The 6 Components to an Effective Content Marketing Strategy

The 6 Components to an Effective Content Marketing Strategy
Phillip Thune, CEO-Americas for Textbroker, offers 6 tactics that serve as the foundation to an effective content marketing strategy in his latest article for PR Newswire's Small Business PR Toolkit. From defining goals and tactics to broadening the …
Read more on PR Newswire (press release)

Content marketing to keep customers coming back
Content marketing is a great way to introduce your company to a wider audience and attract new business, but don't forget it's also a very effective way of retaining existing customers. So make sure that in your efforts to acquire new business you don …
Read more on Dynamic Business

Agency Chief Lays Out Rules of Content Marketing
In an interview with Critical Thinking, Fathi talked about the fundamentals of content marketing and urged PR pros to carefully balance their clients' messaging goals against the topics that key audiences find the most interesting. Once content is …
Read more on Business 2 Community

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