Digital Operative Announces Sponsorship For Second Year at Optimizelys Annual Opticon Conference

San Diego, CA (PRWEB) March 31, 2015

Digital Operative, a full-service digital marketing agency, signed for a second year to sponsor Optimizelys Opticon, an event for experience optimization and testing. The event will take place June 17-18, 2015 at Pier 27 in San Francisco, California.

Opticon is the premier event for members of the experience optimization and testing community. Opticons annual conference is where marketers, product marketers, and developers come together to learn, showcase, and share best practices in experience optimization.

This year Digital Operative will sponsor a roundtable discussion on Consumer Listening: Tools and Tactics to letting customers guide your testing choices. Digital Operatives Director, Strategy and Planning, Eric Hanser will lead the discussion. Last Year Eric was nominated by Optimizely as testing hero of the year and has since gone to speak at Outdoor Retailer Summer Market, the largest outdoor show in North America, on the Culture of Optimization.

Optimization and testing is the only unbiased way to take the guesswork out of UX and visual design decisions on your site. Says, Hanser But, deciding which elements get tested in the first place can often still be a matter of personal choice. The goal is to find a way to listen to your customer’s needs, wants and barriers and to let them guide in the development of your testing plan.

No matter the challenge brought to Digital Operative, ultimately they are aware that it comes down to the willingness to listen to the consumer. Digital Operative knows that the consumers can be an integral part to guiding clients testing plans.To learn more about Digital Operatives culture of testing visit

About Optimizely

Optimizely is the worlds leading web optimization platform, providing A/B testing, multivariate testing, and website personalization for individuals and organizations with and without technical expertise. The platforms ease of use empowers organizations to conceive of and run experiments that help them make better data-driven decisions. With targeting and segmentation using powerful real-time data, Optimizely meets the diverse needs of any business looking to deliver unique web experiences to their visitors.

About Digital Operative

Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that todays anywhere customer browses, compares and buys across many channels. Thats why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visit

Following the release of a New Interface, NoBullying Launches Today a Call for Sponsorship and Support from the Global Community

London, UK (PRWEB) February 23, 2015

NoBullying is an educational platform, launched in July 2013, currently showing tremendous growth through publishing high quality helpful articles targeting teenagers, parents, and educators. Following the launch of its brand new interactive design in early February 2015, garnering tremendous traffic and becoming one of the top ten anti bullying websites in the world, NoBullying is launching a call for sponsorship and support from the global community to help its ongoing movement against bullying today.

Started by parents, NoBullyings aim is simple to become the worlds number one destination for people seeking help and advice on bullying, cyber bullying or internet safety, as well as mental health and wellbeing. With well over 3 million people searching for bullying related topics online every month NoBullying aspires to become the leader in providing help, counseling and understanding to families dealing with bullying cases on daily basis.

In its call for support and sponsorship, NoBullying feels the need for more support from the global online and offline communities in helping the website reach more people, help more children suffering, and educating more parents who, sadly, may not know what to do with a bullied child. NoBullying believes it can become the leader in anti bullying help through offering advice, education and tools that can protect people online and offline. helps parents, teens, and educators understand, deal with, and educate others about bullying, cyber bullying and online safety. As a commercial organization, can be more edgy, more direct, and more aggressive in tackling these global issues and is quickly becoming the number one portal for practical help, resources, and education.

This strong position married to first class content, empowerment of the user community, and a strong voice for the messages of hope and determination around anti-bullying and anti cyber bullying efforts, creates a unique proposition for NoBullying.coms potential sponsors and commercial partners in key markets such as the USA, UK, Australia, and Canada. is a commercial organization that also provides a software tool named HeadsUp to help parents and schools combat bullying and cyber bullying.

Ciaran Connolly, co-founder of NoBullying, says We have made NoBullying a bigger, more extensive resource center for the entire family because, in todays age, all of the dangers and problems children go through are sadly intertwined. Today, NoBullying needs the rallying and the support from the global community to reach more afflicted families more efficiently.

