San Jose, CA (PRWEB)
June 30, 2015
TapClicks today announced the availability of TapAnalytics release 5.1, the easy-to-use marketing analytics dashboard with automated reporting. This new release includes several new marketing tool integrations, including Sizmek, MediaMath, BMI Elite, Lamark Media, and an enhanced TubeMogul API connection. TapAnalytics unifies digital marketing campaign tools into a centralized reporting dashboard, enabling digital marketers and agencies to quickly identify where to take action and report progress to their clients. This unification saves time and greatly improves users ability to analyze and understand their campaign results. Integrating these new tools into the TapAnalytics platform brings a new level of completeness and flexibility to one of the industrys leading platforms.
More details on the new marketing tool integrations available in TapAnalytics:
Sizmek: Sizmek fuels digital advertising campaigns for advertisers, agencies, publishers and trading desks around the world with the technology and data to engage audiences across any screen. Their open ad management stack provides sophistication for the most creative and impactful multi-screen digital campaigns: across mobile, display, rich media, video and social. http://www.sizmek.com
MediaMath: A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. TerminalOne activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. http://www.mediamath.com
BMI Elite: A leader in website and graphic design, affiliate and email marketing, BMI Elite is a full-service provider of website design, graphic design, web programming, web hosting, search engine optimization (SEO), internet marketing, and full color printing. http://www.bmielite.com
Lamark Marketing: A full-service firm that provides industry-leading performance-based marketing and advertising initiatives across a variety of platforms. Lamark specializes in developing both online and offline marketing and advertising programs that facilitate brand and product awareness, consumer engagement and accelerated customer acquisition. http://www.lamarkmarketing.com
TubeMogul: The TubeMogul platform integrates the ability to buy video inventory in real-time across all devices, in multiple formats on one platform with ad serving, targeting, optimization and brand measurement. TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent. With a singular focus on the buy-side, TubeMogul only partners with premium and transparent inventory sources including direct publishers and private networks. http://www.tubemogul.com
With this release, TapAnalytics further broadens the number of services available to our customer base. By including heavyweights like MediaMath and Sizmek, our partners who regularly rely on this kind of data have a unique opportunity to present that data alongside their more specialized vendors for consolidated insight, stated Brianne Goracy, TapClicks Director of Integrations. Were looking to add to this repertoire considerably over the course of the next few releases.
The full list of publicly available digital marketing tools available in TapAnalytics can be found here: http://www.tapanalytics.com/campaign-integration
For more details about additional tools or other inquiries about TapAnalytics, please contact:
TapClicks, Inc. is a marketing technology company that delivers complete digital marketing reporting and analytics platforms to digital agencies, media companies, and enterprises, for improved marketing ROI. Its suite of products includes flagship TapAnalytics, which consolidates marketing campaign information and performance results into a unified digital dashboard, with automated reporting and analytics. TapAnalytics has enabled over 1,000,000 dashboards worldwide, at digital agencies and their clients, local media agencies, and enterprises spanning automotive, travel, real estate and more. TapClicks was founded in 2009, and operates out of offices in Silicon Valley, Boston, Canada, Europe and Latin America. For more information, please visit http://www.TapClicks.com.