Your Playbook To Winning The Super Bowl With Content Marketing

Your Playbook To Winning The Super Bowl With Content Marketing
This is why I believe the whole concept of real-time marketing is a myth. Brands need to be thinking about creating content all the time. Brands need to create their own branded content marketing hubs to drive more effective return on the their …
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Efficient Global Content Marketing Stems From Strong Relationships With Local
In today's modern workplace, it's often not necessary to be physically on-site to get things done. Most of us communicate with our colleagues, peers and stakeholders via e-mail, conference calls, instant messaging and even video conferencing on an …
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Content Marketing's 3rd Era: When Guessing Isn't Good Enough
Are we entering a new era of content marketing? The question may seem absurd at first thought – after all, “content marketing” is the buzzword du jour; how can it already be time for a third era of something so new? But the truth is, content marketing …
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The Essential SEO Playbook, Before and After Google

The Essential SEO Playbook, Before and After Google
I would call it the Bible of SEO except that the Bible has remained essentially unchanged for a couple of thousand years. The latest edition of Mahaney's book — updated in June — is Version 217. That's not a typo missing a period between 2 and 17 …
Read more on Huffington Post

G-Dragon, Spica, Lee Seung Gi, Yoo In Na & Lee Seo Jin Will Heat Up KCON'14
He's appeared in countless dramas and is loved by many. His most recent drama is You're All Surrounded. Lee Seo Jin is an actor who debuted in 1999 and rose to fame in 2003 with the drama, Damo. He's currently starring in Wonderful Days. Yoo In Na rose …
Read more on 247 Asian Media

WebmasterRadio.FM Announces New PPC Playbook Podcast by

Boca Raton, Florida (PRWEB) June 25, 2014

In an effort to help both new and seasoned pay-per-click managers expand and improve their existing skill set, a new WebmasterRadio.FM radio series will feature invaluable advice and insight from Fort Lauderdale-based PPC management company,

The free weekly radio series helps listeners learn industry best practices modified by the experienced experts at PPC Professionals regarding the creation and management of highly optimized PPC campaigns that leverage the latest tools, techniques and strategies that effectively increase ROI.

We wanted to make understanding pay-per-click advertising more relatable, explained Shane Ryans, VP of Search Marketing for PPC Professionals. Most people at least understand that AdWords is one of the best ways to advertise their products/services online, but lack advanced knowledge of the platform and are too intimidated to try their hand at managing an account, he continued. We provide fundamental, digestible tips in weekly podcasts designed to help beginners and seasoned professionals alike create PPC accounts primed for success.

The shows premiere episode was an instructional feature focused on the importance and benefits of building a logically organized Google Adwords account structure. The first episode was also launched with an accompanying case study displaying the effect of proper account structure and how PPC Professionals was able to reduce Adwords cost-per-acquisition by more than 60%, the case study can be found here: Later episodes will focus on a variety of related subject matters, such as merging SEO and PPC ideologies, A/B Testing for PPC Landing Pages and tutorials on basic and advanced Google Adwords analytics.

Think of us like your eighth grade science teacher who actually succeeded at making learning the periodic table fun, said Maria Perilli, VP of Marketing & Operations at PPC Professionals. Paid search isnt an innately entertaining subject, but I can guarantee that our PPC Playbook will have you scoring big-budget wins faster than you can name a single noble gas.

The first episode, AdWords Account Structure Best Practices, premiered Thursday June 19th and is available here: New episodes of PPC Playbook air Thursdays at 3:00 p.m. EST on WebmasterRadio.FM, on demand in the WebmasterRadio.FM archives inside the Advertising Channel, or through the WebmasterRadio.FM Mobile Application for iOS and Android Smartphone devices.

Listeners are able to interact with hosts and/or guests and ask questions to be answered on future episodes by sending a Tweet to PPC Professionals @ppcplaybook. For more information and to contact PPC Professionals, visit

About WebmasterRadio.FM

WebmasterRadio.FM lifts the “veiled curtain” of the Internet, bringing the business community together through an interactive radio network. Its diverse listeners are a global group, comprised of corporate executives and decision makers as well as small and mid-sized businesses and individual entrepreneurs.

WebmasterRadio.FM’s stellar line-up of radio programming includes; Market Edge with Racepoint Global Chairman Larry Weber , Purse Strings with Award-Winning Marketing-to-Women Expert Maria Reitan and the CyberLaw and Business Report with Internet Law Center Founder Bennet Kelley. To tune into WebmasterRadio.FM’s live content or check out the show lineup, please visit http://www.WebmasterRadio.FM.

All WebmasterRadio.FM programs are available in podcast format through all major podcast portals (including iHeartRadio, iTunes, TuneIn, Stitcher and Zune Marketplace), as well in archived format on-demand through our proprietary mobile application for iOS and Android smartphone devices.

The Marketing Playbook Workshop

The Marketing Playbook Workshop
Event on 2014-01-23 08:30:00

It's time to do your marketing planning for 2014 and I'm here to help!

