SEO: How to Combat Google's Ad Increase

SEO: How to Combat Google's Ad Increase
In the wake of Google's move to increase ads at the top of the search results pages while removing side-rail ads, many are focusing on the impact on paid advertising — rising cost per click, increased competition, and the like. However, organic search …
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SEO Success Stories: Ecommerce Magento Website Success Story
Through SEO, many companies have been bestowed with wings to fly to greater economic heights; thanks to effective and responsive SEO campaigns. Many have testified the greater works of professional SEO services with this Magento E-commerce website …
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The Effects of Machine Learning on Rankings and SEO
For a long time search engines relied on static ranking factors. Those webmasters and SEOs who knew what to pay attention for were able to reach the best positions on Google's SERPs. This has changed recently and will be changing in the future: The …
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SEO: iGB and Blueclaw assess online bingo search market

SEO: iGB and Blueclaw assess online bingo search market
Following last week's article on the casino search market, this week Blueclaw's Alex Humphries is focusing on the bingo vertical. Firstly, we're taking a look at the top 50 keywords associated with the 'online bingo' phrase. Unlike the casino phrases …
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May the Odds Be Ever In Your Favor: How the Hunger Games is like SEO
Suzanne Collins' "Hunger Games" is a pop culture phenomenon, with the trilogy taking us on a post-apocalyptic journey where "tributes" fight to the death and Katniss Everdeen dispels the Capitol. What does this have to do with SEO? More than you think.
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Do News Releases REALLY Help With SEO?
… more: How does it move the needle in the PR and communications realm in terms or awareness or brand-building? If you're like me, you can't really answer any of those questions well. So, I ask again: Do garden-variety news releases really help with SEO?
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Is a local SEO campaign like a sitcom?

Is a local SEO campaign like a sitcom?
In some ways, running a local SEO campaign is a lot like writing a sitcom episode. Each follows a formula for repeated success, and when you strip both of them down to their cores, their components are very similar. The Venn diagram below outlines the …
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Why You Need to Take Another Look at Your Site's SEO Right Away
Like the Internet itself, the SEO realm is one that's ever-changing and evolving. What might be considered cutting edge today could easily be deemed as antiquated in just a few months from now. As a result, this trend means that digital marketers must …
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#AskAnSEO: Jenny Halasz Answers Your Questions on #SEO Measurement, Metrics
Want to ask Jenny an SEO question? Fill out our form or use #AskAnSEO on social media. This week's Ask an SEO column is centered around metrics and measurement. In general, I like to think about what makes sense for measurement, and it comes down …
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Finding Influencers for Your Local SEO Campaign

Finding Influencers for Your Local SEO Campaign
The value of local influencers to your SEO campaign is also significant. If influencers spread your brand through sharing, natural links, an d even more traditional methods, you will earn reviews, natural links, etc., so that you become more of a …
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3 Simple Do It Yourself SEO Tips
Though search engine optimization (SEO) can be very competitive depending on the industry, there are five things every business owner can check to ensure their website has at least a base level of optimization. Below are a couple of easy audit steps …
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3 Critical Ways Your Brand Boosts Your SEO

3 Critical Ways Your Brand Boosts Your SEO
In the past ten years, digital marketing has eaten into the market share of traditional marketing. Despite this radical shift, a few centuries-old marketing tactics still return the highest on investment. Branding is one of them. Even in this hyper …
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[VIDEO] Marketing Land Live #9: Facebook F8 recap, marketing bots, Amazon SEO
Watch our latest episode of Marketing Land Live, where Greg Finn, Danny Sullivan and Matt McGee talk about the big marketing news from the past week. Matt McGee on April 18, 2016 at 1:20 pm. More. ML-live-logo. Facebook dominated the marketing and …
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How to adjust SEO strategy to Google's new SERP ad layout
While I understand why SEO professionals might worry, I don't think the recent move to showing up to four ads above organic results will have a profound effect on organic search. The extra ad will only be showing on “highly commercial queries,” and …
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8 SEO KPIs You Should Know and Act On Right Now

8 SEO KPIs You Should Know and Act On Right Now
Whether you're an SEO professional, executive, analyst, or marketing manager, it is necessary to take the time to monitor the performance of your website strategy and update important stakeholders on progress. It's critical that we are able to grasp …
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topseos.com Declares Cartoozo as the Top Search Engine Optimization Company in
/EINPresswire.com/ — The independent authority on online marketing providers, topseos.com, has named Cartoozo the best search engine optimization firm in the United Kingdom for April 2016. Cartoozo was selected due to their effective performance in …
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3 Ways You Can Use PPC To Boost SEO
Although similar in many ways, paid search and search engine optimization (SEO) are two very different beasts when it comes to digital marketing. Despite all of the SEO conspiracy theories floating around, there is no correlation between paid search …
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Top 5 WordPress Plugins for SEOsearch engine optimization

Top 5 WordPress Plugins for SEOsearch engine optimization
Optimizing your blog or Web page for search-engine ranking is one of the most important things you can do to increase traffic to your site and to improve your earning's potential. Fortunately, there are numerous plugins that you can download for your …
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4 Mind-Blowingly Simple Steps to Optimize Your Navigation
They can see it right there in the main navigation. Using your keyword research, you'll want to find the best search phrases that represent each category of your products or services. Remember, you want your visitors to see a representation of what you …
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Google's Paul Haahr On Patents For Learning SEO

Google's Paul Haahr On Patents For Learning SEO
Google's Paul Haahr, a lead ranking engineer at Google for 14+ years, had a nice conversation with the SEO community yesterday on Twitter. It all started with a tweet from @Tony_DWM and it went into how sometimes trying to learn SEO tips from Google …
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13 Times Seo Dae Young and Yoon Myung Joo Gave Us Some Serious Relationship Goals
The hype surrounding KBS 2TV's drama 'Descendants of the Sun' is not going to weaken any time soon and it comes as no surprise. One of the reasons of its undeniable popularity is the relationship between the second-lead romantic couple Seo Dae Young …
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Marketing expert from Portsmouth writes his first book on SEO
Lee Wilson, from Horndean, has secured a deal with Kogan Page publishers to release his guide to search engine optimisation – Tactical SEO. The book, which will be released on August 3, will equip businesses with the information they need to increase …
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Search Engine Optimization and Brand SEO Mistakes

Search Engine Optimization and Brand SEO Mistakes
Brand SEO mistakes are surprisingly common. A shocking number of companies miss a critical opportunity to communicate in search engine results–and thus with customers. If they can't find your brand, it may as well not exist. What you say in Google …
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5 SEO Metrics That Are Deceiving You
Search engine optimization (SEO) is hailed as one of the most cost-efficient and beneficial online marketing strategies—and rightfully so. Provided you put enough time and effort into your strategy, you should see higher organic search visibility …
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Graduate SEO and Social Media Executive
Are you a recent graduate with a passion for starting your career in digital marketing? Do you want to work in an international media business that has an entrepreneurial approach? We are looking for a Graduate SEO and Social Media Executive to join …
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