day? Click here to register your interest, and we will update you on the next session "This is your very own Real Profitable Digital Online Business! If you are looking for a Real and Profitable Online Business, and only work part-time? Please continue reading…" ——————————————————————————————- Everyday millions of people use internet to search for online income opportunity or something that they can make money from. There will be thousands of people who are searching for online income opportunity from the last 1-2 years or even 5+ years and there are hundred of people who has just started searching for some online jobs. Have they found online income opportunity? I am a full time internet marketer and making online income from the last couple of years. I have come across thousands of people who were searching for some income opportunity on internet but majority of them are still struggling to find some types on online jobs. The biggest problem it comes when you start searching for some online income opportunity is, you will find many fake internet gurus. You can still be successful online…even if you've tried EVERYTHING ONLINE on the list below and failed: Search Engine Optimization (SEO) Pay Per Click (PPC) Selling On eBay Affiliate Marketing (Clickbank) Blogging Multi-Network Marketing (MLM) Cost Per Action (CPA) Online E-Commerce Store Amazon Associates Information Marketing Currency Trading (Forex) Freemium (Shopify) Build Apps Telemarketing Deal in Domains Social Media Consultancy Virtual Assistant Web Copywriting Online Survey Freelance (Web or Graphics Design, Consultant etc) But Thousands of People are Making Big Money on Internet. HOW? Yes, thousands of people are making big money. Even myself making good money on internet. But they know if there is any secret of online income than its only hard work & patience. They know they have to work hard, learn many things before they can actually start earning. Can you imagine someone will give you a job if you have not spent at least 15 years of your life in education. So how can internet give you opportunity when you are not ready to learn something which you need, to earn from this. How You Will Learn…? Learn from -Suman Jain Personal Message From Suman Jain "Since the beginning of my journey, I've always wanted to create as MANY success stories as possible. I did business coaching in 2013, seminars in 2014…. But I've never been able to create success stories through visual means such as creating cheques monthly for my students…" We started the program since december 2015, and until now… (see photo below) I've set up a completely done-for-you business in the exciting world of internet marketing that you can own right away. http://bit.ly/24wyzyZ Suman Jain has made huge profits within short period, she is one of our top earner, raking K from    January to Febuary (refer to photos above). * Learn what she did to made K within Second month. * Learn her success formula that she rinsed and repeated to consistent profits week after week. * Learn one thing what she did different from others to rake huge profits. * Learn her personal tips & tricks that helps generated K within 2 months. * How she was able to generate consistent leads from facebook. * What are the rules of thumb when running advertisement on facebook. * What other lead generation methods she did beside facebook. * How she generated profits from fan page & post Likes. * What was her secret of consistent free traffic. * And how she did all this only part time! * Get Into Her Facebook Mastermind Group to make ,000 in 90 days FB challenge campaign Guaranteed. But the only way for you to find out how to own this done-for-you business, is to attend this free workshop listed here.   FREE 2 Hours Workshop Reveals… Learn over a short 2 hours, how you can generate a stable income online, with little experience and following an A to Z proven step-by-step system that a Singaporean ex-teacher "stumbled upon" in his quest for financial freedom…. "Reserve Your Ticket Now" Come learn how to add streams of income, purely online, LIVE! If you’re a willing student, I’m happy to be an eager teacher. Why? Because I am a believer of the “walk-before-you-run” principles in life. The biggest problem people face when trying to make money online as an extra stream of income, is to learn how to “walk”. Most people don’t even know how to do this simple act- Therefore, when the foundation is weak, everything else comes down crumbling. What you really need, is a map for success- A system that you can use time and time again, to generate income online. Don’t be surprised, if you begin to make an income online that surpasses your salary! After all, the internet is a still a “wild wild west” frontier that holds an abundance of wealth…. An abundance that you need to learn how to tap at will, and on demand. Here’s what I’ll share with you during this LIVE event Discover how you can literally "piggy-back" my success online, by COPYING what I do, step by step (I'll only reveal this during the event this evening) How to quickly and easily create "hot" digital products that can generate amazing profits for you, almost on autopilot (And why this business model it perfect for you, even if you're a busy person) How you can add another stream of income, WITHOUT having to quit your job if you choose not to, while taking only 30 minutesper day to follow this system How to start out as a beginner… Making just to 0 per dayin the beginning (this might not sound like much- But wouldn't that pay off most of your bills?) Learn how you can partner up with me in my latest business to achieve income breakthrough. Discover the jealously-guarded secrets that most internet marketers don't want you to know (And why I would want to share this with you- Hint: It results in a win-win situation) The world's youngest and most successful entrepreneur – Mark Zuckerberg (Facebook founder), said this "The Biggest RISK is not taking any risk…". He implied 'taking risk' here is to TAKE ACTION! You have nothing to lose. There are 2 scenarios:- 1. No Action Taken – Nothing will happen and you remains as where you are. 2. Take Action – This could be one life changing event for you. No one will know what will happen until you do take action! "Attend The Preview And Learn How You Too Can REPLICATE His Success! " "Take Action Now: Reserve Your Ticket!" Get in right away by booking your FREE tickets above- P.S: Only 12 tickets left- Get your free training workshop access by snapping up your spot above, before they are taken up! 

