Seth Price (Marketing Strategist Speaker, Author) – The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership
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Dave Stachowiak – Coaching for Leaders – Talent Management | Leadership Strategy | Communication | Productivity | Executive Development
from Coaching for Leaders – Talent Management | Leadership Strategy | Communication | Productivity | Executive Development
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Jenna Kutcher – The Goal Digger Podcast – Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy and Branding
from The Goal Digger Podcast – Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy and Branding
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Marketing Strategy and Tactics for Small Business
Event on 2017-07-25 11:00:00
Marketing Strategy and Tactics for Small Business All businesses start with the intention of becoming successful, and most of those businesses start with a product or service that could get them there, but after a few years, many of those same businesses struggle to find success. How could this be? One main reason could be that they started without a marketing budget or plan. They don’t understand marketing and they don’t understand how important marketing is in making their business a success. This class will cover: Marketing basics Driving awareness of your business, product or service Elements of a marketing plan Goal planning Marketing budget planning Online marketing, including search and Search Engine Optimization (SEO) Tactics including a focus on social media planning Innovation and Ideation After taking this class, you should understand the basics of marketing, the definition of an impression, the goals of an impression and the types of general tactics that you can use to help drive awareness. You should be able to develop your own marketing strategy with goals, tactics, timelines and costs. You should understand the basics of search, SEO and social media. Finally, you should understand the importance of ideation and innovation for the future success of your business.
at Collin College Courtyard Center
4800 Preston Park Blvd.
Plano, United States
Erin Baynham – Upgrade Your Influence | Social Media Strategy, Goal Setting, Branding & Authenticity for Bloggers, Influencers and Content Cre
from Upgrade Your Influence | Social Media Strategy, Goal Setting, Branding & Authenticity for Bloggers, Influencers and Content Cre
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ITIL® Service Strategy Certification Training Course in Mumbai | iCert Globa
Event on 2017-05-20 09:00:00
iCert Global is conducting an ITIL® Service Strategy Certification Training Course in Mumbai on May 20 and 21 , 2017. Enroll for this full-time comprehensive ITIL Service Strategy classroom training course and get a chance to be ITIL SS Certified in two days.
We are an Acquiros and Peoplecert Accredited Training Organization (ATO) for ITIL Service Strategy certification exam training and an AXELOS® Certified Partner for ITIL training worldwide.
Features of our ITIL SS Certification Training:
• Globally approved course content
• Expert trainer with industry-wide experience
• 2 full-length ITIL Intermediate practice tests with answers and explanations for each question
• Get 23 Contact Hours PDU certificate
• LMS Based e-Learning for ITIL Intermediate Service Strategy.
• 15% discount for a group of 3 or more participants
For more information about our ITIL training courses, please e-mail email@example.com or call Divya on 9886205050
Visit us at days ITIL® Service Strategy Ttraining in Mumbai to know more about our certification training courses in ITIL Lifecycle SO, ITIL Lifecycle ST, ITIL Lifecycle SS, ITIL Lifecycle SD, ITIL Lifecycle CSI, ITIL Capability OSA, ITIL Capability SOA, ITIL Capability RCV, ITIL Capability PPO, ITIL MALC, ITIL Expert Track etc.
We conduct ITIL SS certification training courses in Mumbai, Bangalore, Hyderabad, Chennai, Gurgaon, Noida, Kolkata, and Delhi. Please visit us at http://www.icertglobal.com/ to know more about our professional certification training courses in India and across the globe.
Please Contact iCert Global Learning:
Call Us Now!:
IND: +91 (80) 65370333
IND: +91 (80) 65370334
USA: +1 (713)-287-1252
AUS: +61 2 6171 0726
Plus Google: https://plus.google.com/107242031978956862900
at Ginger Hotel-Andheri East,
Near Holy Spirit Hospital, Mahakali Caves Road,
Revenue Strategy Forum Hong Kong
Event on 2016-09-22 08:30:00
This full-day conference brings together industry thought leaders and practitioners to examine the distribution forces reshaping the hospitality industry, while providing an afternoon of hands-on revenue management instruction. Attendees will also have plenty of time to network with peers in a relaxed and beautiful setting. Hotel ICON is offering special room rates for your stay. For price details & room reservation, please click here. Revenue Strategy Forum 08:30 – 09:00 – Registration and networking with light breakfast 09:00 – 09:15 – Welcome and opening remarks from Hotel Icon 09:15 – 09:25 – Welcome from Patrick Bosworth, CEO of Duetto 09:25 – 09:45 – Overview of Asia Travel Market — Daniel J Voellm, Managing Director, HVS Asia Pacific 09:45 – 10:15 – Keynote address: Break the Cycle and Win the Next Downturn with Revenue Strategy — Patrick Bosworth, CEO, Duetto 10:15 – 10:45 – Coffee break 10:45 – 11:45 – General Session: Digital Disruption and the Intensified Battle for Bookings