The Association of Timeshare Recyclers Works to Rebuild Industry Image

Orlando, Florida (PRWEB) December 03, 2013

The Association of Timeshare Recyclers (ATR), is a non-profit organization that has been established to help rebuild the image and financial stability of the timeshare industry by creating programs that help to increase consumer perception of flexibility, liquidity, and value of a timeshare interval in the secondary market.

The ATRs Clearing House Program works hand-in-hand with developers in active sales who wish to allow existing timeshare owners to trade in unwanted timeshare memberships in exchange for credits or other consideration against a developers new timeshare program. The process is very similar to trading a used car for credit against a new one. Trade-in programs win the Developer a sale that they would not have otherwise had and offers consumers an easy exit solution. Many developers report that trade-in programs often produce VPGs (Value per Guest) at least 1,000 usd higher than standard non-owner tours. Trade-in programs not only offer strong selling advantages, but they also greatly increase the consumers perception that timeshare is flexible and has value. Plus they have an added benefit that allows developers to compete with relief companies who offer an exit from timeshare, but dont offer any real consideration for a timeshare interval that a consumer wishes to exit from.

A trade-in program is probably the easiest tool that a Developer or Timeshare Sales and Marketing Company can offer their sales team. Literally, a sales team can be trained on how to operate a trade-in program in few hours, and then experience an immediate increase in VPG. Consumers love the service because they get to exit a timeshare program that is no longer suiting their needs and purchase a new one. It is really an all-in-one service for consumers who dont have to pay advertising fees or wait for their property to sell, because they are able to exit one timeshare and purchase another in a single transaction. As long as the interval is traded in with an affiliated ATR company, the industry can be assured that the interval will be recycled in the most responsible way possible. We ensure that the transferring resort gets all the assistance they need to better retain their member base and recycle the inventory that is traded-in or any additional inventory they may have, said Heather Guffin, President & CEO, Association of Timeshare Recyclers.

The ATRs inventory recycling program includes a myriad of rental, resale, and HOA Outreach services that ensure that the interval that is traded-in is recycled into a new maintenance fee paying owners hands. Some of these recycling services include:

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