How to turn your blog into a brand

How to turn your blog into a brand
Event on 2017-09-12 18:30:00
Learn how to turn your passion for blogging into a career with award-winning blogger Charly Lester If you want to learn how to transform your blog into a brand, let award-winning dating blogger Charly Lester be your guide. During this inspiring course, you’ll discover how to find your niche and expand your audience. Plus, you’ll learn how to build a strong social media following for your site, as well as how to make your content more findable and shareable. Crucially, you’ll also get insider tips on how to make a living from your blog through advertising, sponsored content and partnerships. Why not take the first step towards becoming a professional blogger? Book your place now – and learn how to turn your passion for blogging into a career. Content How to expand the audience for your blog and social media platforms The basics of SEO – searching for keywords, assessing popularity and deciding when to use them Making money from your blog – including the pros and cons of advertising and sponsored content Setting up linked businesses and partnerships Exploring other opportunities, such as public speaking and writing commissions Tips on networking and self-publicity Practical exercises – including sessions where you’ll research the most successful blogs and social media in your area Q&A and group discussion Please note attendees should bring along a charged laptop or smart device in order to take part fully in practical exercises. Sign up to our newsletter and you’ll be among the first to find out about our latest courses and special offers. You can also follow us on Twitter, and read our latest articles and interviews on our blog. Tutor profile Charly Lester is the award-winning blogger behind 30 Dates, London’s most popular dating blog. Her advice has also appeared in the Guardian, the Observer and The Independent, and she has become a regular guest on BBC Radio 4. Find Charly on Twitter here. Full course and returns information on the Masterclasses website

at Kings Place
90 York Way
Islington, United Kingdom

Conversions Masterclass: Turn Your Website Into A Customer Magnet

Conversions Masterclass: Turn Your Website Into A Customer Magnet
Event on 2016-09-17 10:30:00
Why Attend This Conversions Masterclass? Every business with a website wants one thing… Conversions! Most websites today function as "online brochures", which means they are static and unproductive. What businesses need is a "sales machine"; a website that works for them on autopilot, based on how it's structured (note: this has nothing to do with design… there's a science to this process, which I'll share at the masterclass). This masterclass is designed for business owners who want to see things change (i.e. get leads and clients from their websites). If that describes you, then this masterclass is for you. Here's what you will gain from this masterclass: DISPELLING THE MYTHS: discover the common myths about websites, and why you should avoid them like a plague (especially around SEO) CONTENT: learn how to create "client-centric" content that will position your website more effectively online, and help you build trust and likeablility in the eyes of your visitors TRAFFIC: discover what to do to drive both organic and paid traffic to your website, even if you're in a competitive niche FUNNELS: discover 5 key funnel types you can use within your website, in order to generate quality leads (this is the icing on the cake for savvy businesses) CONVERSIONS: learn how to turn the leads you get from your website into paying clients/customers, by offering them something no one else is offering (I'll show you how to craft effective offers) CASE STUDY: how a single production workflow chart on a website attracted a 5 figure deal. Find out what we did, and how that can be implemented within your business BONUS #1 – WORKSHEET: this will be available for you to download, print out and bring to the event, in order to carry out some exercises BONUS #2 – STRATEGIC WEBSITE LAYOUT TEMPLATE: this material is what I use as a guideline when helping my clients setup their website Who's teaching? As an experienced digital marketing strategist, I've had the privilege of working directly and indireclty on projects that involved brands such as Cisco UK, Sony/Slenky, Digital Enterprise Greenwich, BENTV, OHTV, BUFF, and the Nollywood Film Industry. My primary goal is to help Entrepreneurs (mainly Services Providers, CEOs, Startup Founders, Agencies and Small Business Owners) create effective Automated Marketing and Sales Processes that will not only bring them leads and sales, but transform their entire perspective when it comes to marketing/selling online. I'm here to serve as much as I can. Looking forward to seeing you at the event. Website: www.bygfutsocialmedia.com | Email: support@bygfutsocialmedia.com P.S. If you know anyone who would benefit from this masterclass, then do not hesitate to let them know as well. Also Share this on Facebook and Twitter. P.P.S. There are limited tickets available. Fast action takers know what to do when they see value. Don't miss out! F.A.Qs Do you have a refund policy? Yes. If for any reason you can't attend the event after purchasing a ticket, please let us know ahead of time (latest a week to the event) and we'll issue you a refund. Refund request made a day before the event may not be considered. Will there be parking space at the venue?  Ans: Yes, there is free parking within the premises. How do I get to the venue? Ans: For buses, get on 254, 253 and 106 (please use the post code to find the venue on your mobile device – same, if you are driving); closest train station is Clapton Overground (from Liverpool street and Chingford). Is there wheelchair access? Ans: I'm sorry there isn't any. Will I get the training slides afterwards? Ans: Yes, but only on request. Will there be internet access at the venue? Ans: there is internet access, however it often fluctuates (just a heads up) Do I have to bring my ticket to the event? Ans: Yes, please do. Mainly for verification purposes. Can I update my registration information? Ans: I believe it's possible to do so directly via eventbrite. If not, just shoot us an email, and let us know what you need changed and we'll sort it out for you The name on the ticket/registration does not match the attendee. Is this okay? In order to avoid issues, we would very much love for you or anyone transfering their tickets to someone else to let us know ahead of time (latest a week to the event). If we cannot verify the who really owns the ticket and what actually transpired between the owner and the possessor of the ticket, then we will not permit the current ticket holder to attend the event (please take this seriously)

