Professional Certificate in Digital Marketing – Ballincollig – 12th Oct

Professional Certificate in Digital Marketing – Ballincollig – 12th Oct
Event on 2017-10-12 18:30:00
Certified Digital Marketing Professional This program provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institutes Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification. Covered within this program are the structural foundations of digital marketing, including strategy & planning, search, social media, PPC, email marketing, analytics and much more. The course runs for 10 weeks 12th of October to the 14th of December 2017 (inclusive) Thursday evenings 18:30pm to 21:30pm Course location –  Ballincollig, Cork Final exam takes place in January 2018, allowing study time after course completion Why should I earn this certification? Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in the overall marketing field and ensure you know the tools and skills needed to create a cohesive, effective online strategy. This certification is recommended for a variety of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing. Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills and experience and will empower you to maximize the impact of your marketing through powerful digital tools. What will I accomplish? Upon successful completion of a 3 hour Pearson VUE computer-based examination, candidates will be awarded the world’s most widely recognized digital marketing certification. Certified professionals will gain the confidence needed to create and steer a revenue- generating digital marketing strategy for companies of any size. An internationally recognised certified professional badge will also be available for you to display upon on your LinkedIn profile. There are ten modules in this program: Introduction to Digital Marketing Search Marketing: SEO Search Marketing: PPC Digital Display Advertising (DDA) Email Marketing Social Media Marketing (Part 1) Social Media Marketing (Part 2) Mobile Marketing Analytics Strategy & Planning Module Descriptions: Introduction to Digital Marketing The Introduction to Digital Marketing module explores how to harness the power of digital within the context of your organization’s marketing strategy. You will gain an understanding of the core principles of digital marketing through a foundational introduction to each, be able to distinguish between traditional and digital techniques, whilst also gaining insight into creating, implementing and measuring effective digital marketing campaigns. Search Marketing: SEO This explores the concept of search engine optimization and how you can use key techniques and tools to enhance your website’s organic ranking on search result pages. Key terminology and technical insights are explored as you learn how to cultivate an SEO strategy. Search Marketing: PPC This Search Marketing module demonstrates the importance of Pay-Per-Click advertising in driving quality traffic to a website. You will learn the terminology and technical skills needed to setup a Google AdWords account, conduct keyword research and run an effective PPC campaign. Digital Display Advertising This module dissects how to create and implement effective digital display advertising campaign. It covers the core concepts, terminology and campaign aspects that should be considered whilst establishing, maintaining and optimizing digital display advertising. Email Marketing The Email Marketing module discussed how to construct and deliver an effective email marketing campaign. You will learn how to write engaging email content, split test email design templates and test varying campaign to achieve optimal open and click through rates. Social Media Marketing (Part 1) The first Social Media Marketing module covers the key concepts and terminology used in social media marketing and its primary platforms including Facebook, Instagram, Twitter and LinkedIn. You will learn how to define goals, set KPIs for your social media campaigns, engage with customers effectively and ensure you understand the suitability of different social media platforms for your objectives. Social Media Marketing (Part 2) The second Social Media Marketing module expands upon the topics and platforms introduced in the first. You will understand the challenges involved in implementing an effective social media strategy for your business and explore advanced platforms, such as Facebook Insights and Twitter Analytics which possess scheduling, managing and reporting features. Mobile Marketing This module will enable you to create and deliver effective mobile marketing campaigns. Explored within this module are the key concepts that underpin mobile marketing, the value of immediacy, mobility, personalization and mobile optimization. Analytics The Analytics module will help you develop the knowledge and skillset required to measure, monitor and optimize digital marketing activity. You will gain a technical understanding and insight required to build an online reporting function for your business. Strategy and Planning You will understand how to adopt a structured approach to creating a formal digital marketing plan for your organization or business through this module. It encompasses budgeting, resource allocation and channel selection. 

at New Minds College
Ballincollig
Cork, Ireland

Digital Marketing Professional Program in association with Google, Hyderabad

Digital Marketing Professional Program in association with Google, Hyderabad
Event on 2017-07-02 14:30:00
Manipal ProLearn is conducting Digital Marketing Professional Program to educate students in the areas of Digital Marketing.3-month course spanning 80 hours of learning engagement (40 hrs classroom training, 20 hrs e-learning & 20 hrs project).Prepare for Digital Marketing Professional Program NoW!

Benefits of Digital Marketing Professional Program:
Joint certification by Manipal ProLearn and Google India.
Face-to-face interactive sessions with expert faculty trained by Google.
Hands-on learning through Live Projects.
Find opportunities as Digital Marketing Manager in different industries.
For professionals with experience, the salaries can vary between 5-20lac INR per annum.

