The 5 Most Common Digital Marketing Strategies

The 5 Most Common Digital Marketing Strategies
In a digital age, where most users have computers and mobile devices, accessing websites, social networks, and other online media, has become part of day-to-day living. Thus, many companies have adopted digital marketing strategies to continue to …
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Accenture's 2014 CMO Insights Survey: Welcome to the Era of the Chief
CMOs who grew up with digital technologies give more weight to mobile technologies as part of their digital marketing strategies (38%) compared to their seasoned counterparts (18%). The following graphic compares all areas of change (multiple responses …
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Why Digital Really Means Marketing
When I attended the CDO Summit earlier this year I finally understood the true meaning of digital: The application of marketing techniques to all phases of technology adoption. When I looked around me at the meeting, which was full of people who were …
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