at TREM UPPER CLAPTON
83 UPPER CLAPTON ROAD, LONDON.
Upper Clapton, United Kingdom

Businesses turn to marketing on Facebook

Businesses turn to marketing on Facebook
“You can have the most beautiful website in the world,” said Christina Brown, creative director for Savy, the firm in Bend with the BTL account, “but without content you're not going to get too much traffic to it.” The BTL investments in its branding …
Read more on Bend Bulletin

Website ranks Sanibel as 'most boring' city in Florida
This website based its rankings on solely on demographic statistics, crunching numbers based on average age (older = bad), the percentage of married couples (more = bad), and the number of households with kids (more = bad). But Guido said between the …
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A Fast Way to Boost Direct Bookings – And Why You Won't Do It | By Babs S
Soak in these facts, per NetAffinity: "Blogging is more effective than social media and SEO in increasing website traffic. Also, leads attained through inbound marketing methods like blogging cost 60% less than those captured with outbound methods.".
Read more on Hospitality Net

You Can Turn Google's Holiday Doodle Into a Real Toy

You Can Turn Google's Holiday Doodle Into a Real Toy
Instead of celebrating the holidays with fancy animations or interactive graphics, Wednesday's Google doodle—the day before Christmas Eve—offers a Doodle you could actually print out and play with: collection of paper dolls. Designed by Doodle artist …
Read more on TIME

Google's Robotic Christmas Reindeer Are Actually Kind of Terrifying
The robotic pup even braced itself and was able to remain upright on its four legs after being kicked. Boston Dynamics, which Google acquired in 2013, is known for creating large animal-like robots. Its Cheetah robot is capable of running 28.3 miles …
Read more on TIME

Google pushes new scheme for native-like Web apps
Dissatisfied with the quality of Web apps compared to their native cousins, Google is pursuing its Progressive Web Apps concept, which looks to combine the best of the Web and the best of apps. Intended for any form factor, Progressive apps load …
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Sleek Platinum Edition Appliances at Bloomingdales Aim to Make Heads Turn


Green Bay, WI (PRWEB) April 30, 2015

With summer officially on the horizon, Nostalgia Electrics is filling Bloomingdales shelves with three must-have summer party appliances. This exclusive line hails from Nostalgia Electrics Retro Series line and will be dipped in a sleek, Platinum Edition paint color. Set to be unveiled this Memorial Day are the Retro Series Platinum Edition Hot Dog Roller, Automatic Ice Maker, and Beverage Party Cooler. Together, this trio of appliances has all the makings of a successful summer shindig.

A look all its own, the Platinum Edition color scheme has always been a favorite of mine, says Gregg Bond, owner of Nostalgia Electrics. Always well received from those looking for unique pieces, Platinum blends well with standard appliance colors, yet the well-polished and sleek color has the ability to stand out on its own.

The Retro Series Platinum Edition Hot Dog Roller, wonderful as the main course served at a barbecue, is sized perfectly for small parties and gatherings. This countertop-sized model has room for up to eight regular-sized hot dogs or four foot-long hot dogs at a time. The continuously rotating steel rollers, in conjunction with the easily adjustable heat settings, make for effortlessly cooked hot dogs every time. Perhaps most unique to the Hot Dog Roller is the stylish top canopy. Its a great place to store buns while keeping them warm and ready for consumption.

Ready to liven up the party, the Retro Series Beverage Party Cooler keeps drinks nicely chilled and accessible. Set atop sturdy rolling wheels, this can-shaped cooler is ideal for special events or just keeping the rec room stocked with a favorite beverage. With a spacious 1.7 cubic foot capacity, the unit can hold up to sixty 12-ounce cans, while two interior wire shelves remove easily and work to keep cans sorted and organized. Best of all, theres no need for ice. This eliminates the drippy, wet mess of ice, and keeps cans dry.

