Victoria Theatre uses digital marketing for successful ticket sales

Victoria Theatre uses digital marketing for successful ticket sales
"The Cox Digital Marketing team is incredibly responsive, willing to take the time to listen to your needs and make recommendations based upon those needs," May continued. "Plus, they are willing to work within our budget. Not every show has a budget …
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Kids Ideal Target For Restaurant Digital Marketing
Kids are “vital consumers” of digital marketing and successful restaurant strategies often leverage digital entertainment to increase brand engagement with kids, according to market research firm Packaged Facts. Acceptance by kids strongly influences …
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How Google Uses Clicks in Search Results, According to Google

How Google Uses Clicks in Search Results, According to Google
google clicks results At SMX Advanced earlier this month, Gary Illyes from Google spoke about how Google uses – and does not use – clicks. Google uses clicks made in the search results in two different ways – for evaluation and for experimentation …
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AdWords Upgraded URLs Deadline is July 1st
Starting on July 1st, all advertisers will need to start using Upgraded URLs in place of destination URLs. If you've already updated your URLs to Upgraded URLs, then you're all set and no further action is required. If you haven't upgraded yet, read on …
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Google Replaces A Site's URL In Search Results & Uses Its Site Name

Google Replaces A Site's URL In Search Results & Uses Its Site Name
Google announced they've begun replacing the URL within the search result snippet area with a site name and breadcrumb path. This only impacts the mobile search results but may roll out wider over time. Google said that starting today they have updated …
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SEO 101 Series: Page Title Tags and Meta Descriptions
Meta tags are pieces of code seen mostly by search engines, and are used by the search engines to determine what a specific page on your website is about. The content of meta tags is displayed in search engine results, but not on the web page itself …
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New Geo-Inference Attack Uses Browser Cache to Identify Your Location

New Geo-Inference Attack Uses Browser Cache to Identify Your Location
Depending on the sites you use, attackers could find more or less information: Cragslist can reveal your city, for instance, while Google Maps can give away your street address. The researchers claim that 62 percent of the Alexa top 100 websites in the …
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Photos of the Day
When Turkey temporarily blocked more than 100 websites — including Facebook, Twitter, and YouTube — earlier this month in an effort to censor a photo that authorities there called "terrorist propaganda," the blackout generated an uproar across the …
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William Siegal Gallery Uses Internet Marketing as the Best Way to Reach New

William Siegal Gallery Uses Internet Marketing as the Best Way to Reach New
Art galleries need to have a broad reach to market themselves to collectors because high-net worth clients are spread out across the globe. “It's clear the many top collectors from around the world are using The Curator's Eye and other online sources …
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Online Advantages, a San Jose SEO Company, Announces New Digital
Online Advantages is a unique full service internet marketing company located in Sunnyvale California. Founder Matt Maglodi specializes in all aspects of online marketing from video marketing, to pay per click advertising, organic search and social media.
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PetRelocation Uses Content Marketing to Drive Sales

PetRelocation Uses Content Marketing to Drive Sales
It's an opportunity, she says, not just to help families and their pets during major transition but to capitalize on a marketing opportunity for PetRelocation. Truair says through content marketing, she and her team have a chance to share their …
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How PR is seizing the advantage in content marketing
This is a subject I wanted to follow up on, partly because we've been getting a lot of interest lately from clients looking to invest in content-based agencies, and also because here at Green Square we're all in agreement that content marketing is as …
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89 Percent of Content Marketers Say Content Marketing Works
It's a content marketing world in 2015, isn't it? Yes — and a new survey by provider ascend2 proves it by asking the very people who use the stuff. The company's Content Marketing Trends report and the 290 marketing, sales, and business professionals …
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eOnWard Uses DataOnes OEM Service Schedules to Increase Dealership Service Appointments and Revenue

Beverly, MA (PRWEB) February 16, 2015

DataOne Software, a division of Dominion Dealer Solutions and a leading provider of automotive data and software solutions, today released a case study detailing eOnWards use of DataOnes VIN decoding and OEM Service Schedules products to increase dealership service appointments and revenue.

Located in Seattle, Wash., eOnWard offers dealerships a defection management suite called MyAutoCloud that increases the effectiveness of dealership communication for its customers by optimizing their service-based email marketing efforts. Co-founders Matt Ward and Tom Noe have utilized their combined experience of over 40 years to bridge the gap between customer and dealer interactions in creating MyAutoCloud.

eOnWard chose DataOne to provide the accurate VIN decoding and OEM-compliant maintenance schedules they need to support their automated processes and timely consumer messaging. There were only a few providers in the space that had OEM-compliant maintenance schedule information, and DataOnes VIN decoding and maintenance schedule data are the most accurate and robust, said Matt Ward.

By using DataOne’s accurate VIN decoding and maintenance schedules along with our automated communication engine AutoPredict, we are helping our dealerships average 40-47% email open rates, representing a 300-400% increase over current programs and leading to measurable conversions of 3-5 service appointments per day, ” commented Ward. “We can automate these processes and do it well because of the accuracy of DataOne’s vehicle data.”

“MyAutoCloud makes excellent use of our VIN decoding and comprehensive maintenance schedules to deliver a much needed service to dealerships, said DataOne Software Business Development Manager Josh Pereira. “The suite automates the process of identifying and managing customer defection avenues, and places the dealership front and center at every defection point. Its timely and vehicle-specific messaging resonates well with consumers and correlates to real ROI and tangible, measurable results.”

Click on the link below to learn more about how eOnWard leverages DataOnes VIN Decoder and OEM service schedules to create its defection management suite with a strong dealership ROI.

