Half-Day Skill Builder Workshops: Content Marketing

Half-Day Skill Builder Workshops: Content Marketing
Event on 2015-09-22 13:30:00
Half-Day Skill Builder Workshops: Content Marketing The Mix to Follow at The Metropolitan Get past the term "content marketing" as a catch phrase for all things marketing in your organization. Learn from three experts in the field who will share how content marketing can hold distinct importance within your company and align with larger B2B business goals.  Join us immediately after for the always popular THE MIX event, and enjoy happy hour connecting with industry peers. Attendees are encouraged to register for both, but the workshop and THE MIX are separate events, so you are welcome to join us at any time. Three great workshops! Content and the Connected Enterprise Andrea Fishman, Partner at PwC @andreafishman 1:30 to 2:15 pm From user-generated content to branded media, content is at the center of the connected customer experience. For brands and marketers, more content across diverse channels is both an opportunity for greater connectivity with customers and a challenge in routinely producing consistent content. We will explore how leading organizations are developing integrated content marketing programs — and how the omni-channel experience requires buy-in and strategic collaboration across the organization. Experiences: The 7th Era of Marketing Robert Rose, Chief Strategy Officer at Content Marketing Institute @Robert_Rose 2:30 to 3:15 pm   We are moving into a new era of marketing — one where the creation of value through story-driven experiences will be the focus. Yes, the entire practice of marketing is changing – again. In this session, author, and Content Marketing Institute's Chief Strategy Officer, Robert Rose, will discuss the current transformation of the marketing department that creates content only to describe the value of a product or service — and into a department that knows how to create, manage and lead the creation of valuable experiences over the next decade. We'll talk through the new types of people, processes and technologies that are creating the marketing department of the 21st century. Participation Marketing: How to Co-Create B2B Content with Influencers Lee Odden, CEO at TopRank Online Marketing @leeodden 3:30 to 4:15 pm One of the most popular trends in B2B marketing is content marketing. But B2B companies are challenged to create a variety of engaging content on a consistent basis. This presentation will provide a framework for B2B marketers to scale quality content creation by partnering with internal and external influencers. Takeaways: Reserve your space today! 1:00 pm: Check In 1:30 to 2:15 pm:  Andrea Fishman, P2C 2:15 to 2:30 pm:  Break 2:30 to 3:15 pm:  Robert Rose, Content Marketing Institute 3:15 to 3:30 pm:  Break 3:30 to 4:15 pm:  Lee Odden, TopRank Online Marketing 4:30 to 6:30 pm:  the BMA MIX networking event

at The Metropolitan Ballroom
5418 Wayzata Boulevard
Minneapolis, United States

Fast Track Skill Series

Fast Track Skill Series
Event on 2015-04-30 08:30:00

Free Workshops!

Fast-Track Skill Series: Jump Starting E-Mail and Social Media Marketing for Your Small Business

In this Three Part Series, you will learn how to utilize Constant Contact and Social Media Marketing in order to grow your business.

Class One: Thursday, April 30th: E-Mail Marketing and Social Media

Campaign basics and tactics for measuring success, touching on Facebook, and other social tools, we’ll even cover mobile-friendly content for higher engagement.

Class Two: Thursday, May 7th: Transform Practical Advice into Useful Tools

This is a hands on workshop for participants who want a deeper dive into the Constant Contact Toolkit. This session highlights real life strategies by developing a working email, newsletter or event, that addresses real world marketing challenges.

Class Three: Thursday, March 14th: 60 Ways To Grow Your List

We’ll develop ideas and strategies to capture new contacts, grow your email list and move your business forward. Stay top of mind with a list of interested and qualified contacts.

at Kula Cafe Asbury Park
1201 Springwood Ave
Asbury Park, United States

Learn critical skill sets on building digital presence, seamless integration and strategic digital campaigns at NJSBDC 2014 Internet Marketing Conference


Newark, NJ (PRWEB) November 07, 2014

Stop wasting time trying to figure out the secret to marketing your business online and instead invest a few hours attending in person or through a webinar the New Jersey Small Business Centers network 2014 Marketing Conference from 5:30 p.m. to 8:30 p.m., Monday Nov. 10 through Nov.13, 2014.

The events organizer and prime sponsor, Americas SBDC New Jersey headquartered at Rutgers Business School, will hold the event at The New Jersey Institute of Technology, hosting dozens of small business advocates, digital marketing experts and established businesses seeking to improve their digital marketing strategy at its Enterprise Development Center. In addition, NJSBDCs conference will be broadcast live via webinar.

We all know that in this day and age business success requires an Internet presence, NJSBDC CEO-State Director Brenda Hopper said. This special series helps build that foundation.

Our past webinars have attracted business owners in New Jersey, but, in addition individuals from out of state and as far as Europe have participated, NJSBDC COO-Associate State Director Deborah Smarth stated. We expect to draw in a good size crowd to this upcoming series.

Each event will feature Sunny Kancherla, NJSBDCs in residence digital expert, and local small business advocates, consultants, and experts from different partner organizations to discuss their perspectives and share best practices in a collaborative learning environment.

Kancherla, creator of the popular #LearnToEarn educational series, has brought together some of the best Internet focused experts who plan to give attendees the tools to grow their business and assist them with developing an effective digital campaign for their business.

Each day of the conference will focus on a different aspect of building an effective digital strategy. The main webinar broadcast topics are as follows:

Monday, November 10th Building Your ROI Focused Website and On-line Presence

Tuesday, November 11th Email and Social Media Marketing Strategies

Wednesday, November 12th Creative Ways of Getting Qualified Traffic to Your Website (SEO)

Thursday, November 13th Pitch Competition and Closing Networking Reception

Kancherla is a digital strategist and e-marketing expert who has built a website that sees more than half a million visitors each year and has been searched more than three million times. He has consulted with the NJSBDC network since 2008 and has helped numerous small businesses take their business online.

Participation in this event is limited to only those small businesses that have been generating an income for 2 years, who have received technical assistance and are approved for participation by one of the partner organizations. If you would like to participate, scholarships are available by contacting one of the following partners of this event: