Target takes aim at Latinos with new marketing campaign
As singers croon in Spanish during a new television commercial for Target, three generations laugh around the dinner table long after the food has been cleared away. This is sobremesa, a common practice in Latin cultures of lingering after a meal to chat.
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What Automation Will Do To Marketing and Marketers
Some traditional, non-digital marketing activities are being chipped away by automation. Television advertising—the mainstay of large companies' marketing activities for many years—is moving toward a “programmatic buying” model. Some TV networks …
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