Bekannt ohne Budget II – Content Marketing & Storytelling für Startups

Bekannt ohne Budget II – Content Marketing & Storytelling für Startups
Event on 2017-07-06 17:00:00
Die erste Pressemitteilung ist raus, die ersten Interviews geführt, die ersten Medienberichte erschienen – sehr gut! Doch was nun? Um dauerhaft sichtbar und im Gespräch zu bleiben, bedarf es weiterführender PR mit Hilfsmitteln wie Content Marketing und Storytelling.Lerne in Teil zwei der Workshop-Reihe die folgenden Dinge: Was ist Content Marketing? Wie finde ich Ideen für gute Inhalte? Woher weiß ich, was meine Zielgruppe will? Welche verschiedenen Formate gibt es? Wie mache ich aus meinen Inhalten gute Geschichten? Nutzen für die Teilnehmer Nach diesem Workshop wisst ihr, wie ihr nach dem ersten Launch auch ohne neues Produkt, Unternehmensgründung oder Investment als Neuigkeit online sichtbar bleibt und weitere Bekanntheit erreicht. Nach den praktischen Übungen und anhand von Checklisten habt ihr bereits konkrete Themenideen und wisst, wie welche Instrumente ihr für eine erfolgreiche Kommunikation für euer Unternehmen einsetzt. Schwerpunkte  Formate des Content Marketings Contentfindung Storytelling Suchmaschinenoptimierung Was muss mitgebracht werden WLAN-fähiges Gerät (am Besten Laptop, sonst Tablet oder Handy) für Online-Recherchen im Rahmen der Übungen.

