Scripps College Presents “Scripps Dances …”


Claremont, Calif. (PRWEB) April 14, 2015

SCRIPPS DANCES, the annual spring concert of the Scripps College Dance Department featuring original dance pieces choreographed by students and faculty, takes place on April 17 at 8 p.m. and April 18 at 2 p.m. and 8 p.m. in Garrison Theater of the Scripps College Performing Arts Center.

The box office opens at 6 p.m. for evening performances and 1 p.m. for the matinee. General admission is $ 10 and $ 5 for seniors, students, and Claremont Colleges faculty and staff. Payment is accepted by cash or check only. For general concert information, please call (909) 607-2934.

SCRIPPS DANCES is the highlight of the dance departments spring calendar and presents an eclectic range of dance styles. Three students will present their senior dance projects. Scripps College senior Christiana Ho explores the ways in which femininity is performative and how the performance of different feminine roles translates into contemporary dance. Annie Whitford, a senior at Pitzer College, offers an abstract work that looks at resistance and acceptance within sites of confinement, institutionalization and dehumanization and addresses the importance of storytelling in holding onto ones identity. Michelle Nagler, a Scripps senior, investigates the intersections of her dual major in dance and foreign languages. She explores themes such as disorientation, navigating new environments and evolving relationships between groups and the individual through recorded interviews with French and Spanish-speaking immigrants.

Two dances take their inspiration from Africa. Pitzer junior Stella Hoffs Re Bina, which means we dance in the local language of Setswana, celebrates the belief that music and dance go hand in hand and that every moment of life should take advantage of what both offer, while faculty member, Phylise Smith, shares Sorsonet, an initiation dance of the Baga people of Guinea, West Africa.

Other faculty works include Kirsten Johansens choreographic meditation on the things we are told by ourselves, each other and the larger world, and what we do with those stories, and Suchi Branfmans This Is How She, a movement tribute that honors the women in our lives that teach, guide and mentor us. Choreographed in collaboration with the dancers and set to a score that includes recorded stories, this dance explores what it means to embody the words, physicality and presence of others. Two solos by seniors Ho and Whitford complete the program.

Scripps College was founded in 1926 by Ellen Browning Scripps, a pioneering philanthropist and influential figure in the worlds of education, publishing, and womens rights. Today, Scripps is a nationally top-ranked liberal arts college and womens college with approximately 950 students and is a member of The Claremont Colleges in southern California. The mission of Scripps College is to educate women to develop their intellects and talents through active participation in a community of scholars, so that as graduates they may contribute to society through public and private lives of leadership, service, integrity, and creativity.







DistroScale Launches First Native Content Marketplace With Major Publishing Partners Including Defy Media, Digital First Media, E.W. Scripps, Fanpop And InvestingChannel


San Francisco, CA (PRWEB) September 08, 2014

DistroScale Will Be At Content Marketing World, Booth #68, Sept. 8-11

To meet the demand of the $ 43.9 billion content marketing industry (Pew Research Study), pioneering native content technology company DistroScale has launched the first native digital content marketplace; a platform that will allow participating brands and publishers a way to buy, plan, and execute native content marketing campaigns in an efficient, measurable and scalable way. At launch, the digital and news media companies who are charter participants of the Distroscale marketplace include Defy Media, Digital First Media, The E.W. Scripps Company, Fanpop and InvestingChannel, totalling more than 600 different U.S.-based web and mobile properties.

DistroScale was founded last year by executives who built innovative digital advertising networks and distribution platforms for display, search, rich media and mobile at Yahoo!, Doubleclick and Glam Media (now known as Mode Media). They developed DistroScales native content marketplace in response to a growing demand from brands, agencies and publishers for a comprehensive solution that could deliver, manage and measure native, brand-sponsored content across multiple publishers and spanning platforms including the Web, mobile, tables and Apps. Publishers who are participating in DistroScales marketplace can now offer marketers a range of native content solution; ranging from brands seeking awareness and engagement to marketers with performance-based objectives or direct-response requirements.

