The biggest content marketing mistakes

The biggest content marketing mistakes
Brands need to help customers with content, not just pretend to be useful. In every content marketing decision you make, ask yourself if you're providing useful information that the regular reader can learn from and take actionable advice out of. If …
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Five tips on how SMEs can embark on content marketing
It's undisputed that content marketing is an excellent communications tool for every business, large or small. But with massive campaigns like Coca Cola's digital magazine homepage taking centre stage, it can seem like this strategy is reserved for big …
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Digital Edge focuses on content marketing, social media
Keynote speakers at BtoB's Digital Edge virtual conference last week addressed the growing importance of content marketing and social media in b2b. “Brands need to reach out and connect with buyers on an emotional level,” said Michael Brenner, …
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