THE ART OF SEARCH BOOK LAUNCH
Event on 2015-03-27 08:00:00
The Business Growth Club has been given the opportunity to help launch a great new book about the management of SEO (Search Engine Optimisation)
This book is written by Steve Whiting for business owners rather than digital marketing experts. If you have heard the usual SEO guru's trying to explain their smoke and mirrors you will find this talk far more entertaining and much easier to put into practice in a sustainable way.
For more information please visit The Business Growth Club Milton Keynes website
This book launch event will start at 8am on Friday 27th March and is hosted by MK Social in the Theatre District. If you have never been there you will love it. It is a great new venue which is already becoming popular. There is plenty of free parking across the road in the multi storey food centre car park. There is also free street parking opposite Iceland.
From 8am until 8.30am there will be coffee and tea and lots of open networking before we sit down to breakfast. At 8.30am we will all sit down and a full English Breakfast will be served or you can have a vegetarian option. At 9am Steve Whiting, the author of The Art of Search will stand up to start his talk. Steve is an experienced and entertaining public speaker so I am confident that you will learn something memorable. At 9.45am you will have the chance to ask questions and Steve is looking forward to answering them. The event should end at 10am.
Please book and pay for your place online here on eventbrite. There is an option to pay cash on the door but we will be charging £5 extra for booking that way.
Every paying attendee wil be given a free Business Beakfast Meeting at Business Growth Club on a future Friday morning valued at £10 so this is incredibly good value.
Here is some more information on the book
At last – the truth behind Google.
This book comes with a warning. If you follow its advice it could seriously improve your Google rankings!
‘The Art of Search’ is a management strategy written for business leaders in plain English.
The book explores and simplifies SEO (Search Engine Optimisation) through a direct comparison to warfare strategy based upon the 2,500 year old military treatise ‘The Art of War’.
Free from jargon and beautifully illustrated throughout author Steve Whiting fills the book with practical advice and suggestions plus wonderful stories and references to bring life and colour to a frequently misunderstood subject.
The reinterpretation of the writings of Sun Tzu’s ‘Art of War’ results in a non-technical SEO management strategy. It highlights a feast of insightful SEO similes from here on planet Earth, up into the heavens and deep into outer space.
It’s written to challenge and dispel the mysteries of SEO. ‘The Art of Search’ offers a thorough grounding in SEO techniques that takes the reader through space and time, whilst drawing influences and energy from these sources without losing its focus.
Powerfully illustrated with 13 original frontispieces by Ty Harris, the book addresses ‘The Art of War’s’ 13 Chapters to build the argument for the creation of a Search Commander. But not before exploring the SEO landscape with a vividly creative opening discussion.
Because of the regular algorithm updates introduced by Google, you might think that a book on Search Engine Optimisation would cease to be relevant by the time it was published. If so Steve Whiting argues you’re thinking tactically. It’s now time he suggests that you started thinking about SEO strategically.
‘The Art of Search’ brings the subject of SEO back where it belongs. Under the control of business leaders. It urges you to consider what it’s like to rank #1 in the minds of your customers. And it will show you how to move closer to the client than you thought possible – so close, in fact, that you will be able to hear them think.
The book is based upon trusted ancient wisdom and argues the case for recruiting an approach that is tasked with building a website that fights for you on all fronts.
So is it a question of ownership?
The argument for the appointment of a Search Commander is one that is set to ignite a debate about who does own our websites.
Traditionally, Marketing or IT assume ownership yet ‘The Art of Search’ argues that putting both search and the customer at the heart of a business calls out for a new kind of business leader. One who is able to free the website from its supposed bonds.
THE BOOK INVESTIGATES THE FIVE CONSTANTS.
1. The Moral Law.
Sun Tzu said: “The Moral Law causes the people to be in complete accord with their ruler, so that they will follow him regardless of their lives, undismayed by any danger.”
This is your organisation’s brand and business model.
Sun Tzu said: “Heaven signifies night and day, cold and heat, times and seasons.”
This relates to Google and her algorithms.
Sun Tzu said: “Earth comprises distances, great and small; danger and security; open ground and narrow passes; the chances of life and death.”
This is customer motivation, beliefs, search queries. location and your competition.
4. The Commander
Sun Tzu said: “The Commander stands for the virtues of wisdom, sincerity, benevolence, courage, and strictness.”
This relates to is our need to appoint a ‘free radical’ empowered with the brief to champion Search.
5. Method and Discipline.
Sun Tzu said: “By Method and Discipline are to be understood the marshalling of the army in its proper subdivisions, the graduations of rank among the officers, the maintenance of roads by which supplies may reach the army, and the control of military expenditure.”
This should be the authority and ability to manoeuvre our online fighting force.
These five headings will be familiar to every military general. Sun Tzu said: “He who knows them will be victorious; he who knows them not will fail.”
‘The Art of Search’ is governed by these five constant factors. And they must be taken into account to determine whether an organisational culture exists that will allow the Search Commander to secure #1 search engine rankings.
THE FIVE ESSENTIALS FOR VICTORY
There are five essentials for victory: 1. He will win who knows when to fight and when not to fight. 2. He will win who knows how to handle both superior and inferior forces. 3. He will win whose army is animated by the same spirit throughout all its ranks. 4. He will win who, prepared himself, waits to take the enemy unprepared. 5. He will win who has military capacity and is not interfered with by the sovereign.
Sun Tzu said: “Hence the saying: If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”
‘The Art of Search’ takes all this ancient wisdom into account whilst being brand new for 2015. And it has already received positive reviews from those lucky enough to have read it prior to general release.
“Like all the best things in life, this is so blindingly obvious that of course no one else has thought of it! Steve hits the nail firmly and squarely upon its head!” says business owner Guy Keen.
‘The Art of Search’ is written by Steve Whiting and is now available via itunes, Amazon and the websitewww.theartofsearch.co.uk
Bring your business cards and 1 lucky winner will go home with a signed copy of ‘The Art of Search.’
at MK Social
499 Lower Twelfth Street
Milton Keynes, United Kingdom