Publishers can set unique rules and standards within the DistroScale platform to govern how native, sponsored content is displayed and distinguished from traditional editorial content. And, unlike many display advertising initiatives that take the audiences out of the publishers environment, DistroScale allows media companies to offer brand-supported and generated content within its editorial well. To date, DistroScale has worked with brands ranging from McDonald’s and Lincoln Motor Company to National Geographic, PBS and more.

As marketplace participants, these charter media companies will leverage DistroScales technology to generate new revenues from brand-supported native content. This comes at a time when 39% of U.S. advertising budgets are being dedicated to content marketing, with nearly $ 4 billion expected to be spent on native advertising on social platforms alone a 44% year over year increase in the US by 2016 (BIA/Kelsey Dec. 2013).

Marketers and media have never been more challenged to work at warp speed and be ready with all the answers. Weve been listening hard and know where publishers and brands are feeling the pain most, so we designed DistroScale to ease that pain. Our platform is a really elegant, adaptive content distribution system that comes with tools that measure, analyze and deliver data that brands demand, whether the campaign is about pure brand-building or more performance-based, said Navdeep Saini, co-founder and CEO of DistroScale. Our team has been at the advent of every stage of digital media, from building pioneering platforms like Doubleclick DART, groundbreaking display and search advertising approaches at Yahoo!, and mobile, social, and rich media solutions at Mode Media. We are honored to have some of the worlds best-known and most respected media companies participate in this marketplace and to use our experience to build this platform on their behalf. We think its an important part of any media businesses future.

About DistroScale:

DistroScale is a platform and marketplace for buying, delivering, managing, & measuring native content across websites, mobile web & apps. The company has developed a scalable, easy to use, SaaS platform that works across web, mobile, social, and video. The company is based in the San Francisco Bay Area with offices in New York City and Los Angeles. More information is available at http://www.distroscale.com or @DistroScale.

Media — Contact:

Jeanne Meyer for Distroscale, jmeyer(at)distroscale(dot)com

917.816.5773

At Content Marketing World, Sept. 8-11, contact Info(at)Distroscale(dot)com or stop by Booth #68.







In San Angelo, Texas, a Small Entrepreneur is Demolishing the E.W. Scripps Pay Wall


San Angelo, TX (PRWEB) March 03, 2014

San Angelo LIVE! is a start-up hyper-local Internet-only online news platform that is giving E.W. Scripps San Angelo Standard-Times trouble establishing a reliable revenue stream from its pay wall. The start-up news outfit began covering local San Angelo news on Sept. 4, 2013 and its audience equals the storied establishment newspaper’s.

In February 2014, Google Analytics measured San Angelo LIVEs total visits at 292,000. Over 125,000 of those visits came from within the San Angelo Designated Market Area (DMA). Quantcast reported that San Angelo LIVE! received over 302,000 visits from 95,803 people. Over 50,000 of those people, Quantcast said, are within the San Angelo DMA. In contrast, the establishment E.W. Scripps newspaper, The San Angelo Standard-Times attracted 58,000 people during February, according to Quantcast. U.S. Census data says there are 95,000 people and approximately 50,000 households within the San Angelo DMA.

San Angelo LIVE! is completely free to subscribers.

It was their pay wall that gave us an opening, said San Angelo LIVE! founder Joe Hyde. But, Hyde said, it wasnt just the pay wall that makes San Angelo LIVE! appealing to local news consumers.

Somewhere along the way, journalists lost the desire to report local news, Hyde said. San Angelo LIVE! implemented a content strategy to report, in real time, major accidents, fires, and other spot coverage. Mixed in with the spot coverage are enterprise human-interest stories about San Angeloans. Its a potent mix of content, Hyde said.

San Angelo LIVE! implemented a mix of technology and digital strategies to develop its audience. At the core is what Hyde describes as the content silo, a mobile-enabled website built upon the Drupal CMS. The website distributes content via three main methods: Social media, search, and email.