at UT Arlington
East H Hereford University Center
Arlington, United States

10 Tips for Part-Time Bloggers

10 Tips for Part-Time Bloggers
If you fulfil the simple task of making your blog SERP optimized, you can quite easily monetize your blog. Having a good SEO ranking on Google will be a great thing for your blog. Whenever a user searches on Google for a keyword or topic pertaining to …
Read more on Tech Cocktail

5 Trends In Local Search In 2015
From Seven To Three, The Google Snack Pack. In my opinion, the single biggest change in local search in 2015 was the number of local results dropping from seven to three on Google's search engine results page (SERP). These results are now lower on the …
Read more on Search Engine Land

The Art & Science of Call-Only Ads
… found that advertising with creative copy on large competitor's brand terms can be a successful barnacling tactic for call only campaigns. Simple reasoning, most national brands do a poor job owning their brand SERP with correctly localized call …
Read more on WordStream (blog)

Professional Diploma in Digital Marketing – May Part-Time Course

Professional Diploma in Digital Marketing – May Part-Time Course
Event on 2016-05-03 19:00:00
All innovation in marketing is through digital channels nowadays. Kickstart an exciting, dynamic career with our Professional Diploma in Digital Marketing. Whether you are a business owner who wants to improve your online engagement or a complete beginner, this diploma is perfect for you. The course is exclusively designed by digital marketing professionals and approved by the Digital Marketing Institute’s Syllabus Advisory Council. This ensures you are receiving the most up-to-date information available during the course of your studies. We endeavour to make sure we are delivering the best possible certification for would-be digital marketers. The diploma is the most widely taught, industry-accredited available in digital marketing. Our Diploma is a global-standard certification that you can take with you no matter where your exciting career takes you. The programme is available to study in three different formats; full-time, part-time or online, so there is an option for everyone.  ACCREDITATION The Digital Marketing Institute is the global certification body for Digital Marketing education. Their syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and their practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification. This award has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF).  SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF). There is an additional cost for the final exam to be certified which is administered by Pearson VUE. The final exam may be taken at select locations around Hong Kong. Pricing is approximately HK0 and will vary based on exchange rates. Please go to Pearson VUE for details on available test centres and dates. PROGRAMME CONTENT The Professional Diploma programme focuses on the planning, implementation and measurement of your Digital Marketing strategy. The course* consists of ten modules of 3 hours each totaling 30 hours. Do I need a notebook? A notebook is not required, but a printed student handbook will be provided for the course, which contains useful information pertaining to each module. A soft copy of the lecture will be available for download on the following day of each lecture. What about dinner? Dinner will not be served, but you are free to bring food, order delivery or eat at one of the nearby restaurants. * The course can accommodate a maximum of 20 total confirmed students. Module 1: Introduction to Digital Marketing The Introduction to Digital Marketing module enables you to harness the power of Digital Marketing as a core driver of your marketing strategy. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing. After all, the key to understanding Digital Marketing is a change of mindset. Lecturer: Patrick Tam, 3 Screens Strategic Advisors Module 2: Search Engine Marketing (SEO) The Search Engine Optimisation module examines the various tactics for enhancing your website’s position and ranking with search engines. You will learn about on-page and off-page optimization, and most importantly, how to plan your keywords strategically. You will walk away with the technical know-how, understanding and insight to build and maintain an effective SEO strategy. Lecturer: Kenneth Kwok, Managing Director, Beehive Strategy Module 3: Search Engine Marketing (PPC) The Pay Per Click module demonstrates how to implement and manage search advertising campaigns. You will appreciate the mechanics of how PPC systems function and be able to analyse current Search Marketing activity and target your campaign to key audience groups in order to improve CTR, while recognising the features of strong ad copy, and develop your skills in writing compelling ads. Lecturer: Kenneth Kwok, Managing Director, Beehive Strategy Module 4: Email Marketing