The BTL Network Experience: The Multi-Cultural Agency’s Recent Marketing Event for Florida Blue Shows How It’s Changing the Way Brands Connect with Consumers

Miami, FL (PRWEB) November 26, 2014

BTL Network has long understood the value of experience and the way it shapes what we doas professionals, as consumers, as people. It is that understanding that has been at the very heart of what the Miami-based agency has done to help brands better connect with consumers in diverse markets over the course of the past seven years. What is clear is that ‘the BTL Network experience’ is best captured by how the company applies its knowledge of multiple market segments to get at the very core of what drives the individual consumer to engage.

BTL Network has worked with industry-leading companies like Mercedes-Benz, Visa, Diageo, Cargill and Eveready to effectively expose consumers to their brands on a personal level. In developing relevant and memorable brand activations, BTL Network has succeeded in strengthening their clients relationships with consumers by focusing on whats really important. Hint: It’s not the pitch. “Brand activation isn’t about the brand, it’s about the people–those behind the brand and those they want to reach,” said Servio Fernandez, Co-Founder and CEO of BTL Network. “Our passion lies in bringing these two groups of people together in an organic and relevant way.” As a full-service agency offering an array of integrated marketing solutions, BTL Network has executed custom programs and special events with outcomes that highlight the more personal side of marketing.

The importance of pursuing more meaningful personal connections with consumers is underscored by the growth of experiential marketing as a whole. According to the Event Marketing Institute’s EventTrack study, experiential marketing has been on the rise in recent years, with marketers spending an estimated 4.7% more last year in hopes of drawing attention from consumers who now expect more from their brands. Whether in-person or on digital, consumers are more demanding than ever when gauging a brands value, but Fernandez believes that its about more than that when it comes to what consumers are looking for. The average consumer today is not just more demanding, but more discerning. They know what they want. Consumers know the difference between companies that are making noise and those creating unique opportunities for people to actually experience the value of the products and services they provide.

What distinguishes BTL Network is their approach to making brands tangiblein not just once sense, but in five. By embracing multi-sensory integration as part of the strategy behind their ‘Smart Activations’, BTL Network helps humanize brands in a way that consumers can see, hear, taste, smell and touch. For BTL Network, success is measured by how consumers engage within the brand environment they create with their clients. Whether its at an event or online, whats important is that consumers feel free to immerse themselves in the brand experience and make a connection,” said BTL Network Co-Founder, Pedro Yaselli. The multicultural agency has proven itself in the general market and LatAm by leveraging the marketing expertise of their leadership, some of whom have worked with the likes of McDonalds and Univision.

Most recently, BTL has worked to brand Florida Blue, Florida’s Blue Cross and Blue Shield plan, via large-scale events and festivals directed towards prospective clients in culturally diverse communities. As the exclusive marketing agency for the health plan, BTL Network has developed onsite-activations that include mobile health centers, demo kitchens, food trucks, photo booths, real-time social media displays, live music and interactive karaoke booths. For the past year, the agency has successfully married educational and entertainment-driven lifestyle components to their Florida Blue activations in support of the health insurance companys initiative to advocate wellness and healthy living. BTL Networks latest activations for Florida Blue were on display at the newly renovated Citrus Bowl in Orlando for the Florida Blue Florida Classic Weekend that included a Battle of the Bands and a historic match-up between longtime HBCU rivals, Florida A&M University and Bethune-Cookman University that took place on Saturday, November 22, 2014.

By implementing unique and non-conventional brand experiences that are tailored to their clients target consumers, BTL Network continues to deliver compelling marketing services to brands with needs that range from international growth strategy to local market promotions. The value behind BTL Network is their versatility in being able to establish a relevant, genuine and long lasting connection between our business and the consumers we hope to serve, said Javelyn Arvay, Sr. Director of Marketing Services, Florida Blue.



BTL Network is a leading multicultural marketing agency with offices in Miami, Panama, Caracas, Bogot

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