The Classroom Social Media Course

The Classroom Social Media Course
Event on 2014-11-26 09:30:00

 NZ's only Facebook endorsed training programme
This is a two-day course. Students can just purchase tickets to day 1 but attendance on both days is highly recommended.
Day 1

  • How social media can help you achieve your business objectives.
  • Identifying what platforms are right for you – a look at the benefits of Facebook, Instagram, Twitter & Pinterest.
  • Setting goals. How to move your fans from awareness to loyalty.
  • Best practices for your brand’s presence on Facebook, Pinterest, Twitter and Instagram.
  • Who is your target audience? How to find & engage them.
  • What is content marketing?
  • Basics of creating compelling and engaging content.
  • Using analytics to optimise your reach.
  • Advertising 101 – moving beyond the boosted post.
  • Case studies and examples of businesses doing social media well

 Day 2

  • Successful Facebook campaign tactics from building awareness to converting to leads and sales.
  • Instagram and Pinterest for business tactics.
  • Thinking like an editor: developing story angles and an annual content calendar.
  • The importance of imagery. How to shoot or source great photos.
  • Video – how, when & why you should be using it.
  • Time-saving tools for creating content.
  • Supercharged advertising with Power Editor.
  • Advanced targeting. Introducing Facebook custom audiences.
  • Ad strategies: from launching a product to driving sales.
  • Integrating social into your overall marketing plan.
  • Putting it all together: a comprehensive social media and content marketing strategy specifically for your business.

at Auckland, NZ
305 Queen St
Auckland, New Zealand

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