Tech Moderators Launch Effort to Optimize Audience Engagement at Industry Events

San Francisco, CA (PRWEB) November 20, 2008

In an effort to improve the quality and impact of tech sector events, veteran industry editors Rusty Weston ( ) and Lane F. Cooper ( have teamed up to form The Tech Moderators (

The Tech Moderators have developed an event/session preparation and implementation methodology that is designed to optimize audience engagement and maximize the investment of time and money that attendees, sponsors and event organizers bring to industry gatherings. The methodology not only ensures that relevant and pertinent information is presented to the target audience but also makes certain that moderated sessions are engaging and interactive.

“During this economic downturn, it is especially important for organizations to gain the highest possible return from their customer events,” says Rusty Weston, Co-Founder of Tech Moderators. “Event organizers and sponsors cannot afford to miss opportunities to connect effectively with live audiences in either physical or online venues.”

The Tech Moderators methodology has been effectively applied at seminars, roundtables, panels, webcasts and other live events by the biggest brands in the technology industry and the most respected publishers in trade journalism.

“Our mission is to enhance the authority, credibility and audience engagement of events in the technology sector,” says Lane F. Cooper, Co-Founder of Tech Moderators. “Good moderators should bring out the thought leadership position of all speakers and panelists who are tapped to share their views with attendees. These are unique opportunities to inform and inspire the technology community, and they should not be squandered.”

The success of an event is directly correlated with its relevance to the audience. Very often, custom events are focused on the messages that a sponsor wants to deliver, rather than the information attendees want to collect. The most effective events map these two critical elements.

The Tech Moderators bring over four decades of experience as industry analysts and journalists to ensure that events they host are not only relevant to the target audience but are also engaging and interactive.

About Lane F. Cooper (

Lane is the founder and editorial director of He has 20 years of experience as a researcher, reporter and editor analyzing the business and technology industry.

News services and magazines that have carried his by-line include: Federal Computer Week Optimize, Information Week, Telephony, NetworkWorld, Communications Week, Washington Technology, InternetWeek, Byte Magazine, Enterprise Systems Journal.

Lane also broadcast The Washington News Bureau Technology Minute for WTOP radio, the top rated news and information station in the Washington Metropolitan area. He received a Bachelors Degree in International Relations from the American University in Washington DC.

About Rusty Weston (

Rusty is an award-winning journalist, tech writer, blogger and innovator with two decades of business technology experience. Author of the popular blog, My Global Career, ( Weston’s freelance work also includes a range of public speaking engagements on topics such as business process outsourcing & IT services; business intelligence; virtualization; and asset management. Weston also has expertise in the application of social media, social networking strategies, global business and careers.

Weston’s business technology journalism experience includes eight years at InformationWeek; under his direction,, received the Jesse Neal Award, one of the nation’s most prestigious journalism honors. Weston, a journalism graduate of San Francisco State University, makes his home near Silicon Valley.


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