SmartSearch Marketing, a B2B Search Marketing Agency, Adds Integrated SEO Expert


Boulder, CO (PRWEB) June 18, 2013

SmartSearch Marketing, a full-service B2B search engine marketing agency, announced today that Donna Nelson, a senior search engine optimization (SEO) expert has joined the growing agency. She will help fulfill growing SEO demand for existing and new clients.

In the wake of Googles game-changing Panda and Penguin algorithm updates, its essential that businesses rely on true SEO experts, said Patricia Hursh, president and founder of SmartSearch Marketing. Nelson is a strategic thinker, with a proven track record of success and a very strong SEO skill set. Her deep search marketing knowledge and robust experience are essential to helping our clients obtain maximum results from search engines.

SmartSearch Marketing is a full-service B2B search engine marketing agency that helps their clients generate leads, acquire new customers, and optimize online brand position. SmartSearch does so through search engine optimization (SEO), pay per click (PPC) advertising, conversion and usability, website analytics, local search, and content strategy.

With more than a decade in digital marketing, Nelson has specialized in search marketing since 2006. In addition to SEO, shes an expert in leveraging related disciplines to boost SEO, including site design, social media, content, viral linking, email, display, remarketing and more.

Nelson has a track record of success at multiple B2B and B2C global businesses including Dish Network, Teleflora, Global Works, Clean Energy Authority, Bakes Plus and Current USA. Previously she worked at several online marketing agencies including Volume 9, Webolutions, MDN Marketing, and most recently WebMarketingHUB, her digital marketing firm. She holds a Bachelor of Science from Indiana University.

About SmartSearch Marketing

SmartSearch Marketings uniquely successful approach to search marketing, called Search Lifecycle Management, maximizes customers results from a prospects first search all the way through to customer acquisition and sale. SmartSearch clients are guaranteed to have a Google Certified Adwords expert serving them as part of their integrated agency team.

SmartSearch Marketing serves both B2B ad B2C companies by offering comprehensive search solutions that include:


Strategic planning
Search advertising
Search engine optimization
Media buying and creative services
Website usability
Landing page development
Conversion improvements
Marketing analytics

To learn more about SmartSearch Marketing, visit http://www.smartsearchmarketing.com..







SmartSearch Marketing, a B2B Search Marketing Agency, Adds Content Strategy Manager to Serve Rapid Client Growth


Boulder, CO (PRWEB) May 08, 2013

SmartSearch Marketing, a full-service B2B search engine marketing agency, announced today that Erich Toll, a senior web marketer and content expert, has joined the agency as content strategy manager. Toll will lead all content strategy, management and creation for SmartSearch Marketing clients.

In a recent poll of top marketing executives, content marketing has surpassed PPC in importance in search marketing, said Patricia Hursh, SmartSearch Marketing president. With ever-increasing changes in search engine algorithms, content strategy is by far the best way to edge out your competition and boost your search engine traffic.

SmartSearch Marketing is a full-service B2B search engine marketing agency that helps their clients generate leads, acquire new customers, and optimize online brand position. SmartSearch does so through search engine optimization (SEO), pay per click (PPC) advertising, conversion and usability, website analytics, local search, and content strategy.

With more than 17 years’ experience in content and web marketing, Tolls expertise includes content strategy, management and creation, as well as research, writing and video production. Toll holds a Bachelor of Science in journalism with honors from the University of Colorado, Boulder.

Toll has provided content expertise to hundreds of companies during the past two decades, including dozens of Fortune 500 companies. Prior to SmartSearch Marketing, Toll headed content creation for Champion Communications, Big World Media and Engaging Training. He started his career with seven years as writer and editor for B2B publications worldwide.

SmartSearch Marketings uniquely successful approach to search marketing, called Search Lifecycle Management, maximizes customers results from a prospects first search all the way through to customer acquisition and sale. SmartSearch clients are guaranteed to have a Google Certified Adwords expert serving them as part of their integrated agency team.

SmartSearch Marketing serves both B2B and B2C companies by offering comprehensive search solutions that include:

B2B Search Agency SmartSearch Marketing Adds Senior Paid Search Expert to Growing Team


Boulder, CO (PRWEB) January 23, 2013

SmartSearch Marketing, a full-service B2B search engine marketing agency, and a Google Adwords Certified Partner, announced today that senior paid search specialist Michelle Cruz has joined the SmartSearch PPC Services team. Cruz will boost capacity and provide increased expertise in paid search for SmartSearch Marketing B2B customers.

SmartSearch Marketing is a full-service B2B search engine marketing agency that helps their clients generate leads, acquire new customers, and optimize online brand position. SmartSearch does so through search engine optimization (SEO), pay per click (PPC) advertising, conversion and usability, website analytics, local search, and content strategy.