San Angelo LIVE!s social media strategy takes advantage of Facebooks EDGE ranking and its recent algorithm improvements to promote hard news stories. In geographically fenced markets like San Angelo, everyone knows someone local, and locals are probably friends on Facebook with other locals. This inflates the affinity score between potential audience members. With a higher affinity, San Angelo LIVE’s Facebook posts are more likely to be displayed within each local individual audience member’s Facebook news stream, Hyde explained.

Affinity isnt all that built the social media audience, though. Recent upgrades to Facebooks rank algorithm offer publishers of unique, hard news a boost. Hyde explains that since the San Angelo LIVE! content strategy is focused on reporting news that the audience wants to read, people click on the LIVE! stories. Facebook helps promote those posts because Facebook wants its users to have a great experience. Over 2/3s of San Angelo LIVEs traffic originates from social media and Facebook is the primary source of social media traffic. San Angelo LIVE has attracted 11,000 fans on Facebook. The E.W. Scripps paper has 8,300.

Search marketing is the second audience development strategy. Early on, the start-up website was indexed inside Google News. That attracted the more serious local news consumer, Hyde said. By aggressively implementing proper tagging, authorship, and pushing indexes to make Googles job easier in incorporating San Angelo LIVEs content, the start-up usually dominates the news.google.com search results for the phrase San Angelo. The Google News strategy aids in overall search visibility because snippets of local news stories on generic searches for San Angelo usually feature San Angelo LIVE stories above the fold on all Google SERPs.

The crown jewel of San Angelo LIVE! is its daily email. Lots of people say we should build an app, and my response is that the email app is the most popular app out there, and every phone has an email app installed, Hyde said. Six days per week, the San Angelo LIVE! Daily Email is opened by thousands of people, according to San Angelo LIVEs Email Service Providers (ESP) statistics. Hyde likens the email to what a morning newspaper used to be for most people. It offers a daily snapshot of the news thats affecting people in San Angelo, Hyde said.

Revenue growth is brisk, according to Hyde. In February, revenue related to San Angelo LIVE! exceeded expectations. February was the first month to be in the black, on good footing to expand, Hyde said.

Its tough leading sales exclusively with digital advertising in smaller, tier-three markets, Hyde explained. Historically, corporate media outlets have bundled digital advertising with print, TV ads, or radio commercials. Were driving the digital first message very hard, Hyde explained. Hyde uses a mix of consulting sales, seminars, and marketing automation to generate revenue.

Hyde, a veteran of both The Dallas Morning News and The Salem Web Network, doesnt believe newspaper pay walls are a poor method of creating revenue. The problem, he explained, is that if you charge $ 15 for access to your news website, you better deliver $ 150 in value. Corporate media groups will never get there until they reexamine their meaning and purpose in their markets, and report the news in a real and engaging way, Hyde said. Until then, Hyde said his team will continue their hard charge into E. W. Scripps audience, winning fans one at a time.

The company operating San Angelo LIVE! is Hyde Interactive Inc. It is a boutique Drupal website development shop in downtown San Angelo, Texas. It builds big websites for clients all over the country. In September 2013, the team developed the San Angelo LIVE! website and has since focused on improving methods of hyper local businesses to grow revenue using digital marketing and advertising strategies.

San Angelo LIVE! is a member of the LION Publishers Association.

Visit San Angelo LIVE! here.







Scripps Colleges Ken Gonzales-Day Curates Photo Exhibition of Western American Indians from Edward S. Curtis and The Vanishing Race


Claremont, CA (PRWEB) November 19, 2013

When Edward S. Curtis began the 20-volume The North American Indian compilation, he was one of the most successful portrait photographers in Seattle. Between 1895 and 1930, Curtis took more than 40,000 photographs of Native Americans, made more than 10,000 audio recordings of their songs and speech, created a motion picture with an all-Native Indian cast and wrote The North American Indian.

Curtis project represented an attempt to capture images of American Indians as they lived before contact with Anglo cultures, according to the Smithsonian Institution. Curtis project may be seen as both a response to the historical violence against Native Americans and as representational violence in its furtherance of the myth of the vanishing race. Since the 1970s, interest in Curtis has re-emerged and his images have been widely exhibited and circulated. They have also been critically reconsidered by scholars and Native communities not only for what they depict, but also for what is missing, absent, or untrue.