Upon completion of this course, you will be able to:
Implement online campaigns for business
Develop a multichannel strategy that delivers on your marketing objectives
Create online brand building initiatives that work
Integrate new digital marketing techniques
Apply relevant tools and concepts to measure online marketing plan
Analyse the way in which the Internet has changed the marketing mix elements and how organisations employ them creatively in the digital environment
Gain a fresh perspective on online marketing in a global scenario
Drive change and foster innovation within your organisation

Who Should Attend:
Students with a management or engineering background
Individuals / beginners seeking career opportunities in the marketing domain
Professionals who want to shift to digital marketing or those who are beginners in the field of digital marketing
Marketing professionals who use digital marketing to meet their objectives
Web marketers who want to enhance their professional prospects in the marketing domain
Entrepreneurs or affiliate marketers who want to use digital media to improve their business performance
Professionals in marketing/ publishing/ e-business/advertising
Professionals who seek to improve the performance of their digital marketing campaigns

For more information:
Manipal Prolearn
info@manipalprolearn.com
18001035941

at Hyderabad

Hyderābād, India

Professional Corporate Courses 2017

Professional Corporate Courses 2017
Event on 2017-07-03 08:30:00
It takes the best to train the best

Westlion is a leading professional training provider to corporate executives across multiple cities in Africa.

Our courses are designed to deliver highly focused, practical training on an open enrollment basis, covering all professionals, industries, and countries.

We provide public courses as well as specialized and bespoke in-company training. We employ the industry’s best trainers and match them up with the right companies in order to help facilitate success and growth.

Upcoming courses

Finance & Investment
1. Masterclass for Finance professionals
2. Budget Forecasting and Cost Control Masterclass
3. Finance for non-Finance professionals
4. Advanced Financial Modelling with Excel Masterclass
5. Capital Markets Principles
6. M & A Integration Strategy

Sales & Marketing
1. Marketing and Communication
2. Sales Social Media Marketing
3. Effective Telephone Techniques
4. The art of Negotiating
5. Digital Marketing Essentials
6. Advanced Sales Management

Management & Leadership
1. Transformational Leadership Management
2. Emotional Intelligence Masterclass
3. Leading and Managing change
4. Time Stress and Management
5. Sales and Management Masterclass

HR & Personal Development
1. HR for non- HR managers
2. Employee Accountability Masterclass
3. Personal Appraisal Masterclass
4. Personal Management Masterclass
5. Workplace Diversity Masterclass

To find out more about our training programs, kindly visit www.westliongroup.com or contact our training division via +233 303 965259 / +233 20 019 6727 or info@westliongroup.com

NB: Westlion is a leading deals facilitation firm headquartered in Accra. We create, promote and host deal flow platforms through Capital Raising Meetings, Exclusive Summits and Professional Training.

at Accra, Ghana (West Africa)
Bukom Square, Accra
Accra, Ghana

Digital Marketing Professional Program in association with Google, Bangalore

Digital Marketing Professional Program in association with Google, Bangalore
Event on 2017-06-24 13:00:00
Manipal ProLearn is conducting Digital Marketing Professional Program to educate students in the areas of Digital Marketing.3-month course spanning 80 hours of learning engagement (40 hrs classroom training, 20 hrs e-learning & 20 hrs project).Prepare for Digital Marketing Professional Program NoW!

Benefits of Digital Marketing Professional Program:
Joint certification by Manipal ProLearn and Google India.
Face-to-face interactive sessions with expert faculty trained by Google.
Hands-on learning through Live Projects.
Find opportunities as Digital Marketing Manager in different industries.
For professionals with experience, the salaries can vary between 5-20lac INR per annum.

Upon completion of this course, you will be able to:
Implement online campaigns for business
Develop a multichannel strategy that delivers on your marketing objectives
Create online brand building initiatives that work
Integrate new digital marketing techniques
Apply relevant tools and concepts to measure online marketing plan
Analyse the way in which the Internet has changed the marketing mix elements and how organisations employ them creatively in the digital environment
Gain a fresh perspective on online marketing in a global scenario
Drive change and foster innovation within your organisation

Who Should Attend:
Students with a management or engineering background
Individuals / beginners seeking career opportunities in the marketing domain
Professionals who want to shift to digital marketing or those who are beginners in the field of digital marketing
Marketing professionals who use digital marketing to meet their objectives
Web marketers who want to enhance their professional prospects in the marketing domain
Entrepreneurs or affiliate marketers who want to use digital media to improve their business performance
Professionals in marketing/ publishing/ e-business/advertising
Professionals who seek to improve the performance of their digital marketing campaigns

For more information:
Manipal Prolearn
info@manipalprolearn.com
18001035941

at Banaswadi

Bangalore, India

Coursecrown.com | Professional Training Institutes List

Coursecrown.com | Professional Training Institutes List
Event on 2017-06-17 00:00:00
It is hereby notified for information of all students and professional who are looking for job oriented courses and seeking for institutes in delhi that coursecrown one of the professional organisation starting and event that will be held on 17th october full day in shastri nagar at given adress. In this event we will tell you about the courses and institutes in delhi. We help you to find out the institutes for these courses:

Digital marketing course
Android training
CCNA networking training
Animation course training
PHP training
Mobile Repairing Course
SSC Coaching institute
Fashion Designing course
PPC Training
Graphic Designing course
Web Designing Course

Parents and Guardian are also allowed inside campus.