Moderator: Yeoh Siew Hoon, WIT Panelists: Richard Hatter, General Manager, Hotel Icon Boon Sian Chai, Senior Director, Market Management Asia Pacific, Expedia Althaf Mohamed Ali, Vice President of Sales & Marketing, Aitken Spence Hotel Managements (Pvt) Ltd Janice Chan, Senior Director, Starwood Hotels & Resorts Asia Pacific 11:45 – 13:00 – Lunch 13:00 – 16:00 – Breakout sessions: Revenue Management or Marketing Tracks 13:00 – 14:15 – Mastering Revenue Management Workshop, Part I — Marco Benvenuti, Co-Founder, Duetto -or- How Digital Marketing Aligns With Your Revenue Strategy Moderator: Martyn Tan, Founder & Design Director, Method Media Panelists: Tim Alpe, General Manager, OVOLO Southside & Director of Sales & Revenue, OVOLO Hotels Patrick Sin, Director of Sales, Marketing, & Revenue, Hotel ICON Owen Xia, Director of Performance, Happy Marketer 14:15 – 14:45 – Break 14:45 – 16:00 – Mastering Revenue Management Workshop, Part II — Marco Benvenuti, Co-Founder, Duetto -or- Get Personal: The New Rules for Hotel Marketing Moderator: Bernard Quek, CEO, Global Hospitality Solutions Panelists: Philip Schaetz, VP Sales and Marketing, Marco Polo Hong Kong Wayne Hu, VP Strategic Marketing, Regal Hotels International Chris Yahng, Director of Marketing & Brand Strategy, Method Media Michelle Wu, General Manager, marketing, OVOLO Hotels 16:00 – 17:30 – Poolside reception for all SESSION DESCRIPTIONS KEYNOTE: Break the Cycle and Win the Next Downturn With RevPAR and occupancy beginning to decelerate in some markets around the world, the industry is beginning to see the first signs of a slow down. Smart hotel owners and operators understand this is a cyclical business and are now implementing revenue strategies that will sustain their success through not only the good times, but also the bad. In the last recession, we learned cutting rate and turning to the OTAs for more help isn’t a winning strategy. In a declining market, the only way to win is by beating the competition. This panel will explore the economic factors that could lead to an industry downturn and how hoteliers can use better data, pricing and distribution strategies to own their street corner. GENERAL SESSION: Digital Disruption and the Intensified Battle for Bookings The distribution landscape isn’t getting any easier to navigate. In the last year, we’ve seen Airbnb and peer-to-players grow exponentially, Expedia and Booking.com expand through acquisition and new offerings, and the hotel industry has begun to fight back. Many brands have rolled out new loyalty initiatives to give consumers better prices and more reason to book direct. Is the next generation of travelers as brand conscious? Are efforts to provide more personalized offers the way of the future? A panel of senior executives addresses these questions and the overall state of the digital marketplace. BREAKOUT SESSIONS Mastering Revenue Management (2 parts) In this hands-on workshop, Marco Benvenuti, co-founder of Duetto and a leading revenue strategist, will take attendees through an intensive course in revenue management that combines theoretical principals with practical examples using Hong Kong and Hotel Icon as a case study. During this three-hour interactive workshop, attendees will learn the fundamentals of revenue management and advanced concepts they can begin applying at their hotels immediately to better manage distribution and increase profitability. Don’t miss the class that has been taught by Benvenuti at leading hospitality schools throughout the world.Assisted by Philip Niemann, Director of Customer Success, Asia, Duetto I What is Revenue Management? The concept Necessary conditions Supply, demand and capacity The three cores: segmenting, forecasting, pricing II Market Analysis • Your value proposition • Compset analysis • Positioning within market III Segmentation • Understanding Your business mix and booking behavior • The different channels (Direct, Opaque and Merchant OTAs, GDS, etc.) • Yielding vs. Market segmentation • Strategic segmentation: Transient, Corporate, OTA, Consortia, Group, Wholesale IV Forecasting • Length of stay and unconstrained demand • Forecasting methods (natïve, pickup, velocity, regression) • Booking curves for inventory and revenue • Future looking data: Tracking lost business • Calculating forecast error and the importance of it V Pricing and Optimization • Right way to calculate capacity • Overbooking vs. overselling • Moving beyond BAR: Pricing by segment, channel and room type • How to stimulate demand • Acquisition costs and optimizing by profit • Loyalty pricing Marketing Track How Digital Marketing Aligns with Your Revenue Strategy In the digital space, keeping tabs on the various marketing channels — pay per click, display advertising, commission-based sales, retargeting, search engine optimization and marketing — can be downright confusing. Learn how to make them work together seamlessly to drive revenues throughout the entire customer journey, as well as how to adopt an emotional and rational approach at each step along the way, so that every digital marketing asset not only appeals to prospects but also boosts profitability. Get Personal: The New Rules for Hotel Marketing Attract the right customers and drive more direct and profitable bookings through improved online, search engine, mobile and social media marketing. Package these efforts with a more personalized and dynamic loyalty strategy to entice consumers and keep them coming back for more.
