HubSpot User Workshop: Lead Nurturing Workflows (Manchester)

HubSpot User Workshop: Lead Nurturing Workflows (Manchester)
Event on 2017-05-17 09:00:00
Workflows to drive leads through all stages in their buyer journey Familiar with creating simple workflows but need help to drive leads through all stages of the funnel? Got workflow in place but having problems with pipeline velocity or attrition rates? Overview: During the day we'll explore options, discuss your own business needs and create the lists, workflows, emails etc needed to nurture your leads.  The course isn't JUST about how to use HubSpot workflow, it's about IMPLEMENTING it for your company. Who's it for? This HubSpot Workflow course is perfect for those who are looking to uncover the potential behind HubSpot's automation engine, optimise their current workflow setup and ready to advance their online strategy.  Objectives: By the end of this full day HubSpot training workshop, you will: Understand how to build HubSpot workflows Have set up core lead nurturing workflows for your own business Have a plan for extending and improving those workflows for the future When and where? Our courses operate in Manchester, Woking, Milton Keynes and Birmingham throughout the year.  Each one is limited to a maximum of 8 attendees. Pre-requisites: A good general working knowledge of HubSpot is required – you should already be familiar with creating lists and setting up emails, for example.  You may have used workflow for simple campaigns, but that isn't essential.  What to bring: Your laptop, your HubSpot ID and password, and a good idea of the content (particularly gated content) that is suitable for use at the top, middle and bottom of the funnel. (If you are struggling to think about the content that you need, you might be interested in attending our Content Marketing workshop.)

at Manchester, Manchester, United Kingdom
Manchester, Manchester, United Kingdom
Manchester, United Kingdom

User Experience – The Shard, London Bridge – June 2016

User Experience – The Shard, London Bridge – June 2016
Event on 2016-06-23 10:00:00
Learn from Digital Marketing Experts Our hands-on courses will help you get the most from your digital marketing. We teach you the practical skills that are required to succeed online. All of our courses are a full-day (usually starting at 10am and finishing around 5pm), and are designed to be interactive and engaging for participants with a mix of teaching and hands-on exercises aimed to help you understand more about your chosen subject. We offer standard and advanced levels that can usually be booked in the same week. All Course Includes: Laptops with Wifi Course manual Lunch Refreshments throughout the day Our training facilities We offer training at any one of our 3 fantastic venues. The Shard, London, located less than a minutes’ walk from London Bridge Station, Jellyfish Reigate, Surrey located just a 3 minute walk from Reigate station and our office situated in the heart of Brighton.    What our clients say "Jellyfish are comprised of a team of true digital marketing experts and they know their field inside out! As a company at the forefront of the changing landscape that is digital communication, they don’t simply rely on harnessing new technology and techniques, they actually develop them! I have been impressed at every level with the Jellyfish proposition and their approach to training was no different. It was very well organised, well delivered and actually an enjoyable social experience too. 10/10 every time…"   Jellyfish and Training Testimonial from Jos Dewing, Director of Online, All Leisure Group Plc

at The Shard
32 London Bridge Street
Bankside, United Kingdom

User Experience Workshop

User Experience Workshop
Event on 2016-04-06 10:00:00
Als "UX Design" steht es heute als Gewerk in einer Reihe mit SEO, SEM, Interaction Design und allen möglichen anderen Buzzwords, die Unternehmen auf ihren Checklisten stehen haben. Und wie so oft werden diese Gewerke auf dem Weg zum MVP gerne "erstmal weg gelassen" um möglichst lean auf den Markt zu kommen. Doch auch jedes noch so minimale Produkt hat bereits eine User Experience. Man kann also, nur versehentlich oder bewusst, nicht nicht die UX designen. Zielgruppe Entrepreneure Produkt-, Business Development- und Innovation Manager Entwickler Designer Warum sollte ich teilnehmen? In diesem Workshop lernst Du, UX richtig zu begreifen und mithilfe dieser Perspektive bessere Produkte zu entwickeln. Bitte bring Stift, Papier und Intuition mit! Die Schwerpunkte des Workshops User Experience Produktdesign Psychologie Empathie

Im Mediapark 5
Köln, Germany

San Jose HubSpot User Group Meetup – Buyer Personas

San Jose HubSpot User Group Meetup – Buyer Personas
Event on 2016-04-04 18:00:00
Based on feedback from our last HUG meetup, we're going to dive into the buyer persona, the backbone of a successful inbound marketing campaign.   You don’t want to just attract any strangers to your website, you want to attract the right people! Those that are going to be most interested in what your organization has to offer.  These “right” strangers are your personas–and that’s who you want visiting your site. Your personas are who you should be attracting, converting, closing, and delighting and they’re who every single piece of content  on your website–including your website itself–is for. You don't need to be a HubSpot user to attend as this topic will benefit any online marketer! 

at Aeris
2350 Mission College Blvd , Ste 600
Santa Clara, United States

404 Error Pages Serve 2 Purposes: SEO and User Satisfaction

404 Error Pages Serve 2 Purposes: SEO and User Satisfaction
Since this is an article about search engine optimization, I'll start with the technical aspects of 404 errors. In layman's terms, the error indicates that the server is running just fine but the URL requested does not exist. In its most basic form, a …
Read more on Practical Ecommerce