The Email Marketing module covers the four foundational aspects of email marketing: Subscriber Management, Email Design, Delivery and Reporting. You will learn how to develop a subscriber database, and be able to plan a marketing segmentation strategy, and recognise what makes for good email design in terms of user centric content, coherent layout and an attractive design Lecturer: Dominic Powers, Executive Vice President & MD, International, Epsilon Module 5: Digital Display Advertising The Digital Display Advertising module helps you develop a comprehensive understanding of the creation and deployment of digital display advertising. You will learn about the wide range of ad display formats and how to select them for your campaign target audience. You will also be able to develop clear campaign objectives and optimise your campaign based on firm results analysis. Lecturer: TBC Module 6: Social Media Marketing (Part 1) The first Social Media Marketing module covers the emerging trends in social media and the opportunity afforded by the ‘always connected’ social consumer. You will recognise the suitability of different social platforms for your objectives, and also be able to configure accounts across Facebook, Twitter, LinkedIn, YouTube and Google +, as well as other emergent social platforms. Lecturer: Rudi Leung, TURN+ Module 7: Social Media Marketing (Part 2) The second Social Media Marketing module explores how to implement social advertising features to build relationships with customers. You will learn how to use advanced features such as Events, Groups, Promotions, Offers and Jobs, and you will also learn how to set suitable goals for your chosen social media platforms, and create and manage your campaigns to budget and schedule. Lecturer: Patrick Tam, 3 Screens Strategic Advisors Module 8: Mobile Marketing The Mobile Marketing module covers the emergent trends within the mobile space, and the new opportunity afforded by “always on” mobile devices when interacting with specific audiences based on context and location. You will understand technologies such as NFC, Mobile Sites, Apps and Bluetooth, and their role in mobile campaign development. Lecturer: TBC Module 9: Analytics The Analytics module enables you to fully measure, monitor and optimise your Digital Marketing activities. You will learn how to build an online reporting structure for your business, and learn about the range of specialist tools that are available to help you understand how to measure and monitor online traffic. You will be able to align business KPIs with your digital marketing goals. Lecturer: Kenneth Kwok, Managing Director, Beehive Strategy Module 10: Strategy & Planning The Strategy and Planning module provides a structured approach based on the Digital Marketing Institute Methodology, incorporating a nine step process based on three distinct parts, bringing together all the strands of the Professional Diploma in Digital Marketing, to create a coherent and holistic Digital Marketing Plan. Lecturer: Yvette Yanne, Deputy General Manager, Nurun – Final lecture roster may change without notice. – TIME & LOCATION Dates:  every Tuesday & Thursday from May 3 to June 2, 2016 Time:  7pm to 10pm Location: The Good Lab, L1, The Sparkle, 500 Tung Chau Street, West Kowloon, Hong Kong SYLLABUS ADVISORY COUNCIL The Syllabus Advisory Council is the industry based working group which defines and validates Digital Marketing Institute syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes.  ABOUT BONFIRE MEDIA Bonfire Media is the first Education Partner of Digital Marketing Institute in Greater China. We are excited to play a part in elevating the overall digital marketing skills in the region through training with the delivery of a localised international syllabus, and the certification of students through standardised testing. With a clear reference point of what a digital talent really is, it makes it easier for people to enter the field, and easier for those already in it to identify and evaluate digital talent, thus strengthening the industry as a whole. ABOUT DIGITAL MARKETING INSTITUTE Digital Marketing Institute is the global education and certification body for the digital marketing industry. Professional certification provides students with the skills and knowledge to thrive and prosper in this rapidly growing industry. The programmes have been developed in close collaboration with global industry leaders and with many of the world’s leading subject matter experts. We have a growing international Certified Partner Network that delivers our programmes to many thousands of people worldwide. Payment Terms & Method: 10% non-refundable deposit (HK,495) upon enrolment confirmation with the remaining 90% to be paid prior to the course start date.   By clicking check-out you agree to the Terms & Conditions and adhere to this policy. For more details, please visit our website: http://www.bonfiremedia.hk