To know more about us or about event visit our website: http://www.coursecrown.com

at Indie Labs Film Studios
2525 West 7th Street
Los Angeles, United States

Professional Diploma in Digital Marketing – July 2017 Full-Time Course

Professional Diploma in Digital Marketing – July 2017 Full-Time Course
Event on 2017-07-24 09:00:00
Format: Full Time (From 9am over 5 days – 30 hours total) Dates: July/24 – July/28, Monday to Friday, 9am – 5pm Location: 4 Cats Co-Business Community, Unit 1101, 11/F, Eastern Centre, 1065 King’s Road, Quarry Bay Price: HK,950 Language: All courses delivered in English and supplemented with Cantonese The globally recognised digital marketing certification courses are exclusively designed by digital marketing professionals and approved by the Digital Marketing Institute’s Syllabus Advisory Council, ensuring that you receive the most up-to-date information available during the course of your studies; all the classes are delivered face-to-face by local industry experts. The diploma is the most widely taught, industry-accredited available in the field.  ACCREDITATION The Digital Marketing Institute is the global certification body for Digital Marketing education. Their syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and their practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification. This award has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF).  SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF). There is an additional cost for the final exam to be certified which is administered by Pearson VUE. The final exam may be taken at select locations around Hong Kong. Pricing is approximately HK,680 and will vary based on exchange rates. Please go to Pearson VUE for details on available test centres and dates. PROGRAMME CONTENT The Professional Diploma programme focuses on the planning, implementation and measurement of your Digital Marketing strategy. The course* consists of ten modules of 3 hours each totaling 30 hours. Do I need a notebook? A notebook is not required, but a printed student handbook will be provided for the course, which contains useful information pertaining to each module. A soft copy of the lecture will be available for download on the following day of each lecture. What about dinner? Dinner will not be served, but you are free to bring food, order delivery or eat at one of the nearby restaurants. * The course can accommodate a maximum of 20 total confirmed students. Module 1: Introduction to Digital Marketing The Introduction to Digital Marketing module enables you to harness the power of Digital Marketing as a core driver of your marketing strategy. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing. After all, the key to understanding Digital Marketing is a change of mindset. Module 2: Search Engine Marketing (SEO) The Search Engine Optimisation module examines the various tactics for enhancing your website’s position and ranking with search engines. You will learn about on-page and off-page optimization, and most importantly, how to plan your keywords strategically. You will walk away with the technical know-how, understanding and insight to build and maintain an effective SEO strategy. Module 3: Search Engine Marketing (PPC) The Pay Per Click module demonstrates how to implement and manage search advertising campaigns. You will appreciate the mechanics of how PPC systems function and be able to analyse current Search Marketing activity and target your campaign to key audience groups in order to improve CTR, while recognising the features of strong ad copy, and develop your skills in writing compelling ads. Module 4: Email Marketing The Email Marketing module covers the four foundational aspects of email marketing: Subscriber Management, Email Design, Delivery and Reporting. You will learn how to develop a subscriber database, and be able to plan a marketing segmentation strategy, and recognise what makes for good email design in terms of user centric content, coherent layout and an attractive design Module 5: Digital Display Advertising The Digital Display Advertising module helps you develop a comprehensive understanding of the creation and deployment of digital display advertising. You will learn about the wide range of ad display formats and how to select them for your campaign target audience. You will also be able to develop clear campaign objectives and optimise your campaign based on firm results analysis. Module 6: Social Media Marketing (Part 1) The first Social Media Marketing module covers the emerging trends in social media and the opportunity afforded by the ‘always connected’ social consumer. You will recognise the suitability of different social platforms for your objectives, and also be able to configure accounts across Facebook, Twitter, LinkedIn, YouTube and Google +, as well as other emergent social platforms. Module 7: Social Media Marketing (Part 2) The second Social Media Marketing module explores how to implement social advertising features to build relationships with customers. You will learn how to use advanced features such as Events, Groups, Promotions, Offers and Jobs, and you will also learn how to set suitable goals for your chosen social media platforms, and create and manage your campaigns to budget and schedule. Module 8: Mobile Marketing The Mobile Marketing module covers the emergent trends within the mobile space, and the new opportunity afforded by “always on” mobile devices when interacting with specific audiences based on context and location. You will understand technologies such as NFC, Mobile Sites, Apps and Bluetooth, and their role in mobile campaign development. Module 9: Analytics The Analytics module enables you to fully measure, monitor and optimise your Digital Marketing activities. You will learn how to build an online reporting structure for your business, and learn about the range of specialist tools that are available to help you understand how to measure and monitor online traffic. You will be able to align business KPIs with your digital marketing goals. Module 10: Strategy & Planning The Strategy and Planning module provides a structured approach based on the Digital Marketing Institute Methodology, incorporating a nine step process based on three distinct parts, bringing together all the strands of the Professional Diploma in Digital Marketing, to create a coherent and holistic Digital Marketing Plan. – Final lecture roster may change without notice. TIME & LOCATION Dates:  Monday to Friday from July 24 to July 28, 2017 Time:  9am to 5pm Location: 4 Cats Co-Business Community, Unit 1101, 11/F, Eastern Centre, 1065 King's Road, Quarry Bay SYLLABUS ADVISORY COUNCIL The Syllabus Advisory Council is the industry based working group which defines and validates Digital Marketing Institute syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes.  ABOUT BONFIRE MEDIA Bonfire Media is the first Education Partner of Digital Marketing Institute in Greater China. We are excited to play a part in elevating the overall digital marketing skills in the region through training with the delivery of a localised international syllabus, and the certification of students through standardised testing. With a clear reference point of what a digital talent really is, it makes it easier for people to enter the field, and easier for those already in it to identify and evaluate digital talent, thus strengthening the industry as a whole. ABOUT DIGITAL MARKETING INSTITUTE Digital Marketing Institute is the global education and certification body for the digital marketing industry. Professional certification provides students with the skills and knowledge to thrive and prosper in this rapidly growing industry. The programmes have been developed in close collaboration with global industry leaders and with many of the world’s leading subject matter experts. We have a growing international Certified Partner Network that delivers our programmes to many thousands of people worldwide. Payment Terms & Method: 10% non-refundable deposit (HK,495) upon enrolment confirmation with the remaining 90% to be paid prior to the course start date.   By clicking check-out you agree to the Terms & Conditions and adhere to this policy. For more details, please visit our website:http://www.bonfiremedia.hk

