San Jose, CA (PRWEB) July 01, 2014
TapClicks, the digital presence company, announced that its TapAnalytics platform now supports Google DoubleClick for Publishers (DFP) campaigns. TapAnalytics delivers digital marketing analytics, campaign performance dashboards, and on-demand reporting across a wide variety of digital marketing campaigns, now including DFP.
The DFP integration in the 3.7 TapAnalytics platform release includes 15 key performance indicators (KPIs), with an emphasis on view-through and click-through conversions. It delivers the power of Google DoubleClick for Publishers to clients desktops.
DFP is a comprehensive hosted digital ad serving platform that streamlines ad management functions for improved advertising margins, and supports advanced targeting capabilities and trafficking workflow.
The TapAnalytics platform campaign integration renders Google DFP performance results, analytics, insights and reports easy to obtain and share. The three key steps for implementing DFP integration are: Get It, Analyze It, Share It!