Cruz is a senior pay per click (PPC) expert with more than 14 years of experience in web marketing. Cruzs expertise includes search marketing, mobile campaign implementation, retargeting, display, direct marketing programs, and campaign development and execution. Cruz holds a Master of Science in Direct and Interactive Marketing from New York University.

Prior to SmartSearch Marketing, Cruz worked for NAC Marketing and Didit, where she managed paid search programs and account teams. She also has helped grow a number of leading B2B and B2C companies including Dun and Bradstreet, TrendMicro, Redcats USA, The Scooter Store, and Sees Candies.

In her new role, Cruz will direct campaign performance management and strategic planning initiatives for SmartSearch Marketings clients. She also will be a part of the companys Googles DoubleClick search team implementing tools and technology to continuously improve results for SmartSearch clients.

About SmartSearch Marketing

SmartSearch Marketings uniquely successful approach to search marketing, called Search Lifecycle Management, maximizes customers results from a prospects first search all the way through to customer acquisition and sale. SmartSearch clients are guaranteed to have a Google Certified Adwords expert serving them as part of their integrated agency team.

SmartSearch Marketing serves both B2B ad B2C companies by offering comprehensive search solutions that include:

SmartSearch Marketing Adopts Google's DoubleClick Search To Further Boost

SmartSearch Marketing Adopts Google's DoubleClick Search To Further Boost
SmartSearch Marketing, a full-service search engine marketing agency, and a Google Adwords Certified Partner, announced today it has adopted Google's DoubleClick Search to further improve its clients' return on investment (ROI) in paid search.
Read more on DigitalJournal.com (press release)

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Dex One Named Winner of Google Premier SMB Partner Award for Largest
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Read more on PYMNTS.com

SmartSearch Marketing Adopts Googles DoubleClick Search To Further Boost Clients Paid Search Results


Boulder, CO (PRWEB) January 16, 2013

SmartSearch Marketing, a full-service search engine marketing agency, and a Google Adwords Certified Partner, announced today it has adopted Googles DoubleClick Search to further improve its clients return on investment (ROI) in paid search. DoubleClick Search, an industry-standard campaign management and bid optimization platform, is fully owned by Google, the worlds predominant search engine.

SmartSearch Marketing is a full-service search engine marketing agency that helps clients generate leads, acquire new customers and position brands online. It does so through search engine optimization (SEO), pay per click (PPC) advertising, conversion and usability, website analytics, and local search.

DoubleClick Search allows SmartSearch Marketing pay per click (PPC) experts to easily create, manage, and track client campaigns across multiple search engines. SmartSearch Marketing clients will benefit from the DoubleClick integration and robust technology solution for campaign management, bid management, and reporting.

DoubleClick Search will benefit our clients because it improves the efficiency and effectiveness of our campaign optimization and reporting processes, said Patricia Hursh, SmartSearch Marketing chief client officer and founder. DoubleClick offers more thorough optimization of our clients paid search campaigns, allowing us to track every keyword click and integrate this click-level data with our clients back-end lead systems. That ensures the maximum profitability for our clients.

DoubleClick Search is fully Google-supported technology. Its the industry-standard bid optimization platform, featuring keyword-level management, tracking, optimization, and reporting. In 2011, DoubleClick Search was fully rebuilt by Google for faster, smarter, better search. DoubleClick Search is completely integrated with Google offering unparalleled workflow efficiencies and performance gains through powerful bid optimization algorithms and seamless interface with Google Adwords and Google Analytics. A recent study by Forrester Research, Inc., found that DoubleClick Search users experience a 195% estimated return on investment during their first three years of use.

About SmartSearch Marketing

SmartSearch Marketings uniquely successful approach to search marketing, called Search Lifecycle Management, maximizes customers results from a prospects first search all the way through to customer acquisition and sale. SmartSearch clients are guaranteed to have a Google Certified Adwords expert serving them as part of their integrated agency team.

SmartSearch Marketing serves both B2B ad B2C companies by offering comprehensive search solutions that include:

SmartSearch Announces Version 13 Release

Oceanside, CA (PRWEB) January 20, 2009

Advanced Personnel Systems, Inc. (APS) announced its Version 13 upgrade to its SmartSearch talent acquisition and recruiting business software features advanced research tools to support Web 2.0 sourcing that enables users to search and import data from popular social networking and internet sites, including Google, ZoomInfo, Pipl, and LinkedIn, Facebook and others. The new Version also upgrades performance and reliability of its CSV importing tool using .NET technology, and improved its cell-phone text messaging capabilities.

The arrival of SmartSearch Version 13 marks an updated user-interface, with a streamlined look-and-feel that saves time, and makes navigation and reporting easier than ever. Features include a new Dashboard and redesigned Work-In-Progress menu as well as graphical “reports at a glance” summaries. The more intuitive interface makes extensive use of Ajax technology and adds improvements to administrative functions, particularly in the self-configuration and self-customizable options.