at The Good Lab
L1, The Sparkle, 500 Tung Chau Street,
Hong Kong, Hong Kong

Professional Diploma in Digital Marketing: January Part-Time Course

Professional Diploma in Digital Marketing: January Part-Time Course
Event on 2016-01-05 19:00:00
All innovation in marketing is through digital channels nowadays. Kickstart an exciting, dynamic career with our Professional Diploma in Digital Marketing. Whether you are a business owner who wants to improve your online engagement or a complete beginner, this diploma is perfect for you. The course is exclusively designed by digital marketing professionals and approved by the Digital Marketing Institute’s Syllabus Advisory Council. This ensures you are receiving the most up-to-date information available during the course of your studies. We endeavour to make sure we are delivering the best possible certification for would-be digital marketers. The diploma is the most widely taught, industry-accredited available in digital marketing. Our Diploma is a global-standard certification that you can take with you no matter where your exciting career takes you. The programme is available to study in three different formats; full-time, part-time or online, so there is an option for everyone. – Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing Module 5: Digital Display Advertising Module 6: Social Media Marketing (Part 1) Module 7: Social Media Marketing (Part 2) Module 8: Mobile Marketing Module 9: Analytics Module 10: Strategy & Planning – Format: Part Time (6 hours per week over 5 weeks – 30 hours total) Dates: Every Tuesday and Thursday on 2016 January 5, 7, 12, 14, 19, 21, 26, 28, February 2, 4 Time: 7:00pm to 10:00pm Price: HK,950 Language: All courses delivered in English and supplemented with Cantonese Exam: The cost for the final exam (approximately HK0) is not included in the course price and is administered by Pearson VUE. Exact cost will vary based on exchange rates. Please go to Pearson VUE for further details. Payment Terms & Method: 10% non-refundable deposit (HK,495) upon enrolment confirmation with the remaining 90% to be paid prior to the course start date.   By clicking check-out you agree to the Terms & Conditions and adhere to this policy. For more details, please visit our website: http://www.bonfiremedia.hk