at 4 Cats Co-Business Community
Unit 1101, 11/F., 1065 King’s Road , Quarry Bay
Hong Kong, Hong Kong

Professional Diploma in Digital Marketing – July 2017 Part-Time Course

Professional Diploma in Digital Marketing – July 2017 Part-Time Course
Event on 2017-07-11 19:00:00
Format: Part Time (6 hours per week over 5 weeks – 30 hours total) Dates: July/11 – August/10, Every Tuesday & Thursday, 7pm – 10pm Location: 4 Cats Co-Business Community, Unit 1101, 11/F, Eastern Centre, 1065 King’s Road, Quarry Bay Price: HK,950 Language: All courses delivered in English and supplemented with Cantonese The globally recognised digital marketing certification courses are exclusively designed by digital marketing professionals and approved by the Digital Marketing Institute’s Syllabus Advisory Council, ensuring that you receive the most up-to-date information available during the course of your studies; all the classes are delivered face-to-face by local industry experts. The diploma is the most widely taught, industry-accredited available in the field.  ACCREDITATION The Digital Marketing Institute is the global certification body for Digital Marketing education. Their syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and their practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification. This award has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF).  SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF). There is an additional cost for the final exam to be certified which is administered by Pearson VUE. The final exam may be taken at select locations around Hong Kong. Pricing is approximately HK,680 and will vary based on exchange rates. Please go to Pearson VUE for details on available test centres and dates. PROGRAMME CONTENT The Professional Diploma programme focuses on the planning, implementation and measurement of your Digital Marketing strategy. The course* consists of ten modules of 3 hours each totaling 30 hours. Do I need a notebook? A notebook is not required, but a printed student handbook will be provided for the course, which contains useful information pertaining to each module. A soft copy of the lecture will be available for download on the following day of each lecture. What about dinner? Dinner will not be served, but you are free to bring food, order delivery or eat at one of the nearby restaurants. * The course can accommodate a maximum of 20 total confirmed students. Module 1: Introduction to Digital Marketing The Introduction to Digital Marketing module enables you to harness the power of Digital Marketing as a core driver of your marketing strategy. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing. After all, the key to understanding Digital Marketing is a change of mindset. Module 2: Search Engine Marketing (SEO) The Search Engine Optimisation module examines the various tactics for enhancing your website’s position and ranking with search engines. You will learn about on-page and off-page optimization, and most importantly, how to plan your keywords strategically. You will walk away with the technical know-how, understanding and insight to build and maintain an effective SEO strategy. Module 3: Search Engine Marketing (PPC) The Pay Per Click module demonstrates how to implement and manage search advertising campaigns. You will appreciate the mechanics of how PPC systems function and be able to analyse current Search Marketing activity and target your campaign to key audience groups in order to improve CTR, while recognising the features of strong ad copy, and develop your skills in writing compelling ads. Module 4: Email Marketing The Email Marketing module covers the four foundational aspects of email marketing: Subscriber Management, Email Design, Delivery and Reporting. You will learn how to develop a subscriber database, and be able to plan a marketing segmentation strategy, and recognise what makes for good email design in terms of user centric content, coherent layout and an attractive design Module 5: Digital Display Advertising The Digital Display Advertising module helps you develop a comprehensive understanding of the creation and deployment of digital display advertising. You will learn about the wide range of ad display formats and how to select them for your campaign target audience. You will also be able to develop clear campaign objectives and optimise your campaign based on firm results analysis. Module 6: Social Media Marketing (Part 1) The first Social Media Marketing module covers the emerging trends in social media and the opportunity afforded by the ‘always connected’ social consumer. You will recognise the suitability of different social platforms for your objectives, and also be able to configure accounts across Facebook, Twitter, LinkedIn, YouTube and Google +, as well as other emergent social platforms. Module 7: Social Media Marketing (Part 2) The second Social Media Marketing module explores how to implement social advertising features to build relationships with customers. You will learn how to use advanced features such as Events, Groups, Promotions, Offers and Jobs, and you will also learn how to set suitable goals for your chosen social media platforms, and create and manage your campaigns to budget and schedule. Module 8: Mobile Marketing The Mobile Marketing module covers the emergent trends within the mobile space, and the new opportunity afforded by “always on” mobile devices when interacting with specific audiences based on context and location. You will understand technologies such as NFC, Mobile Sites, Apps and Bluetooth, and their role in mobile campaign development. Module 9: Analytics The Analytics module enables you to fully measure, monitor and optimise your Digital Marketing activities. You will learn how to build an online reporting structure for your business, and learn about the range of specialist tools that are available to help you understand how to measure and monitor online traffic. You will be able to align business KPIs with your digital marketing goals. Module 10: Strategy & Planning The Strategy and Planning module provides a structured approach based on the Digital Marketing Institute Methodology, incorporating a nine step process based on three distinct parts, bringing together all the strands of the Professional Diploma in Digital Marketing, to create a coherent and holistic Digital Marketing Plan. – Final lecture roster may change without notice. TIME & LOCATION Dates:  every Tuesday & Thursday from July 11 to August 10, 2017 Time:  7pm to 10pm Location: 4 Cats Co-Business Community, Unit 1101, 11/F, Eastern Centre, 1065 King's Road, Quarry Bay SYLLABUS ADVISORY COUNCIL The Syllabus Advisory Council is the industry based working group which defines and validates Digital Marketing Institute syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes.  ABOUT BONFIRE MEDIA Bonfire Media is the first Education Partner of Digital Marketing Institute in Greater China. We are excited to play a part in elevating the overall digital marketing skills in the region through training with the delivery of a localised international syllabus, and the certification of students through standardised testing. With a clear reference point of what a digital talent really is, it makes it easier for people to enter the field, and easier for those already in it to identify and evaluate digital talent, thus strengthening the industry as a whole. ABOUT DIGITAL MARKETING INSTITUTE Digital Marketing Institute is the global education and certification body for the digital marketing industry. Professional certification provides students with the skills and knowledge to thrive and prosper in this rapidly growing industry. The programmes have been developed in close collaboration with global industry leaders and with many of the world’s leading subject matter experts. We have a growing international Certified Partner Network that delivers our programmes to many thousands of people worldwide. Payment Terms & Method: 10% non-refundable deposit (HK,495) upon enrolment confirmation with the remaining 90% to be paid prior to the course start date.   By clicking check-out you agree to the Terms & Conditions and adhere to this policy. For more details, please visit our website:http://www.bonfiremedia.hk

at 4 Cats Co-Business Community
Unit 1101, 11/F., 1065 King’s Road , Quarry Bay
Hong Kong, Hong Kong

