The Best and Worst Thing to Ever Happen to SEO

The Best and Worst Thing to Ever Happen to SEO
Up until recently, it seemed as if SEO had finally become a science, with mounds of data and standardized industry processes for reporting. Efforts to shape content around search engine marketing objectives were fruitful, and the data-loving SEO'ers …
Read more on Wired

Google: Don't Change Your URLs For SEO Purposes
I'd recommend *not* changing them, if you'd just change them for SEO reasons. But in this case, /search? might make sense, and I may argue with John. But I don't have the analytics or data to make a full decision on this, but typically /search URLs …
Read more on Search Engine Roundtable

Rap Genius's SEO scheme not so smart? Google squashes the lyrics site.
But they claim they are not the only ones at fault in the lyrics-SEO game. “We'd love for Google to take a closer look at the whole lyrics search landscape and see whether it can make changes that would improve lyric search results,” said Rap Genius in …
Read more on Christian Science Monitor

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