He added that parents and teachers should make a point to educate the younger generations about the sad outcome of neglecting ones safety online and offline. According to Connolly, it is quite imperative to press for more firm laws condemning all acts of bullying and harassment.

He also adds that parents and children should always be entitled to more communication with school administrators and guidance councilors in order to put a stop to bullying and hazing practices happening inside school on daily basis. Other children in school should also be made aware about the bystander concept and how they should intervene and step up when a bullying incident takes place. features many pages dedicated to parents, teens, teachers, health professionals, as well as posts related to cyber safety and the latest news about law making concerning curbing bullying worldwide, including helpline resources, as well as inspirational bullying poems and famous bullying quotes.

The website is regularly updated with bullying and cyber bullying statistics, as it is essential to understand how widespread the bullying epidemic is. It also regularly runs cyber bullying surveys and questionnaires to get recently updated statistics on everything related to cyberbullying.

He also added that anyone suffering from bullying in any form or way can always find advice and help on the NoBullying website wherever they are or whatever they are going through.

IEG Announces Speakers and Agenda for Its 32nd Annual Sponsorship Conference, March 15-18 in Chicago

Chicago, Ill. (PRWEB) January 11, 2015

IEG ( has announced the speaker lineup for its 32nd annual sponsorship conference, Sponsorship Makers: Unleash the Power of Invention. The four-day event consists of nearly 100 sessions, workshops and receptions featuring a world-class roster of speakers and will attract more than 1,200 sponsorship and marketing practitioners from around the world. The 2015 conference takes place March 15-18 at the Sheraton Chicago Hotel.

Keynote speakers include content marketing pioneer Alexander Koppel, chief commercial officer for Red Bull Media House; globally recognized branding and business strategist Sir Martin Sorrell, CEO of WPP; Charles Best, the visionary founder and CEO of; Tony Ambroza, who is responsible for one of todays hottest brands as senior vice president of marketing for Carhartt; and Irwin Gotlieb, global chairman of GroupM, the worlds largest media investment company and media agency holding company.

Our agenda for Sponsorship Makers has been designed to demonstrate the vast potential of partnerships to deliver real solutions, as well as reveal the power of disruption and invention, said Laren Ukman, CEO, IEG. Attendees will discover how new technologies and big data are being deployed to raise the bar on sponsorships of all types and sizes by both category leaders and challenger brands.

Additional speakers include: Todd Ballard, director of global sports marketing, GoPro; Dan Griffis, vice president of experiential marketing and alliances, Target; Bob Stohrer, senior vice president, brand creative, Yahoo; Andreas Sigl, director, global brand & sponsorship strategy, Nissan; Eelco van der Noll, head of global experiential platforms, Anheuser-Busch InBev; Thomas van Schaik, global brand director, Adidas; Thierry Borra, director, Olympic Games management, The Coca-Cola Company; Ahmet Abaci, vice president, brand marketing & management, Mizuno USA; Hans Erik Tuijt, global Heineken activation director, Heineken International; Chris Overholt, CEO, Canadian Olympic Committee; and Ferran Soriano, CEO, City Football Group.

Featured presentations include:

-Tapping Customer Data to Build Better Sponsorships

-A New Partnership Model to Enhance Digital Assets and Content

-All In: Winning the Race for Consumer Attention and Engagement

-The Role of Content Creation in Successful Sponsorships

-Driving Fan Engagement and Robust Data through Interactive Technologies

-Using Social Media to Connect Consumers to Brand Purpose

-Achieving Audacious Goals by Integrating Sponsorship into Brand and Business

-Removing the Limits of Geography: Securing Partners in a Global Marketplace.

For complete event information, schedules and registration, please visit:

For inquiries on sponsorship and exhibitor opportunities, please contact:

Jason Keith



About IEG, LLC

IEG leads the way in sponsorship intelligence. With over 30 years providing insights, evaluation, and guidance, our teams bring unparalleled perspective and proven methodology to every challenge.

