The Economist Group Wins Three Pearl Awards For Content Marketing

The Economist Group Wins Three Pearl Awards For Content Marketing
NEW YORK, Nov. 14, 2013 /PRNewswire/ — The Economist Group announced today it was honored by the Custom Content Council with two Gold and one Silver Pearl Awards, which celebrate the most creative and innovative custom content programs …
Read more on PR Newswire (press release)

Op-Ed: Content marketing is not about manipulation, but about integrity
With digital content marketing executions among news organizations increasing, there has been a parallel increase in concern in some editorial corners that content strategies amount to consumer manipulation. Those corners are in the wrong. The …
Read more on DigitalJournal.com

Native advertising: what content marketers need to know
Content is arguably the biggest trend to hit online marketing since the advent of social media, video and search. Content is everywhere. And with content comes the opportunity for new, exciting, content based advertising models. Enter native advertising.
Read more on Econsultancy (blog)

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