The BBC's content marketing gambit – bold or suicidal?

The BBC's content marketing gambit – bold or suicidal?
The commercial arm of the state-funded BBC is getting into the content marketing game with the setting up of a new unit called BBC Storyworks. BBC Worldwide, the commercial arm of the BBC, today announced the launch of a new content marketing team …
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Your Content Marketing Firm Should Always Be Improving
Last time, we talked about the ways in which you can tell if a content marketing firm has the skills and resources to meet your needs. Today, we're going to come at it from another angle, discussing the importance of getting a content marketing firm …
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How to Make Your Content Marketing Stand Out and Activate Customers
Despite industry saturation, content marketing remains incredibly important. It's the key conduit to communicating with prospects and customers. With 30-million pieces of new content created every day, what can we marketers do to ensure our content …
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