Professional Diploma in Digital Marketing – June 2017 Full-Time Course

Professional Diploma in Digital Marketing – June 2017 Full-Time Course
Event on 2017-06-26 09:00:00
Format: Full-Time (6 hours per day over 5 days – 30 hours total) Dates: June/26 – June/30, Monday to Friday, 9am – 12pm, 2pm – 5pm Location: The Good Lab, L1, The Sparkle, 500 Tung Chau Street, Cheung Sha Wan Price: HK,950 Language: All courses delivered in English and supplemented with Cantonese The globally recognised digital marketing certification courses are exclusively designed by digital marketing professionals and approved by the Digital Marketing Institute’s Syllabus Advisory Council, ensuring that you receive the most up-to-date information available during the course of your studies; all the classes are delivered face-to-face by local industry experts. The diploma is the most widely taught, industry-accredited available in the field.  ACCREDITATION The Digital Marketing Institute is the global certification body for Digital Marketing education. Their syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and their practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification. This award has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF).  SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF). There is an additional cost for the final exam to be certified which is administered by Pearson VUE. The final exam may be taken at select locations around Hong Kong. Pricing is approximately HK,680 and will vary based on exchange rates. Please go to Pearson VUE for details on available test centres and dates. PROGRAMME CONTENT The Professional Diploma programme focuses on the planning, implementation and measurement of your Digital Marketing strategy. The course* consists of ten modules of 3 hours each totaling 30 hours. Do I need a notebook? A notebook is not required, but a printed student handbook will be provided for the course, which contains useful information pertaining to each module. A soft copy of the lecture will be available for download on the following day of each lecture. What about dinner? Dinner will not be served, but you are free to bring food, order delivery or eat at one of the nearby restaurants. * The course can accommodate a maximum of 20 total confirmed students. Module 1: Introduction to Digital Marketing The Introduction to Digital Marketing module enables you to harness the power of Digital Marketing as a core driver of your marketing strategy. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing. After all, the key to understanding Digital Marketing is a change of mindset. Module 2: Search Engine Marketing (SEO) The Search Engine Optimisation module examines the various tactics for enhancing your website’s position and ranking with search engines. You will learn about on-page and off-page optimization, and most importantly, how to plan your keywords strategically. You will walk away with the technical know-how, understanding and insight to build and maintain an effective SEO strategy. Module 3: Search Engine Marketing (PPC) The Pay Per Click module demonstrates how to implement and manage search advertising campaigns. You will appreciate the mechanics of how PPC systems function and be able to analyse current Search Marketing activity and target your campaign to key audience groups in order to improve CTR, while recognising the features of strong ad copy, and develop your skills in writing compelling ads. Module 4: Email Marketing The Email Marketing module covers the four foundational aspects of email marketing: Subscriber Management, Email Design, Delivery and Reporting. You will learn how to develop a subscriber database, and be able to plan a marketing segmentation strategy, and recognise what makes for good email design in terms of user centric content, coherent layout and an attractive design Module 5: Digital Display Advertising The Digital Display Advertising module helps you develop a comprehensive understanding of the creation and deployment of digital display advertising. You will learn about the wide range of ad display formats and how to select them for your campaign target audience. You will also be able to develop clear campaign objectives and optimise your campaign based on firm results analysis. Module 6: Social Media Marketing (Part 1) The first Social Media Marketing module covers the emerging trends in social media and the opportunity afforded by the ‘always connected’ social consumer. You will recognise the suitability of different social platforms for your objectives, and also be able to configure accounts across Facebook, Twitter, LinkedIn, YouTube and Google +, as well as other emergent social platforms. Module 7: Social Media Marketing (Part 2) The second Social Media Marketing module explores how to implement social advertising features to build relationships with customers. You will learn how to use advanced features such as Events, Groups, Promotions, Offers and Jobs, and you will also learn how to set suitable goals for your chosen social media platforms, and create and manage your campaigns to budget and schedule. Module 8: Mobile Marketing The Mobile Marketing module covers the emergent trends within the mobile space, and the new opportunity afforded by “always on” mobile devices when interacting with specific audiences based on context and location. You will understand technologies such as NFC, Mobile Sites, Apps and Bluetooth, and their role in mobile campaign development. Module 9: Analytics The Analytics module enables you to fully measure, monitor and optimise your Digital Marketing activities. You will learn how to build an online reporting structure for your business, and learn about the range of specialist tools that are available to help you understand how to measure and monitor online traffic. You will be able to align business KPIs with your digital marketing goals. Module 10: Strategy & Planning The Strategy and Planning module provides a structured approach based on the Digital Marketing Institute Methodology, incorporating a nine step process based on three distinct parts, bringing together all the strands of the Professional Diploma in Digital Marketing, to create a coherent and holistic Digital Marketing Plan. – Final lecture roster may change without notice. TIME & LOCATION Dates: Monday to Friday from June 26  to June 30, 2017 Time:  9am to 5pm (with a 2 hours break) Location: The Good Lab,  L1, The Sparkle, 500 Tung Chau Street, Cheung Sha Wan SYLLABUS ADVISORY COUNCIL The Syllabus Advisory Council is the industry based working group which defines and validates Digital Marketing Institute syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes.  ABOUT BONFIRE MEDIA Bonfire Media is the first Education Partner of Digital Marketing Institute in Greater China. We are excited to play a part in elevating the overall digital marketing skills in the region through training with the delivery of a localised international syllabus, and the certification of students through standardised testing. With a clear reference point of what a digital talent really is, it makes it easier for people to enter the field, and easier for those already in it to identify and evaluate digital talent, thus strengthening the industry as a whole. ABOUT DIGITAL MARKETING INSTITUTE Digital Marketing Institute is the global education and certification body for the digital marketing industry. Professional certification provides students with the skills and knowledge to thrive and prosper in this rapidly growing industry. The programmes have been developed in close collaboration with global industry leaders and with many of the world’s leading subject matter experts. We have a growing international Certified Partner Network that delivers our programmes to many thousands of people worldwide. Payment Terms & Method: 10% non-refundable deposit (HK,495) upon enrolment confirmation with the remaining 90% to be paid prior to the course start date.   By clicking check-out you agree to the Terms & Conditions and adhere to this policy. For more details, please visit our website:http://www.bonfiremedia.hk