at The Good Lab
L1, The Sparkle, 500 Tung Chau Street,
Hong Kong, Hong Kong

Professional Diploma in Digital Marketing: November Part-Time Course

Professional Diploma in Digital Marketing: November Part-Time Course
Event on 2015-11-20 19:00:00
All innovation in marketing is through digital channels nowadays. Kickstart an exciting, dynamic career with our Professional Diploma in Digital Marketing. Whether you are a business owner who wants to improve your online engagement or a complete beginner, this diploma is perfect for you. The course is exclusively designed by digital marketing professionals and approved by the Digital Marketing Institute’s Syllabus Advisory Council. This ensures you are receiving the most up-to-date information available during the course of your studies. We endeavour to make sure we are delivering the best possible certification for would-be digital marketers. The diploma is the most widely taught, industry-accredited available in digital marketing. Our Diploma is a global-standard certification that you can take with you no matter where your exciting career takes you. The programme is available to study in three different formats; full-time, part-time or online, so there is an option for everyone. – Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing Module 5: Digital Display Advertising Module 6: Social Media Marketing (Part 1) Module 7: Social Media Marketing (Part 2) Module 8: Mobile Marketing Module 9: Analytics Module 10: Strategy & Planning – Format: Part Time (6 hours per week over 5 weeks – 30 hours total) Dates: Nov.9 (Mon), Nov.11 (Wed), Nov.16 (Mon), Nov.18 (Wed), Nov.23 (Mon), Nov. 26 (Thu), Dec. 8 (Tue), Dec. 10 (Thu), Dec. 15 (Tue), Dec. 17 (Thu) Time: 7:00pm to 10:00pm Price: HK,950 Language: All courses delivered in English and supplemented with Cantonese Exam: The cost for the final exam (approximately HK0) is not included in the course price and is administered by Pearson VUE. Exact cost will vary based on exchange rates. Please go to Pearson VUE for further details. Payment Terms & Method: 10% non-refundable deposit (HK,495) upon enrolment confirmation with the remaining 90% to be paid prior to the course start date.   By clicking check-out you agree to the Terms & Conditions and adhere to this policy. For more details, please visit our website: http://www.bonfiremedia.hk

at Kinwick Centre
CanCham Boardroom, Unit 1301, Kinwick Centre, 32 Hollywood Road , Central
Hong Kong, Hong Kong

Is Online Income A Hoax? Have You Been Searching Online BUT Unsuccessful? Now You Can Be Sure To Start A Successful, Profitable Online Business In 3 Easy Steps (Proven & Done-For-You System), And Only Work Part-Time?