Another major enhancement included in Version 13 is the upgrade of automated emails, event triggers and advanced document management to the SmartSearch HireTrak toolset, all designed to improve communication between candidates, recruiters and hiring managers throughout the hiring process and facilitate on-boarding and off-boarding. This includes the ability to add documents to customizable email templates that embed required forms and documents, built-in notifications and event triggers, and the ability to automatically notify hiring managers, new employees, payroll departments, security departments, etc.

“The new communication and automated email functionality of Version 13 truly takes the SmartSearch solution to the next level,” said Doug Coull, CEO of Advanced Personnel Systems. “We also made improvements to the system’s ability to integrate with TextHub, providing recruiters with cell-phone text messaging capabilities thats very popular with our Mobile Access module users on Blackberries and other hand-held devices.”

For its staffing agency and executive search clients, Version 13 offers advanced Sales Helper tools to improve business development communications with automated emails. Several new enhancements to the SalesTrak allow users to better manage the sales process and related documentation, and facilitate more efficient communication.

Version 13 also features the addition of several new third-party vendor integrations with leading recruiting industry providers, including web sourcing tools such as Broadlook and AIRS SourcePoint, job posting aggregators eQuest and DataFrenzy, and fully integrated search with Yahoo!-HotJobs to expand search capability. Similar to previous integrations with Monster, CareerBuilder, and Dice, subscribers may now search Yahoo!-HotJobs resume databank from within the SmartSearch application and import selected candidates with a single click.

About SmartSearch:

Advanced Personnel Systems has been in the business of development and deployment of talent management and recruiting business solutions since 1986. Having pioneered the field of resume-scanning-based recruiting solutions, APS remains a leader in Web-based technology and innovative approaches to recruitment data management. Its flagship product, SmartSearch, is currently in its thirteenth release and serves more than 6,000 users worldwide. Learn more about SmartSearch by visiting http://www.smartsearchonline.com.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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B2B SEO Firm SmartSearch Marketing Adds Senior Paid Search Expert


Boulder, CO (PRWEB) January 15, 2013

SmartSearch Marketing, a full-service B2B search engine marketing agency, and a Google Adwords Certified Partner, announced today that senior paid search expert Kelly Malm has joined the SmartSearch PPC Services team. Malm will boost capacity and provide increased expertise in paid search for SmartSearch Marketing B2B customers.

SmartSearch Marketing is a full-service B2B search engine marketing agency that helps their clients generate leads, acquire new customers, and optimize online brand position. SmartSearch does so through search engine optimization (SEO), pay per click (PPC) advertising, conversion and usability, website analytics, and local search.

Malm is a senior pay per click (PPC) expert with more than 15 years of experience in web marketing. She has helped a variety of B2B and B2C companies improve their marketing results including TrendMicro, Bank of America (MBNA), Discover, Comcast, and Getty Images, and more.

In her new role with SmartSearch Marketing, Malm will direct campaign performance management and strategic planning initiatives for SmartSearch Marketing clients. She also will lead the companys partnership with Googles DoubleClick search team implementing tools and technology to continuously improve results for SmartSearch Marketing clients.

Previously Malm worked with Parallel Path, TagMan and Didit. She holds a Bachelor of Science, Marketing, from Plymouth State University.

About SmartSearch Marketing

SmartSearch Marketings uniquely successful approach to search marketing, called Search Lifecycle Management, maximizes customers results from a prospects first search all the way through to customer acquisition and sale. SmartSearch clients are guaranteed to have a Google Certified Adwords expert serving them as part of their integrated agency team.

SmartSearch Marketing serves both B2B ad B2C companies by offering comprehensive search solutions that include:

SEO Agency, SmartSearch Marketing, Expands Local Search Program

Boulder, CO (PRWEB) December 04, 2012

SmartSearch Marketing, a full-service search engine marketing agency, and a Google AdWords Certified Partner, announced today that it has expanded its Local Results Search Program to offer comprehensive local search services to help customers worldwide improve local search rankings across all search engines, proactively manage their local business listing(s) and online reviews, better target their markets and get ahead of their competitions local listings.

SmartSearch Marketing is a full-service search engine marketing agency that helps their clients generate leads, acquire new customers and position brands online through search engine optimization (SEO), pay per click (PPC) advertising, conversion and usability, website analytics, and local search.

Local search advertising is highly-effective because it allows ads and organic listings to be targeted very precisely to the search terms and location entered by the searcher. Web searchers are turning to local search sites, online maps, and directories to find service providers and products in their immediate neighborhood.

SmartSearch Marketings Local Results Search Program provides B2B and B2C marketers an integrated approach to improve rankings for local search terms in traditional organic results. The newly expanded SmartSearch Marketing Local Results Search Program is a turnkey solution that includes,