Targeting: the future of marketing?

Targeting: the future of marketing?
Marketing, like many other industries, is undergoing a transformation. As technology is becoming more advanced and big data easier to implement, marketers are able to directly react to the customer's needs. We spoke to Mike Harris, VP Monetate at EMEA, …
Read more on TechRadar UK

The Next Chapter of Social Media Marketing Is the Paid Promo
The first two chapters of the social marketing story were about "owned" and "earned" media. Building social pages, developing apps and creating compelling content were top priorities. And there was tremendous value in this, as companies like Buddy …
Read more on Adweek

Facebook's Secret New "Business Manager" Could Compete With Developer
TechCrunch has discovered a big, unannounced marketing tool from Facebook called Business Manager that lets teams at enterprises and agencies manage multiple ad campaigns and Pages in one interface. There's just one problem. Business Manager …
Read more on TechCrunch

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