at SE-Consulting GmbH
Oststr. 9-11
Cologne, Germany

Business Storytelling – der Klassiker

Business Storytelling – der Klassiker
Event on 2017-10-19 09:00:00
Storytelling – ein mächtiges Instrument Geschäftspartner und Kunden zu überzeugen! Inhalt des Seminars: Lernen Sie, spannende „Geschichten“ zu erzählen, damit Sie bei Ihrem Gesprächspartner auf Aufmerksamkeit und Interesse stoßen. So überzeugen Sie Ihre Kunden und fesseln Sie für eine lange, nachhaltige Kundenbeziehung. Zielgruppe des Seminars:Entscheider/Unternehmer, Selbständige, Berater und ProjektleiterKurz: Menschen, die mit anderen Menschen in Kontakt stehen, diese begeistern, überzeugen und informieren müssen. Details zum Seminar:Pure Zahlen, Daten und Fakten bringen nur eine Hälfte des Gehirns zum Glühen – Leidenschaft und Motivation sprechen auch die andere Gehirnhälfte an und erzeugen ein „Involvement“ Ihres Gegenüber. Können Sie vom „Faktenmodus“ in den „Storymodus“ umschalten? Sobald Sie in Geschichten und Bildern denken und damit Emotionen vermitteln, werden Ihre Inhalte anschaulicher. Man merkt sie sich leichter und länger. Als Unternehmer müssen Sie dafür sorgen, dass Ihre Zielgruppe Ihr Produkt schnell versteht. Als Berater müssen Sie komplexe Zusammenhänge in kurzer Zeit erklären. Als Projektleiter haben Sie die Herausforderung, IhreStakeholder zu informieren und Kritiker zu besänftigen. In allen Fällen geht es darum, Ihre Ansprechpartner „zu erreichen“ und Sie zu überzeugen. Oft genug kommt es dabei nicht nur auf die Fakten an, sondern auch darauf, die Inhalte anschaulich zu erklären. Geschichten stellen diese in erlebbare Zusammenhänge und geben rationalen Aspekten Sinn und Lebendigkeit. Geschichten ermöglichen, Zusammenhänge schnell zu verstehen und das Lernen aus den Erfahrungen anderer. Das ist das Grundprinzip von Storytelling. Das Geheimnis wirklich guten Storytelling ist „Zuhören Können“ (ich glaube, der Rest des Satzes ist etwas verwirrend, weil wir plötzlich auf zuhören gehen und wir wollten doch Storytelling machen, was meinst Du, wenn wir das weg lassen und erst im Kurs erläuternStorytelling macht Dienstleistungen bzw. Produkte lebendig und spannend. Zugleich drücken die Erzählungen auch eine Empfehlung für Ihre Produkte aus. Diesen Vorteil nutzen wir auch im Marketing. Im zweiten Teil des Seminars wird deshalb herausgearbeitet, wie Storytelling in den letzten Jahren zur „Geheimwaffe“ für erfolgreiche Online- und Offline-Auftritte geworden ist. Storytelling ist dabei die Basis des sog. „Content Marketing“ und ein effektives Marketinginstrument zur Kundengewinnung, nicht nur mit Content Marketing. Die Idee bzw. Umsetzung, wie aus Ihrer Geschichte Kunden werden können, werden wir im Seminar thematisiert und vorführen. Dieses Seminar vermittelt auf lockere und unkonventionelle Weise die Konzeption und Gestaltung von Geschichten mit Schwerpunkt auf den Einsatz im Business und in der Außenkommunikation Ihres Unternehmens. Inhalte Einführung in die Wirkungsweise von Geschichten mit Storytelling Das Gerüst dahinter: Der Aufbau einer guten Geschichte Einsatzmöglichkeiten für gutes Storytelling – in der direkten Kommunikation und in der Kundengewinnung (Anmerkung: diesen Punkt teilen wir uns quasi, ist ja eine super Überleitung) Rohkonzept Ihrer Marketingkommunikation bzw. Ihres Marketing-Mixes mit Storytelling Tipp, um noch mehr von dem Seminar zu profitieren: Bringen Sie Ihre Ideen und Entwürfe – soweit schon vorhanden – mit. Im Seminar erarbeiten wir daraus gemeinsam 1-2 fertige Business Stories für Ihren Anlass und jede Menge Inspiration für noch mehr Einsatz von Storytelling und ein Rohkonzept für Storytelling in Ihrer Marketingkommunikation. Referenten:Sigrid Hauer ist Spezialistin für Kommunikation und Storytelling in Projekten. Seit 2006 ist sie Geschäftsführerin ihrer Unternehmensberatung in München und begleitet als erfahrene Projektleiterin aus der Praxis Kundenprojekte in Kommunikation, Moderation und Wissensmanagement. Sigrid Hauer ist studierte Wirtschaftsinformatikerin und gleichzeitig ausgebildete Geschichtenerzählerin. Sie publiziert als Fachautorin und schreibt ihren eigenen Blog. Seit 2015 organisiert sie in München den Lean In Circle. Oliver WeberSeit 2008 ist Oliver Weber selbständiger Kundengewinnungsexperte. Er entwickelt zusammen mit seinen nationalen und internationalen Kunden aus beinahe allen Branchen pragmatische und wirksame Marketing-Mixes.Davor war er 12 Jahre als Geschäftsführer, Bereichsleiter und Berater in digitalen Medienunternehmen, dem E-Commerce und der Allfinanzbranche tätig. Teilnehmerstimmen aus den letzten Workshops: Naomi Isaacs:  Ich hatte bereits das große Vergnügen, ein Coaching zum Storytelling mit Sigrid Hauer zu genießen. Sehr hilfreich! Inspirierend, lustig und vor allem konnten wir wirklich gute Ergebnisse erzielen. Hab VIEL gelernt Carsta Stromberg diesen Workshop kann ich wärmstens empfehlen, da ich selber schon teilgenommen habe. Hier können auch Menschen kreative Storty's entwickeln, die von sich denken: das kann ich nie. 🙂 Eine klasse Struktur mit deren Hilfe fantastisches entsteht, unterstützt und begleitet von einer vor Inspiration sprudelnden Workshopleiterin Sigrid Hauer 🙂 Wir hatten viel Spaß dabei 🙂

at EBH GmbH
Schwanthalerstrasse 100
Munich, Germany

5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts

5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts
Whether you pitch your stories to journalists or publish it yourself on your organization's website and social media profiles, it's still a worthy goal to have reporters share your content online. With Muck Rack's “Who Shared My Link,” PR pros can plug …
Read more on Entrepreneur