We partner with top properties and brands to create fresh strategies, evaluate opportunities and maximize results. Our clients rise above competitors, meaningfully engage audiences and achieve lasting impact.

A unit of WPPs GroupM, IEG is connected to specialty sibling communications companies in media, digital and activation. GroupM is the leading global media investment management operation that also serves as parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.

For more information about IEG and the sponsorship industry, please visit or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727).

Noble Systems Announces Key Sponsorship Affiliation with AA-ISP (American Association of Inside Sales Professionals)

Atlanta, GA (PRWEB) January 07, 2015

Noble Systems Corporation, a global leader in unified contact center technology for inside sales professionals, announced today that it has become an Underwriter sponsor of the American Association of Inside Sales Professionals (AA-ISP). As part of its sponsorship of the AA-ISP, Noble Systems will participate as presenters at the annual Leadership Summit and the associations regional conferences. In addition, they will provide support for the AA-ISP global chapter program as well as other educational forums such as the AA-ISP webinar and training series.

Our association is very excited to have Noble Systems on board, and we believe this is an important step in achieving AA-ISPs mission of helping inside sales reach new levels of professionalism, recognition, and performance, said Larry Reeves, AA-ISP Chief Executive Officer. The rapid growth of inside sales will require inside sales professionals to develop new skills and use more efficient technologies to be successful. Working together with Noble Systems will help the association further advance our profession, Reeves commented.

Noble Systems is a global leader in unified contact center technology, delivering scalable, integrated, inbound/outbound/blended solutions for inside sales professionals. Noble Systems has been providing industry-leading solutions since 1989, celebrating its 25th anniversary earlier this year, and is currently ranked as the #1 market leader in outbound dialing solutions, explained Bob Perkins, AA-ISPs Founder & Chairman. We are thrilled to have them join us as an Underwriter in support of our mission, stated Perkins.

We are excited to partner with the AA-ISP and to be a part of its membership, representing the fast-growing market segment of inside sales, said Chris Hodges, Senior Vice President Sales and Marketing of Noble Systems, who will also serve as a member of AA-ISPs Advisory Board. Noble Systems works with inside sales teams to help them improve speed-to-lead, create effective contact strategies, and increase efficiency by integrating their SFA with outbound contact automation for cloud and premise environments. With over 25 years of experience and knowledge in the market, we understand their business needs and we deliver solutions that allow organizations to drive higher sales revenues.

About Noble Systems

Noble Systems Corporation is a global leader in the customer communications industry, providing innovative solutions for Unified Communications, Business Process Management and Analytics. Tens of thousands of agents at 4,000+ client installations worldwide use Noble platforms to manage millions of customer contacts each day. Noble offers a unified suite of multi-channel inbound, outbound and blended contact processing, strategy planning, and resource management tools for companies of all sizes. Our premise, cloud and innovative premise/cloud hybrid platforms include ACD, predictive dialing, blended processing, recording and monitoring, IVR, messaging, interaction analytics and workforce management. For more information, contact Lee Allum at 1.888.8NOBLE8 or visit

About the AA-ISP

The AA-ISP is an international association dedicated exclusively to advancing the profession of Inside Sales. The association engages in research studies, organizational benchmarking and leadership round tables to better understand and analyze the trends, challenges, and key components of the growth and development of the Inside Sales industry. Our mission is to help Inside Sales representatives and leaders leverage our information and resources through published content, local community chapters, national conferences, career development, and an Inside Sales Accreditation program. For more information on the AA-ISP, please visit:

RAPIDFORCE Announces New Brand Ambassador Sponsorship Program

New York, New York (PRWEB) December 19, 2014

RAPIDFORCE, a pioneer in the sports health industry, will focus its efforts on expanding product awareness through a new brand ambassador program for tennis and volleyball players as well as multi-sport athletes who participate in competitions such as CrossFit and Obstacle Course Racing. RAPIDFORCE has developed a superior line of physio hybrid shapes that deliver muscle support and pain relief to athletes at any level of competition from youth leagues to the professional ranks.

