Marketing Your Small Business: Drive Your Own SEO
Event on 2017-07-20 17:30:00
The SPEAKeasy Speaker Series Presents: Marketing Your Small Business Drive Your Own SEO A Seminar with Q & A w/ Scott Watson Chief Marketing Officer of The Provident Loan Society of New York A lot has been said about the Google Algorithm. But far more important than any mathematical equation is Google's original mission statement… "To organize the world's information and make it universally accessible and useful," Twin this statement with the company's unofficial mantra, "Don't be evil." And it's new vision statement, "To provide access to the world's information in one click." …and what you've got is one simple question that will create the strategy for your company's dynamic Search Engine Optimization campaign. "How can I help?" In this seminar, you will learn… How to get the attention of Google users. That Social Media is your best friend and your worst enemy. How to engage with your community with small events that you can afford. 8 items no marketing budget should be without no matter how small. There will be plenty of time for questions and networking so we can use the tools we learn right away and apply them to your business. This event is FREE with a reservation on Eventbrite, space is limited for this fun & informative workshop event. WHERE: Provident Loan Society Executive Office 346 Park Ave South Park Avenue Entrance New York, NY 10010 WHEN: Thursday, July 20th, 2017 5:30-6pm Soft Drinks, Snacks & Giveaways! 6 – 7pm Marketing Your Small Business 7pm Door Prize Draw for 1 oz of 99.99% pure SILVER TICKETS: Free on Eventbrite. Seating is limited! For questions or more information please call (212) 685-0380 Ext. 107and speak to Steve. *Limited seating by reservation only. SCOTT WATSON Scott Watson joined The Provident Loan Society in 2015. As Chief Marketing Officer, he is responsible for Provident Loan’s advertising and public relations campaigns including signage, brochures, website design and maintenance, content marketing, SEO, social media, direct marketing, community event sponsorships, and referral programs. Scott works directly with the creative team to write Provident Loan’s popular TV & radio commercials while working with an outside media agency to secure the widest target reach at an affordable cost. He also monitors ROI on all Provident Loan marketing initiatives. Scott has an extensive background in marketing, advertising, public relations, project management, writing, directing, and customer user experience. He was a principal consultant for many NYC not-for-profit arts organizations and a guest lecturer at the University of Toronto. He has designed and implemented employee engagement programs and internal communication videos and short films for Fortune 500 clients. Many years ago, Scott was a member of The Second City Canadian National Touring Company and appeared in several Off-Broadway plays. He is the former board president of Artistic New Directions theatre and continues to volunteer and fundraise for the performing arts.
at Provident Loan Society of NY
346 Park Ave S , Park Avenue Entrance
New York, United States