TODD SMITH — PR is best for monitoring, managing online customer reviews
What is the main reason businesses don't monitor online reviews? Many organizations simply fail to delegate responsibility for growing and managing customer reviews to a certain person or department. The job could be assigned to PR, marketing, customer …
Read more on Mississippi Business Journal

Social Media Helps Dealers Build Better Customer Relationships and Achieve
Every interaction, then – online or in person – is a chance for businesses to engage the audience and build customer relationships. Social media, then, is one more tool in which businesses, including dealerships, can connect with consumers online and …
Read more on IT News Online

storytelling in the age of content marketing

storytelling in the age of content marketing
Content marketing is big business. According to Contently, U.S. companies will spend $ 50 billion in content marketing this year. One out of four companies is devoting more than half its marketing budget to content, churning out video stories, short …
Read more on CIO

WPP, Daily Mail, Snapchat Partner to Launch Content Marketing Company
CANNES, France—Advertising giant WPP WPP.LN -1.19%, messaging service Snapchat and British newspaper publisher the Daily Mail on Tuesday announced they are joining forces to launch a new content marketing company called Truffle Pig. The joint …
Read more on Wall Street Journal (blog)

New Study Showcases Content's Importance to B2B Marketers
July 8, 2015: According to the new “Content Marketing Benchmarking Report 2015″ by B2BMarketing.net and CircleResearch, an impressive 99 percent of respondents agreed that content marketing was important to the overall success of their marketing …
Read more on KoMarketing Associates

With Over 10K Branded Videos, FameBit is Now the Largest Video Production House for Branded Storytelling

Santa Monica, CA (PRWEB) May 28, 2015

Over the course of the last 12 months, FameBit, a marketplace connecting brands to YouTube content creators, has seen over 10,000 branded videos produced and published via its self-service platform by more than 2,100 brands. With highly engaging videos and a wealth of content, FameBit has surpassed 650M minutes of watch time, proving that brands can achieve meaningful engagement by working with talent at scale.

FameBits growth can be attributed to the fact that the marketplace solves one of the biggest challenges facing marketers and brands today – the ability to scale visual storytelling with authentic audience engagement that will ultimately drive customers to make a purchase or sign up to a service.

Prior to FameBit, most brands were under the impression that success on YouTube was dependent on partnering with the largest YouTube star with the largest number of fans, said co-founder and CEO David Kierzkowski, However, by democratizing content production and giving brands the ability to work with the 90% of creators that agencies and MCNs were not paying attention to on YouTube, Famebits model proved out the value of working with smaller and mid-tail talent across niche verticals at scale.

FameBits affordable pricing model and direct access to content creators makes it easy for brands to hire 10, 20 or even 50 influencers at a time and run different video content objectives such as a combination of reviews, tutorials, skits, and hauls to appeal to a wider range of audiences with highly organic and authentic content.

FameBit expects to double the number of videos produced by the end of 2015, and estimates that that the talent using the marketplace will surpass 1B reach, giving brands an ever growing network of content creators to tap into. And given FameBits recent acquisition of short-form video content agency Refame, brands can expect to add Vine, Instagram and Snapchat creators to their content marketing strategy.

About FameBit

FameBit is the leading self-service marketplace where brands and YouTube stars collaborate for product or service endorsements. As one of the fastest growing marketplace startups, FameBit works with top brands such as Adidas, L’Oreal, GameFly, MachineZone, Dollar Shave Club and more. It is a convenient method to find, hire and work with YouTube Influencers and create brand awareness with tutorial videos. Founded in June 2014, FameBit is based in Santa Monica, CA.