Moving into e-commerce? Mind the e-details
Search Engine Optimization (SEO). One final note: Be sure to sweat the small stuff. Account for shipping costs when setting your costs. Figure out how you will handle returns. What about customer service? The e-details matter a lot. Today's tip …
Read more on USA TODAY

User Experience & Analytics for Publishers

User Experience & Analytics for Publishers
Event on 2015-12-01 08:00:00
Only a few publishers have got to grips with consumer engagement online, many more still aren’t equipped to do much about it.  Have you invested in optimisation? Not SEO, the User Experience?  Do you know your customers and do you know what an optimal experience looks like? This workshop will reveal the immediate benefits of a commitment to optimisation.   It will also make you aware of and help you remove the barriers that prevent publishers from analysing and reacting appropriately to user behaviour.   Spotting anomalies in user behaviour, trends and patterns is an essential piece of the engagement jigsaw.  So, if you don’t know what is possible using Data Analytics, if you are not even sure what it is?  Don’t make the mistake of ignoring it!  Analytics and optimisation are here to stay and they are more important than ever. This breakfast workshop will open your eyes to the value of optimisation and analytics.  It will include real world stories of successes and failures.   You will learn the questions you need to be asking and what your company needs to be doing in order to drive success.  You will also take away a set of actions to kick start your commitment to both.   Optimising your website and committing to data analytics will:  revolutionise and invigorate your online business dramatically improve consumer engagement and  directly impact your bottom line  Co-Facilitators  Peter O'Neill: Recognised as one of the leading European experts in Data Analytics.  He is a passionate speaker, business consultant and entrepreneur who is helping to change the way consumer-facing businesses think about data.  Peter will leave you in no doubt about the real value of analytics and you might just be surprised what you can achieve!  He is the founder of L3 Analytics, a consultancy based in London.  He and his team work with clients of all sizes helping them use data to improve their business performance.  Craig Sullivan: A User Experience champion with a wealth of experience gained working with high street retailers and leading brands. Craig’s skills base includes UX, usability testing, User Centred Design, online marketing, customer insight, web analytics and multi-variate testing.  Craig is a contributor to respected publications, industry events and expert panels.  In recent years he has helped drive an additional £400M in revenue into consumer facing companies.  He has led the Conversion Optimisation, UX strategy and Analytics programmes of global brands in over 19 languages and 33 countries.  Craig writes regularly for Econsultancy on user experience and mobile strategy and is an insightful presenter and outspoken tweeter @OptimiseorDie.

at St Bride Foundation
Bride Lane Off Fleet Street London
City of London, United Kingdom

The #1 mistake you make when measuring user engagement

The #1 mistake you make when measuring user engagement
Ariel Rosenstein: One of the key issues challenging measurement of mobile apps is that it is focused on static app store rankings and/or the number of downloads. These numbers don't accurately depict what is going on in the ecosystem because they are …
Read more on TechRepublic

EDITOR'S CHOICE: Drone testing, new restaurant, speed limit, suicide
Jon Sesso, Butte-Silver Bow planning director and Superfund coordinator, said the county is working actively with the state to make sure Butte firms get a good shot at doing the removal work, and to do a cost assessment and site analysis for the moving …
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How Removing Old Website Content Can Improve Your Traffic
Old, poor-quality content does hurt your search ranking, as long as that low-quality content remains on your site and is accessible to the search engine. You may be sitting on a gold mine of lost SEO value you can recover with a few simple changes. Six …
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The SEO And User Science Behind Long-Form Content

The SEO And User Science Behind Long-Form Content
The SEO And User Science Behind Long-Form Content. Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, providing compelling evidence that this type of content not only gets read, but also ranks and …
Read more on Search Engine Land

Top 5 SEO Questions at Practical Ecommerce Ignite 2015
The top one percent? The top 20 best sellers, the ones with the biggest margin or the ones that you need to sell the most of from a business strategy standpoint? Try not to think of SEO as all or nothing, but rather as a process by which you can work …
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Expert Tips on Multilingual SEO to Boost Your Online Findability
With multilingual SEO, each country needs to be targeted separately. I would recommend creating different TLD (top-level domain) websites with 100 percent different content. Each domain should end in the countries' ending domain. So for France, it …
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Sales and Marketing Tips and Tricks: Philly HubSpot User Group Q4

Sales and Marketing Tips and Tricks: Philly HubSpot User Group Q4
Event on 2015-11-11 18:30:00

This event is free and open to all those using HubSpot software OR those in the sales, content marketing, advertising, public relations, or other business industries in the Philadelphia area.

When was the last time you got to pop open a beer and shoot the breeze about marketing? Our last event was great, and now it's time to keep up the pace!

We're inviting you to the PeopleMetrics offices in order to network and learn some new marketing and sales tips and tricks. 

Topic TBD.



6:30 – 7:00pm for registration and light refreshments (free wine and beer!).

7:00 – 8:00pm for presentations and guided knowledge share.