at The Good Lab
L1, The Sparkle, 500 Tung Chau Street,
Hong Kong, Hong Kong

Professional Diploma in Digital Marketing – September Part-Time Course

Professional Diploma in Digital Marketing – September Part-Time Course
Event on 2016-09-07 19:00:00
Format: Part Time (6 hours per week over 5 weeks – 30 hours total) Dates: Sep/6 – Oct/6, Every Tuesday & Thursday, 7pm – 10pm Location: The Good Lab, L1, The Sparkle, 500 Tung Chau Street, West Kowloon, Hong Kong Price: HK,950 Language: All courses delivered in English and supplemented with Cantonese The globally recognised digital marketing certification courses are exclusively designed by digital marketing professionals and approved by the Digital Marketing Institute’s Syllabus Advisory Council, ensuring that you receive the most up-to-date information available during the course of your studies; all the classes are delivered face-to-face by local industry experts. The diploma is the most widely taught, industry-accredited available in the field.  ACCREDITATION The Digital Marketing Institute is the global certification body for Digital Marketing education. Their syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and their practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification. This award has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF).  SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF). There is an additional cost for the final exam to be certified which is administered by Pearson VUE. The final exam may be taken at select locations around Hong Kong. Pricing is approximately HK0 and will vary based on exchange rates. Please go to Pearson VUE for details on available test centres and dates. PROGRAMME CONTENT The Professional Diploma programme focuses on the planning, implementation and measurement of your Digital Marketing strategy. The course* consists of ten modules of 3 hours each totaling 30 hours. Do I need a notebook? A notebook is not required, but a printed student handbook will be provided for the course, which contains useful information pertaining to each module. A soft copy of the lecture will be available for download on the following day of each lecture. What about dinner? Dinner will not be served, but you are free to bring food, order delivery or eat at one of the nearby restaurants. * The course can accommodate a maximum of 20 total confirmed students. Module 1: Introduction to Digital Marketing The Introduction to Digital Marketing module enables you to harness the power of Digital Marketing as a core driver of your marketing strategy. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing. After all, the key to understanding Digital Marketing is a change of mindset. Lecturer: Patrick Tam, 3 Screens Strategic Advisors Module 2: Search Engine Marketing (SEO) The Search Engine Optimisation module examines the various tactics for enhancing your website’s position and ranking with search engines. You will learn about on-page and off-page optimization, and most importantly, how to plan your keywords strategically. You will walk away with the technical know-how, understanding and insight to build and maintain an effective SEO strategy. Lecturer: Kenneth Kwok, Managing Director, Beehive Strategy Module 3: Search Engine Marketing (PPC) The Pay Per Click module demonstrates how to implement and manage search advertising campaigns. You will appreciate the mechanics of how PPC systems function and be able to analyse current Search Marketing activity and target your campaign to key audience groups in order to improve CTR, while recognising the features of strong ad copy, and develop your skills in writing compelling ads. Lecturer: Kenneth Kwok, Managing Director, Beehive Strategy Module 4: Email Marketing The Email Marketing module covers the four foundational aspects of email marketing: Subscriber Management, Email Design, Delivery and Reporting. You will learn how to develop a subscriber database, and be able to plan a marketing segmentation strategy, and recognise what makes for good email design in terms of user centric content, coherent layout and an attractive design Lecturer: Dominic Powers, Executive Vice President & MD, International, Epsilon Module 5: Digital Display Advertising The Digital Display Advertising module helps you develop a comprehensive understanding of the creation and