The 6 Keys of Mobile PPC

The 6 Keys of Mobile PPC
When you run a 'regular' PPC campaign your goal might be to produce a content download, a demo, a purchase or some other kind of opt-in. That's great for desktop PPC. However, those things typically don't work on mobile PPC. Thus, your goals for mobile …
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5 Ways to Succeed at Global PPC
Pay-per-click or PPC is one of those tried-and-tested marketing strategies that can get fast results. However, two-thirds of international businesses are failing to take advantage of it, according to the World Federation of Advertisers. Is yours one of …
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PPC is a Great Tool for Generating Leads, Says SearchCatalyst
According to SearchCatalyst, an affordable search marketing company for SMEs, PPC or pay-per-click advertising is one of the easiest and fastest ways to generate leads if managed correctly. Although more costly than SEO – PPC involves bidding on …
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