The Claremont Colleges Honnold Library hosts a photo exhibition of nearly 100 of Curtis still images. Scripps College Professor of Art Ken Gonzales-Day curated this free show located on the second floor of the librarys Honnold wing. The display runs through Dec. 1.

The exhibition at the library draws from its Special Collections, which holds one of only 300 known complete sets of The North American Indian. The exhibition will provide viewers an opportunity to experience first-hand several of Curtis images culled from the The North American Indian. Accompany texts explain the debates associated with the project from its beginning over a century ago.

Scripps College was founded in 1926 by Ellen Browning Scripps, a pioneering philanthropist and influential figure in the worlds of education, publishing, and womens rights. Today, Scripps is a nationally top-ranked liberal arts college and womens college with approximately 950 students, and is a member of The Claremont Colleges in Southern California. The mission of Scripps College is to educate women to develop their intellects and talents through active participation in a community of scholars, so that as graduates they may contribute to society through public and private lives of leadership, service, integrity, and creativity.







Scripps College Labor Economist Roberto Pedace Available for News Media Interviews on Topic of U.S. Minimum Wages


Claremont, Calif. (PRWEB) October 03, 2013

Scripps College Associate Professor of Economics Roberto Pedace predicts that Californias recent decision to raise the states minimum wage to $ 10 by 2016 could end up benefiting relatively high-skilled workers, but may hurt low-skilled workers.

I found that older, more-educated men experience shorter unemployment spells with a higher minimum wage, but less-educated male workers and most women experience longer periods of unemployment when the minimum wage increases, said Pedace, an expert source who is available to offer comments to journalists.

Although aggregate employment may not be largely affected, more research is necessary to determine if minimum wage increases benefit some workers at the expense of the lowest-skilled workers, said Pedace, who recently wrote Econometrics For Dummies (Wiley: 2013) to help students better understand concepts and terms used in econometrics. The book offers insights into model building and forecasting for those who understand introductory economic theories.

Pedaces academic research focuses on how U.S. minimum wages affect job training and unemployment. Before joining Scripps, he taught at Claremont Graduate University, the University of Redlands and Claremont McKenna College. His work has appeared in Economic Inquiry, Industrial Relations, the Southern Economic Journal, Contemporary Economic Policy and the Journal of Sports Economics. He earned a doctorate degree in economics from the University of California, Riverside.

Scripps College was founded in 1926 by Ellen Browning Scripps, a pioneering philanthropist and influential figure in the worlds of education, publishing, and womens rights. Today, Scripps is a nationally top-ranked liberal arts college and womens college with approximately 950 students, and is a member of The Claremont Colleges in Southern California. The mission of Scripps College is to educate women to develop their intellects and talents through active participation in a community of scholars, so that as graduates they may contribute to society through public and private lives of leadership, service, integrity, and creativity.







Scripps Colleges Hannah Shoenhard 14 Appears May 13 on Jeopardy! College Championship


Claremont, Calif. (PRWEB) May 10, 2013

Scripps Colleges Hannah Shoenhard 14 has won $ 10,000 and a spot in the semifinals of the college championship edition of Jeopardy! She appears again on the trivia TV show May 13.

Ive been a fan of Jeopardy! since I was a kid. My dad and I would always watch it together. When I saw they were having auditions, I thought Id try out for it, but I never thought Id actually be on it, said Shoenhard, a junior majoring in neuroscience and philosophy. The fact that I am just blows my mind.

In addition, Shoenhard was one of 272 U.S. undergraduate sophomores and juniors to recently receive a scholarship from the Barry M. Goldwater Scholarship and Excellence in Education Foundation for academic excellence in science and math. She aspires to earn a doctorate degree in neuroscience. Shoenhard would like to conduct research in cellular neuroscience and teach at a university.

Shoenhard competes against other Jeopardy! contestants from such campuses as Tufts, Wellesley and MIT. She had previously appeared on the TV show May 6 and won her first round. The next pre-filmed episode is scheduled to air at 7 p.m. May 13 on KABC-TV channel 7. For more information, please visit http://www.jeopardy.com/showguide/whentowatch/.