John Isner, 18th ranked professional tennis player and current RAPIDFORCE ambassador said, I am thrilled to be associated with RAPIDFORCE as Ive been playing with the U-shape on my left knee for extra support. During matches I need to be aggressive, and the shape gives me the extra confidence I need to know my knee is stable and strong.

The RAPIDFORCE line of physio hybrid shapes features 7 different pre-cut shapes meticulously designed to increase blood flow and reduce swelling to target areas including the back, knees and elbows. According to RAPIDFORCE Head Physical Therapist Kent Carlson, “RAPIDFORCE has not only devised a more versatile and superior product, they’ve also simplified the application process. No more cutting and no more elaborate designs with layers upon layers of tape. The physio hybrid shapes can be applied quickly and correctly by consumers and professionals alike.”

Together with consulting firm CelebExperts, RAPIDFORCE is actively searching for 100+ additional athletes and sports teams who are interested to try the product and join the RAPIDFORCE team. We are looking for brand ambassadors to assist in promoting the RAPIDFORCE shapes by engaging other athletes, exercise enthusiasts and those that desire to live an active lifestyle to use the shapes on a regular basis, said RAPIDFORCE Branding and Marketing Vice President Jenny Smith-Skwierawski. We are focused on building a sustainable growth partnership with our ambassadors based on sales success.

RBMA Introduces Thought Leader Sponsorship

Fairfax, VA (PRWEB) December 17, 2014

Content marketing is a hot trend, especially on the business-to-business side where establishing your company as the expert in its field carries weight with buyers in senior positions of authority. As part of the Radiology Business Management Association (RBMA) commitment to its corporate sponsors, it is introducing the Thought Leader Sponsorship a new 2015 sponsorship opportunity exclusively for its Global-level sponsors that allows them to better execute content marketing through the RBMAs various online, print and event platforms.

The Thought Leader Sponsorship is a package sponsorship that allows companies to display their expertise and industry knowledge as well as have a seat at the table with RBMA leadership to and discuss industry trends. Two programs are available at two price points.

The larger price point allows companies an opportunity to present a session or lead a roundtable at RBMA conferences. In addition, companies may also receive:

OBX Media Announces Sponsorship of the Upcoming 2014 OBX Pride Festival this September

Nags Head, North Carolina (PRWEB) August 13, 2014

Outer Banks Media, an internet marketing agency focused on SEO and website design and development, is pleased to announce they are one of the headlining sponsors for the upcoming OBX Pride Festival for 2014.

OBX Pride Festival is the annual gay pride festival held on the Outer Banks of North Carolina. The festival is set to take place the weekend of September 12-14, 2014 at the First Colony Inn in Nags Head. There are many events scheduled over the OBX Pride Festival weekend that coincide with the Saturday events at the First Colony Inn. Some of the featured events include the Pridefest Kick-off on the Crystal Dawn charter boat, the LGBT Comedy Club Show featuring Roxy C. Moorecox, the 4th Annual Outer Banks Gay Pride Festival featuring live entertainment all day (Saturday), the Little Bettys Drag Surfing Beach Party & Tea Dance, the Sterling Maxwells Drag King Showcase, the Jennifer Warner Show at Kellys Tavern, and more.

Several of the events for the OBX Pride Festival are held within walking distance from many inns, hotels, vacation rental homes and cottages on the Outer Banks. The First Colony Inn will offer a special Pride Festival package that will include discounts and other event participating offers. Village Realty also offers cottage rentals for larger groups. The Blue Heron Hotel, The Sea Foam Motel and Owens Motel are also recommended accommodations. Reservations are recommended well in advance when finding places to stay on the Outer Banks.