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PRAL June Lunch on Video Storytelling

PRAL June Lunch on Video Storytelling
Event on 2015-06-04 12:00:00
Video Storytelling: Being authentic and making your message stand out above the rest! Speakers: Michele and Jay Carter of Beyond Measure Media  These days, more and more viewers are looking for authenticity and content-rich material. Our jobs as video storytellers and public relation professionals is to find the link of humanity and helpfulness between the viewer and the business or organization we're trying to help. People are tribal, going back to the days we'd hear stories around the campfire. They want to hear a story and are willing to go on that journey of watching something unfold.   We'd like to share the 10 lessons we've learned producing video content for our clients.

at Hlton Garden Inn
2015 Old Minden Road
Bossier City, United States

GameChangers and Beehaus form bigSTORY Worlds First Company to Offer New Storytelling Science


(PRWEB) April 29, 2015

GameChangers, a Los Angeles-based company that specializes in improvisation for business communication, and Beehaus, an Austin-based company focused on content marketing and brand strategy, have announced their merger to form a new company, bigSTORY.

bigSTORY, co-located in Los Angeles and Austin, will be the worlds first company to offer a commercial application of quantum storytelling, an emerging organizational science that has been in development since 1994. Created by Dr. David Boje, who holds the Wells Fargo Professorship in the School of Management at New Mexico State University, quantum storytelling has been shaped and informed by the contributions of a global network of scholars and practitioners specializing in critical organization theory, quantum mechanics, game design, entrepreneurship, business ethics, neuro-linguistics, and multi-media and multi-cultural storytelling.

bigSTORY offers a proprietary game-based system called ERGO for story analysis and creation in complex systems. The ERGO system can be applied to organizational effectiveness, brand communication and data analysis.

Jeremi Karnell of Beehaus joins bigSTORY as CEO, while Mike Bonifer of GameChangers serves as its Chief Creative Officer.

Prior to launching Beehaus in 2013, Karnell was the co-founder and CEO of One to One Interactive, a Boston-based digital marketing agency whose clients included Comcast, Liberty Mutual and GlaxoSmithKline. In late 2013, Jeremi sold a start-up he co-founded, called OfferGraph, to PolyGraph Media in Austin, TX. OfferGraph was an early-stage multitenant SaaS platform which allowed brands to identify, connect with, and monetize relationships with key influencers and their social networks. He helped acquire OfferGraphs core IP and team from Harvard University, which was beta-testing with major social networks such as LinkedIn.

“Combining Beehaus digital content marketing pedigree with GameChangers organizational storytelling capabilities is a powerful combination that Bonifer and I recognized immediately,” said Karnell. “bigSTORYS focus on accounting for how stories are created, live in networks and influence behaviors addresses a massive need in the marketplace as enterprise marketing budgets continue to shift towards both owned and earned media channels.”

Bonifer is a visionary in new media and storytelling. During a long association with the Walt Disney Company, he helped introduce computer graphics to the world with Tron, was a founding producer of The Disney Channel, and produced many of Disneys first internet ventures, such as the websites for “Toy Story” and “The Lion King”. In 2007, he served as Chief Storyteller for the Live Earth concerts for the environment. That same year, he wrote GameChangersImprovisation for Business in the Networked World, and co-founded the company GameChangers, which taught improvised storytelling to clients such as Skype, Gawker Media, Gap Inc. and Allstate.

Says Bonifer: “Ive been what you could call a professional storyteller my entire career. At Disney, I learned from the best. I thought I knew a lot about storytelling, but when I came across the concept of quantum storytelling, I felt like an idiot. Id never seen anything like it. Here was this beautiful, almost-unknown body of work that accounts for how stories live in networks, and shape organizational behaviors. Its deep science, and weve spent five years understanding it well enough to make it commercially viable. I think its going to revolutionize the way our clients can apply storytelling to their work.”

In addition to Karnell and Bonifer, bigSTORY’S principals are Dr. Virginia Kuhn, Associate Professor of Media Arts and Practices at the USC School of Cinematic Arts, and Ian Karnell, the CEO of Montext. Both will serve in advisory roles for the new company. Other advisors to bigSTORY include Dr. David Boje of New Mexico State University, Ivy Ross of Google Glass, and John Seely Brown, former director of Xerox PARC and Co-Chairman of the Deloitte Center for the Edge.