at Hotel Icon
17 Science Museum Road, Tsim Sha Tsui East, Kowloon, Hong Kong
, Hong Kong
How to Get Rich and Internet Famous: Hack Your Sales and Personal Branding Strategy
Event on 2016-08-22 18:30:00
There’s a lot of terrible information in the social media/online marketing/growth marketing space. London-based Vincent Dignan returns to L.A. for his legendary talk on sales and public speaking. This talk intends to deliver, in real-time, real value to attendants; including how to quickly grow a community online, form a substantial pre-launch strategy, how to ensure your emails and tweets get seen/answered, creating easy workflows, content marketing and user/customer acquisition. Attendants will leave with many practical methods that will be useful in executing a personal growth and sales strategy (free) applicable to many industries, actionable immediately. This session will uncover the tips and tricks the big startups have used, as well as secret hacks Vincent has used with clients he has worked with at his agency, Magnific. What You’ll Learn How anyone can grow a personal brand, including step-by- step guides and email templates The tricks and secrets other social media marketers don’t want you to know. It’s relatively straightforward to create a buzz in your industry, just as others do up the road in Hollywood. Sales (and selling yourself) is the key to getting ahead in a very competitive market. You'll learn: 1. How to create strategies on channels which will bring sales 2. How to get answers from experts for virtually any questions 3. How to build your personal online assets which can take with you from job to job/each startup project -including Twitter, Facebook, Instagram, and LinkedIn 4. How to get your emails seen/opened/clicked 5. A walkthrough of every area of sales you can follow – including how to use different channels of social media/email to bring traffic/leads. About the Speaker London-based Vincent Dignan is a writer and professional speaker who helps grow early-stage companies through a combination of rapid social media growth, and guerrilla community management tactics. He founded planetivy.com & screenrobot.com. They have received nearly 20 million pageviews, while content he has overseen for other clients has received over 150 million page views so far. His growth hacks have seen companies go from zero to thousands of signups/followers/users virtually overnight. His company, Magnific, beat 1500+ other startups to be accepted into prestigious accelerator Techstars London. He was asked by The Duke Of York to help his companies at Pitch@Palace 4.0 and boost social media on the night of the event at St. James’s Palace with The Duchess of York. He has been interviewed in Inc, New Statesman, TechCrunch, and The London Economist , and has written for the likes of Huffington Post and Tech City News. He put on secretsauceconference.com, a one-day conference to help London startup entrepreneurs boost their companies. It attracted 600+ attendees throughout the day and night event. His company has driven thousands of followers, conversations, and signups for other startups. He has given talks at conferences and events around the world on content marketing, social media, growthhacking, and user acquisition. His "growth hacking in real time" talk was voted best talk at SXSW V2V 2015 in Las Vegas. He is the cover star of, and guest-edited, the February 2016 issue of “Disrupts” in London UK. He recently completed a 30-date speaking tour of the United States, speaking at 11 different cities, including AT&T conference in Austin (for SXSW 2016), UCLA, and Nasdaq Entrepreneurial Centre (San Francisco). His first book, “Secret Sauce: A Growth Hacking Playbook” has raised over ,000 on Indiegogo. If you're looking to increase your users/traffic/revenue, you'll like this. If you're looking to get into digital marketing and don't know where to start, you'll definitely like this. And if you want to grow your business, you'll LOVE this. Lots of actionable, practical advice: https://www.indiegogo.com/projects/secret-sauce-a- step-by- step-growth- hacking-guide- -2/x/14336784#/ By signing up to this event, you agree that you may be contacted by Cross Campus and Vincent Dignan for future events and announcements. Your details will never be passed onto third parties.
at Santa Monica Pier
200 Santa Monica Pier
Santa Monica, United States
How you can create an awesome online marketing strategy DIY Digital Marketing Series JUL 20, 2016
Event on 2016-07-20 09:30:00
Social Media, SEO, Landing Pages… What do they all mean to you? Click to watch 5 min video recorded at previous live event. If you were asked to describe your marketing strategy, could you? Most business struggle when asked this question. The basic fundamentals of marketing have not changed but the vehicles that we use to reach our target market sure have. The pace of technology has been faster than your ability to stay educated and informed on what we must do to be credible and competitive in today's environment. In this complimentary workshop, I will educate you on what you need to know about creating a complete online marketing strategy. You will recieve education on what tools and strategies that your particular business should be investing in daily or weekly. Some of the topics that we are going to educating on are LinkedIn, Facebook, Twitter, YouTube, SEO, Google+, Website content, CRM marketing and more. Not sure if you need to go? Click on the icon above to take a quick business marketing test! Not sure if you should attend? Click the icon above to take a quick business marketing test!
at Pallotta’s Italian Grill
27606 IH-45 North
Conroe, United States
Paige Southard: Writer | Question Asker | Content Marketing Strategist – The Content Marketing Show: SEO | Social Media | Content Strategy | Inbound Marketing
from The Content Marketing Show: SEO | Social Media | Content Strategy | Inbound Marketing
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