Beverly, MA (PRWEB) February 16, 2015
DataOne Software, a division of Dominion Dealer Solutions and a leading provider of automotive data and software solutions, today released a case study detailing eOnWards use of DataOnes VIN decoding and OEM Service Schedules products to increase dealership service appointments and revenue.
Located in Seattle, Wash., eOnWard offers dealerships a defection management suite called MyAutoCloud that increases the effectiveness of dealership communication for its customers by optimizing their service-based email marketing efforts. Co-founders Matt Ward and Tom Noe have utilized their combined experience of over 40 years to bridge the gap between customer and dealer interactions in creating MyAutoCloud.
eOnWard chose DataOne to provide the accurate VIN decoding and OEM-compliant maintenance schedules they need to support their automated processes and timely consumer messaging. There were only a few providers in the space that had OEM-compliant maintenance schedule information, and DataOnes VIN decoding and maintenance schedule data are the most accurate and robust, said Matt Ward.
By using DataOne’s accurate VIN decoding and maintenance schedules along with our automated communication engine AutoPredict, we are helping our dealerships average 40-47% email open rates, representing a 300-400% increase over current programs and leading to measurable conversions of 3-5 service appointments per day, ” commented Ward. “We can automate these processes and do it well because of the accuracy of DataOne’s vehicle data.”
“MyAutoCloud makes excellent use of our VIN decoding and comprehensive maintenance schedules to deliver a much needed service to dealerships, said DataOne Software Business Development Manager Josh Pereira. “The suite automates the process of identifying and managing customer defection avenues, and places the dealership front and center at every defection point. Its timely and vehicle-specific messaging resonates well with consumers and correlates to real ROI and tangible, measurable results.”
Click on the link below to learn more about how eOnWard leverages DataOnes VIN Decoder and OEM service schedules to create its defection management suite with a strong dealership ROI.
Case Study: DataOne / eOnWard
About DataOne Software
Since 1999, DataOne Software has fulfilled unique content and data needs in the automotive marketplace, providing businesses with cost-effective data integration and support for rapid technology development. The company sources automotive and related content including data and media, and was one of the first companies to make automotive content available by web service. Today, DataOne Software, as a division of Dominion Dealer Solutions, provides data and materials to most segments of the automotive industry including insurance, warranty and service contract sectors, transportation, federal and state agencies, newspaper and print, as well as the auto dealer marketing sector. For more information about DataOne Software automotive content, visit http://www.dataonesoftware.com or call 877.438.8467 or e-mail sales(at)dataonesoftware(dot)com.
About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions’ marketing performance system includes: lead generation, mobile apps, reputation management solutions, web-based customer relationship and lead management tools; custom digital marketing tools including websites, SEO, SEM, digital advertising, specialized data aggregation; and, inventory management analytics including market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize the Dominion Dealer Solutions’ technologies to solve their marketing challenges.
Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, parenting, travel, and daily deals industries. Headquartered in Norfolk, VA, with 3,300 employees in the United States, Canada, England and Italy, the company provides a comprehensive suite of technology-based marketing solutions, more than 60 market-leading websites, and 280 magazines. For more information, visit http://www.dominionenterprises.com.
eOnWard provides dealerships a defection management suite called MyAutoCloud. The suite includes products AutoPredict, Connect2it, @cquire, ROI Engine, Dealer Health Report and New Brake & Tire Sniper (Predictive Brake & Tire replacement engine) – all of which are designed to efficiently manage the relationship and communication between a dealership and its customers. The MyAutoCloud Mobile app provides consumers with the means to manage vehicles maintenance, insurance, extended warranty and roadside assistance while keeping the dealership front of mind. With eOnWards suite of products, communicating with your customers and seeing tangible results has never been easier. For more information, visit http://www.myautocloud.com.