Marketing is like the laundry, the job is never done! Many entrepreneurs are overwhelmed with all the marketing options and overwhelm turns to a lack of action on a critical business task.  The goal is to create a gushing consistent pipeline of business instead of trickle here and there.  It's time to put your marketing center stage through a simple system. 

I'm limiting attendees to 20 per date.  I want to make sure there is time and space to answer your questions and an imitmate environment for you to get your plan in place.  The day will be part training, part workshop where you'll get to fill out your own playbook for 2014!

At this event you'll get:

-The Marketing Playbook – the digital marketing planning tool! (A 7 value!)

As a bonus for those that register for the December event, you'll also get my 4 disc training Marketing Mastery as a BONUS!

At this event you'll learn:

– How to Balance Traditional & Emerging Marketing Strategies

– The 2/2/15 Social Media Business Blueprint (How to effectively marketing your business via social media in 2 hours a year, 2 hours a month and 15 minutes a day!  You'll also learn how we grew our following on twitter to over 255,000 followers!)

– How to Create a Marketing Campaign that Gets Results

– How to Create a Marketing PLAN That will help you GROW Your Sales this year & NEXT

This event was designed to help you create your marketing vision AND give you the tools and resources to create the plan you need to take ACTION on your marketing strategies every day.

Each session will be taught by Michelle McCullough, Managing Director For Startup Princess

Marketing expert and serial entrepreneur Michelle McCullough is a sought after business strategist and speaker. Her book, "The Time Blueprint For Entrepreneurs" was a #1 Bestseller.  She's the show host for Make It Happen Radio and the creator of "The Marketing Productivity Planner" coaching program and self-study system for entrepreneurs. Most commonly contracted for marketing consulting, Michelle helps clients balance traditional and emerging strategies for greater exposure. She's been featured in numerous media outlets including, UVBQ's 40 under 40 and is the Managing Director for Startup Princess an international organization for women entrepreneurs, where they have 248,000 followers on twitter and have been featured by Forbes as one of the top 10 resources for women entrepreneurs. As a mother of two kids ages 5 and 3 she knows there's no time to mess around. It's time to Make It Happen!

What others have said about Michelle's marketing presentations:

"Very generous and real training." – Marlo Anderson (Independent doTERRA Consultant)

"This was FANTASTIC! Strategically planning my social media has been something I've been meaning to tackle, but you made this a pill I can swallow.  Thank you!" – Melissa Bamfo (The Business Energy Expert)

"You know how to relate to me with marketing!" – Mike Goodman (Chiropractor)

"Lots of great content.  High energy presentation. Thanks for a great session!" – Claude Richard (Advance Arts & Music)

"Michelle is an amazing speaker.  She is so engaging and informatiive. Her training has really opened my eyes to new possibilities!" – Evelin Turner (Evelin Turner Consulting)

at Salt Lake Board of Realtors
230 West Towne Ridge Parkway
Sandy, United States

Interactive Advertising Bureau’s New Native Advertising Playbook, How Will It Be Received?

New York, NY (PRWEB) December 12, 2013

In response to the growing interest and use of native advertising, the Interactive Advertising Bureau (IAB) released the “IAB Native Advertising Playbook,” a document that was created by a 100-member task force. Peter Minnium, Head of Brand Initiatives at IAB explains to AdNation News that IAB and the Task Force do not seek to control or limit the use of native advertising. “The Playbook is a tool,” says Minnium, “giving the market the tools they need to develop native advertising to its full potential.” He explains that the task force has made four important accomplishments as a part of creating the Playbook: the recognition that people in the industry aspire to innovate native advertising, the classification of six types of native ads, the creation of six dimensions to describe the qualities and functions of native ads, and the agreement that disclosure and transparency is necessary to ensure consumers’ trust.

Native advertising became especially popular with the rise of digital interfaces, and Minnium believes it will continue to develop as more technology and digital space becomes available. It can be integrated with digital so easily because native advertising lacks what Minnium calls an “ad-ghetto.” Consumers who search for pizza on any search engine, for example, would not be shocked to find a “sponsored link” or “ads related to pizza” at the top of their search results. In fact, these native ads may be useful. Both the industry and consumers are slowly accepting ads as part of the everyday content stream. Where advertisers and publishers need to be careful is how “native” an ad is, not wanting to discourage consumers with seemingly informative content only to discover an unwanted sponsored message.