Scripps College Presents Urban Designer Sarah Moos 09 to Speak on Resilient Urban Gardens


Claremont, CA (PRWEB) April 12, 2013

As metropolitan areas grow, preserving spaces for community gardens becomes ever more challenging. As cities construct more freeways and homes, small unused patches of land become ubiquitous and remain as the only viable spots for open public spaces. Award-winning urban designer, Sarah Moos 09 speaks on Reclaiming Remnant Urban Spaces at noon, April 17 in the Hampton Room of the Malott Commons, 345 E. 9th St. The free lecture is open to the public.

Moos currently works as a design contractor at Bionic, a landscape architecture and planning firm in San Francisco. The firm manages projects of all scales and emphasizes inventive solutions that strategically combine landscape, infrastructure, technology, architecture, transportation, ecology, politics, economics and social needs.

Receiving a bachelors degree with honors in studio art and environmental analysis from Scripps College, Moos is a graduate student at the University of California, Berkeley completing a dual masters degree in landscape architecture and city and regional planning, with an emphasis in urban design. In her masters thesis, she proposes solutions intent on transforming derelict sites into vital public open spaces that would improve the quality of life of a southeastern neighborhood in San Francisco.







Scripps Colleges 7th Annual Elizabeth Hubert Malott Public Affairs Program Presents: An Evening with Charles Krauthammer Columnist and Commentator


Claremont, CA (PRWEB) January 04, 2013

Scripps College presents an evening with Charles Krauthammer as part of the 7th Annual Elizabeth Hubert Malott Public Affairs Program. Krauthammer will comment on current events at 7:30 p.m. on Feb. 7 in Scripps Colleges Performing Arts Center, Garrison Theater. The event is free and open to the public.

Krauthammer is a winner of the Pulitzer Prize and was named by the Financial Times as the most influential commentator in America. MSNBCs Joe Scarborough calls him the most powerful force in American conservatism. New York Times columnist David Brooks says that today hes the most important conservative columnist.

Since 1985, Krauthammer has written a syndicated column for The Washington Post, for which he won the 1987 Pulitzer Prize for distinguished commentary. He is a contributing editor to The Weekly Standard and The New Republic; in 1984, for his New Republic writings, he received the National Magazine Award for Essays and Criticism, the highest award in magazine journalism. He serves as a weekly panelist on Inside Washington and appears nightly on Fox News Special Report with Bret Baier.

Krauthammer was born in New York City and raised in Montreal. He was educated at McGill University (B.A. 1970), Oxford University (Commonwealth Scholar in Politics) and Harvard University (M.D. 1975).

A man of many talents and interests, Krauthammer was chief resident in psychiatry at Massachusetts General Hospital in the mid-1970s and published several scientific papers, including one about the discovery of a form of bipolar disease. From 2001 to 2006, he served on the Presidents Council on Bioethics. He is chairman of Pro Musica Hebraica, an organization dedicated to the recovery and performance of lost classical Jewish music. He is also a member of the Chess Journalists of America.

For more information about this event, contact the Office of Malott Commons at 909-607-9372.

The Elizabeth Hubert Malott Public Affairs Program, established by the Malott family in memory of Elizabeth Hubert Malott 53, makes manifest her belief that a range of opinions about the world especially opinions with which we may not agree, or think we do not agree leads to a better educational experience. Although the primary audience for this annual program is the Scripps College student body, all members of the Claremont community and the general public are welcome.

Scripps College was founded in 1926 by Ellen Browning Scripps, a pioneering philanthropist and influential figure in the worlds of education, publishing, and womens rights. Today, Scripps is a nationally top-ranked liberal arts college and womens college with approximately 950 students, and is a member of The Claremont Colleges in Southern California. The mission of Scripps College is to educate women to develop their intellects and talents through active participation in a community of scholars, so that as graduates they may contribute to society through public and private lives of leadership, service, integrity, and creativity.