The CMO's Roadmap for Content Marketing Success

The CMO's Roadmap for Content Marketing Success
Almost every marketing leader will tell you that content is essential to sparking meaningful engagement with prospects and customers. But content marketing as a practice is still evolving — marketing teams don't have a clear blueprint for how much …
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Use Lead Nurture to Fuel the Content Marketing Sales Funnel
The value of these kinds of content pieces are such that they often merit their own email marketing campaign. For example, if you provide a guide on dishwasher repair, a smart follow-up would be a limited series of emails providing additional resources …
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The Ugly Side of Content Marketing
Content marketing is most definitely a part of Social Selling. They really work hand-in-hand, just like how Social Selling can be pretty easily implemented into a broader sales strategy. That's a big reason why this story is so distressing to me. I …
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