Targeted Marketing and Online Privacy

Targeted Marketing and Online Privacy
In order to target marketing effectively, advertisers must track where computer users go and what they do online. In today's world, that feat is often accomplished by cookies — tiny files that are saved in your computer linking it with a remote …
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Are ads missing the mark on Facebook during the holidays?
B2B e-commerce is larger than retail e-commerce in transaction volume. Read key data on industry sales, trends in marketing and web content, technology investment, and more. Online consumers by country, age, activity, income; how consumers pay online; …

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