Wall Street Trader Reveals His Q4 Playbook

Wall Street Trader Reveals His Q4 Playbook
A recent analysis of how well fund managers are doing this year versus the S&P 500 simply referred to it as "the same old story," implying what everyone presumably already knows; that passive index funds beat the overwhelming majority of actively …
Read more on Yahoo Finance (blog)

Yahoo Releases New Seach Experience For iOS Devices
yahoo-new-logo-240px Yahoo rolled out a newly designed search experience for iOS users today. According to the company, the new design mirrors the PC search update Yahoo launched earlier this year. Now, instead of the previous Yahoo Search tabs, …
Read more on Search Engine Land

Olympian backs new trampoline safety campaign
A trampoline safety campaign has been launched with eight Australian children hurt on the play equipment every day. Olympic trampolinist, Blake Gaudry, has teamed up with Australian Competition and Consumer Commission, Kidsafe and other agencies to …
Read more on Yahoo!7 News

A Marketing Blitz and PR Playbook for Today’s Small Business

A Marketing Blitz and PR Playbook for Today’s Small Business
Event on 2013-05-13 18:30:00

Business on the Edge Inc., is Bay Areas Small Business Problem Solver.  Business Coach & Radio Show Host of AM 1220 KDOW Money 2.0 Business on the Edge is taking small business success to new levels.  "We provide resources, tools, training, and support to small businesses so they can succeed in any economy.  It's hard work but it is worth it!" -Business Coach Margaret Jackson

JOIN this 2-hour training class and learn how to develop a marketing blitz plan and PR strategies that will grow your business. 

Staying relevant in today’s economy is a must.  Small Businesses have to equip themselves with the new move of marketing, and public relations that help generate new customers and new opportunities.  

Business Coach Margaret Jackson is going to tell you her secret on how to develop a marketing blitz plan a name that she coined.  She is helping small businesses move aggressively in their marketing strategies.  "Small businesses do not have time to waste on building business; they want to get their company up and running and a blitz plan gets the word out about their business." -Business Coach Margaret Jackson

  • You will learn how to write, and deploy your plan in today's market.  
  • You will learn that public relations relate to your business.  

Investing in your future growth is a no-brainer.  We hope to see you in class!

Get information about small businesses, women in business, entrepreneurs, quotes, emerging businesses, contests, and more. 

FACEBOOKBusiness on the Edge

at Minnis Professional Building
1313 N Milpitas Blvd
Milpitas, United States

BetterNetworker to Promote Raymond Fong and Fernando Ceballos Traffic Playbook

Austin, Texas (PRWEB) November 06, 2012

BetterNetworker announced that they plan to promote Traffic Playbook this week, a course developed by top Internet marketers Raymond Fong and Fernando Celabllos.

The course showcases the top four traffic sources that Fong and Ceballos personally employ for their business and reveals them for others to mimic and use for themselves to get the same success Fong and Ceballos have experienced.

It consists of five modules, starting with one on keyword research, and then followed by others on quick start SEO, Bing PPC, Facebook PPC, and Pay Per View (PPV).

The Traffic Playbook is geared at folks who want more traffic and therefore more leads, say Ceballos and Fong. Its structured such that its simple to understand and digest so folks can implement it as soon as possible. The idea is no fluff, no theory, and no B.S., just straight up this is what you need to do, and how to do it. The goal of the course is to get people out of their heads and stop the paralysis-by-analysis that plagues so many [of them].

Promoting this course was a no-brainer, says BetterNetworker CEO Jesse Jameson. Ray and Ferny are two of the most knowledgeable guys in the industry when it comes to simplifying traffic generation strategies and helping people understand everything they need to about traffic in order to see real results in their business. We know that our community members will really benefit from this course.

Fong and Ceballos initially got their start on BetterNetworker several years ago, when their contributions within the community attracted the attention of top Internet marketer Mike Dillard. Since then, they have become known as the go-to guys when it comes to knowing how to generate a great deal of traffic using SEO (Search Engine Optimization) techniques.

BetterNetworker has promoted Fong and Ceballos SEO Networker 3.0 in the past, an extremely comprehensive SEO training course that teaches people exclusive strategies for generating leads and knowing which keywords to use in order to land on the first page of Googles search results.

Fong and Ceballos are also the co-founders of the annual No Excuses Summit, one of the largest Internet and network marketing training events in the industry. BetterNetworker has promoted and attended No Excuses Summits II and III, both of which have taken place in Las Vegas, Nevada.

New Traffic Playbook Course Released By Ray Fong & Ferny Ceballos Highly Recommended By IIU Co-Founders

San Diego, CA (PRWEB) November 16, 2012

The Traffic Playbook is a new course by Ferny Ceballos and Raymond Fong that comes highly recommended by Kevin and Darin Blue, founders of Internet Income University. The Blues Brothers as they are known by many, released a new video promoting the course and recommending that the members of Internet Income University take advantage of this opportunity to learn how to generate thousands of new leads and build their business.

Raymond Fong and Ferny Ceballos are well known in the online world for being some of the biggest names in SEO. As Darin and Kevin point out in the video, much of Internet Income University business building methods are based on the strategies developed by these two experts in the SEO industry.

Those who are familiar with Internet Income University (IIU) will attest to the fact that the brothers rarely ever recommend programs outside of their trusted affiliate income streams which are offered on the site. The reason that they have decided to recommend and endorse this particular program is because they truly believe that it will help their members to build their businesses and move on to even greater success.

They state that their reasons for promoting the Traffic Playbook are too many to present, but they do give five reasons why they think the program is a very good investment.