Is Online Income A Hoax? Have You Been Searching Online BUT Unsuccessful? Now You Can Be Sure To Start A Successful, Profitable Online Business In 3 Easy Steps (Proven & Done-For-You System), And Only Work Part-Time?
Event on 2015-10-21 19:30:00
PLEASE NOTE: "This is Definitely NOT MLM business. If you are looking for MLM, you have come to the wrong place." "This is your very own Real Profitable Digital Online Business! If you are looking for a Real and Profitable Online Business, and only work part-time? Please continue reading…"     Message from the host: "FREE Home Study DVD, CD, Book and Manuals to be given out in this free event" ——————————————————————————————- Everyday millions of people use internet to search for online income opportunity or something that they can make money from. There will be thousands of people who are searching for online income opportunity from the last 1-2 years or even 5+ years and there are hundred of people who has just started searching for some online jobs.   Have they found online income opportunity? I am a full time internet marketer and making online income from the last couple of years. I have come across thousands of people who were searching for some income opportunity on internet but majority of them are still struggling to find some types on online jobs. The biggest problem it comes when you start searching for some online income opportunity is, you will find many fake internet gurus.   You can still be successful online…even if you've tried EVERYTHING ONLINE on the list below and failed:  Search Engine Optimization (SEO) Pay Per Click (PPC) Selling On eBay Affiliate Marketing (Clickbank) Blogging Multi-Network Marketing (MLM) Cost Per Action (CPA) Online E-Commerce Store Amazon Associates Information Marketing Currency Trading (Forex) Freemium (Shopify) Build Apps Telemarketing Deal in Domains Social Media Consultancy Virtual Assistant Web Copywriting Online Survey Freelance (Web or Graphics Design, Consultant etc)         But Thousands of People are Making  Big Money on Internet. HOW?   Yes, thousands of people are making big money. Even myself making good money on internet. But they know if there is any secret of online income than its only hard work & patience. They know they have to work hard, learn many things before they can actually start earning. Can you imagine someone will give you a job if you have not spent at least 15 years of your life in education. So how can internet give you opportunity when you are not ready to learn something which you need, to earn from this. How You Will Learn…?  Learn from – Imran MD Ali   "Since the beginning of my journey, I've always wanted to create as MANY success stories as possible. I did business coaching in 2013, seminars in 2014…. But I've never been able to create success stories through visual means such as creating cheques monthly for my students…" We started the program since May, and until now… (see photo below) 1. Undergraduate student (Miss Tavia xxxxx) earned ,000 soon after joined in the program, AND today she has doubled her profits and made,000 in total 2. A business owner (Mr. Hendra Xxxxxx) earned ,000 in one month, AND today he has made total of ,000 3. A part-time entrepreneur (Mr. Farhan Axxx) earned ,000 in less than one month, And today he made ,000 4. Another business owner (Mr. Eric Xxxx) earned ,000 in 1 night and earned another ,000 1week later, AND today he has made total of,000 5. A young fresh lady (Miss Ng Xxx Xx)  without internet marketing experience, earned her first ,000 in 1st month, And today she has made total of ,000 6. A part-time entrepreneur (Mr. Harris Xxx Xxxxx) made total of 00 so far.  7. A stocks and investment trader (Mr. Selvin Xxxxxxx)  earned ,000 in2 weeks after he joined the progrm 8. Many many more others who earned ,000 after joining the program.       "Why? Because I've set up a completely done-for-you business in the exciting world of internet marketing that you can own right away. But the only way for you to find out how to own this done-for-you business, is to attend this free workshop this Wednesday, at Holiday Inn Orchard Hotel." FREE 2 Hours Workshop Reveals… Learn over a short 2 hours, how you can generate  a stable income online, with little experience and following an  A to Z proven step-by-step system that a Singaporean ex-teacher "stumbled upon" in his quest for financial freedom….   "Reserve Your Ticket Now"    Come learn how to add streams of income, purely online, LIVE this Wednesday at Holiday Inn Orchard hotel    If you’re a willing student, I’m happy to be an eager teacher. Why? Because I am a believer of the “walk-before-you-run” principles in life.    The biggest problem people face when trying to make money online as an extra stream of income, is to learn how to “walk”.   Most people don’t even know how to do this simple act- Therefore, when the foundation is weak, everything else comes down crumbling.   What you really need, is a map for success- A system that you can use time and time again,  to generate income online. Don’t be surprised, if you begin to make an income online that surpasses your salary! After all, the internet is a still a “wild wild west” frontier that holds an abundance of wealth…. An abundance that you need to learn how to tap at will, and on demand.    Here’s what I’ll share with you during this  LIVE event  Discover how you can literally "piggy-back" my success online, by COPYING what I do, step by step (I'll only reveal this during the event this Wednesday evening)   How to quickly and easily create "hot" digital products that can generate amazing profits for you, almost on autopilot (And why this business model it perfect for you, even if you're a busy person)   How you can add another stream of income, WITHOUT having to quit your job if you choose not to, while taking only 30 minutesper day to follow this system   How to start out as a beginner… Making just  to 0 per dayin the beginning (this might not sound like much- But wouldn't that pay off most of your bills?)   