deployment of digital display advertising. You will learn about the wide range of ad display formats and how to select them for your campaign target audience. You will also be able to develop clear campaign objectives and optimise your campaign based on firm results analysis. Lecturer: TBC Module 6: Social Media Marketing (Part 1) The first Social Media Marketing module covers the emerging trends in social media and the opportunity afforded by the ‘always connected’ social consumer. You will recognise the suitability of different social platforms for your objectives, and also be able to configure accounts across Facebook, Twitter, LinkedIn, YouTube and Google +, as well as other emergent social platforms. Lecturer: Rudi Leung, TURN+ Module 7: Social Media Marketing (Part 2) The second Social Media Marketing module explores how to implement social advertising features to build relationships with customers. You will learn how to use advanced features such as Events, Groups, Promotions, Offers and Jobs, and you will also learn how to set suitable goals for your chosen social media platforms, and create and manage your campaigns to budget and schedule. Lecturer: Patrick Tam, 3 Screens Strategic Advisors Module 8: Mobile Marketing The Mobile Marketing module covers the emergent trends within the mobile space, and the new opportunity afforded by “always on” mobile devices when interacting with specific audiences based on context and location. You will understand technologies such as NFC, Mobile Sites, Apps and Bluetooth, and their role in mobile campaign development. Lecturer: TBC Module 9: Analytics The Analytics module enables you to fully measure, monitor and optimise your Digital Marketing activities. You will learn how to build an online reporting structure for your business, and learn about the range of specialist tools that are available to help you understand how to measure and monitor online traffic. You will be able to align business KPIs with your digital marketing goals. Lecturer: Kenneth Kwok, Managing Director, Beehive Strategy Module 10: Strategy & Planning The Strategy and Planning module provides a structured approach based on the Digital Marketing Institute Methodology, incorporating a nine step process based on three distinct parts, bringing together all the strands of the Professional Diploma in Digital Marketing, to create a coherent and holistic Digital Marketing Plan. Lecturer: Yvette Yanne, Deputy General Manager, Nurun – Final lecture roster may change without notice. – TIME & LOCATION Dates:  every Tuesday & Thursday from Sep 6 to Oct 6, 2016 Time:  7pm to 10pm Location: The Good Lab, L1, The Sparkle, 500 Tung Chau Street, West Kowloon, Hong Kong SYLLABUS ADVISORY COUNCIL The Syllabus Advisory Council is the industry based working group which defines and validates Digital Marketing Institute syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes.  ABOUT BONFIRE MEDIA Bonfire Media is the first Education Partner of Digital Marketing Institute in Greater China. We are excited to play a part in elevating the overall digital marketing skills in the region through training with the delivery of a localised international syllabus, and the certification of students through standardised testing. With a clear reference point of what a digital talent really is, it makes it easier for people to enter the field, and easier for those already in it to identify and evaluate digital talent, thus strengthening the industry as a whole. ABOUT DIGITAL MARKETING INSTITUTE Digital Marketing Institute is the global education and certification body for the digital marketing industry. Professional certification provides students with the skills and knowledge to thrive and prosper in this rapidly growing industry. The programmes have been developed in close collaboration with global industry leaders and with many of the world’s leading subject matter experts. We have a growing international Certified Partner Network that delivers our programmes to many thousands of people worldwide. Payment Terms & Method: 10% non-refundable deposit (HK,495) upon enrolment confirmation with the remaining 90% to be paid prior to the course start date.   By clicking check-out you agree to the Terms & Conditions and adhere to this policy. For more details, please visit our website:http://www.bonfiremedia.hk

