Phoenix, AZ (PRWEB) August 28, 2014
Televerdes successful build-out of two major service offerings this year has produced its most solid overall first-half performance ever. The companys evolved positioning as a Demand Generation and Sales Pipeline Services Partner continues to appeal to more and more B2B organizations who realize better direction between how leads are developed (marketing) and how they are managed to closure (sales) is more effectively achieved by outsourcing.
In January 2014, Televerde announced market readiness for Sales Pipeline Solutions (SPS) and a 150-day soft-launch ensued. SPS offers clients the value of quickly ramping a full lead-to-revenue buying experience whereby transactional sales are fully developed and closed by Televerde inside sales staff or; in support of more complex sales models by fully developing opportunities which are then routed to client designated field or channel sales personnel.
What we are emphasizing with SPS, says practice co-leader Karen Schweitzer, is the five key inside sales-centric disciplines active within the Lead-to-Revenue Model. We see it as an intricate sub-set of standards linking people (skills), processes and technologies and its critical to success they be managed accordingly. The soft-launch extended SPS services to a wide variety of notable existing and net-new clients, providing the needed momentum to exceed projected goals.
In segue, one organization benefiting from SPS is Televerdes own vastly expanded Demand Generation Services (DGS) team. In Q4 2013 Televerde announced the hiring of April Brown to lead the practice. Since then other key DGS additions include Lauren Schuler and Mark Evertz. This is a very experienced team that adds a lot of horsepower to our holistic marketing arsenal, says CEO Jim Hooker. We now have second-to-none strategists who are also very adept at making things happen in terms of delivering high value services to our clients.
Simply put, DGS helps organizations find people who are most likely to purchase and then devises and delivers market-tested approaches to begin online and offline discussions centered on what business goals the prospects need to accomplish. This is something way easier said than done but seeing what the team has already accomplished in terms of growing the business has me feeling highly motivated about the future, said CEO Jim Hooker. Its also particularly gratifying to see our SPS team so actively involved in bringing new DGS deals to the table. This means Ive finally figured out a way to sell things to myself, joked Hooker.