Case Study: DataOne / eOnWard

About DataOne Software

Since 1999, DataOne Software has fulfilled unique content and data needs in the automotive marketplace, providing businesses with cost-effective data integration and support for rapid technology development. The company sources automotive and related content including data and media, and was one of the first companies to make automotive content available by web service. Today, DataOne Software, as a division of Dominion Dealer Solutions, provides data and materials to most segments of the automotive industry including insurance, warranty and service contract sectors, transportation, federal and state agencies, newspaper and print, as well as the auto dealer marketing sector. For more information about DataOne Software automotive content, visit or call 877.438.8467 or e-mail sales(at)dataonesoftware(dot)com.

About Dominion Dealer Solutions

Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions’ marketing performance system includes: lead generation, mobile apps, reputation management solutions, web-based customer relationship and lead management tools; custom digital marketing tools including websites, SEO, SEM, digital advertising, specialized data aggregation; and, inventory management analytics including market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize the Dominion Dealer Solutions’ technologies to solve their marketing challenges.

Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, parenting, travel, and daily deals industries. Headquartered in Norfolk, VA, with 3,300 employees in the United States, Canada, England and Italy, the company provides a comprehensive suite of technology-based marketing solutions, more than 60 market-leading websites, and 280 magazines. For more information, visit

About eOnWard

eOnWard provides dealerships a defection management suite called MyAutoCloud. The suite includes products AutoPredict, Connect2it, @cquire, ROI Engine, Dealer Health Report and New Brake & Tire Sniper (Predictive Brake & Tire replacement engine) – all of which are designed to efficiently manage the relationship and communication between a dealership and its customers. The MyAutoCloud Mobile app provides consumers with the means to manage vehicles maintenance, insurance, extended warranty and roadside assistance while keeping the dealership front of mind. With eOnWards suite of products, communicating with your customers and seeing tangible results has never been easier. For more information, visit

Latest Content Marketing Sighting: Honda Uses Ok Go's New Video “I Won't Let

Latest Content Marketing Sighting: Honda Uses Ok Go's New Video “I Won't Let
Instead of creating an ad, why not create content marketing (pictures, videos, testimonials, etc.) that shows others happily using your product? And if you can get any local “celebrities” to do that, it's even better! Honda tapped into both of these …
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When Your Content Marketing Fails
Just about everyone has embraced content marketing. And some people are even succeeding with it. However, a shockingly high percentage of B2B content marketers report that it really isn't going all that well. According to a recent Content Marketing …
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7 Fundamentals to Build a Content Marketing Competency
For most marketers, content marketing is a priority. If you are in this camp, perhaps you have been thinking about how to build a content marketing machine. It is not easy. Most marketing teams fail at it. Either because they cannot produce the content …
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United Way of Thurston County Uses CafeGive Social Tools to Launch Dollar for Dollar Match Campaign

WA (PRWEB) October 27, 2014

Building a better future starts with you, and United Way of Thurston County is asking its entire community to rise to the challenge with a new Make The Match campaign. Along with its community partners, United Way aims to raise $ 10,000 to support local programs that empower youth to be resilient, learn, and succeed. To make it easier than ever for people to give and get involved, United Way is partnering with technology company CafeGive Social to reach more donors through mobile and Facebook.

The campaign raises money for United Ways Community Care Fund, which is reinvested in the community and in providing solutions to pressing needs such as affordable housing, education, and support for Thurston Countys estimated 1,123 homeless children and their families.

Supporters can donate to the campaign simply by texting UNITED to 5-5-1-5-5 and following the link, or by visiting United Ways Facebook page. Using CafeGive Socials Make The Match tool, supporters can also easily share and promote the campaign after they donate; boosting its reach and connecting to more donors.

United Way wanted to embrace the power of social media and mobile giving to shake up our fundraising, said Michelle Rodriguez, Communications and Events Director at United Way of Thurston County. It was an opportunity to reach a demographic outside the scope of workplace campaigns. This campaign is a new way for us to reach an online community to increase individual giving and engage with those we dont normally target for donations.

O Bee Credit Union and TwinStar Credit Union have partnered with United Way to sponsor the campaign, and Puget Sound Energy Foundation will help double donations and impact by matching donations dollar-for-dollar, up to $ 10,000. All three partners are committed to helping solve community problems together with United Way.

United Way is known for building strong relationships with community partners, and their network of businesses, nonprofits, and community members have been crucial to the launch of the campaign. Rodriguez said that their board members, existing donors, and volunteers have been some of the greatest supporters of the matching campaign.

Rodriguez said that United Way wanted to change the way that they reach out to supporters, and leveraged their partnership with CafeGive Social to connect with more supporters and donors and grow their online community.

That approach includes taking bold steps to increase our fundraising efforts and engagement within Thurston County, added Rodriguez. She said that United Way recognizes the importance of addressing issues like homelessness and education disparities, but that United Way cannot find solutions alone. Our new initiative What this place needs is you recognizes that change begins with you. And, together, we can help create a lasting impact for future generations, said Rodriguez.

About CafeGive Social: CafeGive Social provides social media tools for companies with a social purpose. CafeGive Social is the only company that combines social media marketing with meaningful, action-oriented cause marketing applications, and helps organizations of all sizes to scale and share their community impact using social. Headquartered in Portland, Oregon, CafeGive is a Certified B Corporation and Benefit Company. For more information, visit

About United Way of Thurston County: More than a fundraising organization, United Way is a partner in change, working with a broad range of individuals and organizations to identify and find solutions to our community’s most critical issues. United Way focuses resources on education, income and health to get at the underlying causes of problems. United Way works to advance the common good, to improve the lives of those who need help most. For more information, visit