The last feature in this summer party lineup is the Retro Series Automatic Ice Maker. Convenient and portable, this unit holds one gallon of water and produces up to 26 pounds of ice per day. The simple push button controls allow the user to select from small, medium, or large size ice, while indicator lights specify when the ice basket is full and when its time to add water to the reservoir.

The Retro Series Platinum Edition Hot Dog Roller, Beverage Party Cooler and Automatic Ice Maker are currently available both in stores and online at Bloomingdales with suggested retail prices of $ 39.99, $ 349.99 and $ 249.99, respectively.

Retro Series Platinum Edition Hot Dog Roller (Item # RHD800PLATINUM) Product Features:

Convenient countertop-size model
Continuously rotating stainless steel rollers
Cooks up to 8 regular-size hot dogs or 4 foot-long hot dogs at a time
Top canopy stores and warms hot dog buns
Easily adjustable heat settings

Retro Series Platinum Edition Beverage Party Cooler (Item # BPC700PLATINUM) Product Features:

Holds up to 60 12-ounce cans of a favorite beverage
Easily adjustable thermostat
Transparent lid
Two removable interior shelves
Rolling casters for easy mobility

Retro Series Platinum Edition Automatic Ice Maker (Item # RIC100PLATINUM) Product Features:

Produces up to 26 pounds of ice per day
Ability to select small, medium, or large cube sizes
Reservoir holds 1 gallon of water
Indicator lights
Transparent window for viewing ice
Includes ice scoop

The Retro Series Platinum Edition Hot Dog Roller, Beverage Party Cooler, and Automatic Ice Maker are distributed by:

Nostalgia Products Group LLC

1471 Partnership Dr.

Green Bay, WI 54304-5685

About Nostalgia Products Group, LLC:

Nostalgia Products Group LLC, designs, manufactures and markets the Nostalgia Electrics brand of small electric appliances, a wide range of innovative products with a history of exciting consumers and retailers alike.

NPG products are sold through all major channels of distribution from both within the United States and to over 30 other countries. Retail and e-retail sales include all major department store chains, home shopping networks, catalogs and e-commerce companies, and the companys products carry the GS and SSA electrical approvals internationally. In addition to product development, NPGs services include sales, marketing, warehousing and distribution. For more information, please visit Nostalgia Products Group, LLC online at: http://www.nostalgiaelectrics.com.

For more information, please contact:

Sales and Marketing

Nostalgia Products Group LLC

Phone: 920.337.9800 Fax: 920.337.9984 E-mail: gbond(at)nostalgiaelectrics(dot)com

For media inquiries, please contact:

Lindsey Maki

Nostalgia Products Group, LLC

Phone: 805.337.9800 x153 E-mail: lmaki(at)nostalgiaelectrics(dot)com







CW Looks To Turn Its Digital Studio Seed Into Standalone Network

CW Looks To Turn Its Digital Studio Seed Into Standalone Network
The CW Network wants to build out a second network. Just not on linear TV. The youth-skewing broadcaster is planning to turn CW Seed, a studio launched a few years ago to develop original Web content, into a full fledged brand. That will include …
Read more on Wall Street Journal (blog)

Microsoft cracks down on misleading (and frequently malicious) advertisements
Microsoft is taking a hard stance against advertisements that trick users into visiting malicious websites or downloading potentially harmful applications. The effects will be seen in Internet Explorer, whose SmartScreen Filter feature will enforce new …
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jQuery's creator annotates his original source code
Since its release in January 2006, jQuery has become one of the most popular JavaScript libraries, currently used by more than half the top million web sites in the world. Knowing how to use jQuery is also one of the more valuable and in-demand skills …
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Consumers Turn a Blind Eye to a Generic Content Marketing Strategy

Consumers Turn a Blind Eye to a Generic Content Marketing Strategy
Native advertising might have a new obstacle to overcome if marketing experts are right about an emerging trend: content blindness. According to experts speaking on a panel at 4A's Transformation Conference, the content marketing strategy for native is …
Read more on The Content Standard by Skyword

Content Marketing Platform ScribbleLive Acquires Appinions
Acquiring Appinions' deep data science patent protected technology allows our customers to optimize every stage of the content marketing lifecycle. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders …
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How To Turn Data Into Dollars: 3 Stages To Activate Your Data

How To Turn Data Into Dollars: 3 Stages To Activate Your Data
Let's say those 150,000 rows represented keywords you're bidding on in a complex search engine marketing strategy. Being able to quickly group that data at levels like a campaign and visualize all of it in a treemap like the one below can quickly show …
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4 Cool Competitive Analysis Tools Every Digital Marketer Should Use
Engagement – This report provides time on site and bounce rate which can provide insight into the experience competitors are providing visitors. Search engines use search quality metrics to help them assess whether or not a webpage is a good answer for …
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Fiverr To Millions – Turn Your Spare Time Into Unlimited Cash!