at The Good Lab
L1, The Sparkle, 500 Tung Chau Street,
Hong Kong, Hong Kong

Ask an Expert – Marketing Professional

Ask an Expert – Marketing Professional
Event on 2016-08-17 11:00:00
Ask an Expert – gives entrepreneurs one-on-one access to a professional or expert in a given field that can assist them with questions related to their business.  August 17 between 11:00am-3:00pm we have a Marketing professional, Kurian M. Tharakan who can offer advice and guidance on a variety of topics including the following: Marketing Strategy and Tactics  Quick win ideas  Online Marketing (e.g. SEO, PPC, landing pages, etc.)  Lead Generation Tactics  Messaging for Attracting the Perfect Client Marketing Funnels  Sales Strategy and Tactics Sales Method Sales Systems Sales Funnels Highlights: Each session is scheduled for 1 Hour  You can connect via in person or over the phone You can cancel up to 3 days in advance (72 hours); there will be a cancellation fee of 50% (.50) Please contact the Back to Business resource Centre if you have any questions (780) 793-1135 Come prepared with direct questions and any documentation about the topic you want to discuss; this is a brief consultation and you may not be able to get all your questions answered. Personal information is collected under the authority of Section 33(c) of the Freedom of Information and Protection of Privacy Act (Alberta). Your personal information will only be used to register you for the event and contact you regarding any updates about the event. Should you have any questions about the collection of this information, please contact Information Officer, 9909 – Franklin Avenue, Fort McMurray, Alberta T9H 2K4, or call (780)743-7973. Please be aware Eventbrite is a third party system hosted in the U.S.A. and may be subject to U.S. laws. For information on Eventbrite’s privacy policy please visit https://www.eventbrite.ca/support/articles/en_US/Troubleshooting/eventbrite-privacy-policy?lg=en_CA

at Back to Business Resouce Centre
9816 Hardin Street (Hardin Street Building)
Fort McMurray, Canada