8:00 – 8:30pm for networking and goodbyes (and more free wine!).


Interesting in speaking, organizing, or hosting this event? Contact me. Let's make it happen.

at PeopleMetrics
Two Logan Square, 100 N 18th St
Philadelphia, United States

Summer 2015 Rankings of the Best Help Desk Platforms, Based on User Reviews

The updated Grid report for help desk software, published today by business software review platform G2 Crowd, ranks 10 products to help purchasers in their selections.

Zendesk, and Freshdesk were named Leaders in the report, receiving high customer satisfaction scores with a large market presence. TeamSupport, HappyFox, Help Scout and Agiloft earned high customer satisfaction scores with a smaller market presence than Leaders, and were named High Performers. TeamSupport earned the highest overall customer satisfaction score.

Many users wrote that having a well-organized system with a simple interface and low learning curve was an important aspect of their help desk software. In addition, a number of users – especially help desk software administrators – wrote about the need to be able to customize their tool to fit processes specific to their industry.

The Grid was created from G2 Crowds software review platform, which compiles customer satisfaction as reported by users, along with vendor market presence as determined from public and social data, to rank products. The Summer 2015 report is based on data from more than 700 reviews written by business professionals.

Help desk platforms are designed to provide a customer with information and support regarding a companys products or services. Customer concerns are typically submitted via email, phone or social media channels. Help desk software provides a ticketing system for staff to organize and respond to customer inquiries, and streamline customer service and provide analytics into customer engagement across all communication channels. This report only includes “best of breed” help desk products.

Of the nearly 50 products vendors listed in G2 Crowds Help Desk: Best in Breed category, the 10 ranked products each received 10 or more reviews to qualify for inclusion on the Grid.

Across all help desk tools, reviewers reported the product they use meets their requirements at an average rate of 86%, and on average reviewers said they were 88% likely to recommend the product they use. The two highest-rated features, on average, were the ticket creation user experience and email to case, both at 91 percent. Reporting and Analytics-related features were, on average, the lowest rated at 80 percent.

Some highlights from the help desk software reviews on G2 Crowd:

I’ve been a Zendesk agent our helpdesk since 2010 and I was the head administrator of our instance from 2012 until 2014. The system has worked without failure or significant downtime. I’m a huge fan of the multiple channels available and the sidebar widget we added to our marketing sites. Triggers and Automation have taken our support team to new levels of responsiveness and accountability.

Miles Baltrusaitis, Director of Marketing at Realogic Analytics, Inc.

[] gives us a solid way to interact with customers. It’s extremely easy to automatically assign certain types of cases to certain people or to automatically resolve certain cases. It’s also very easy to see a customer’s entire history for reference. Most importantly, whenever we email the…team for support, they’re extremely responsive.

Hannah Rochau, Customer Happiness Coordinator at Curiosity Media

[Freshdesk allows] us to automate and track necessary workflows in IT. [Its] Google Apps plugins provided additional services without the need to change any touch points for our clients. Our favourite part was the transition to Freshdesk. It was very smooth – no touch points [that] our customers had to change.

Jonathan Tepper, Director of Information Technology at Greenwood College School

[TeamSupport] is customizable for your needs, and not difficult to navigate. I have found the Help Center VERY helpful. I prefer watching tutorials and Team Support has an abundance of easy to follow [guides] separated into categories for easy access.

Laurie Preston, Educator at Sts. Peter and Paul Regional Catholic School

The longer you use HelpScout, the more abundantly clear it becomes that its developers care deeply about customer satisfaction. From updates to the dashboard to integration with Google Apps, I’ve found just about every new feature incredible helpful…It’s easy to appreciate new features that don’t get in the way, but instead tackle real user pain points.

Fhiwa Ndou, Startup Concierge at MassChallenge

[HappyFox is a] very easy to learn and an effective tool to handle customer tickets. Super easy to track and keep record of the incoming requests.

Sneha Kedia, Account Executive at Micello, Inc.

Agiloft has an amazing breadth of features, but its greatest strength is flexibility. For complex operations, the out of the box solution is never a perfect fit and in other systems I have used, you need into some pretty heavy programming to customize it to your needs. In Agiloft, it is all just point and click. And not just for trivial stuff, but for really deep changes. You can quite literally build completely new modules with their data relationships, workflows, reports, etc without writing a line of code.

Max Henrion, CEO at Lumina Decision Systems

Satisfaction rankings are generated from the user reviews, and market presence is calculated from vendor size, market share, and social impact. Based on a combination of these scores, each software solution is categorized as a Leader, High Performer, Contender, or Niche.

Premium help desk research access can be purchased on the site for $ 599. These offer the original data for filtering and weighting, as well as individual profiles of each platform with the most helpful positive and negative help desk platform reviews, detailed company information, user satisfaction ratings, feature scores and customer metrics. Future Grid refreshes will provide updated rankings based on the latest reviews and social data.

Be sure to check out the new Grid for the best help desk software and subscribe to the premium research.


About G2 Crowd, Inc.

G2 Crowd, the worlds leading business software review platform, leverages its 33,000-plus user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by more than $ 4.5 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to