Outer Banks Media is proud to be a sponsor and participate in the OBX Pride Festival. This is a great event that brings visitors to the Outer Banks from all over. We look forward to revamping their website and making this years OBX Pride Fest the best one yet, says C.K. Evans, President of Outer Banks Media.

Sponsorship opportunities are available for all budgets. The Roanoke Marshes Light sponsorship package, for those donations of $ 100 – $ 499, include receiving company logo on and a website link. The highest tier of sponsorship, Cape Hatteras Light, includes donations of $ 5000 or more. These sponsors will receive banner placement at festival grounds, company logo printed on all materials, vendor booth space and more.

We are excited about giving the website a new facelift this year! We contracted with OBX Media to get a fully responsive WordPress website so we can have a more sophisticated and search engine friendly website. Tickets will be available and easy to purchase from all different devices, which is a new change for this year. You can now buy tickets from your mobile and tablet devices, said David Miller, President of OBX Pride Fest.

OBX Pride, Inc., is a registered 501(c)(3) non-profit corporation, registered with the State of North Carolina. All donations to OBX Pride, Inc. are fully tax-deductible to the extent provided by law. The charity recipient for 2014 will be the Outer Banks Relief Foundation. A good portion of the proceeds will go to funding HIV education in Dare County High Schools. HIV awareness has fallen by the wayside in this area of the state even though North Carolina is 10th in numbers of HIV/AIDS cases and the fastest growing age group for new infections is the 13 to 24 year olds.

For more information on the OBX Pride Festival, and to purchase a pride pass, please visit

Outer Banks Media provides marketing and advertising consultation services to small and large business all over the nation. OBX Media specializes in website design and development, pay per click management, search engine optimization services, social media marketing, and an array of traditional marketing services such as print, TV and radio advertising.

For more information on OBX Media please visit:

Tapxu Mobile Announces Sponsorship of AppsFresh App Development Tournament

San Carlos, California (PRWEB) July 03, 2014

Tapxu, the Silicon Valley-based mobile media buying agency, announces today it will sponsor the AppsFresh App Reskinning Tournament.

Organized by AppsFresh Founder Yohann Taieb, the App Reskinning Tournament is the first tournament of its kind to bring together app reskinners from around the world to compete for fun, camaraderie, bragging rights, and lucrative prizes.

Yohann is widely regarded as one of the leading app development instructors online, says Tapxu Founder Eder Callejas. Were excited to announce that were sponsoring his app reskinning tournament.

App reskinning is fast becoming the quickest, easiest, and most cost-effective way to break into the intensely competitive mobile app market. The AppsFresh tournament, which seeks to encourage this trend, begins on July 1 when AppsFresh will give tournament participants a mystery iOS game source code with graphic packs. Participants will have until July 7 to reskin and publish their new game to Apples App Store. The three participants who reach the highest rank in the U.S. App store by July 31 will win first, second and third place prizes respectively.

We feel its important to connect with up-and-coming app developers and this is the perfect opportunity to do so, says Callejas. We wish the best of luck to all the developers who are participating in the competition.”

How to Get Involved

Reskinners who want to participate in the first AppsFresh App Reskinning Tournament may register at The registration fee is $ 19 and includes an unlimited license to a top iOS source code.

Tournament Prizes

The top three winners of the AppsFresh App Reskinning Tournament can expect to receive a host of lucrative prizes including:

Top source codes from ChupaMobile, AppsFresh, App360, and Apptopia
Graphic packs
Icon templates
Screenshot templates
App Store video preview templates
App Store optimization services
1-on-1 professional coaching
Three-month access to AppMasters

About Tapxu

Tapxu ( is a self-funded, mobile media buying company based in Silicon Valley. Its founder, Eder Callejas, has managed mobile advertising campaigns promoting app developers like Opera, King, Supercell, GREE, Audible, and Zoosk.