Relevant Links:

bigSTORY website: http://www.bigstory.biz

GameChangers website: http://www.gamechangers.com

Beehaus website: http://www.beeha.us

Mike Bonifer bio: http://en.wikipedia.org/wiki/Mike_Bonifer

Jeremi Karnell bio: https://www.linkedin.com/in/jeremikarnell







Building A Community Around Storytelling – An Evening With Built Oregon

Building A Community Around Storytelling – An Evening With Built Oregon
Event on 2015-05-12 17:30:00

Built Oregon Presents, with our Partners CENTRL Office, Anvil Media, The Social Media Club of PDX, and Oregon Storyboard:

Building A Community Around Storytelling – An Evening With Built Oregon

May 12th, 2015

CENTRL Office Portland

5:30-7:30PM

Reception/Networking starts at 5:30 PM

Panel/Discussion starts at 6PM

Admission: *

*FREE to Built Oregon members ….and for those of you who have not yet become Built Oregon members, get ready to be happy. The entrance fee completely solves that issue and gives you free access to future Built Oregon events (of which we have planned many),  enables us to keep putting on events like this one,  and most importantly, allows us to keep supporting the journalists who are writing the stories to support Oregon.

Snacks will be served, along with refreshments

Summary

Built Oregon is a digital magazine telling the stories of founders in Oregon. The stories span the breadth of our startup communities: from new entrepreneurs who put a stake in the ground and chase a passion, to those whose stakes provide the pillars of our economy.

We believe the power of storytelling — and highlighting the common themes among of our diverse entrepreneurial ecosystem — can cultivate a community of supporters that will shape economic development throughout the state. 

While Built Oregon is a new pursuit, the three cofounders — Terry St. Marie, Mitch Daugherty, and Rick Turoczy  — have had a passion around this idea for quite some time.

So we invite you to join the founding team of Built Oregon, and Social Media Specialist Nathan Lattanzi from its marketing partner Anvil Media, for a conversation about the concept, their successful kickstarter project, editorial, and how they are using social media to build their community.

Since the idea behind Built is really focused on the idea of community, there will be plenty of time for audience Q&A — because let's be honest, nobody wants to hear them ramble for an hour and a half. 🙂

Thanks to Our Sponsors


CENTRL Office
is a collaborative workspace in Portland, Oregon's creative district – The Pearl. We provide flexible full-service workspace for some of Portland's leading entrepreneurs, free agents, start ups, and work groups in the historic GE Supply Co. building, featuring bow trusses, steel windows and concrete floors.

 

 

Founded in 2000, Anvil Media is an integrated marketing agency specializing in search engine marketing, social media marketing and analytics.  Anvil’s experienced team is certified, published and speaks regularly at industry events. Anvil generates a measurable return-on-investment (ROI) by understanding and solving unique marketing and business challenges

 

The Social Media Club of Portland is a collection of local Oregonians that work, play and live in the evolving social media landscape. We seek to bring together those that share our passion and excitement for all things social media, with the goal of communicating, sharing and learning from our collective experiences. Started in 2009, a primary purpose is to provide networking opportunities that inform and engage people of all backgrounds and skillsets, helping to grow socially proficient professionals and leaders.

 

Oregon Story Board supports the digital storytelling industry by providing access to the resources that emerging companies and entrepreneurs need to thrive. Our programming helps businesses better navigate their story, strategy and business plans. Through mentorship, co-working space, collaboration and networking, we are helping a budding industry of digitally-enabled storytellers thrive in Oregon.

 

 

at CENTRL Office
CENTRL Supply Room (First floor)
Portland, United States

How Storytelling Can Power a University Health System's Content Marketing

How Storytelling Can Power a University Health System's Content Marketing
In doing so, they've also developed an effective, scalable approach to healthcare content marketing. There are two university health systems leading the industry when it comes to storytelling via content marketing. Here, we'll explore these programs …
Read more on The Content Standard by Skyword

What Startups Need to Know About Content Marketing
With content marketing, you can educate and engage potential clients while differentiating your company and positioning it as an industry leader. It's an extensive branding and sales strategy that will breathe new life into your startup. Great content …
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LinkedIn's New Content Marketing App Raises the Stakes for Social Sharing
For content marketing purposes, Elevate will serve as a social sharing engine. Original, branded content can be shared through the app, or marketers can use suggested content to stay active on the platform and maintain a consistent presence. Analytics …
Read more on The Content Standard by Skyword