Learn how you can partner up with me in my latest business to achieve income breakthrough.   Discover the jealously-guarded secrets that most internet marketers don't want you to know (And why I would want to share this with you- Hint: It results in a win-win situation)   Gifts For You – Register and Attend the Event We will email you the link to download the following gifts, after you have attended the event.  (Note: Make sure you sign your attendance at the event)    The world's youngest and most successful entrepreneur – Mark Zuckerberg (Facebook founder), said this "TheBiggest RISK is not taking any risk…". He implied 'taking risk' here is to TAKE ACTION! You have nothing to lose. There are 2 scenarios:- 1. No Action Taken – Nothing will happen and you remains as where you are. 2. Take Action – This could be one life changing event for you. No one will know what will happen until you do take action!   "Attend The Preview And Learn How You Too Can REPLICATE His Success! " "Take Action Now: Reserve Your Ticket!"     Get in right away by booking your FREE tickets above- P.S: Only 7 tickets left- Get your free training workshop access by snapping up your spot above, before they are taken up! About the speaker:    Imran is the owner of 6 businesses, dealing with arts, sports coaching, education consulting, men's tailoring, book publishing, and seminar events. He has been featured in various media including 93.8 FM, Straits Times, Today newspaper, Berita Harian and New Paper.  Imran's journey of Learning + Massive Implementation  commenced that very year in 2009. He has started business, after business… And miraculously, every single one of them became profitable in 30 days or less. Imran's first ever business which is still running today was an art gallery  Imran went on to automate the first business, and set up a 2nd one, a sports coaching company which has won countless awards since. Today, it is the market leader in schools.   After these small wins, He set up my 3rd business, in education consulting, which is Singapore’s #1 education marketing and consulting firm.  Being the entrepreneurial spirit that he was, he set up yet another business in tailoring with a partner-   Today, he has been blessed to also have been able to start and run a business coaching company that has helped thousands around Asia to get started in entrepreneurship.     Why would he be so interested with the Digital Economywhen he was already running multiple offline businesses? And that’s the question he get asked a lot,  especially after he has given a speech at Mindvalley, on his system called “The World’s Easiest Entrepreneurship System”… The answer is pretty obvious that with Digital Economy, the sky is the limit and scalability is the main key. Two reasons… 1. Family – He always wanted to provide the BEST for his family, especially of his new born child… 2. Financial and Time Freedom – With proper and right coaching by the right mentor, doing business in digital economy would warrant you financial and time freedom.   Here’s the results he get from doing business in digital economy… (customer names withheld to protect privacy)   The first ever launch of a campaign online netted him at ,475 SGD in 3 days. Another launch netted at ,995 USD or ,100 in Singapore Dollars profits online, in 3 days, between 25th april to 28th april   ,712 SGD for a few days' work doesn't seem fair…. Here’s the another result from his latest launch, resulting in ,530 USD or ,712 SGD. Apparently, there is no such thing as "fair" online-Money isn't attracted to fairness!… (This was a big realisationtaught to him by my mentors)       The reason he shows these is not to “show off”- Rather, it’s to ask you to be discerning about who you learn from (He call this the Theorists vs Practitioners theory) So the proves that he knows what he is talking about- He is not another “all-theory, no results” speaker. He is merely sharing with you what works, and what doesn’t, when you want to make extra streams of income, especially online. What if, for one day only, you too, had the chance to“look over his shoulders” and learn how he did all of the above? Come learn from him how he managed to add these streams of income into his portfolio, LIVE this Wednesday at Holiday Inn Orchard hotel.   Imran is also the author of the following book: The 10 Step Marketing Formula which is available on Amazon.     Imran has also been invited to the United Nations Headquarters in New York to speak on the role of internet marketing in bridging the income gap between the poor and the rich in developing countries. An avid marketer, he has also spoken on Mindvalley's stage, the world's largest publisher of info-products online.   You probably saw his recent internet marketing experiments that raked in over ,000 SGD during his 9 days holiday in Tokyo, Las Vegas, New York and San Diego. He gave a speech at United Nations Headquarters in New York onDigital Entrepreneurship, alongside Brian Tracy.   And this Wednesday, he'll be revealing the secrets of my internet marketing business methods at Holiday Inn Orchard. Testimonials and comments from some of the people who has been coached and mentored or worked with Imran.   Attention:    P.S.S: Mr. Imran will be giving away FREE entrepreneur home study course to those who stay to the end, consisting of a DVD, an audio CD, a book, plus a secret newsletter. So be sure to be there, and collect your FREE gift at the end!   As with all our workshops, all seats get fully booked within 1 day or so- So if you want to learn how I've managed to create a dream lifestyle for myself, despite being a 3 time dropout after stumbling upon the exciting and enriching world of Internet Marketing, book your FREE seats to my event this Wednesday evening.   Looking Forward To Meet You at The Event Final Words: Let See what Tony Robbins' advise If you want To Be Successful?   And What You Should Do next…   That's Right! Take Massive Determined Action, Register for A Free Ticket … See Ya  At The Preview! ——————————————————–

at Holiday Inn Singapore Orchard City Centre
11 Cavenagh Road
, Singapore