About AppsFresh

AppsFresh ( is a mobile app source code marketplace that sells quality iOS source codes that are easy to reskin for appreneurs who are looking to take advantage of the growing app flipping market. AppsFresh Founder Yohann Taieb is one of the leading experts in mobile game programming, app flipping and reskinning.


THEaster Consulting Announces Sponsorship of APQCs Leadership Deficit Research Study

Bethesda, MD (PRWEB) January 22, 2014

THEaster Consulting, a consultancy specializing in addressing the toughest human resources management challenges for highly competitive industries, announced that it has sponsored a groundbreaking study by APQC entitled The Leadership Deficit. Visit to download a copy of the study. The APQC study released today marks the first comprehensive look at the potential drivers and solutions for a growing leadership skills gap that many of the worlds most competitive and institutional knowledge-rich industries are confronting, including energy and utilities, professional services, software development, healthcare, aerospace, the military, and government entities.

The overarching findings show a gap between the skills that organizations require for success and the skills that employees have. The largest gaps are in the areas of strategic planning, change management, knowledge sharing, listening, and emotional intelligence, areas that require the so-called soft skills. Of note, strategic planning was considered a top-ranked (77%) skill that organizations need in order to succeed, however it is the area where the largest deficit exists. The leading indicators for these deficits include a lack of investment for leadership development (66%), the fact that many leadership practices still in use are outdated based on the expectations of the workforce (70%), and that current leaders are resistant to new leadership approaches (79%.)

THEaster Consulting believes that this study is on point for raising awareness around the most challenging human resources issues facing companies today, especially those companies that will falter without coordinated distribution of institutional knowledge, commented Terri Hartwell Easter, principal of THEaster Consulting. Doing what youve always done is not an option. Organizations that invest in leadership development are the ones that will draw and retain the greatest talent, and thrive in this new era of leadership. We applaud APQC for exploring a topic that is mission-critical for any organization seeking to flourish in this highly competitive global economy.

The message is clear, says APQC research program manager Elissa Tucker. Current business challenges require a different type of leadership. Business trends such as unpredictable events, the growing importance of knowledge work, and the growing importance of innovation are changing the mix of skills that organizations need from leaders. In fact, our survey found that the largest leadership skills gaps at organizations today are for skills not traditionally considered essential for leaders–skills such as knowledge sharing, listening, and emotional intelligence. All companies in this survey had significant capability gaps in each of these areas. What is particularly unique about this study is that predictive analytics uncover the top drivers of and solutions to the leadership skills deficit, allowing organizations to craft more focused and promising interventions.

About THEaster Consulting: We deliver innovative, informed solutions to the toughest human resource management challenges. Our focus is on creating enduring outcomes both for individuals and for an entire organizations culture through four practice areas: Talent Management, Professional Development, Organizational Effectiveness, and Employee Engagement. As former leaders in professional services firms, commercial banks and the White House, we know that life inside the executive suite requires decisive action that factors in the political, financial, legal, and operational stakes of human resources decisions. More than just pretty reports, we help organizations cultivate exceptional talent through highly effective leadership engagement and development, we deliver field-tested strategies, and we implement to get results. Visit

About APQC: APQC is a member-based nonprofit and one of the worlds leading proponents of knowledge management, benchmarking, and best practices business research. Working with more than 750 organizations worldwide in all industries, APQC provides organizations with the information they need to work smarter, faster, and with confidence. Visit or call +1.713.681.4020 and learn how to Make Best Practices Your PracticesSM.

Futuredontics Offers Complimentary AADOM Memberships As Part of a New Sponsorship

Los Angeles, CA (PRWEB) November 20, 2013

Futuredontics, the nations leading dental marketing company, announced today the renewal of its Ruby Sponsorship with the American Association of Dental Office Managers (AADOM). As AADOMs official dental marketing company, Futuredontics will offer a complimentary 1-year AADOM membership (or extension) to office managers who take a demo of the companys PatientActivator