Technology-Based Recommendations from Decide.com Outperform Leading Consumer Advocate Based on PwC/AEV Analysis


Seattle, Wa (PRWEB) October 09, 2012

A study released today by Ants Eye View (AEV), recently acquired by PricewaterhouseCoopers, concludes that shoppers looking for the most accurate and up-to-date product recommendations should use Decide.com over the Leading Consumer Advocate. The research shows that the Leading Consumer Advocates testing model is outdated and less reliable than Decides approach, which is based on millions of user and expert reviews sourced from the Web.

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