Fiverr To Millions – Turn Your Spare Time Into Unlimited Cash!
Event on 2015-04-28 19:00:00

Fiverr was a simple concept when it started, get anything you needed done for . Now from a sellers perspective Fiverr has become a fantastic way to increasingly simple, unlimited cash.

No matter what your hobby, skills or likes you can turn Fiverr into an automated cash machine, making money almost as needed.

Or use it as a way to find new customers for your existing business.

This 2 hour seminar will show you all the secrets to getting set up, finding customers, how to maximise your returns for your time, and even how you can automate your income.

And don't be fooled by the name, you can now earn up to 5 per gig, so Fiverr should now be called Millionairrer after you have taken this course.

After this course you should never have to say I need extra money again!

at Phuket Online Marketing School
13/95 Moo 4, Soi Pasak 1
Thalang, Thailand

Pinterest vs Instagram for Food Startups: How to Turn Followers into Customers

Pinterest vs Instagram for Food Startups: How to Turn Followers into Customers
Event on 2015-05-02 10:00:00

This workshop is focused on learning to differentiate and effectively use Pinterest and Instagram for your food startup and turn followers into your customers. You will also learn how to visualise your brand, optimise social media and generate revenue.

We will be holding this workshop in partnership with the amazing content marketing agency The Magic Elephant, who specialise on working with food startups, at our very awesome We Work offices!

 

We are big believers in the Power of Pinterest and Instagram, especially for food startups. With a consistently and fast growing community of over half a million followers, our workshop instructors at The Magic Elephant (TME) have some incredible knowledge to share. Check out their official Pinterest account here.

 

We see many food startup businesses struggle, not knowing how to best use Pinterest for the benefit of their brand and business. Same with individuals, bloggers and freelancers – there's so much potential and opportunities to unlock! While running Pinterest workshops, TME often get asked how the platform is different from Instagram and how to monetise both – we will discuss the differences and business benefits of both platforms during the workshop. The aim is to create conversions (turning your visitors and followers to customers), so we will look into sales strategies.

This workshop is specifically designed to suit you and your brand's needs, focused on marketing strategies and business growth by equipping you with the right tools to master Pinterest and Instagram successfully in the long-term.

We believe in the power of active involvement and learning instead of passive listening and absorbing. Why? Because we know that our entrepreneurs can make the most out of the incredible expertise of our partners by getting specialised feedback on their own startups and social media accounts. Which is why this workshop will be small and very focused on your questions and needs, allowing you to ask away with tangible actions and outcomes to grow and monetise your brand through your Pinterest and Instagram activity. 

Photography by The Magic Elephant 

You will learn:

  • How are the two platforms different?

  • Is Pinterest for your business? How can it increase online sales?

  • Getting started on Pinterest – defining your audience and what to pin

  • Use it smart – everything you need to know from the 'Pin It' button to Pinterest Analytics

  • Pinterest is a place to discover ideas for all your projects and interests – how can others discover your projects?

  • You already created a few boards, now what’s next? A step by step guide on how to grow an engaged community

  • Collaboration – case studies and ideas for creating meaningful collaborations

  • Why to be on instagram?

Are we any good? Don't take it from us:

“What a delightful way to spend a day. TME workshops are hands on, small and personal. A fun, relaxed space to learn and meet new, likeminded people. I thought that the structure of talking through the basics and allowing time for questions, followed by a wander to put what we had learnt into practice, was perfect — a great, practical approach. Let’s not forget fun! Thanks again to Helena and Rasa for such a fabulous workshop.”

– Stacey Burr, Graphic Designer

 

 “The Magic Elephant creates magic. While many believe that marketing one’s own startup is through social media, word of mouth and paying for adwords, TME takes a different approach with their clients through storytelling, which after all is at the heart of all marketing. It tells us the ‘why’ behind the brand: Why did I found this company? Why does this company exist? & Why should people care? TME explores all these questions in fantastic ways that make their clients stand out from a crowd of businesses that only tell us what they do.”

– James Lethem, Ladder (BBH) Creative Strategist

 

Photography by The Magic Elephant Instructions for booking: Please email our partners at The Magic Elephant your Pinterest and Instagram accounts to helena@themagicelephant.com
We are happy to answer any additional questions.

at London
Hackney Marshes
Whitechapel, United Kingdom